ITV

Tag: Ananya Panday

  • Singapore Tourism Board collaborates with Ananya Panday to throw light on the city’s unique

    Singapore Tourism Board collaborates with Ananya Panday to throw light on the city’s unique

    Mumbai: The Singapore Tourism Board (STB) has partnered with Bollywood actress Ananya Panday to showcase unique and surprising experiences that can only be ‘Made in Singapore’. Audiences will soon be able to watch Ananya in a 4 episode vlog series that promises to unveil a new, exciting and fun side of Singapore that will entice them to travel to the city. The series will shed fresh light on the city where ordinary experiences are made extraordinary in much unexpected ways.

    Talking about the partnership, Ananya Panday said, “I have a great love for travelling, especially when it involves exploring hidden gems, discovering a different side of the city, and indulging the foodie in me. My recent adventure in Singapore was truly remarkable, providing unique experiences that made it an unforgettable journey that was truly one for the books. Each day allowed me to rediscover the beauty of this versatile destination and also reconnect with myself in the process. And I can’t wait to visit again soon.”

    Singapore Tourism Board (STB) regional director, India, Middle East, South Asia & Africa GB Srithar on collaborating with Ananya said, “Singapore continues to be a top of mind destination, offering a rich tapestry of unique, exciting and memorable experiences to diverse travel segments, including the millennials. We are happy to collaborate with youth icon Ananya Panday as she explored Singapore’s refreshed and renewed experiences through an engaging travel vlog series. This series is an invitation to rediscover passions, reconnect with yourself, and create lasting memories. On any planned holidays, there are unscripted moments that make the holiday truly exhilarating. Singapore offers many moments to just immerse oneself and have fun. We hope Ananya’s vlog series inspires travellers to visit us soon and come to experience extraordinary offerings that can only be ‘Made in Singapore’.”

  • Timex and actor Ananya Panday urge people to ‘Waste More Time’

    Timex and actor Ananya Panday urge people to ‘Waste More Time’

    Mumbai: Timex, a global pioneer and disruptor in the watchmaking industry, is inverting the notion of investing time by wasting it with their latest campaign, ‘Waste More Time’ with the stunning Ananya Pandey. In a world where every moment seems accounted for, they champion the idea that time wasted on finding the freedom to be yourself is time well spent, even if others deem it as a total waste.

    Ananya Panday perfectly embodies the spirit of this campaign. Her passion for life, relatability and chic yet cool style make her the perfect choice for the face of the brand. Starting October 2023, Timex, along with the actress, is set to reach its diverse consumers through campaigns, content,  events and the Ananya charm.

    The Timex “Waste More Time” campaign with Ananya is not just about telling time; it’s about living time. Ananya Panday in the campaign film is seen enjoying every moment of life be it twinning with your pet, playing with books or just talking to plants. Timex keeps the time so you can forget while doing just anything that’s worth wasting more time over.

    Ananya Panday, commenting on her latest association with Timex, said “I had so much fun shooting for the ‘Waste More Time’ campaign, a message so unique and so striking. I could connect to it immediately. In a world that often demands us to be busy all the time, Timex reminds us that doing what makes us truly happy is never a waste. I am thrilled to be associated with Timex.”

    Timex India managing director Deepak Chhabra shared his pleasure announcing the campaign, “We are excited to have Ananya Panday as the face of the campaign. Her personality and the appeal she has among audiences of all ages is commendable. It was a sheer joy to work with her on the campaign and we couldn’t have found a better partner who is quirky yet calm in her own unique way and resonates with the brand. Together with Ananya and the Waste More Time campaign, we hope to strike a chord with our consumers who appreciate honesty in brands and to reinforce the fashion and lifestyle imagery of the brand.”

    Let Timex on your wrist be a reminder to embrace the balance to the hustle, bring calm to the chaos and find peace within by seeking unrushed fulfilment. So go ahead and stay up a little later, watch the next episode, take the scenic route, and forget about that annoying reminder; because Timex believes that when you are genuinely enjoying what you are doing, it is not wasting time—it is living.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Ananya (@ananyapanday)

     

  • zingbus teams up as official brand partner for Dream Girl 2

    zingbus teams up as official brand partner for Dream Girl 2

    Mumbai: zingbus, the largest tech-based intercity bus service provider in India, has proudly announced its captivating collaboration as the official brand partner for the movie Dream Girl 2. The sequel to the blockbuster sensation, Dream Girl (2019) is poised to unleash its magic on the silver screen, captivating audiences nationwide on 25 August 2023.

    Dream Girl 2, an upcoming Hindi comedy-drama is helmed by the visionary director Raaj Shaandilyaa and produced by Ekta Kapoor and  Shobha Kapoor under the dynamic banner Balaji Motion Pictures. The movie showcases a diverse ensemble cast, including Ayushmann Khurrana, Ananya Panday, Paresh Rawal, Annu Kapoor, Rajpal Yadav, Vijay Raaz, Asrani, Abhishek Banerjee, Manjot Singh and Seema Pahwa. This cinematic marvel promises to be a journey through emotions, laughter, and life’s quirks, all interwoven in a tapestry of entertainment.

    Speaking on the partnership, zingbus CEO and co-founder Prashant Kumar said – “Seizing the role of the official brand partner of a fantastic movie – Dream Girl 2, provides us with a wonderful opportunity to engage a larger audience throughout India. This partnership ignites our passion and propels us to explore new horizons. zingbus team is truly excited about this affiliation and we are looking ahead to numerous such remarkable collaborations in the times to come.”

    The strategic partnership will increase the likelihood of zingbus gaining a more significant presence in people’s thoughts and perceptions. By combining the visionary approach of the brand – zingbus with the compelling narrative of the movie, this partnership will carve an enduring mark on the hearts and minds of a diverse and widespread audience.

  • Ananya Panday seeks to ‘Redefine Time’ in Esprit’s new ad

    Ananya Panday seeks to ‘Redefine Time’ in Esprit’s new ad

    Mumbai: American watches brand Esprit has launched a new campaign called ‘Redefine Time’ with Bollywood actor Ananya Panday. The brand campaign will be promoted through all desired media avenues. 

    With this latest campaign, the brand aims to establish its connect with millennials and Gen Z. The brand film featuring the millennial actor aims to give a message to ‘Redefine Time’ by flipping worldly rules and forgetting outdated norms.

    “I always want to be associated with brands that can resonate well with my personality. The brand campaign ‘Redefine Time’ is so powerful and every woman can relate to it,” said Ananya Panday. “The entire campaign shoot was planned in the most non-stereotype manner, matching the non-stereotyped outlook of the brand completely. The designs, the innovation, the bling, and the costing will surely drive a lot of attention of the GenZ and I am looking forward to adding a lot of value to the brand during our association.”

    “Esprit is a brand that creates a positive change. It adds a spark in everyday life through radical positivity: Life is more complicated and hectic than ever before,” commented AP Group COO Adi Shroff. “Through this campaign idea our customer will be able to relate herself and also the brand will get the right amount of push and edge to attract the retail partners to the new beginning of Esprit Watches in India.”

  • Drools ropes in Ananya Panday as brand ambassador

    Drools ropes in Ananya Panday as brand ambassador

    Mumbai: Pet food brand Drools has roped in Ananya Panday as its brand ambassador. The collaboration will focus on initiating a dialogue around pet nutrition amongst the people of India.

    Ananya is a proud dog-mum and is very mindful of their nutrition. Her consideration for pets and thoughtfulness of what goes into their diets makes her the perfect fit for Drools’ brand ambassador, said the brand in a statement. “With ample nutrition and appropriate nutrients in its vast portfolio of pet food and supplements, Drools aims to reach out to more pet parents and enhance the quality of life of their fur babies,” it added.

    “Drools has always taken pride in promoting healthier living and food habits for pets with its extensive range of products that support skin and coat health, strengthen the immune and digestive system and overall well-being,” said Drools’ national sales director Shashank Sinha. “We are thrilled to be associating with Ananya Panday. As a celebrity youth icon, we think she’s perfect for promoting our vision and garnering the attention of new-gen pet lovers.”

    “I understand the part a dietary regime plays in pets’ life and this is one of the reasons I am proud to collaborate with Drools and represent the label across India to create awareness about pet nutrition,” stated Ananya Panday on her association with Drools.

  • discovery+ fortifies its India play with star-studded originals

    discovery+ fortifies its India play with star-studded originals

    Mumbai: discovery+ has announced a slate of brand-new originals along with the return of its successful franchises ‘Star VS Food’ and ‘Mission Frontline’. The originals line-up includes ‘Say Yes to the Dress’, and ‘Money Mafia’.

    Produced by ABP Studios, ‘Say Yes to the Dress’ is an Indian adaptation of one of the biggest American reality television series, giving Indian brides a once-in-a-lifetime opportunity as they search for their perfect wedding dress. Launching on 4 August, ‘Money Mafia’ takes an in-depth look at some of the biggest financial scams the country has ever seen from the perspective of the victims and the perpetrators. The show is produced by Chandra Talkies.

    ‘Star vs Food S2’ is produced in collaboration with Korea Tourism. It will feature popular celebs Ananya Panday, Anil Kapoor, Nora Fatehi, and Badshah trying to impress their family and friends with their cooking skills. Sara Ali Khan will be seen in the second season of ‘Mission Frontline’ returning in August.

    “Our upcoming content slate demonstrates our constant determination of bringing original, full of life, bold and unexpected stories to our audience. By on-boarding personalities from different walks of life like Sports, Bollywood, music, and comedy among others, we have made a conscious effort at expanding our reach and engaging with a new set of audience,” said Discovery Inc, managing director – South Asia, Megha Tata. “We aim at using our platform as a medium to connect people through the art of storytelling and the line-up ranging from documentary to reality TV has something for every generation to enjoy, further strengthening our Family, Facts and Fun premise.”

    Talking about his experience of being on the show, actor Anil Kapoor shared, “Despite my undeniable love for food, it is no secret that my expertise lies at eating and not cooking. Being blessed with excellent culinary artists in my home and family, I have never had to enter the kitchen to prepare a meal for myself. Star vs Food S2 set me up against the challenge of cooking a scrumptious meal for my loved ones and I must say, this was a much more daunting task than acting. Undoubtedly, it has been an exhilarating experience and I can’t wait to make my family proud with this new notch in my belt.”

    “The announcement of a season 2 within a six-month span of the first season is a testament to the success of season one. We look forward to yet another delectable season full of fun, flavour and food,” Endemol Shine India CEO Abhishek Rege added.

    BanijayAsia Founder & CEO, Deepak Dhar said, “Content consumption patterns have changed drastically in the last 2 years. People are consuming content faster and need more if they like a certain genre. With a plethora of content available to view on OTT platforms, it is immensely challenging, yet potentially lucrative for us to create stories that resonate with the audience. Our partnership with discovery+ gives us the freedom to work on different concepts as the brand is not limited to one genre. With our next special Mission Frontline with Sara Ali Khan, we have taken our relationship with Discovery to the next level after Into The Wild with Bear Grylls. We are confident that this show will deliver a special message we want to convey to our target audience and inspire them.”

    discovery+ has also put together a specially curated watchlist including ‘Special Operations: India’, ‘Little Singham Desh ka Sipahi Blockbuster’, ‘India: 70 Wonders’, ‘India Marvels and Mysteries’, and more to commemorate the Independence month.  Viewers will also have access to titles such as ‘Surviving R. Kelly’, ‘Could I Live There’, ‘MasterChef Canada’, and ‘Matilda & The Ramsay Bunch’.

  • Lionsgate Play says ‘play more browse less’

    Lionsgate Play says ‘play more browse less’

    NEW DELHI: Lionsgate Play has launched its campaign ‘Play More Browse Less’ in India with a quirky digital film featuring actors Tiger Shroff and Ananya Panday. The digital film is developed on the insight that millennials spend too much time today trying to find what to watch and the app, with its curated edgy line-up, looks forward to solving this problem.

    The integrated campaign will be extended across impact properties on digital and social media.

    The film showcases Tiger Shroff pranking Ananya Panday by drawing a moustache on her face while she is sleeping. Seeing herself on a video camera she gets annoyed and tells Tiger to utilise his time better. Tiger says, “Teri tarah browse karne mein time waste nahi karta, Lionsgate Play app hai mere paas (Unlike you, I don’t waste time browsing. I have Lionsgate Play app).”

    Lionsgate South Asia and Networks – emerging markets Asia MD Rohit Jain commented, “Our app launch has received a phenomenal response from Indian viewers. We have been offering curated content from all across the globe to our viewers. We extensively emphasise on edgy content that is easily accessible on our savvy interface. Today the consumer has a plethora of choices but is always struggling as to what to watch next. We have launched our brand campaign basis this insight and bring a promise to our consumer to Play More Browse Less. We are very excited to rope in Tiger Shroff and Ananya Panday and feel they are the right talent to introduce Indian audiences to shows like Normal People, Manhunt: Deadly games, Romulus and No Man’s Land to name a few.”

    Tiger Shroff said, “I am really excited to partner with Lionsgate Play, have loved some of the global movies and shows they have made. Very happy to be a part of their India chapter.”

    Ananya Panday said, “Normal People is one of the shows that I have been waiting for a while and I am really excited it's finally on Lionsgate Play in India. I am really happy to share some of my favourite shows and movies from my watchlist on Lionsgate Play. Really excited to partner with Lionsgate Play."

  • WIN AN OPPORTUNITY TO DINE WITH ANANYA PANDAY THROUGH HER CAMPAIGN WITH FANKIND

    WIN AN OPPORTUNITY TO DINE WITH ANANYA PANDAY THROUGH HER CAMPAIGN WITH FANKIND

    MUMBAI: Anshula Kapoor’s online fundraising platform, ‘Fankind’ announced the launch of their sixth campaign with the young actor Ananya Panday – a chance to go on a lunch date with her! Through this campaign, Ananya will be raising funds for the NGO Hothur Foundation.  The proceeds of this campaign will be used to provide medical & surgical treatment of women and children who are acid attack survivors, and help empower them on their road to recovery.

    Hothur Foundation works with women and children acid attack survivors across the country and helps them by providing the required medical treatment free of cost – this includes reconstructive and corrective surgeries, to correct functional, non-cosmetic deformities, post-surgical medical care and rehabilitation as well as trauma and psychological counselling. The funds raised with the help of this Fankind experience will help empower children and women who are acid attack survivors. The survivors are also provided with vocational training. Additionally, the workshops they conduct across the country is aimed at motivating the survivors and helping them become independent and empowered individuals.

    On the announcement of the campaign, Ananya Panday said, “The trauma that acid attack survivors go through is unimaginable. Hothur Foundation works towards improving the quality of life of these survivors through their medical and rehabilitation programs which aims at providing them with medical care and a chance at getting back on their feet with access to education, professional courses and counselling. My family and I have been supporters of this NGO for a long time now and I urge my fans to join in and support the cause so that together we can do our small bit to help give acid attack survivors a chance to get their lives back.”

    Every fan who donates to this experience will receive a personalized autographed certificate from Ananya, and one lucky fan participating in the campaign will get the opportunity to have lunch with her at her favorite restaurant! Fankind truly looks at providing one of a kind experience for the fan. From undertaking their travel and stay arrangements to providing the experience promised with the celebrity, it is a day that will be remembered and a memory that they will cherish throughout their life!  

    To participate in the campaign, fans can donate on Fankind’s website to buy entries for a minimum of Rs 200 or multiples thereof.

    Fankind recently announced the winner of their campaign with Prajakta Koli and the fan will get the opportunity to play games and wrestle wearing a sumo suit with the YouTube star soon!

    Karan Johar’s campaign with Fankind is currently ongoing and one lucky fan of this campaign will get the opportunity to have a cup of coffee with the director and a tour of the swanky Dharma productions office.

    The campaign with Ananya Panday goes live on December 02 2019.

    Log onto Fankind.org/Ananya to participate and raise funds for the noble cause and win yourself a lunch date with the Student of the Year!

  • Ananya Panday roped in as the new face for Cadbury Perk’s ‘Masti Ka Daily Dose’ narrative

    Ananya Panday roped in as the new face for Cadbury Perk’s ‘Masti Ka Daily Dose’ narrative

    MUMBAI: Mondelez India’s iconic brand, Cadbury Perk launched its latest campaign ‘Masti ka Daily Dose’ featuring Bollywood’s ‘Next Gen Star’, Ananya Panday and acclaimed director, Anurag Kashyap. Conceptualized by Ogilvy and Mather, the campaign is based on the actor-director camaraderie where Anurag pulls a prank on Ananya to get her to shoot for a Cadbury Perk commercial.

    Commenting on the same, Anil Vishwanathan, Director – Marketing (Chocolates), Mondelez India, said, “Cadbury Perk is a brand that believes in infusing fun into the mundane and our new campaign lives up to that in an exciting, youthful way. In the past, we have had vivacious personalities like Preity Zinta, Genelia D’souza, and Alia Bhatt who embody what Cadbury Perk stands for – youth, fun and Joie De Vivre. As the new face for Cadbury Perk, Ananya Panday was our natural choice for the brand as she is seen as a rising youth icon and brings alive the brand purpose to life so effortlessly. The brand has a good connect with the youth and with Ananya on board we believe this connect will only get stronger.”

    Brand Ambassador, Ananya Panday, said, "Super thrilled to be associated with Cadbury Perk – my new partner in MASTI. A brand that is fun, easy-going, Cadbury Perk reflects my own playful personality. The TVC is about Masti ka daily dose and shooting it was full of masti too."

    Amitabh Agnihotri, Group Creative Director, Ogilvy India said “Cadbury Perk is known for its light hearted ‘pranks and masti-ful’ approach for the last few years. Now with Ananya Panday as the new face of the brand, and both she and Anurag Kashyap playing themselves in the campaign, the brand has pushed the envelope in every aspect of communication. This time the whole campaign unfolds as if shot behind-the-scenes and in an ‘unscripted’ style. I hope our audience will enjoy the campaign as much as we loved creating it”

    In the teaser ad, Anurag Kashyap is shooting Ananya Panday for the chocolates commercial. The director asks her to be available for the next day’s morning shoot, but Ananya refuses, replying “Sorry, not available”. Pondering how to meet the deadline, he takes a bite of Perk and mischievously decides to use the practice sessions shoot- post taking approval from the actor. The result in the second teaser turns out funny as the director showcases his ‘masti’ by using Ananya’s inset in different scenarios.