ITV

Tag: Anand Sreenivasan

  • Oneindia cashes in with Anand Sreenivasan as monetisation head

    Oneindia cashes in with Anand Sreenivasan as monetisation head

    MUMBAI: Oneindia is betting big on fresh leadership to fuel its next growth spurt. The digital news platform has roped in Anand Sreenivasan as its national head of monetisation and special projects, tasking him with steering revenue growth and bolstering advertiser partnerships across the country. For Sreenivasan, the mandate is expansive: drive sales strategy, client engagement, and revenue delivery across Oneindia’s bouquet of offerings, including digital, video, branded content, and strategic solutions. He will also be responsible for nurturing regional sales teams and connecting brands to millions of users in multiple Indian languages through campaigns that are not only data-driven but culturally resonant.

    The timing is crucial. India’s digital story is increasingly being written in vernacular tongues, and Oneindia already a strong player in multilingual media, is positioning itself to lead that charge. With over 20 years of experience, Sreenivasan brings the kind of firepower the company needs to capitalise on this moment.

    He most recently served as national head of branded content at Republic World until 2022, after stints at Quint Digital, AETN Media, and 9X Media.

    Explaining the move Oneindia CEO Ravanan N said: “In my first conversation with Anand Sreenivasan, I saw a leader who not only understands the market but also sees where it’s headed. His track record in building revenue engines and forging deep client relationships makes him invaluable as we strengthen our leadership in the multilingual digital space.”

    Sreenivasan himself is bullish on the challenge: “India’s digital growth story is being written in multiple languages, and Oneindia is at the forefront of that transformation. My goal is to unlock the full commercial potential of our reach and deliver campaigns that don’t just advertise, but truly resonate with audiences across every region and culture.”

    With 1,000-plus advertisers already on its roster and a growing user base across Hindi, Tamil, Telugu, Bengali, and more, Oneindia is looking to Sreenivasan’s vision and experience to cash in on the multilingual boom and deepen its footprint in the country’s diverse digital landscape.
     

  • Anand Sreenivasan joins Republic Media Network as National Head-Branded Content

    Anand Sreenivasan joins Republic Media Network as National Head-Branded Content

    Republic Media Network has appointed Anand Sreenivasan as the National Head-Branded Content. With an overall experience of more than 16 years, Sreenivasan will head the Fluid team. It is the branded content vertical of the network. The Fluid team has produced several award-winning series for the brand. 

    Earlier, Sreenivasan has led media organisations like ZoomTV, UTV, Sony, and A&E network. He also worked as the head of the west region for display and branded content at The Quint, the company said in a statement.

    On joining Fluid, Sreenivasan said, “The last couple of years have made the Indian content space fascinating and dynamic. The emergence of new-age content providers and multi-platform choices for the viewer has made it a challenge for all content creators. With Fluid, we will now look forward to creating bespoke content solutions for partners across Digital and Television.” 

    “This will be a one-stop shop ensuring end-to-end content development and distribution. As a network, we are already leading the way for the news genre and we will now look to establish the same in the branded content space too,” he added.

    Welcoming this move, Republic Media Network’s Group COO Hersh Bhandari said, “We would like to welcome Anand onboard then Republic Media Network. He is one of the sharpest minds in the business of content. With over 16 years of work experience in the business of content and digital, Anand will add strength to the leadership team by curating some of the large IP’s for the network and integrated brand solutions for clients. Anand will add strength to our core leadership team and lead the branded content vertical for the network nationally.”