Tag: Anant Rangaswami

  • Anant Rangaswami: A friend for life

    Anant Rangaswami: A friend for life

    Mumbai: It’s indeed a sad day when a dear friend passes. Friends aren’t easily made and acquaintances take years to qualify as friends. They are hugely cherished commodities. I, for one, cannot make friends easily. It takes me a long while to get close to someone. To let my guard down enough to let them into my space. They’re not easy to come by. 

    So, when one loses a friend, it’s like losing something really special. Words can never do justice to that kind of close connection or convey one’s feelings of grief sufficiently well but I must attempt to do so anyway. Anant entered my life many moons ago and I’m delighted that he did so. We started as colleagues at Star and unwittingly evolved into friends, for life. That day was so far back, almost three decades ago, that I can barely remember but I do recall that we had some fun times along the way. Anant was a great storyteller and was able to get people on his side as a result without offending anyone. He was innovative to the core and occasionally, ( read frequently ) broke boundaries in his quest for securing his relationships. He once turned up at my office with a great big cardboard box ( the size of a box that could carry a washing machine or a dishwasher ) full of airline tickets which he collected from a client of his instead of an outstanding payment for an on-air sponsorship of a cricket event worth a lot of money, even in those halcyon days. This was after Anant was being put under pressure to get his ‘collections’ under control. As an aside, the airline in question went bust shortly after and all we had to show for it was a boxful of airline tickets, which had neither value to man nor beast. I remember telling him that he should have at least got us an aircraft in lieu. His response was classic Anant- ‘well I could stick them with a few more sponsorships in that case,’ he said!

    I never once saw him lose his cool even after he was made to knock back spurious quantities of what we called ‘liquid refreshment’. I remember one evening when a group of us were out celebrating a milestone achievement (in those days we would celebrate everything as everything was a milestone ) and young Anant, like the rest of us, had a few too many and we were all getting ‘tired and emotional’. The club we were at was closing, in the early hours, well after closing time of course. Anant was sitting by himself (or he could have been sleeping ) by the exit door. Someone put him in the back of our car and drove him to the hotel he was staying at but as he couldn’t get out himself, he was carried into the hotel. The hotel manager came running out and refused to accept Anant in that state. Anant was made to sit out the night at the reception but bless him – he made it to his red-eye flight the next morning to Chennai and he was back at his office at the start of the day. That’s what made Anant special. He was dedicated to his work and was a great team player. He worked hard and played harder.

     

    He was a charmer during work hours and also after work. He was one of those chaps that could talk the hind legs of a donkey if he was convinced about something whilst also being able to be as stubborn as a mule if he didn’t want to do something. Even though there were times when I came close, I never pulled rank on him except, when at times, he simply never claimed his out of pocket expenses – something I could never understand. I would tell him that either he was being paid so much money that he was happy to fund his employer or that he was simply too lazy to attend to his finances. I’m afraid it was always the latter. 

    Many years later, Anant convinced me to write a book and had it not been for him I would never have done so. We argued incessantly about several aspects of it and to be fair I changed so much of what I had originally written thanks to his point of view. He persevered diligently and would remind and nudge me to get it done until I did. Over the years I thought of Anant as a confidant, a family member and a true friend. He was indeed a great ally and in my troubled times, he was the first one to stick his neck out and rally people in my support. He never stopped doing so. I am deeply touched by his actions and sentiments. He never needed to do that. He did that purely out of the goodness of his heart and never once did he ever expect anything in return. He owed me nothing but I owe him a lot. 

    Anant, I will miss you.

  • Journalist, author and A&M industry thought leader Anant Rangaswami no more

    Journalist, author and A&M industry thought leader Anant Rangaswami no more

    Mumbai: Journalist, author and keen observer of the media and advertising industry Anant Rangaswami has passed away on Tuesday morning in Bengaluru.

    Rangaswami wore many hats during his career. He was editor of Storyboard, the advertising, media and marketing show on CNBC-TV18. Previously, he was the founding editor of Campaign India and senior editor at Firstpost.com. A lifetime spent in the industry Rangaswami was associated with leading media companies including Star TV, Sony, and BCCL’s Times Television and Times FM. He also served as vice president at TBWA India.

    Rangaswami has authored two books ‘Watching from the Sidelines’ and ‘The Elephants in the Room: The Future of Advertising in India’.

    Most recently, Rangaswami was working with close friend Rajesh Kejriwal as editor and curator of the flagship industry event Zee Melt organised by the Kyoorius Group.

    Those who followed Rangaswami on his social media handles know him for his incisive and witty takes on the latest advertisements shaping our culture. He was also a vocal advocate for the issues that shaped the moral and social fabric of the times we live in. Rangaswami had changed his Twitter name to Don’tLetHateWin@AnantRangaswami in recent times, which says a lot about how strongly he felt about the state of affairs in the country.

    Rangaswami was a dear friend to many in the media and advertising industry. This publication does not mourn his passing but rather celebrates the legacy he left behind.

     

     

  • “Agencies are not rapidly reinventing to stay relevant to changing advertiser needs”: IAA

    “Agencies are not rapidly reinventing to stay relevant to changing advertiser needs”: IAA

    MUMBAI: The India chapter of the International Advertising Association (IAA) is all set for the big debate.

     

    To be held on 16 February, the theme for the new season of IAA Debate is: ‘Agencies are not rapidly reinventing themselves to stay relevant to changing advertiser needs.’

     

    Speaking for the motion (that is agencies are not reinventing themselves) will be Ashish Bhasin (of Dentsu Aegis) and Sameer Satpathy (of Marico). Those presenting the points against the motion (that is agencies are reinventing themselves) are Sam Balsara (of Madison) and Shireesh Joshi (of Godrej).

     

    The debate will be moderated by CNBC – Storyboard editor Anant Rangaswami.

     

    IAA India Chapter president and IAA Asia Pacific VP-development Srinivasan K Swamy said, “I am delighted to see some of the leading lights of Indian industry raise the stature of the IAA Debates even higher. The topic chosen has been in the minds of industry professionals and IAA decided to debate this in the open. I am sure many in the industry will be there to witness this.”

     

    D B Corp chief – marketing & corporate sales officer Pradeep Dwivedi added,  “At Dainik Bhaskar Group, we are delighted to partner with IAA in furthering the spirit of discovery and engagement with-in all the stakeholders in our industry. The Indian economy is on the cusp of a significant growth curve and the innovation in our ideas will determine our success as marketing & advertising thought leaders, and hence the need to have serious introspection on our need to reinvent at a rapid pace. We are hopeful that our earnest attempt at being a harbinger of this change will be received very well.”

     

    The IAA Debates hosted so far have been in Mumbai, Goa, Delhi, Bengaluru, Hyderabad and Chennai. The Debates have featured senior advertising, media and marketing professionals such as Prasoon Joshi, VikramSakhuja, Lloyd Mathias, Josy Paul, Pratap Bose, Deepika Warrier, Anupriya Acharya, Arun Anant, Arunabh Das Sharma, Partha Sinha, Monica Tata, Vikram Chandra, PunithaArumugam, Mahesh Murthy, Virginia Sharma, Ashok Lalla and ZerinRahman, Sadashiv Nayak, Atul Phadnis, Ronita Mitra, and Amitabh Pande amongst others speaking for and against the motion.

  • GroupM partners with Social Media Week

    GroupM partners with Social Media Week

    MUMBAI: GroupM partnered with the global social media conclave, Social Media Week in its debut outing to India. As the host of the Advertising and Marketing hub and an integral part of the advisory board, GroupM brought together marketers, publishers, influencers and thinkers discussing content, data, insight, mobile, search, platforms and innovations. Over a course of three days, the agenda sought to deep dive into all aspects of social media that affect brands today.

    Day 1:

    Day one of the hub with a spotlight on content focused on two pertinent questions:

    Brands in The Youth & Social equation

    On the high impact panel moderated by Anant Rangaswami Editor, Storyboard on CNBC TV18 and senior editor, Firstpost.com was Rishi Dogra (General Manager – Marketing Digital & Activations at PepsiCo), Alex Oberberg (Head of markets Engagement, Global Social media and Digital marketing); Nickhil Jakatdar (CEO and Founder, Vuclip); Arjun S Ravi (Co-Founder, NH7) & Social Media Influencer Abhishek Ashthna aka Gabbar Singh. From what the best in business are doing to engage a super connected demographic to what the Indian scenario lacks, this session covered it all. The panel extensively debated on where brand conversations and imagery fit in the world of a young consumer.

    Socialization of Branded content

    The next highlight event was an insightful conversation between Prem Panicker (Managing Editor, Yahoo India) and Anant Ranswami as they discussed the evolution of branded content through time, platforms and technology. The session focused on the changed game between content creators, carriers and consumers. Panicker spoke extensively about the changing balance of power between content producers, publishers, distributors and consumers.

    Along with the session, the day saw enormous participation in the interactive workshops by GroupM Social and Search & KRDS. These were aimed at hands on and interactive learning for the topics in discussion.

    Day 2:

    The hub focus on day two were game changers, with discussions on data, cinema and mobile
    Real time data and actionable insights

    The day started with a group of industry leaders that are making numbers work harder. Listening, measurement and technology all served up in hot offering,  the panel moderated by Sandeep Pandey, Mindshare comprised of Lakshmanan Narayan, CEO & Co-Founder, Unmetric Inc; Venke Sharma, Vice President – Digital Marketing, Star TV; Kartik Sharma, Managing Partner Maxus; Ranjit Nair, CEO, Explic8. The session focused on how the best in the business are converting data into actionable marketing insights to drive value like no other. Amongst many intriguing conclusions, the way forward was making beta a strategy, real time optimization and democratic marketing structures
    Cinema in the age of internet

    Another aspect of the changing balance of power was brought to debate by the second panel of the day as Pragya Tiwari Editor-in-Chief, The Big Indian Picture quizzed Rohan Sippy, Film Director and Producer & Guneet Monga, CEO, Anurag Kashyap Films Pvt. Ltd on how social media has revolutionized what they do. This was a live wire discussion about all aspects of film production and marketing from creative, tech, production, marketing, censorship to criticism and box-office collections and how social helps.

    Day 3:
    Day three was full power Advertising hub day and also the closing day of the Social Media Week Mumbai.

    The day opened with an invigorating address by Rohit Varma, Co-Founder, R SQUARE Consulting (CO) and Toby Daniels, Founder & CEO, Crowdcentric; followed by the highlight session of the day, the keynote address by CVL Srinivas, CEO, South Asia GroupM.

    Speaking on the Changing Face of Agencies in the Dynamic Social Media World, Srinivas commented on the paradigms shifts of airing to sharing; digital first thought map and eventually about an adaptive and actionable marketing structure.

    Amongst the many panels on the day, some of the noteworthy sessions were:

    The Art & Science of Social Media Analytics

    A descriptive 101 in how social insights are logical and analytical at the same time. This session by Karthik Nagarajan, National Director – Social Media & Insights, GroupM had it all – solutions, perspectives and best practices. The presentation explained the stages of insight from mere data  to an actionable logic backed inference.

    The Publisher Brand and the rise of Micro-Content
    This session brought to the fore the opportunity shorter forms of content brings. A pacey and heady conversation between four of the most dynamic thinkers of the media and social industry – Anant Rangaswami, Editor, Storyboard on CNBC TV18 and senior editor, Firstpost.com; Ashok Krish, Head – Web 2.0 Innovation labs, Tata Consultancy Services; Lakshmanan Narayan, CEO & Co-Founder, Unmetric; Karthik Nagarajan, National Director – Social Media & Insights, GroupM. The panel concurred how the arrival of micro content and real time responses not just meant a relook at content strategies but also a revision of the brands priorities.