MUMBAI: From press powerhouses to digital disruptors Telugu media veterans take the hyperlocal highway. In a strategic move to cement its dominance in the Telugu-speaking heartland, Way2news, India’s leading vernacular hyperlocal news platform has appointed three seasoned professionals to lead business operations in Andhra Pradesh and Telangana. Collectively bringing over 90 years of experience from marquee media brands like Eenadu, Sakshi Media, Andhra Jyothi, and Vartha, the new sales leaders will spearhead advertising growth, strengthen client relationships, and scale regional revenues.
Meet the new power trio:
. Bhatlapenumarthy Ranganath, with 37 years of experience, most recently served as deputy general manager at Sakshi Media. He joins Way2news as head of sales for Key and Enterprise Accounts in Andhra Pradesh, where he will focus on large-scale revenue partnerships.
. Ajjarapu Bhanu Venkatesh, a 30-year veteran of Eenadu, now takes charge as head of sales for the Urban SMB Market in Hyderabad. His deep understanding of urban media behaviour and administration makes him ideal for driving advertiser value in the state capital.
. Adapa Venkateswara Rao, who spent 32 years with Eenadu, assumes the role of head of sales for Andhra Pradesh’s SMB Market. Known for his expertise in promotional and government advertising, Rao brings unmatched regional know-how.
The appointments come as Way2news continues to expand across the South, delivering real-time news coverage across 1,292 mandals in Andhra Pradesh and Telangana. The platform’s mobile-first model and scalable ad tech make it a compelling proposition for advertisers aiming to reach deep into vernacular markets.
“These appointments mark a big leap in our ambition to lead the regional digital news economy,” said Way2news founder & CEO Raju Vanapala. “The collective experience of these leaders will deepen our advertiser relationships and accelerate monetisation across our strongest markets.”
Ranganath noted the shift towards digital-first strategies among enterprise clients: “Way2news combines editorial credibility with innovation. I look forward to driving impactful campaigns tailored to Andhra Pradesh’s fast-evolving market.”
Venkatesh added, “The rise of hyperlocal vernacular consumption has transformed urban marketing. Our goal will be to harness Way2news’ scale and mobile reach to help SMB advertisers thrive.”
Rao echoed the sentiment, “Advertisers today want more than eyeballs, they want relevance and reach. Way2news delivers both, and I’m thrilled to lead the sales charge for SMBs in Andhra Pradesh.”
With a growing user base and renewed leadership, Way2news is not just reporting local stories, it’s rewriting the playbook for digital news monetisation in regional India.
