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Tag: Anand Tewari

  • Get a little fishy on World Aids Day

    Get a little fishy on World Aids Day

    MUMBAI: In sync with the theme of its upcoming rip roaring comedy, Viacom 18 Motion Pictures’ What The Fish is planning a promotion with a twist.

     

    The cast of the movie will come out on the streets to promote safe sex among young adults 29 November, 2013. While Dimple Kapadia, who has a prominent role in the movie, will be a part of the campaign that will be carried out Mumbai, Delhi and Bengaluru, other actors including Manjot Singh, Manu Rishi, Anand Tewari starring in the film will take the responsibility to distribute the free Kamasutra MTV Hardwear condoms.

     

    The film is set in Delhi and revolves around the theme of many crazy things that can happen when parents take a vacation and leave behind their kids giving them an opportunity to party.

     

    The two important characters in the film are ‘masi’ played by Dimple Kapadia and ‘mishti’ — the fish.

     

    The current campaign is an extension to some of the comic elements used in the film. Keeping its quirky theme in mind, Viacom 18 Motion Pictures is trying to create enough buzz with its distinctive activities.

     

    Viacom 18 Motion Pictures head or marketing and operations, Rudrarup Datta says that since it’s a small-budget film made in just Rs three crore, the team’s effort is promote it as creatively as it can. “We want to stand-out with the campaigns that we are planning. We want people to react with ‘what the fish’ when they come across any of our campaigns,” he says.

     

    In one of the earlier activities, the team placed fish bowls with several fish sellers branded with the film’s title, What the fish to create a buzz among the buyers who come to purchase fish. In other, they distributed fish bowls with a joint, condoms and marbles to media people. This time, the pack of the condoms has the tagline – ‘better use a condom than going what the fish’.

     

    Viacom18 Motion Pictures has always been known for its innovative marketing campaigns and with this film they want to prove that once again. Datta says that they are spending almost two-and-a-half crore on the overall promotional activity of the film.

     

    What The Fish is directed by Gurmmeet Singh and is slated for release on 13 December, 2013

  • Somethings fishy!

    Somethings fishy!

    MUMBAI: Viacom18 Motion Pictures brings to its audiences a rip roaring comedy What The Fish, this December, set in a Delhi house which is left empty apart from Mishti the fish when ‘Masi’ (the evergreen Dimple Kapadia) goes on a trip, leaving it to the niece. Starting with a crazy party the house becomes a center for some hilarious activity. Manu Rishi, Manjot Singh and Anand Tewari join the act with the unique comic timing.

     

    Directed by Gurmmeet Singh the film is co-produced by Viacom 18 Motion Pictures, Lightform Pictures Production and presented by Tipping Point Films.

     

    Known for creating a buzz with their unique and innovative ways to promote a film, the producers have a lot of context to do so with this particular venture taking a hint from some of the bizarre items which make an appearance in the movie (condoms, a joint, mardangi ki goliyaan to name a few).

     

    Viacom 18 Motion Pictures has sent across a fish-bowl package to various trade organisations, media houses, celebrities, twitter/digital influencers and radio jockeys; and this doesn’t end here – even Mumbai with its rickshaw-walla’s, and not to forget the machliwali’s and various commoners have been plastered with the curious case of a fancy fish bowl literally making the city go – What The Fish!

     

    “WTF is the most hilarious comedy that you are going to see in a while. The sheer craziness of the happenings in the film though entirely situational makes it unmissable. The movie demanded that we go beyond the cliché and create some ‘comic curiosity ‘ to brace audiences,” said Viacom18 Motion Pictures head of marketing & operations Rudrarup Datta.

    What The Fish is set for release on 13 December.

  • Century Communication launches 2nd post production studio Pixion II in Mumbai

    Century Communication launches 2nd post production studio Pixion II in Mumbai

    MUMBAI: Century Communication Limited (CCL), an integrated media & entertainment company surges ahead with its launch of its second state-of–the-art post production studio, ‘Pixion II’ in Mumbai.

    The Pixion brand of CCL has established itself as a clear market leader in the video space and is one of the dominant industry players in the film post production market.

    The existing Pixion’s state-of-the-art post production facilities provide end to end digital post production solutions to film and video production houses. It provides complete solutions ranging from offline to online Processing, graphics and digital sound.

    With the new launch, Pixion boasts of being the biggest post production facilitator in Mumbai market. It has added two more grading facilities, four more online smokes, one IQ, two EQ, 4-5 offline suites and more than forty visual effects & animation stations. Pixion studios introduces IQ in India making it the holder of the largest concentration of Quantel systems in India.

    Quantel’s generationQ is a radical, all-encompassing, new concept that offers total scalability in both hardware and software across post production, graphics and broadcast for multiple resolutions, team-working production environments.

    Commenting on the launch of Pixion II, CEO Pixion Naresh Malik said, “The post production industry is rapidly growing and the demand for post production, DI and visual effects is increasing at an enormous rate. With the second facility in Mumbai we ensure to meet this demand and also provide world class infrastructure and talent to Indian and international film makers.”

    “With advance technology, state of art infrastructure and a commitment to create international benchmarks Pixion offers the best in both talent and technology “, said Director CCL Anand Tewari.

    “We are very optimistic about the Pixion brand and plan to set up studios in other markets like Hyderabad and Chennai too”, he further added.