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Tag: Ananya Pandey

  • Indian Sports Honours 2024 to air on Star Sports & Disney+ Hotstar

    Indian Sports Honours 2024 to air on Star Sports & Disney+ Hotstar

    Mumbai: The Indian Sports Honours (ISH) returned for its fifth edition. This year’s ceremony will be broadcast on the Star Sports Network & Disney+ Hotstar on 18 November, 2024, at 5PM & 10:30 PM, bringing together India’s finest athletes and sports enthusiasts for a night of recognition and celebration.

    The ceremony will recognise some of the best sporting talents in the country through 10 Jury Honours, four Popular Choice Honours and Lifetime Achievement Honour. Included this year, will also be a new honour for Grassroot Initiatives of the Year, facilitating the organisations that make significant contributions to the development of sports at a grassroot level.

    The jury for this esteemed event featured a distinguished panel of sports icons, led by Abhinav Bindra, a member of the IOC and India’s first individual Olympic medal, as a chairperson. Alongside him was the legendary Indian athlete and President of the IOA, P.T. Usha, former world number one shooter, Anjali Bhagwat, and Disney+ Star head of sports Sanjog Gupta. The jury also included boxing olympic bronze medalist in 2008 Vijender Singh, wrestling bronze medalist in 2012, Yogeshwar Dutt, and former Indian hockey captain and player, Sardar Singh, as they all bring their combined expertise and insight into the selection process.

    Conceptualised by Cornerstone Sport, the Indian Sports Honours ceremony is a remarkable event that brings together top athletes, sports personalities, coaches, celebrated Bollywood icons and influencers, in recognition of the dedication and achievements that define Indian sports today. The event’s highlights include the main event, which showcases the sporting milestones achieved over the past year and moments honouring the inspirational journeys of the nation’s top sports talent.

    The event will be broadcast on the Star Sports Network & Disney+ Hotstar, who promise to bring a spectacular show encompassing Indian sports and the athletes who have dedicated their lives to it. The broadcaster will showcase several high-profile guests the event, including Sania Mirza, Abhinav Bindra, Yashasvi Jaiswal, Kartik Aaryan, Ananya Pandey, Sarabjot Singh, Lakshya Sen, Rani Rampal, Padhmashri Muralikant Petkar, Harmanpreet Singh and Avani Lekhara, amongst others. The main event will be broadcast on 18th November, on the Star Sports Network & Disney+Hotstar.

    Below are the list of honours the audiences can witness from the comfort of their home:
    Jury Honours: Sportsman of the Year (Individual), Sportswoman of the Year (Individual),
    Para-Athlete of the Year (Male), Para-Athlete of the Year (Female), Coach of the Year
    (Male), Coach of the Year (Female), Team of the Year (Male), Team of the Year (Female),
    Sportsman of the Year (Team), and Sportswoman of the Year (Team).

    Popular Choice Honours: Breakthrough Performance of the Year (Male), Breakthrough
    Performance of the Year (Female), Fan Club of the Year, and Club of the Year.

    Other honours: Lifetime Achievement Honour, Grassroot Initiatives of the Year Honour and Star Believe Honour

    Cornerstone Sport CEO Bunty Sajdeh expressed his excitement for the honours, stating, “The fifth edition of the Indian Sports Honours marks another milestone in our mission to celebrate the best of Indian sports. Each athlete has a special story, and it is important to celebrate that with full gusto. This year, we aim to go even further in honouring the achievements of our athletes, whose dedication, resilience, and passion inspire us all. With new categories and our collaboration with Star Sports, we’re thrilled to bring the spirit of Indian sports to viewers across the country.”

  • Ananya Pandey and Shubman Gill join the Beats family as India’s brand ambassadors

    Ananya Pandey and Shubman Gill join the Beats family as India’s brand ambassadors

    Mumbai- Beats has announced Beats Solo Buds, Beats Solo 4 and Beats Pill in India. To celebrate the launch, Beats has released its first campaign starring Bollywood actress Ananya Pandey and celebrated Indian cricketer Shubman Gill. The duo, both iconic in their respective realms of Indian entertainment and sports, is set to be the face of the brand’s existing and upcoming marketing campaigns that spotlight the brand’s dynamic product lineup.

    “Music has been an essential part of my life, whether I am working out, preparing for a role, or simply unwinding,” said Ananya Pandey. “As someone who has been using Beats growing up, I am excited to be part of the Beats legacy and their journey into India.”

    Shubman Gill added, “I am thrilled to be a part of the Beats Family as one of India’s brand ambassadors. Beats is a brand that has the same commitment and dedication to performance as I do. I look forward to the great things that Beats has planned for India!”

    Speaking on this occasion, Beats CMO & head of product, Chris Thorne said, “we are delighted to welcome Ananya Pandey and Shubman Gill as India’s brand ambassadors as we bring together the energy and spirit of Beats with the vibrant culture of India. Their dynamic personalities make them the perfect fit for Beats. We are excited to launch our new products in India and look forward to our partnership with Ananya and Shubman.”

  • TASVA unveils AW 23 collection campaign

    TASVA unveils AW 23 collection campaign

    Mumbai: With Ranbir Kapoor and Ananya Pandey as the brand ambassadors, Tasva unveils Autumn Winter 2023 collection that reimagines the essence of Indian culture and tradition, meticulously redefining the Modern Indian Man. With a splendid union between the visionary couturier Tarun Tahiliani and the consumer powerhouse, Aditya Birla Fashion & Retail Ltd., the brand emerges as a harmonious confluence of heritage, cultural opulence, and the pinnacle of artisanal craftsmanship.

    The collection is a heartfelt tribute to the changing dynamics of men’s fashion in the Indian social landscape. The TV commercial, featuring the brand ambassadors, depicts the playful demeanour that marks wedding festivities today. It breaks the age-old adage of men staying aloof from wedding planning. Instead, it invites grooms to take charge of the most important day of their lives and make choices that reflect the best that they can be.

    Ecstatic at the launch, Kapoor said, “I am absolutely thrilled to be a part of TASVA’s AW campaign as it mirrors a significant change in how urban grooms are now engaging in their wedding preparations. Nowadays, grooms actively participate in every facet of the wedding, from overall planning to selecting their attire as carefully as the bride. I am excited to be representing a brand that aligns with the preferences of discerning modern Indian grooms.” Inspired by India’s architectural marvels and its breathtaking natural beauty, this collection unfolds a captivating narrative adorned with a plethora of architectural, floral, and fauna motifs.

    Perfectly summarising the ethos of the collection, Pandey said, “TASVA is a brand that mirrors the changing role of today’s grooms. It’s refreshing to witness this paradigm shift towards a modern perspective on weddings which I believe is elegantly depicted in this film from the bride’s lens.”

    In true Tahiliani fashion, this collection gracefully melds the heritage of traditional aesthetics with the fluid lines of contemporary design. With an admirable commitment to affordability and accessibility, this collection caters to a diverse clientele. “Ranbir and Ananya, with their great on-screen chemistry, perfectly portray today’s young generation which is increasingly taking charge while staying true to their roots. The campaign is a continuation of TASVA’s commitment to and celebration of the modern Indian man, who has redefined how he sees himself. Whether in marriage or in life, comfort, quality, and a joie de vivre must go together. He wants to have fun and we at Tasva are committed to bringing him clothes that can do just that” said Tahiliani.

    This wedding season, imbue your wardrobe with the effortless charm of Tasva’s breezy kurta sets and the impeccable tailoring of their sherwanis and achkans. From versatile Indo-western ensembles to chic dinner jackets, there is a garment for every taste and occasion.

    Delighted with the collection campaign launch, brand head Ashish Mukul said, “Over the last year, Tasva has created a strong customer connect with its best-in-class product offering and unique store experience for Men’s Indian wear buyers. We have an exquisite range across festive occasions & wedding wear apparel and accessories for Men. We believe we are the go-to choice for the Global Indian man looking for designer wedding wear at affordable prices.”

  • Lakmé Academy ropes in Ananya Panday as its youngest brand ambassador

    Lakmé Academy ropes in Ananya Panday as its youngest brand ambassador

    Mumbai: Lakmé Academy powered by Aptech has signed Bollywood actress Ananya Panday as the brand ambassador. The association comes after a long-standing relationship of the actress with the brand. Appealing to a young, Gen Z audience with her quirky, cute and charming demeanour, Ananya is a recognised youth icon in India.

    The Rs 25,000 crore professional beauty and wellness industry in India, which includes salons, spas, parlours, men grooming outlets & skin clinics, amongst others, has grown at a compound annual growth rate (CAGR) of 12 per cent over the last decade. The industry is extremely fragmented, but it is believed to have over one million outlets employing almost 15 million people, of which nearly 65 per cent are women. For a young country like India, with nearly 700 million individuals below 25 years of age, the beauty and wellness industry has the potential to generate livelihoods in small towns without promoting mass-scale migration to large metros.

    Focusing on professional training and providing opportunities in the space, Lakmé Academy powered by Aptech, with over 130 centres in 100 cities+ across India, has added tremendous value in not only upskilling thousands of students with their industry-relevant curriculum but also giving them hands-on experience of becoming professional artists beautifying their future and that of the industry as well.

  • Esprit signs up Ananya Pandey as brand ambassador

    Esprit signs up Ananya Pandey as brand ambassador

    Mumbai: American watch brand Esprit is all set to strengthen its position in India and has appointed Bollywood actor Ananya Pandey as its celebrity brand ambassador.

    Esprit’s India partner AP Group looks to pursue an aggressive expansion plan for Esprit watches in India and the brand is eyeing to regain the market share in the watch category.

    Announcing the association, the company said that the actor’s youthful persona, confident outlook, and positive vibes resonate completely with the brand and made her an obvious choice.

    Founder & CEO of Time Management Services (TMS), the official licensee of Esprit Watches, Marco Sieber said, “Since 1968 Esprit as a brand has come a long way. In the last 50 years, the brand has maintained the image of being the most transparent fashion brand in the world, connecting with the customers through positivity, innovation, and sustainability. The Indian market is very important to us as we do see that customers are always looking for new designs and trends. We are ready to bedazzle Indian customers with a specially crafted range of watches just for them. Ananya Pandey being a youth icon is the right choice to bring on board to re-create the connect of Esprit with Indian youth.”

    Talking about her association with Esprit, Ananya Panday said, “I am delighted to be part of the Esprit community, as its intricately designed watches are a style statement on their own. Esprit watches are not only sturdy and fashionable but are classy as well, which appeals to my design aesthetics.”

    “We have noticed that the Indian customer buying behaviour is not as it was a decade back. Indian customers are always looking for new trends and designs, but now they are also looking for brands with which they can connect on a much deeper level. So, to build trust and a bond of familiarity with Esprit Watches, we chose Ananya Pandey to endorse Esprit Watches. She will be promoting our new collection of watches specially tailored as per the need of Indian customers and priced attractively,” said AP Group managing director Hamza Patel.

  • Ananya Pandey & Vijay Deverakonda ‘swipe it up’ on Moj

    Ananya Pandey & Vijay Deverakonda ‘swipe it up’ on Moj

    MUMBAI: Short video app Moj has kicked off a new brand campaign #SwipeUpWithMoj to strengthen its brand recall as the ultimate entertainment destination. As part of the campaign, Moj has teamed up with Bollywood diva Ananya Pandey and Tollywood heartthrob Vijay Deverakonda as brand ambassadors; they will be seen on the app’s brand videos and also as creators on Moj.

    The commercials launched on 3 April in Hindi, Telugu, Tamil, Kannada and Malayalam, keeping in view Moj’s diverse audience across the country. Ananya Pandey will drive relevance and boost brand affinity in the priority Hindi-speaking markets while Vijay Deverakonda will help double down on the brand presence in south India.

    The campaign is centered around a deeper understanding of the users’ need for fun and engaging content that captivates their attention and add entertainment to their everyday lives, breaking all their monotony. In the commercial, both Ananya and Vijay will be seen swiping through their phones amidst their parents and elderly relatives bickering at home. Bored with the constant bickering, they are swiping up on Moj, imagining their parents and relatives dancing to the cheeky music in the videos, leading to them sitting with their moms and watching Moj videos together.

    Moj chief commercial officer Ajit Varghese said, “#SwipeUpwithMoj campaign has been designed to establish Moj as the ‘cool place to hangout’, making it synonymous with short videos, providing a ‘world of fun' at our fingertips. We are confident that this quirky new campaign will help us build deeper and newer connections with our audiences.”

    Ananya Pandey said she’s thrilled to be a part of Moj as a creator and is looking forward to making making cool content. “With the quick ‘Swipe Up’ option on my phone, I can now get into a world of endless entertainment possibilities from anywhere, thanks to Moj.” 

    The creative mandate for the campaign was run by AllThingsSmall. The videos are produced by Bang Bang and both versions of the film were directed by Ryan Mendonca.

  • Fastrack collaborates with Ananya Panday for new campaign

    Fastrack collaborates with Ananya Panday for new campaign

    MUMBAI: Motivating everyone to stay fit, Fastrack announced a social message with a series of three videos featuring youth icon Ananya Panday.
    Fastrack’s collaboration with the Bollywood star Ananya Panday has come at a very opportune time. With this video series, the brand aims to engage with their TG, the Gen-Z’s, who are stuck at home with nothing but their own company to enjoy. These 12-second films capture Ananya’s spirit of making the best of every situation with her unique style validating that this is the best time to experiment and be as outrageous as they like, as long as they #StayTheFIn.

    Fastrack marketing head Ayushman Chiranewala said, "Fastrack being India’s iconic youth fashion brand always approaches things in a fresh and interesting manner. With over a month of lockdown while counting more days, our latest #StayTheFIn campaign aims to motivate consumers to stay put, while utilizing the time at home innovatively. Fastrack invites its audience to make the best out of the current situation by exploring what they wish to do to be sane and quirking it up like always even in this scenario. As part of the larger campaign, the brand attempts to ask its target audience to keep behaving responsibly and keep experimenting and Fastrack celebrates this bold spirit".

    Commenting on the idea, Lowe Lintas regional creative officer Puneet Kapoor said, "Fastrack has always been a nimble-footed brand reflecting modern youth codes and pop-culture codes in quirky ways. There’s a bright side to the current lockdown too and we’re seeing a spurt of creative expressions across social media platforms whether it’s culinary, music, dance or the arts. That’s exactly is the point of these ads asking people to find their crazy groove and stay the f*ck indoors."

    The multi-film campaign is live across Fastrack's online platforms.
    https://www.instagram.com/p/B_ccdZtDe95/

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