ITV

Tag: Andhra Bank

  • IndiaFirst Life Launches Its Unique Campaign #YeTohCertainHai

    IndiaFirst Life Launches Its Unique Campaign #YeTohCertainHai

    Mumbai: IndiaFirst Life Insurance Company Limited (IndiaFirst Life), a joint venture between Bank of Baroda, Andhra Bank and Warburg Pincus, has launched a unique campaign titled #YeTohCertainHai, which stems from the proposition of ‘Because Life Is Full of Certainties’. The campaign was bolstered with the insight that Indians love to cover things. We have covers for our mobile phones, cars, television sets and even our fridge. When we have covers for almost everything, why do we not make it a priority to cover our lives certainties?   

    This unique life insurance awareness campaign is live pan India across several mediums which includes Billboards, Hoardings, OOH, Digital, Radio, and for internal corporate communication. These mediums are chosen to attain maximum reach and are focused on key strategic markets.

    Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance said, “Life Insurance as an industry is inherently focused on fear of the unknown; we, at IndiaFirst Life, chose a different path of focusing on the ‘certain’ to create an impact and a positive one at that. At different stages of a customer lifecycle, few things, such as getting married, having children, retiring, etc. are almost certain. Planning and securing these stages of life is also something that should be ‘certain’. Through this interesting and clutter breaking campaign, we aim to connect with all our potential and existing customers. We are innovatively using all relevant mediums to connect with our audiences not just from different geographies but also in different languages.”

    Using the insight of Indians love for covers, IndiaFirst Life Insurance has engaged with WATConsult to create a highly innovative and targeted campaign on Amazon, launched an engaging Qawwali video that is being promoted interestingly on Jio Saavn. Our microsite (http://www.museumofcovers.com/), allows people to share all their unique covers. We are confident that not only will this campaign grab eyeballs but will also make the case for investing in insurance stronger. 

  • Multi-media ad campaign to popularise gold coin

    Multi-media ad campaign to popularise gold coin

    NEW DELHI: A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover newspapers, radio, digital and select cinema halls.

    More information on Indian Gold Coin can be accessed on www.indiangoldcoin.com or toll free number 1800 1800 000.

    The coin is available in denominations of 5 gm and 10 gm coin, and 20 gm bar. The coins are available at all MMTC outlets across India, along with select branches of seven Banks – Indian Overseas Bank, Vijaya Bank, Federal Bank, Yes Bank, Andhra Bank, ICICI Bank and HDFC Bank. Indian Gold Coin is available at about 383 outlets across India now.

    The coin was launched by the prime minister Narendra Modi on 5 November 2015. It is India’s first-ever sovereign gold offering, and are hallmarked by the Bureau of Indian Standards (BIS) for purity. The creation of a national branded coin, of uniform price and quality has addressed the trust deficit that exists around the buying and selling of gold. It aligns with the “Make in India” priority of the Government.

    The coin has the national emblem Ashoka Chakra engraved on one side and Mahatma Gandhi on the reverse. Its other unique features include 24 Karat 999 fineness purity, positive tolerance, both in weight and purity, tamper-proof packaging and advanced anti-counterfeit features.

    The coin is minted in India from gold sourced domestically from Gold Monetisation Scheme. It enters the international basket of national gold coins which is minted locally by the Indian Government Mint in Mumbai and Kolkata. It will aid in recycling of gold through transparent buy-back option being brought by MMTC.

    Through the coin, the Government aims to reduce dependence on gold imports to meet the local gold demand as Indian Gold Coin is being minted from the gold collected under Gold Monetization Scheme (GMS).

  • Multi-media ad campaign to popularise gold coin

    Multi-media ad campaign to popularise gold coin

    NEW DELHI: A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover newspapers, radio, digital and select cinema halls.

    More information on Indian Gold Coin can be accessed on www.indiangoldcoin.com or toll free number 1800 1800 000.

    The coin is available in denominations of 5 gm and 10 gm coin, and 20 gm bar. The coins are available at all MMTC outlets across India, along with select branches of seven Banks – Indian Overseas Bank, Vijaya Bank, Federal Bank, Yes Bank, Andhra Bank, ICICI Bank and HDFC Bank. Indian Gold Coin is available at about 383 outlets across India now.

    The coin was launched by the prime minister Narendra Modi on 5 November 2015. It is India’s first-ever sovereign gold offering, and are hallmarked by the Bureau of Indian Standards (BIS) for purity. The creation of a national branded coin, of uniform price and quality has addressed the trust deficit that exists around the buying and selling of gold. It aligns with the “Make in India” priority of the Government.

    The coin has the national emblem Ashoka Chakra engraved on one side and Mahatma Gandhi on the reverse. Its other unique features include 24 Karat 999 fineness purity, positive tolerance, both in weight and purity, tamper-proof packaging and advanced anti-counterfeit features.

    The coin is minted in India from gold sourced domestically from Gold Monetisation Scheme. It enters the international basket of national gold coins which is minted locally by the Indian Government Mint in Mumbai and Kolkata. It will aid in recycling of gold through transparent buy-back option being brought by MMTC.

    Through the coin, the Government aims to reduce dependence on gold imports to meet the local gold demand as Indian Gold Coin is being minted from the gold collected under Gold Monetization Scheme (GMS).