ITV

Tag: Anand S

  • Republic TV partners Gramener to enhance election coverage

    Republic TV partners Gramener to enhance election coverage

    MUMBAI: Republic TV has signed on Gramener for real-time media coverage. Powered by Gramener, the channel has lined up real time coverage for all Indian state elections and mainly for the 2019 general elections. Gramener, which has signed a multi-year deal with Republic TV, will help enhance the visual look both on-air and online to present the data in a constructive and meaningful manner.

    Republic TV Editor-in-Chief Arnab Goswami said that the Republic Network focuses mainly on covering elections, political debates and election related panel discussions.

    “Our viewers expect us to cover every election in the most accurate and in-depth manner. With the explosion of noise today, it’s becoming more and more crucial to present viewers with the accurate picture and present it in a manner that’s easy to understand and evaluate. Hence we have partnered with Gramener in a continued pursuit to focus on analyzing data and bringing to the audience fantastic visual presentation of election results. Election means Republic TV and Republic TV equals news,” he said.

    Republic TV CEO Vikas Khanchandani said, “As a brand, we want to provide deeper insights to the audience using simple data representation for election coverage. A major reason for us to retain our number 1 spot since the past 52 weeks is our keenness to analyse data with precision and speed. In today’s noisy and complex world, we have the ability to focus on what’s important and draw out results which our users find extremely valuable. I’m glad that Gramener, our strategic partner, will help us further strengthen this ability by decoding complex election data and build a unique experience for our audience with live data graphics and fastest numbers in all Indian state elections and the 2019 General Elections.”

    Gramener, a data science company, forayed into visual data journalism in 2013 and has since conducted multiple projects in visualising election campaign data with clear number-based analyses, including national elections in 2014 and multiple state elections since then.

    Commenting on this collaboration, Gramener CEO Anand S said, “Media and entertainment is a key vertical for growth and we devised intelligent solutions for Global audience. We would bring cognitive and data science expertise to sharpen the election analysis with cutting-edge analytics and visualisation tools in a real-time environment.”

    Republic TV’s election coverage will be telecast on air and will also be available on the website and on the Republic TV app.

    Also Read:

    How Republic TV is spreading its wings through media partnerships

    Republic TV continues to lead as English news genre ratings drop

    Republic TV continues lead as genre ratings rise

  • Republic TV to track real-time data for Gujarat elections

    Republic TV to track real-time data for Gujarat elections

    MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in a comprehensible and meaningful manner.”

    Gramener is an Indian data science company that handles large-scale data via non-traditional analytics and visualises it in real-time, helping identify the right questions and draw out insights. The company forayed in visual data journalism in 2013 and has since conducted multiple projects in visualising election campaign data with clear number-based analyses.

    Republic TV editor-in-chief and founder Arnab Goswami said, “The Gujarat elections are strategically important as they will set context for the national elections in 2019. We are delighted to work with team Gramener once again and look forward to cutting-edge analysis and sharp visuals provided real time for the Republic audience.”

    Gramener’s past projects include the national elections in 2014 and state elections since then.

    “We are excited to partner with Republic TV and will bring our data science expertise to sharpen the Gujarat election analysis with analytics and visualisation tools in a real-time environment,” Gramener CEO Anand S said.

  • Data analytics & the formula for efficient marketing

    MUMBAI: Data increasingly powers every element of the marketing mix – source of growth, consumer performance, content creation, mix optimisation and measurement. A panel discussion on ‘Data Powered Marketing is the new Disruption’ was held at the ‘Data Science Congress’ in Mumbai.

    Experts on the panel were V I Tech Ukraine data scientist Dr. Kodliuk Tetiana, Gramener CEO Anand S, Aegis School of Data Science CEO Bhupesh Daheria (moderator) and Mindshare South Asia chief product officer M A Parthasarathy and Hotstar data sciences and analytics leader Santosh Bhat.

    Every stage of the marketing loop – starting from defining source of business, through consumer insight, strategic direction, campaign planning, implementation and finally measurement & redeployment of learning – is defined by data. It supplements intuition, strengthens conviction and drives accountability, Mindshare’s M A Parthasarathy said.

    At the outset, data drives the definition of the marketing objective. Parthasarathy said, “Consumer understanding has always been powered by a mix of intuition and data. While intuition is critical, the nature of data has changed exponentially. From sample-based studies based on claimed behavior to census-level understanding of actual behavior and intent, we now have a much richer appreciation of the consumer.”

    To promote the latest offering by Castrol for mini-truck drivers, for example, Mindshare India commissioned a research and based on the findings developed the campaign. This data allowed them to identify key pockets where their target audience was present and come up with a targeted campaign using them as influencers among their peers. “The team managed to reach out to almost 85% drivers pushing sales by 40% for Castrol India,” Parthasarathy said.

    This has translated to a much more agile manner of targeting the consumer in media. There is a marked shift from buying inventory to buying audience. And, customising the messaging to them in real-time

    While data-rich categories like BFSI, hospitality, e-commerce and retail have led the adoption of these practices, it is rapidly getting adopted and customised across all major categories.