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Tag: Anant Bajaj

  • Bajaj launches campaign to focus on its B2B capabilities

    MUMBAI: Bajaj Electricals, Illumination and Rural Electrification Projects has launched a brand new television campaign (TVC) starting . Aimed at creating a visceral response, the film conveys multiple real life stories from the interiors of the country with no trace of electricity. The film emphasizes on the role of Bajaj Electricals in impacting millions of lives through its lighting initiatives.

    The objective of the campaign is to create awareness about the successfully designed and commissioned complex landmark infrastructure projects carried out by Bajaj Electricals. Notably, this is the first brand campaign by the company focused solely on B2B segments of the company that play a crucial role in the infrastructure building for the country.

    The audience will get a first peek into the campaign in Digital and Cinemas, subsequently the campaign will be aired on TV.

    Made of 3 short films conveying 3 different real life stories from the hinterlands of India, the campaign is sure to steal your heart.

    Commenting on the films, Bajaj Electricals JMD Anant Bajaj said, ‘The infrastructure we lay has a huge social and economic impact on the lives of people. We have literally crossed rivers, mountains and jungles to bring electricity to far flung places in the country. And we do all this with great care and concern for the environment. The insights were taken from these real life incidents that our teams have faced during the execution of various projects across the length and breadth of our great nation.

    Created by OnAds Communications, the films in the campaign are about the hope, despair and dilemma of a world without light. It captures various unsung human emotions like those of a girl wanting her dreams to come true or a child wanting her father to come home through animated puppets made of layers of thin paper.

    ‘The stories in the campaign are inspired & dramatized versions of the stories that we heard from the Bajaj team. We thought it would be interesting to tell these stories through animation, like a fairy tale only to reveal that these are not fables but inspired true stories’, said OnAds founder Jignesh Maniar.

    In line with its philosophy, Bajaj Electricals considers every Indian a part of their family and the campaign depicts how through the magic of light the dreams of millions of Indians have come true.

  • Bajaj to lighten up India leg of Beiber’s Purpose World Tour

    MUMBAI: Bajaj Electricals Limited, India’s leading player in consumer durables, fans, lighting and Engineering Projects, has announced its partnership with Justin Beiber’s Purpose World Tour in India as its exclusive lighting partner.

    The company aims to spread eco-friendly message by encouraging the young audience to switch to LED through the Canadian megastar’s music concert scheduled at Mumbai’s D.Y. Patil Stadium on 10 May, 2017.

    Festival goers will witness some amazing & breathtaking installations done by Bajaj Electricals Ltd. specially designed for the concert. “Aligning with the right artists will help us reinforce our brand ethos and provide a platform to drive the message of eco-friendliness through the ‘Switch to LED’ campaign among this country’s youth population,” Bajaj Electrical JMD Anant Bajaj said.

    Bajaj will also host social media contests via Twitter and Facebook for the residents of India to win passes for the concert.

  • Star Sports gives 20 fans an opportunity to comprise #SainaSquad

    Star Sports gives 20 fans an opportunity to comprise #SainaSquad

    MUMBAI: Star Sports has launched the #SainaSquad comprising 20 lucky winners who will travel to Dubai to support and cheer Saina Nehwal at the BWF World Super series finale from 9 – 13 December, 2015.

    Star Sports has picked 20 fans forming the #SainaSquad were picked after a series of contests across various social media platforms.

    Star India COO Sanjay Gupta said, “As a broadcaster, we have always believed in bringing fans as close to the game and their heroes, as possible. Putting together the #SainaSquad comprising 20 ardent fans who follow Saina Nehwal and badminton closely is one step in that direction. The squad will also act as a platform to help increase the following of the sport. We are sure that the squad will make them heard at the BWF Super series Finals in Dubai and give Saina the much needed and well-deserved boost.”

    Bajaj Electricals has come on-board as the presenting sponsor.

    Speaking about the association Bajaj Electricals joint managing director Anant Bajaj added, “As a build up to our new campaign under the ‘We are Family’ tagline, we felt it apt to come on board as presenting sponsor for Saina Squad, which will ensure that whichever part of the globe Saina would play in, she would not miss her family. She will always find support in the crowd cheering for her. We wish Saina, the Saina Squad and Star Sports all the very best for this very innovative initiative to boost the morale of any sportsperson playing across the world.”

    The #SainaSquad will be flying to Dubai on 8 December, 2015.

  • Star Sports rides high on sponsorships for BWF Badminton World Championships

    Star Sports rides high on sponsorships for BWF Badminton World Championships

    MUMBAI: Star Sports has signed up high-profile brands as partners for the broadcast of the BWF Badminton World Championships, where India’s ace shuttlers are vying with other top players from around the globe for the title of World Champion.

    Bajaj Electricals is the presenting sponsor for the broadcast of the tournament, while Maruti and Ask Me are associate sponsors. Kellogg’s has signed on as the ‘solid start’ partner alongside weight-management company and nutritional products maker Herbalife, which is the nutrition partner for the broadcast of the tournament. Dr. Reddy’s Nise Gel has been signed as the pain-relief partner. The tournament, which kicked off on 10 August  in Jakarta will run until 16 August. All matches are being broadcast live on Star Sports.

    Bajaj Electricals joint managing director Anant Bajaj said, “The BWF World Championships is Badminton’s most prestigious tournament. It provides a brilliant platform for the continuously improving and promising Indian badminton squad to show their skills. Bajaj Electricals is proud to partner with Star Sports in this association and wish success and glory to Team India.”

    World no. 2 Saina Nehwal headlines a contingent of ‘Super Indians’ competing in the Championships, with the best of Indian talent like K. Srikanth, HS Prannoy and P.V. Sindhu,  who are among the top 20 badminton players in the world, also taking part.

    This tournament, as also the next twelve months, will be crucial for our badminton heroes as they gear up for the Rio Olympics next year.

    Herbalife International India vice president and country head Ajay Khanna added, “Herbalife is glad to be associated with Star Sports India for the telecast of the Badminton World Championship to Fuel Champions. Our endeavour is to strengthen awareness on the importance of nutrition in sports, which epitomize the healthy active lifestyle that we promote.We are glad to represent that through our competing athlete Saina Nehwal.”

    A Star Sports spokesperson said, “Badminton in India enjoys high participation rates, world-class training academies, and several star players, making the country a force to reckon with in the world of badminton. Star is proud to present the BWF World Championships which highlights our commitment to fostering a multi-sport culture in India. The support from brands like Bajaj Electricals, Kellogg’s, Nisegel, Herbalife, Maruti and AskMe only proves that our efforts to grow a multi-sport culture in India are paying off.”

    First held in 1985, the BWF World Championships were played every two years until 2005.  In 2006 the tournament became an annual fixture and is played every year except in the years when the Olympic Games are held. 

    BWF World Championships is the sport’s most prestigious tournament, along with the Olympics and confers the title of World Champion on the victor.

  • Bajaj Electricals eyes Rs 5,000 crore turnover in fiscal 2014-15

    Bajaj Electricals eyes Rs 5,000 crore turnover in fiscal 2014-15

    KOLKATA: To commemorate completion of 75 years of business in 2013, Bajaj Electricals, has kept aside Rs 15 crore out of the Rs 60 crore earmarked for advertising and promotion during fiscal 2013-14 for both above the line (ATL) and below the line (BTL) activities. The company has tapped all media and even created a software application (app) to mark the occasion.

     

    What’s more, the manufacturer of lights, fans and home appliances is targeting a sales turnover of Rs 5,000 crore in fiscal 2014-15.

     

    Bajaj Electricals chairman and managing director, Shekhar Bajaj, confirms: “In the current fiscal (2013-14), we are looking at a turnover of Rs 4,200 crore. In the next fiscal (2014-15), the company is looking at a turnover of Rs 5,000 crore.”

     

     Of Bajaj Electricals’ six strategic business units – engineering and projects, home appliances, fans, lighting, luminaries and Morphy Richards – the company will continue to focus on home appliances, wherein it is practically the market leader.

     

    “Every year, on an average, the company sells 37 lakh irons and more than 15 lakh mixers,” informs Shekhar Bajaj, stressing that the company will remain focused on low-end home appliances and will not venture into the white goods’ sector. “We are practically the market leader in almost the entire home appliances segment comprising fans, toasters, OTG and others. We have a competitive edge in that segment,” he adds.

     

    As for engineering and projects, Bajaj Electricals joint managing director Anant Bajaj informs that as on 1 December, 2013, the division’s order book stood at Rs 2,100 crore approximately. Of which, orders worth nearly Rs 1,000 crore are from rural electrification projects, a majority of them under the Rajiv Gandhi

     

    Gramin Vidyutikaran Yojana. Plus, the unit will start the next fiscal (2014-15) with an order book of about Rs 1,500 crore; he adds.

     

    The engineering and projects vertical clocked revenues of Rs 1,200 crore in the current fiscal and is looking to clock Rs 1,500 crore in the next fiscal, concludes Anant Bajaj.