MUMBAI: Lights, camera, nostalgia! The 70th Hyundai Filmfare Awards 2025 with Gujarat Tourism turned Ahmedabad into the heart of Hindi cinema, where stars, stories and songs collided in a night of pure cinematic magic. The telecast of the unforgettable evening airs on 9 November at 9 pm across Zee TV, Zing and Zest, promising fans a front-row seat to the glamour, grandeur and golden memories.
Hosted by the ever-charismatic Shah Rukh Khan, joined by Karan Johar and Maniesh Paul, the ceremony was a dazzling blend of celebration and emotion. The event honoured not just the brightest stars but the creative minds behind the camera, directors, writers, musicians and technicians, all of whom keep Indian cinema’s soul alive.
One of the night’s most goosebump-inducing moments came when SRK and Kajol brought back the magic of Dilwale Dulhania Le Jayenge, Kuch Kuch Hota Hai and Kabhi Khushi Kabhie Gham, leaving the audience awash in nostalgia. Adding a heartfelt touch, Abhishek Bachchan paid tribute to his legendary father with a dynamic medley of Amitabh Bachchan classics, from Khaike Paan Banaras Wala to Jumma Chumma.
The evening’s rhythm soared higher with Akshay Kumar’s powerhouse performance of timeless hits and Kriti Sanon’s glamorous homage to Zeenat Aman, who, along with Shyam Benegal, received the prestigious Lifetime Achievement Award. Ananya Panday brought Gujarat’s vibrant culture to life, while Siddhant Chaturvedi saluted Hindi cinema’s dance icons with electrifying energy.
Taking the celebration sky-high, a stunning drone show lit up Ahmedabad’s skyline, tracing the evolution of Hindi cinema through the decades. A nostalgic ‘Cine Icon Awards’ segment revisited legends like Bimal Roy, Sridevi, Dilip Kumar, Nutan, and Amitabh Bachchan, right up to the 1990s icons SRK, Kajol and Karan Johar.
The telecast also captures intimate moments, from the audience joining SRK to wish Big B a happy birthday to Ravi Kishan and Abhishek Bachchan winning their first-ever Filmfare trophies.
So, polish that popcorn bowl and prepare for an unforgettable evening. The 70th Filmfare Awards 2025 promises everything Hindi cinema stands for, emotion, entertainment and eternal magic, on 9 November at 9 pm only on Zee TV, Zing and Zest.
MUMBAI: Fashion just found its festive beat, and Ananya Panday is leading the dance. Women’s ethnic wear brand Aurelia has named the movie star as its new brand ambassador, launching the high-energy campaign ‘Hameshatrending’ just in time for the wedding and festive season.
Known for her easy, fun, and versatile style, Ananya is the perfect fit for Aurelia’s ethos of keeping women confident, relevant, and yes always trending. The new festive collection plays up rich hues, intricate embellishments, and fluid silhouettes, offering everything from shararas and kurta sets to fusion co-ords. Whether it’s an intimate mehendi or a grand Diwali soiree, Aurelia promises to keep women stylish without missing a beat.
Timed to light up the busiest fashion calendar of the year, the campaign drops with a film and striking visuals across platforms, amplifying Aurelia’s presence in festive fashion conversations. Backed by Aditya Birla Fashion and Retail Ltd.’s TCNS division, CEO Anant Daga calls the partnership “a celebration of vibrancy, elegance, and confidence.” With Ananya Panday as the new face, Aurelia is betting that its festive sparkle will shine brighter than ever in wardrobes across India.
MUMBAI: Nash8, the two-year-old rebel in India’s creative agency circuit, is turning heads and thumbing through manga to redefine digital-first storytelling. Its latest campaign for Too Yumm! K-Bomb, featuring Ananya Panday, is a full-blown manga-meets-masala moment crafted with Gen Z precision and platform-native flair.
The campaign’s centrepiece is a short-form podcast in manga style, dropped straight into Instagram Reels, with Panday as a snappy, snack-obsessed alter ego. Vibrant visuals, QR-led real-world extensions, and billboard art channelled straight from Tokyo’s street corners. this wasn’t an ad, it was a digital universe.
“Gen Z can smell a traditional ad from a mile away,” saID Nash8 founder and creative director, Nasheet Shadani. “For Too Yumm!, we created a universe that didn’t just reference manga — it lived and breathed it. We read over 50 manga books before we even started designing. That’s the kind of depth we try and bring to the table.”
With clients like Urban Company, MakeMyTrip, Zee5, and NoBroker already under its belt, Nash8’s approach is crystal clear: no repurposed TVCs, just scroll-stopping, mood-board-ready stories that feel more vibe than pitch.
In an industry still catching up to Gen Z’s attention span, Nash8 is proving that the future of advertising isn’t about shouting louder, it’s about speaking the right language, one perfectly placed frame at a time.
MUMBAI: What do you get when you mix Korean noodles, rapid-fire banter, and Ananya Panday? A slurpy, spicy, sass-loaded campaign that’s anything but instant. After making a fiery splash in India’s instant noodles scene last year, Too Yumm! K-Bomb is back for a second serving with bold flavours, bolder content, and a brand ambassador who brings both heat and humour. Actor Ananya Panday has joined hands with the snack brand in a bid to stir the pot further and cement K-Bomb’s street cred among Gen Z.
Known for its punchy Korean-style variants like Hot n Spicy and Tom Yum, K-Bomb now gets a triple upgrade with Kimchi, Korean Chicken, and Sichuan Pepper Corn, a flavour bomb that aims to tantalise a taste-obsessed, trend-tracking youth market. There’s also an OTG (On-The-Go) cup noodles pack for those who want their K-spice with convenience.
The centrepiece of the campaign is ‘Slurp n Spill’, a rapid-fire podcast hosted by Panday, where noodles are slurped, secrets are spilled, and snack culture takes centre stage. The series combines cheeky questions, celebrity chatter, and slurpy sound effects, making it less brand plug and more bingeable content. As Yogesh Tewari, CMO at Too Yumm!, puts it, “It’s not just about being seen, it’s about being enjoyed.”
To match the energy of its new host, the rollout went full throttle. Think QR code activations across metros like Mumbai, Delhi, Bangalore, and Kolkata, leading fans to snackable digital content. Add in Manga-inspired OOH installations and meme-led amplification across social and fan communities, and the campaign feels more like a K-pop comeback than a noodle ad.
But the real flavour lies in strategy. With Indian consumers growing weary of conventional ads, Too Yumm! is betting big on what it calls entertainment-as-experience. The podcast format, backed by a strong digital-first push and cultural fluency, taps into Gen Z’s craving for authenticity with noodles in hand.
As Tewari sums up, “K-Bomb isn’t just about filling you up, it’s about firing up your taste buds.” With Ananya Panday in the driver’s seat, it looks like Too Yumm! isn’t just riding the K-wave, it’s steering it.
MUMBAI: Skechers has found its newest sole mate in Kartik Aaryan. The Bollywood star has been signed on as brand ambassador for India, making his debut with a campaign for the brand’s buzz-worthy Hands Free Slip-ins — footwear that fuses fashion with no-fuss functionality.
Built for the on-the-go urbanite, Skechers’ Hands Free Slip-ins come equipped with the brand’s patented Heel Pillow tech — letting wearers slide into their shoes without bending down or lifting a finger. Think of it as the lazy genius’ dream sneaker — sleek, stylish, and smart.
Speaking on the association, Skechers South Asia Pvt. Ltd. CEO Rahul Vira said, “Kartik Aaryan embodies the spirit of Skechers—bold, versatile, stylish and innovative. We are proud to partner with Kartik, an award-winning actor that is equal parts talent, charisma and adventurous. As a prominent contemporary youth icon, his broad appeal coupled with his dynamic persona will help keep Skechers in the mind of consumers shopping for our in-demand lifestyle and athletic footwear across India. We believe Kartik’s influence will amplify our connection with his fans who value the innovation and comfort that is only offered by Skechers.”
Sharing his enthusiasm about joining the Skechers family, Aaryan said, “I am excited to collaborate with Skechers—a brand that stands at the intersection of cutting-edge performance and contemporary style. What truly impressed me is their relentless focus on innovation, especially the Slip-ins technology, which redefines convenience without compromising on design. I’m always on the move, so I love that I can just slip in and go. Skechers’ vision aligns perfectly with my own belief in pushing boundaries, and I look forward to being part of their incredible journey as they continue to inspire athletes and trendsetters alike.”
Kartik joins an all-star global Skechers lineup that includes Ananya Panday, Sunil Chhetri, Harry Kane, Jasprit Bumrah, Joel Embiid and more. With charm and swag to boot, Aaryan’s pairing with Skechers promises to put comfort and cool in the same step.
Mumbai: Asian Paints’ beloved home and decor series, Where The Heart Is, is back with a bang for its eighth season, offering a masterclass in crafting spaces that are as unique as the personalities who inhabit them. Featuring the stunning homes of six of India’s most admired celebrities, this season dives deep into the art of blending personal style with universal charm. From clever design hacks to impeccably curated decor, each episode invites viewers to reimagine their own spaces with a touch of inspiration and soul.
This season, the series showcases the beautiful homes of Ananya Panday, Arshad Warsi and Maria Goretti, Rakul Preet Singh and Jackky Bhagnani, Taapsee Pannu, Manu Bhaker, and Joseph Radhik and Devika Narain. The show focuses on homes as extensions of the people who live in them—spaces that exude individuality and tell unique stories. It not only explores how to craft a home that reflects your essence but also showcases real transformations with bite-size content offering décor cues to spark inspiration. Whether it’s using plants to breathe life into your decor, creating spaces where pets feel as at home as you do, or designing cosy nooks that speak to you, the series demonstrates how small, thoughtful touches can turn a house into a haven.
In Season 8 of Asian Paints Where The Heart Is, Ananya Panday invites viewers into her elegant Scandinavian-style retreat – a home in the same building where she grew up, reflecting her personality and deep ties to family. With cosy nooks and understated elegance, her space showcases how simplicity can bring warmth and comfort. Viewers will then step into Arshad Warsi and Maria Goretti’s charming Goan-Portuguese home, where heritage elegance meets bohemian chic. Restored with love, their home celebrates the beauty of imperfections, offering delightful ideas for creating a space that feels warm and authentic. Manu Bhaker’s family home, transformed with the expertise of Asian Paints Beautiful Homes Service, radiates warmth and love. This makeover, a heartfelt gift to her parents, blends minimalism with deeply personal elements to create a sanctuary of shared memories.
For lovers of maximalist decor, Joseph Radhik and Devika Narain’s artistic haven offers a treasure trove of ideas, from open shelving, statement wallpaper, lush plants and carefully chosen artwork. Their home stands as a beautiful expression of how textures and colours come together to create a cohesive and creative space. Meanwhile, the vibrant home of newlyweds Rakul Preet Singh and Jackky Bhagnani offers inspiration in blending personal styles, combining bold art with contemporary, functional design to create a space filled with personality. Finally, Taapsee Pannu’s vibrant abode is a joyful reflection of her personality, where playful colours, natural light, and thoughtful eclectic decor transform the space into a radiant and uplifting retreat.
Asian Paints Ltd MD and CEO Amit Syngle said, “‘Asian Paints Where The Heart Is’ is a natural extension of our corporate philosophy, ‘Har Ghar Kuch Kehta Hai.’ It remains India’s most loved home décor series, where the most admired celebrities share how their homes are a true reflection of themselves. The show has consistently captured home design and décor trends, interpreting them in multiple ways while remaining universal.
Season 8 is particularly special, featuring an interesting line-up of celebrities from various walks of life, demystifying décor trends and sharing how their homes serve as expressions of self-discovery. From selecting the perfect colours and bringing walls to life with wallpapers and textures to reimagining wood and lighting, this season presents décor inspiration and captures the essence of ‘beautiful homes’ in truly captivating ways.”
Building on the success of last season’s special segment, Asian Paints Where The Heart Is Season 8 offers an even closer look at décor elements with style guides, enabling viewers to recreate the celebrity-inspired aesthetics. These guides direct viewers to BeautifulHomes.com, Asian Paints’ comprehensive décor platform, where they can explore a vast selection of home and décor items to bring similar inspirations into their own spaces.
Stories in Motion co-founder Joshua Karthik said, “In its eighth season, Asian Paints Where The Heart Is has renewed purpose: make home design and decor more actionable. The underlying emotion of the love for home and heart continues, but it’s blended with practical, real conversations on design, decor, art and colour. This season’s stars have invited us not just into their stunning homes, but also into home design as a way of life — filled with realness, bold experimentation and a whole lot of love.”
Viewers can watch the brand-new season on Asian Paints’ digital platforms. Catch Season 8 on the following Asian Paints links:
From embracing imperfections to layering textures, each home in Asian Paints Where The Heart Is offers ideas to spark your imagination. Season 8 invites viewers to dream big while keeping the essence of home -comfort, love and individuality, intact.
Mumbai: On 18 November 2024, Skechers concluded the fifth edition of its highly anticipated ‘Skechers Walkathon’ at Inorbit Mall, Malad, Mumbai. This year’s event brought together thousands of fitness enthusiasts and reinforced Skechers’ dedication to sports advancement by donating a portion of registration proceeds to the GoSports Foundation, supporting young Indian athletes.
Bollywood star Ananya Panday and football legend Sunil Chhetri joined the event, alongside influencers like actress-veejay Gaelyn Mendonca and content creators Viraj Ghelani and Karan Sonwane. Their presence energised participants and underscored the spirit of community and fitness.
Skechers South Asia Pvt. Ltd., CEO, Rahul Vira stated, “The Skechers Walkathon is not just an event; it’s a celebration of health, wellness, and community. This year’s incredible turnout highlights the growing enthusiasm for an active lifestyle. Partnering with GoSports Foundation, we are proud to support young athletes and contribute to the future of Indian sports. This initiative perfectly aligns with our vision of a fitter and more active India.”
Chhetri shared his experience: “It was truly inspiring to see such a huge turnout of fitness enthusiasts at the Skechers Walkathon. Being part of this event made me feel the incredible energy and passion people have for health and community. Skechers’ promise to encourage the next generation of athletes through initiatives like this is truly commendable, and I am glad to be a part of this journey to make fitness a way of life for more people in India.”
Panday added, “Joining the Skechers Walkathon this year was a beautiful experience. Seeing people of all ages come together for a day of fitness, fun, and purpose was both uplifting and motivating. Skechers has created a unique platform that not only promotes active lifestyles but also supports emerging athletes, which is something I am proud to be part of. It was a day filled with positivity, community spirit, and a strong sense of togetherness.”
The event, in collaboration with GoSports Foundation, reaffirms Skechers’ commitment to nurturing India’s sports talent. GoSports Foundation, CEO, Deepthi Bopaiah commented, “Our partnership with Skechers plays a vital role in our mission to empower young athletes. This sustained support ensures that aspiring athletes receive the guidance and resources they need to pursue their dreams on an international stage.”
The Skechers Walkathon featured three fitness categories: the 10 km-timed walk for seasoned participants, a five km-timed walk for those new to the sport, and a three km fun walk for families. The scenic route around Inorbit Mall included entertainment zones, enhancing the event’s atmosphere. Since its inception, the Skechers Walkathon has engaged an expanding community of fitness enthusiasts, cementing its place as a landmark event for health and community spirit in India, and promoting sportsmanship and empowerment for future athletes.
Mumbai: Bottomline Media, a global integrated marketing and talent management firm has once again showcased its creative prowess by bringing together Indian actress Ananya Panday and Too Yumm!, the innovative snacking brand from Guiltfree Industries, part of the RP Sanjiv Goenka Group to introduce their best selling product range, K-Bomb Ramen.
A standout element of the campaign is Ananya speaking in Korean, a first for an Indian actor in a digital campaign. This unique feature not only adds authenticity but also reinforces the product’s essence- highlighting the comparison of the hotness of the food. The seamless blend of K-Bomb Ramen’s bold flavours with Ananya’s lively persona has resulted in a captivating and memorable video, setting a new benchmark for brand narrative.
Leading the entire campaign, Bottomline Media oversaw every aspect from conceptualization to scriptwriting, production, and execution. The agency’s comprehensive 360-degree approach ensured that the brand’s vision was brought to life with precision and creativity, resulting in a cohesive and innovative campaign that stands out in the market.
“Thinking out of the box has always been our strength, and creating an engaging campaign for TOO YUMM!’s K-BOMB was an exciting opportunity. Having Ananya speak in Korean allowed us to embrace our creative side while highlighting the explosion of flavours that the product is known for, all while connecting with a broader audience in a fun and dynamic way,” quoted Bottomline Media Pvt Ltd managing director and founder Tanaaz Bhatia.
“We’re thrilled to introduce our bestselling Too Yumm! K-Bomb Ramen with Ananya Panday in collaboration with Bottomline Media. Their creative approach ensured we connected authentically with our audience, highlighting the joy of snacking and bringing the experience alive of the hot and spicy ramen. We wanted the campaign to leave an effect of the flavours through visual demonstration”, commented Too Yumm! vice president, marketing Yogesh Tewari
Bottomline Media continues to redefine industry standards in creative brand collaborations, consistently producing campaigns that not only capture attention but leave a lasting impact. Their expertise in driving innovation from concept to execution reinforces their position as industry leaders in crafting powerful and resonant brand partnerships.
Mumbai – Prime Video, India’s most loved entertainment destination, has released the latest session of Maitri: Female First Collective, which highlights the significance of female gaze in Indian content. The ‘female gaze’ in entertainment refers to storytelling that centers on women, driven by their inner worlds and motivations rather than by men. It emphasizes female agency and perspectives, focusing on how women view the world and make decisions. Maitri: Female First Collective is an endeavour to create a safe space where women from the Indian media and entertainment industry can come together to discuss their experiences, challenges and successes, and offer their perspective on bringing about a positive shift.
The session featured seven eminent women from India’s media and entertainment industry, ranging from actors Ananya Panday and Kritika Kamra, to women who have left an indelible mark behind the camera, like screenwriter & creator, Ishita Moitra, director & writer Tanuja Chandra, director & editor Namrata Rao, and Faye D’Souza, journalist and founder & editor, Beatroot News, in addition to Smriti Kiran, creator & curator, Maitri and founder, Polka Dots LightBox, who moderated the session.
Watch the latest session of Maitri: Female First Collective here –
The participants shared personal anecdotes on how the female gaze is imperative to changing the narratives, leading to richer and more complex portrayals on screen. Actor Ananya Panday spoke about her evolving approach to selecting the stories she wants to be a part of, stating, “Over time, I have become much more vocal about what I stand for. I know I can contribute and ask for changes when something doesn’t align with my beliefs. Today, I choose projects that portray real, flawed, but honest women, and I take responsibility to ensure my work reflects those beliefs. If I can make people feel comfortable in their own skin through my roles, then I’m happy.”
Kritika Kamra discussed how streaming has helped create a space for female gaze in stories. “I’ve played a gangster – something I never thought I’d do. This is possible because the writing has changed, platforms are commissioning diverse shows, and audiences are accepting them,” she said.
The panelists explored the evolving role of women in the industry, noting greater opportunities to assert their voices and break through gender biases, resulting in more authentic and nuanced representations of female characters. Ishita Moitra shared, “It’s about the perspectives you bring, not just gender. The younger generation, including men, is thinking differently, and this shift is already visible on screen, with much more to come in the next decade.”
However, the panel acknowledged that despite notable progress, gender imbalance persists. Tanuja Chandra felt that positive change for better female representation and equality in the industry is not happening quickly enough, while Namrata Rao expressed delight at having the opportunity to work with a female crew in her directorial debut, and the need to have more such projects in the industry. Faye D’Souza said she believes real systemic change will happen when it benefits everyone from lead actors to crew members, with Smriti Kiran concluding that continuous dialogue is essential for shifting mindsets and addressing industry imbalances.
Mumbai: Friendship is the bond that ties our lives together. This 21 September at 9 pm, join &pictures for the world television premiere of Kho Gaye Hum Kahan, a film that beautifully captures this special connection.
Known for delivering ‘On Nahi, Full On’ entertainment, &pictures presents a heartfelt film that delves deeper than just friendship. With its vibrant, relatable content, &pictures continues to resonate with today’s youth, reflecting their dreams, challenges, and aspirations. Kho Gaye Hum Kahan follows an emotional journey of love, self-discovery, and the clash between the reel and real worlds.
Featuring the dynamic trio of Ananya Panday, Siddhant Chaturvedi, and Adarsh Gourav, and directed by Arjun Singh, the story unfolds in the vibrant city of Mumbai as three close friends navigate the ups and downs of life. As the characters experience moments of joy, heartbreak, and self-realization, they ultimately rediscover the true essence of friendship. Kho Gaye Hum Kahan also highlights the importance of staying rooted and embracing authenticity, no matter where life takes you.
Enthusiastic about the world television premiere, Adarsh Gourav said, “I’m excited for the World Television Premiere of Kho Gaye Hum Kahan on &pictures. This film is a touching exploration of friendship, loss, and the enduring power of human connection. I believe that everyone who watches it will find a part of themselves in this story, and it will remind them of the importance of staying true to who they are and cherishing the relationships that they have.”
Don’t miss this beautiful narrative of friendship and self-discovery.
