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Tag: Anant Daga

  • Ananya Panday adds festive sparkle as Aurelia’s new style ambassador

    Ananya Panday adds festive sparkle as Aurelia’s new style ambassador

    MUMBAI: Fashion just found its festive beat, and Ananya Panday is leading the dance. Women’s ethnic wear brand Aurelia has named the movie star as its new brand ambassador, launching the high-energy campaign ‘Hameshatrending’ just in time for the wedding and festive season.

    Known for her easy, fun, and versatile style, Ananya is the perfect fit for Aurelia’s ethos of keeping women confident, relevant, and yes always trending. The new festive collection plays up rich hues, intricate embellishments, and fluid silhouettes, offering everything from shararas and kurta sets to fusion co-ords. Whether it’s an intimate mehendi or a grand Diwali soiree, Aurelia promises to keep women stylish without missing a beat.

    Timed to light up the busiest fashion calendar of the year, the campaign drops with a film and striking visuals across platforms, amplifying Aurelia’s presence in festive fashion conversations. Backed by Aditya Birla Fashion and Retail Ltd.’s TCNS division, CEO Anant Daga calls the partnership “a celebration of vibrancy, elegance, and confidence.” With Ananya Panday as the new face, Aurelia is betting that its festive sparkle will shine brighter than ever in wardrobes across India.

  • Wishful by W collaborates with celebrity designer Sahil Kochhar

    Wishful by W collaborates with celebrity designer Sahil Kochhar

    Mumbai: Pioneering premium occasion wear brand Wishful by W unveiled its latest festive line in collaboration with renowned celebrity designer Sahil Kochhar. This exceptional partnership signifies a fusion of design excellence, brand appeal, and widespread accessibility. Tailored for special occasions, this exclusively curated line celebrates Sahil Kochhar’s signature craftsmanship and the elegance of Wishful, delivering opulent occasion wear adorned with breathtaking details.

    Sahil Kochhar, a trailblazing fashion luminary, transforms each outfit into a true masterpiece. His creations transcend seasons, imbuing each design with luxury, distinctiveness, and enduring elegance. His collaborations with Bollywood and pioneering sustainable initiatives further solidify his place as a dynamic force in the Indian fashion industry. His much-anticipated collection for Wishful’s festive launch redefines luxurious occasion wear, weaving intricate details into each ensemble, ideal for special occasions.

    Speaking about the collaboration, TCNS Clothing Co Ltd MD Anant Daga said, “We are delighted to partner with Sahil Kochhar, a visionary designer who continues to redefine the art of fashion. Wishful has consistently offered elegantly crafted occasion wear for the contemporary Indian woman. Through this collaboration, we plan to elevate our offerings further by introducing Sahil’s artistic creations to our esteemed patrons nationwide. Sahil’s design sensibilities and his deep connection with nature align perfectly with the brand’s ethos, and together, we aim to reinvent festive couture for the modern Indian woman.”

    Speaking on the occasion, Sahil Kochhar said, “We are immensely proud of the collaboration between Sahil Kochhar and Wishful. It stands as a testament to the power of partnerships that bridge the gap between art and commerce. Our collective goal was to take our artistic creations to a wider audience, and joining hands with a prominent retail powerhouse like Wishful by W has allowed us to achieve just that. Our shared commitment to intricate craftsmanship and attention to detail has resulted in a collection that captures the spirit of celebration and joy. In every garment, we have aimed to capture the ephemeral beauty of nature, designing pieces that resonate as cherished heirlooms for generations to come.”    

    The Wishful festive collection by Sahil Kochhar showcases an array of exquisite designs that draw inspiration from traditional Indian craftsmanship and perfectly embraced contemporary trends; each creation represents a harmonious fusion of the past and the current fashion trends. Adorned with delicate floral motifs, reminiscent of India’s vibrant blossoms intertwine gracefully with geometric patterns, elegantly embroidered threadwork, and modern silhouettes, among others. This exceptional partnership perfectly encapsulates Sahil Kochhar’s design ethos, effortlessly merging traditional elements with contemporary aesthetics.

    In the contemporary tapestry of Indian celebrations, where tradition merges with vogue, Wishful gracefully navigates its presence not merely at casual gatherings but to become a coveted couturier for festive occasions. Since its inception, the brand has carved its niche by offering modern Indian women an opulent repertoire of premium, elaborate and exclusive occasion wear, while expanding its presence across India.

    The festive collection will be available across all exclusive Wishful stores, select W stores, www.wishfulbyw.com and www.wforwoman.com

  • Bollywood actress Anushka Sharma roped in by India’s women’s fashion brand W as a ‘W Woman’

    Bollywood actress Anushka Sharma roped in by India’s women’s fashion brand W as a ‘W Woman’

    Mumbai: W – India’s leading women’s fashion brand, has onboarded Bollywood actress and entrepreneur Anushka Sharma as its brand ambassador. With this partnership the brand prepares to launch its high-decibel festive campaign that beautifully merges the warmth of festivities with the spirit of modernity. The campaign talks about every festival having a story that is synonymous to the story of women. It captures the essence of women being the centre of every celebration, thereby urging women to cherish their individuality and ‘Celebrate your story’.

    Speaking about the association, Sharma said, “I am happy to be a part of the W for Woman family as a brand ambassador. The brand’s ideology resonates with my beliefs and values. The brand celebrates the essence of every woman, her unique story, her convictions, her beliefs, her challenges and her wins. To me, W for Woman is the embodiment of a thinking woman’s brand, reflecting the modern woman who embraces her roots- a woman who is truly Indian at heart and global in her outlook.”

    TCNS Clothing Co Ltd. managing director Anant Daga said, “Anushka’s vibrant persona and strong individuality perfectly complement the essence of the brand. Anushka epitomises the inspiring and accomplished modern woman, seamlessly transitioning through diverse roles, embodying the true spirit of the W woman. Our festive range, unveiled alongside this campaign, takes on a fresh identity- an all-new avatar. We are excited to have Anushka on board as the W woman.”

    The specially curated Festive Collection by W includes its widest range of Anarkalis, Festive sets, dresses and lots more. It boasts of an exquisite array of fabrics, carefully selected to enhance the festive experience. From cotton lurex sets adorned with metallic gota trims to velvety textures with matte sequins, the collection offers a tactile journey through the opulence of the festive season. The incorporation of coloured zari weaves, mirror work, and intricate dori work with sequin highlights bring a rich and diverse palette of textures and embellishments.

  • W focuses on responsible fashion with ‘I AM AWAKE’ campaign

    W focuses on responsible fashion with ‘I AM AWAKE’ campaign

    MUMBAI: Embarking on their responsible fashion journey, W unveiled its latest campaign ‘I am Awake – to fashion, to the future’. The newly launched campaign not only talks about the need to make responsible choices towards fashion but also about the concept of responsible living that should be incorporated in every aspect of life.

    The brand is committed to reduce environmental impact and has awakened to give back. Determined towards women empowerment, their factories in Harur, Tamil Nadu, Pathankot, Punjab, have 99 per cent of women workforce. Their partnership with Solar Charkha Mission, energy efficient stores and sustainable workplace ensures the commitment towards being fashion forward as well as responsible for the future.

    Talking at length about the brand’s endeavor, TCNS Clothing Co Ltd MD Anant Daga said, “We have been relentlessly working to nurture a change towards responsible fashion. With the ‘I am Awake’ campaign, our endeavour is to make people at large aware that their fashion choices can be responsible too. Our association with Solar Charkha Mission & Aditya Birla Group (Livaeco) helps in creating responsible fashion-forward collection season-on-season. It’s a long journey which will always be work in progress but we are excited to take the first steps and are committed to building on it. 

    The customer today is well aware of the trends and at the same time is mindful of their actions. Our collection in short is a representation of the consumer of today who is aware, awake and is making efforts to adopt responsible fashion. The aim is to make sustainability commercially successful, create pilots and scale them up.”

  • India’s entrepreneurial arena touches new horizons with the Myntra Fashion Incubator programme

    India’s entrepreneurial arena touches new horizons with the Myntra Fashion Incubator programme

     MUMBAI: In a development that is expected to boost the growth of the thriving fashion industry in India, Myntra.com, today created history in the world of fashion by announcing the shortlisted candidates for the Myntra Fashion Incubator (MFI) program. Renowned designers from the fashion industry, experts in the retail industry along with Myntra’s leadership team revealed the shortlisted names after a rigorous selection process held at Crowne Plaza, Bangalore.

    Close to 30 promising applicants were asked to present their creative and scalable business ideas to the jury explaining their strategy on how their designs and ideas can be transformed into a sustainable business venture through the MFI platform. Live demonstrations of sample designs were displayed by the applicants for the benefit of the judges and audience. The judges–Wendell Rodricks, Rina Dhaka, Rohit Gandhi & Rahul Khanna and Paras Bairoliya–analyzed each participant’s design concept and announced the best applicants in the evening. Industry officials like Anant Daga, CEO,TCNS Clothing company, Sandeep Mukim, CEO, Proline India Ltd, Simeran Bhasin, CMO, Wildcraft were also part of the jury.

     As part of the one year Designer In Residence (DIR) Program, Myntra will provide the selected candidates necessary design and work infrastructure, capital support and mentorship from a team of acclaimed designers. The DIR Program would cover essentials like branding, consumer behaviour, product design & development, pricing, inventory planning, retailing and financial planning among others.

    The first batch of the incubator program will occupy the design space inside the Myntra campus by 15th January 2015 and work full-time on their brand. MFI will also provide these candidates an opportunity to showcase their brands in various platforms as well as to be retailed on Myntra.com. After completing one season, they can also pitch their fashion designs to MFI advisory board for investments to scale their business.

    Abhishek Verma, Sr. VP, Myntra Fashion Brands said, “We have been excited about this initiative since day one, and now as this program is brought to life with these finalists, we believe it is going to revolutionise the fashion industry and set a new hallmark.”  He further added, “At Myntra, we value and encourage the entrepreneurial spirit and therefore with initiatives like MFI, we aim to provide support to young talent and empower them to create sizeable indigenous fashion brands in the long-run. Through this initiative, we will also strengthen our commitment of building original, aspirational brands designed to be at par with latest global trends.”

    Myntra, of late, has strengthened its private brands portfolio and entered into exclusive tie-ups with designer and international brands. The company has furthered its vision to create great fashion experiences for consumers and help them look good with services like the Style Helpline, ‘LookGood’ blog and the ‘Customer Wow’ initiative to name a few.

     

  • W appoints Focus Circle Brands Pvt. Ltd. For creative services

    W appoints Focus Circle Brands Pvt. Ltd. For creative services

    MUMBAI: W, the most trusted Indian women’s wear brand, announced the appointment of Focus Circle Brands Pvt. Ltd. as the new creative agency.

    Established in 1997, Focus today has emerged as an Integrated Brand Communications agency. Recognized as one of the fast emerging home-grown entities, Focus develops integrated strategies aimed at providing business solutions to its clients.

    Speaking on the association with Focus Circle Brands, Mr. Anant Daga, CEO, TCNS Clothing Pvt. Ltd., said “Focus Circle Brands’ in-depth knowledge about women’s wear market and target consumer, robust experience in media, retail and experiential lifestyle retail has positioned it as our preferred choice. Given the complexities of the retail marketplace and our portfolio of products, it was crucial to select a creative and passionate team to partner in our growth endeavor. We are really excited to have Focus on board as our creative partners.”

    Commenting on the association with W, Rahool Talukdar, National Creative Director of Focus Circle Brands said, “W is one of the most promising Indian brands which provides contemporary fashion for the urban women. The Brand has successfully redefined the traditional Indian outfit according to the sensibilities of modern Indian women. Innovation is an inseparable element of the brand and we at Focus also believe in the same thought process. Our team is really excited about our association with W, and we look forward to a fruitful association with the brand assisted by the brand’s vision and our creative inputs.

  • M&C Saatchi bags W’s creative biz

    M&C Saatchi bags W’s creative biz

    MUMBAI: M&C Saatchi has won the creative mandate for W, an Indian contemporary ready-to-wear brand for women.

    TCNS Clothing Company CEO Anant Daga said, “We were impressed by M&C Saatchi’s in-depth understanding of the women’s apparel market and the target consumer. We found in M&C Saatchi a partner, who has the strategy, market analysis, creative expression all figured out just right for W. Indian women’s wear market is large, unorganised and untapped. Being a leading women’s wear brand, W is well positioned to capitalise on this opportunity and with M&C Saatchi we look towards achieving greater successes for the brand.”

    M&C Saatchi CEO Anjali Nayar averred, “It was a great start to the year. And we are excited about having added W to our portfolio. With retail growing at this pace, we see a lot of scope to do some interesting work together.”

    W, a part of TCNS Clothing designs, manufactures and retails fashionable garments for the Indian women.

    M&C Saatchi executive creative director Richa Sinha said, “We are happy to have got W as it is a brand that’s close to our heart. What makes W so special is the fact that the brand truly embodies the true spirit of the modern Indian woman and doesn’t believe in slotting women in their clichéd roles.”