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Tag: Anant Tanted

  • The Indian Garage Co teams up with Warner Bros for superhero chic

    The Indian Garage Co teams up with Warner Bros for superhero chic

    MUMBAI: The Indian Garage Co (TIGC) has struck a deal with Warner Bros Discovery Global Consumer Products (WBDGCP), unleashing a new collection that’s a proper mash-up of superhero swagger and cartoon capers. It’s aiming to tickle the nostalgia bone of Gen Z, blending iconic characters with modern street style.

    Think Batman’s brooding aesthetic mixed with Looney Tunes’ lunacy, and you’re halfway there. The collection spans everything from DC superhero streetwear to Tom and Jerry’s playful designs, all aimed at the fashion-forward youth who want to wear their fandom on their sleeves – literally.

    Take a look:

    * DC Super Hero Collection: Embrace the power of Superman, Batman, The Flash, and Wonder Woman with high-quality DC Super Hero-inspired streetwear.
    * Batman Collection: Dark, minimal, and Gotham City inspired aesthetics for fans of the Dark Knight.
    * Superman Collection: Bold, powerful, and statement-making styles infused with strength and heroism.
    * Cartoon Network Collection: Nostalgic yet fashionable classics for those who love timeless characters.
    * Looney Tunes Collection: Fun, graphic-heavy streetwear featuring Bugs Bunny, Daffy Duck, and more.
    * Tom and Jerry Collection: Playful yet sophisticated styles that capture the timeless antics of this beloved duo.

    TIGC founder & chief executive Anant Tanted is quite kicked up about the partnership. “We’re pleased to bring this unique collection inspired by Warner Bros. Discovery’s IPs to our customers. This collaboration blends the magic of these iconic characters with our commitment to making high-quality, global trend-forward fashion accessible to all, especially the GenZ audience. We believe this collection will resonate with fans and fashion-enthusiasts of all ages, offering a fresh and exciting way to express their love for these timeless stories.”

    The collection boasts a smorgasbord of apparel, including comfy tees, polo shirts, shorts, jogger pants, and co-ord sets. It’s a proper wardrobe refresh for anyone wanting to inject a bit of cartoon chaos into their style.

    TIGC, established in 2012, has grown into a Rs 400 crore enterprise, with ambitions to hit Rs 1,500 crore in the next five years. It’s operating under a House of Brands  format, with menswear, womenswear, and plus-size menswear all under one roof. The aim is to be the go-to for gen-z fashion, and with this new collection, the company might just achieve it.

  • TIGC & Surya Kumar Yadav collab for #BeYourOwnSky campaign

    TIGC & Surya Kumar Yadav collab for #BeYourOwnSky campaign

    Mumbai: The Indian Garage Co (TIGC), a fast-fashion brand, teams up with its brand ambassador and one of the most dynamic players on and off the field, Suryakumar Yadav, aka SKY, for an exhilarating campaign, “Be Your Own Sky”. The campaign champions resilience, self-expression &  authenticity, encouraging individuals to defy societal expectations and embrace their genuine selves.

    The “Be Your Own Sky” campaign kicked off with Suryakumar Yadav (SKY), exclusively represented by RISE Worldwide,  narrating his inspirational journey on his Instagram page, recounting how his struggles never defined him, and how he forged his path to success on his own terms. The campaign is amplified by the  #NeverGivesUpChallenge and in a touching gesture, SKY nominated his wife, DevIsha Shetty, as his source of inspiration, who relentlessly pushes him to be better.   . He further invited others to nominate or tag someone they know for the  #NeverGivesUpChallenge, to be inspired and learn from.

    The grand unveiling of the ‘BeYourOwnSky’ campaign featured a dynamic fusion of music and energy. Suryakumar Yadav  made a groundbreaking debut in a rap star persona, captivating audiences as he danced to an infectious beat, showcasing the ultra-cool Streetwear collection by TIGC. The electrifying video premiered on SKY and TIGC’s Instagram page, marking a significant milestone for the campaign.

    Speaking at the campaign’s launch, TIGC founder & CEO Anant Tanted said, “SKY’s meteoric rise in cricket despite facing numerous challenges resonates deeply with our brand ethos of resilience and empowerment. We aim to ignite that same spirit of determination within our community, encouraging them to embrace their uniqueness and never give up on their dreams.“

    Expressing his delight, Suryakumar Yadav highlighted that, “Inspiration can come from anywhere, and I found mine right next to me. Through the “NeverGivesUpChallenge, I look forward to seeing the stories, which will also serve as an inspiration to everyone, including me. If my journey can inspire anyone to discover their resilience and determination, I’ll feel immensely fulfilled.”

    Stay tuned to the Instagram handles of @surya_14kumar and @theindiangarageco for the latest updates and participate in the #BeYourOwnSky campaign, which offers an exclusive opportunity for five lucky winners to meet SKY and receive a wardrobe makeover from TIGC.

    The latest collection will be available for sale soon on the official website [TIGC] and leading e-commerce platforms.