ITV

Tag: Andrew Cripps

  • Imax & Vox Cinemas partner for three theaters in the Middle East

    Imax & Vox Cinemas partner for three theaters in the Middle East

    MUMBAI: Imax Corporation and Middle East exhibitor Vox Cinemas have inked an agreement for three Imax theatres to be added to Vox locations throughout the region.

     

    Imax theatres will be added to existing complexes in Abu Dhabi, UAE, and in Beirut, Lebanon, marking Imax’s entry into that country. In addition, Imax’s next-generation digital laser projection system will be launched as part of a completely new development of their flagship Vox Cinema, located within the landmark Mall of the Emirates in Dubai, UAE.

     

    “Moviegoers in the Middle East want only the best cinema technology and movie watching experiences when visiting our cinemas and Imax is a brand that is regarded as the best among our guests in the region. Our commitment to delivering a customer-focused cinema experience is a perfect fit with Imax’s cutting-edge technology and blockbuster film slate. As we continue to expand our circuit throughout the Middle East, Imax will serve as an anchor attraction that we are confident will be embraced by our guests,” said Vox Cinemas CEO Cameron Mitchell.

     

    “Since 2001, we have grown from two Imax theatres in the Middle East to 15 theatres today and we expect our network growth to accelerate over the next few years. Today’s agreement builds on this momentum and is strategic on many fronts. Not only are we welcoming a new, world-class exhibitor to our business in the Middle East, entering a new market and signing our first laser commitment in the UAE, we are doing so with a partner whose growth plans in the region mirror our own. I believe our collective strengths will expand the reach of The Imax Experience throughout the Middle East and support our mutual growth efforts,” added Imax EMEA president Andrew Cripps.

  • Imax expands partnership with Africa’s largest exhibitor

    Imax expands partnership with Africa’s largest exhibitor

    MUMBAI: Imax Corporation and Ster-Kinekor Theatres, a division of Primedia, have inked an agreement for two additional Imax theatres.

     

    The first Imax theatre will be added to the exhibitor’s upcoming multiplex at the Baywest Mall in Port Elizabeth, with a second to be added to an existing multiplex at the Cradlestone Mall in Johannesburg. The deal brings Ster-Kinekor’s Imax footprint to six theatres with three currently open in Durban, Pretoria and Cape Town and another slated to open in Johannesburg.

     

    “It is our aim to pioneer the advancement of cinema across South Africa as well as Africa, to ensure that consumers get to experience movies the way they were meant to be. Imax is a key enabler of this strategy and we’re delighted to expand our relationship, which is directly related to our complexes’ incremental box office as a result of Imax,” said Ster-Kinekor marketing executive Doug Place.

     

    “In just 15 months, Ster-Kinekor opened its first Imax theatre and, building on its success, has since gone on to expand its Imax commitment to six theatres in the very important South African market. As the industry leader in Africa, with a presence in five countries, Ster-Kinekor is actively growing its network as evidenced by its new build in Port Elizabeth. As an extraordinary operator and Imax brand ambassador, Ster-Kinekor is the perfect partner to help us grow our business in Africa,” added Imax EMEA president Andrew Cripps.

  • Imax inks partnership with Vue International for Denmark’s first Imax theatre

    Imax inks partnership with Vue International for Denmark’s first Imax theatre

    MUMBAI: Imax Corporation and Vue International have inked an agreement for an Imax theatre to be added to the CinemaxX multiplex in Copenhagen, Denmark. The deal marks Imax’s first commercial theatre agreement in Denmark.

     

    “We are committed to delivering premium entertainment experiences and Imax is an extension of this strategy, serving as the anchor attraction for our multiplex in Copenhagen. We are absolutely delighted to be the first to bring audiences in Denmark, Imax, the world’s most immersive way to experience the biggest blockbuster films, which we are confident will further strengthen our business and thrill our guests for many more years to come,” said Vue  International CEO Tim Richards.

     

    “With its strong movie-going culture and growing exhibition industry, Denmark is a very promising market for us. I can’t think of a better way to enter the commercial market in Denmark than by partnering with a first class exhibitor to bring Imax to the nation’s most successful cinema complex, hosting the biggest screen in Scandinavia,” added Imax EMEA president Andrew Cripps.