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Tag: Andrea Scrosati

  • Gabriella Carriere climbs higher at Fremantle with expanded global strategy and new biz brief

    Gabriella Carriere climbs higher at Fremantle with expanded global strategy and new biz brief

    MUMBAI: Fremantle has handed group head of strategy Gabriella Carriere a power-packed promotion, expanding her remit to include new business in addition to her current strategic responsibilities. She now takes charge as group head of strategy and new business, reporting to group COO and CEO continental Europe Andrea Scrosati.

    With the new hat, Carriere will now command Fremantle’s most lucrative growth levers — including sports, branded content and licensing, music rights, live events, and its vast library of IP — all while continuing to lead the company’s global strategy agenda. Reporting into her are director of Fremantle Sport Owain Walbyoff and global head of branded content & sponsorships Gabriella Zamboni.

    Since joining Fremantle in 2022, Carriere has been at the forefront of major moves, from launching the documentaries division to shaping the Fremantle Sports unit, driving branded entertainment, and integrating global M&A footprints.
     

    Scrosati commented: “I am delighted to announce Gabriella’s promotion to Group Head of Strategy and New Business. I have been working with Gabriella for many years and highly admire her analytical and business skills and her innovative approach to define and drive strategy. I have no doubts that in this new expanded role Gabriella will drive even more value for Fremantle and her teams.”

    Carriere added: “I am deeply grateful to Fremantle’s leadership team for their trust in me and for this incredible opportunity. I strongly believe in the growth potential of these areas and in the outstanding team currently driving this forward. I’m excited to collaborate with the Fremantle labels and the talented Fremantle teams to unlock many opportunities across our global footprint. I am proud of our achievements over the last three years and now I look forward to what we can accomplish together going forward.”

    Before Fremantle, Carriere made waves at Sky Italia, where she spearheaded landmark deals for Serie A and the UEFA Champions League, inked game-changing partnerships with Netflix and Disney, and helped launch Sky’s broadband business. Her career roots lie in the energy sector, with senior stints at EDF and Edison across Milan and Paris.

    Now with the full force of Fremantle’s revenue-generating verticals under her belt, Carriere looks set to play a starring role in the company’s next act.

  • Fremantle unveils Imaginae Studios, an AI-powered creative label

    Fremantle unveils Imaginae Studios, an AI-powered creative label

    MUMBAI:  Fremantle has launched Imaginae Studios, a dedicated label focused on harnessing the full potential of artificial intelligence for creative content production. Led by Andrea Scrosati, group chief operating officer and CEO europe, the studio aims to provide creators with cutting-edge AI tools, fostering a space for experimentation and innovation in storytelling.

    “Our mission is to empower creatives with the best tools and support to deliver compelling content globally,” Scrosati stated. “AI presents unprecedented opportunities to transform ideas into diverse media, including visuals, video, sound, and art. Imaginae Studios will serve as a dynamic bridge between human creativity and advanced technology, cultivating an environment where innovation and experimentation thrive.”

    Imaginae Studios will operate as an independent entity, staffed by a specialised team of creatives passionate about pushing the boundaries of storytelling through AI. This team will explore a wide array of AI-driven solutions, developing new methods for content creation across various platforms. The studio’s focus will extend beyond mere technological application, emphasising the crucial role of human creative direction in shaping AI-generated content.

    The label’s operations will adhere to stringent intellectual property and compliance standards, ensuring ethical and legal considerations are prioritised.

     Imaginae Studios is poised to explore the intersection of AI and human creativity, aiming to revolutionise the production of media and entertainment. This initiative signals Fremantle’s commitment to investing in future-forward technologies and supporting the evolution of creative storytelling in the digital age. It intends to use AI to enhance all parts of the production process, and push the boundaries of current creative limitations.

  • Fremantle acquires majority stake in Element Pictures

    Fremantle acquires majority stake in Element Pictures

    Mumbai: Television format creator, producer and distributor Fremantle has acquired a majority stake in film and drama production company Element Pictures. Working across production, distribution, and exhibition, Element Pictures is managed by co-founders Ed Guiney and Andrew Lowe, with offices in Dublin, London, and Belfast. It is an independent production company and has made “Normal People,” Academy Award-winning films “The Favourite” and “Room” and the new TV series “Conversations With Friends.”

     The deal was spearheaded by Fremantle’s Group COO, and Continental Europe CEO, Andrea Scrosati and Lorenzo De Maio, of De Maio Entertainment. The acquisition further underlines its strategic plan to invest in and develop premium production companies and creative talents from around the world.

    Element Pictures upcoming television productions include “Conversations With Friends,” based on Sally Rooney’s novel. The 12-part series was developed and produced by Element Pictures, directed by Lenny Abrahamson and Leanne Welham, co-written by Alice Birch and will premiere on BBC and Hulu on 15 May, and will roll out globally soon after. This follows Element Pictures’ adaptation of Sally Rooney’s novel “Normal People.”

    Speaking on the latest development, Guiney and Lowe said, “Element Pictures is 21 years old this year and it is incredibly exciting for us and our wonderful colleagues to be entering a new and ambitious phase of growth in partnership with our friends at Fremantle at a truly exhilarating time for our industry. We are huge fans of the people at Fremantle, their vision for the future and the extraordinary talent they are working with across film and television. Collaborating closely with Jen, Andrea, Lorenzo, Christian, Jens, and their brilliant team will allow us to build on and grow our existing relationships with the very best creators in the world and expand our capacity to make exceptional film and television drama for international audiences.”

    Scrosati said, “Fremantle is proud to invest and partner with the very best creative minds in the business. Ed, Andrew, and the amazing Element Pictures team certainly fall into this category. They have built an astonishing company, which has become one of Europe’s most exciting and innovative creative production companies. We look forward to working closely with their immensely talented creatives, helping to build on their slate of high-quality, sophisticated, and powerful productions. Creative freedom will sit at the very heart of this partnership, and everyone at Fremantle is excited to be working with the Element Pictures team and supporting their growth internationally.”

    Last August, RTL Group announced its aim to increase Fremantle’s full-year revenue target to € three billion by 2025.

    Element Pictures current television production includes “The Gallows Pole” (BBC/A24), a BBC period drama from director Shane Meadows and Nancy Harris’ eight-part comedy-drama “The Dry” (BritBox/RTE/ITV Studios/Screen Ireland). Previous television includes the co-production of “The Dublin Murders” with the Fremantle-backed Euston Films.

    Current films in post-production include Sebastián Lelio’s “The Wonder” (Netflix), with actor Florence Pugh; Yorgos Lanthimos’ “Poor Things” (Searchlight Pictures) starring Emma Stone, Mark Ruffalo and Willem Dafoe; Stephen William’s historical biopic “Chevalier” (Searchlight Pictures) starring Kelvin Harrison Jr, and Joanna Hogg’s “The Eternal Daughter” (BBC Films/A24) starring Tilda Swinton.