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Tag: Anand Roy

  • Star Health bowls over fans with SRH tie-up for wellness and protection

    Star Health bowls over fans with SRH tie-up for wellness and protection

    MUMBAI: In a pitch-perfect move, Star Health and Allied Insurance Company Ltd. has teamed up with Sunrisers Hyderabad (SRH) as their official health insurance partner for the ongoing 2025 T20 League. With this partnership, Star Health isn’t just chasing runs, it’s chasing healthier lifestyles, one over at a time.

    As the country’s leading private health insurer, Star Health is leveraging cricket’s mass appeal to drive home the message of wellness and protection. Through this association with SRH, the brand aims to bowl over millions of fans with awareness on health insurance and the importance of safeguarding one’s well-being.

    Star Health Insurance MD & CEO Anand Roy said, “We are delighted to associate with Sunrisers Hyderabad in this T20 league, as this partnership perfectly reflects our three core values: customer centricity, trust and transparency. This league which is in its 18th season, is not just a celebration of cricket, but also a platform that brings together millions of people across the country, echoing our commitment to putting customers at the heart of everything we do. Just as the players and teams earn the trust of their fans through dedication and integrity, we strive to build lasting trust with our customers through reliable service and transparent processes. This collaboration is a testament to our shared belief in these values, both on the pitch and in everyday life, and we look forward to supporting the team and the tournament while championing what matters most to our customers.”

    Sunrisers Hyderabad CEO K. Shanmugam said, “We place the highest priority on the players’ and staff’s health and fitness. Through this partnership, we wish to inspire cricket fans worldwide to prioritize their health by investing in health insurance that offers enhanced benefits, comprehensive protection, and greater peace of mind. Our dedication to our team’s overall well-being is imperative to deliver exceptional outcomes. Star Health Insurance, India’s largest retail health insurance company, through this collaboration will give our team the backing they need to succeed both on and off the field.”

    As part of the association, Star Health has launched the campaign #Healthkaextracover featuring SRH players like Ishan Kishan, Jaydev Unadkat, Rahul Chahar, and Harshal Patel. The campaign taps into cricket’s universal popularity to spark conversations about everyday wellness and the need for comprehensive health coverage.

    With T20 fever in full swing and fans cheering for every six and wicket, this tie-up reminds audiences that taking guard for your health is just as important as taking guard on the pitch.

  • Close Koouka wins 2013 Mip Junior International Pitch

    Close Koouka wins 2013 Mip Junior International Pitch

    CANNES: Apart from content, Mip Junior’s biggest draw is an opportunity to present new intellectual properties (IPs) to a larger, more discerning audience.

    This year, of the 60 new projects vying for top honours at the international competition, Mip Junior International Pitch – New Projects for Kids TV, five made it to the final round and one of them was declared winner i.e. Koouka by Aldebaran Distribution and Vallaround, Italy.

    Presented by distributor Anna d’ Alessandro and producer Federico Vallarino, Koouka is the story of a chameleon, which changes the colour, shape and size of the things it touches. Replete with funny gags and sans any dialogue, the series’ theme is identity and how a natural desire to be accepted by others can stop people from expressing their real selves. Interestingly, there are 26 episodes, each of one minute duration.

    The other four who made it to the top five include Being Zeth by Source Animation, India; Goris the Gorilla by Split, Brazil and Chile; Nelly and Nora by Geronimo, Ireland; and The Little Train Choo Choo by JM Animation, Korea.

    The jury comprised BBC head of CBeebies production, animation and acquisition Alison Stewart; Canal+ head of children programmes and channels Laurence Blaevoet; The Walt Disney Company (South East Asia), India head of acquisitions, programming, branded media and content Anand Roy; Globosat Programadora head of content and programming Paula Taborda dos Guaranys; and Kenn Viselmann Presents CEO/owner Kenn Viselman.

    The jury looked for projects with potential for TV and multi-platform brand extensions, as well as originality and overall appeal in the storytelling technique, and Koouka bagged the award. Winners will get free access to Mip TV 2014 and a chance to interact with buyers during the main networking event on 6 October. 

  • Ignitee to handle Star Health Insurance’s digital marketing

    Ignitee to handle Star Health Insurance’s digital marketing

    MUMBAI: Ignitee Digital Solutions has bagged the online marketing duties of Star Health Insurance.

    The agency will conceptualise online campaigns for Star Health Insurance, which offers online health and travel insurance policies.

    Star Health Insurance‘s marketing AVP Anand Roy said, “We are happy to have Ignitee on board as our online marketing agency. Our online business is growing rapidly and I am confident that this association will influence our online business to attain greater heights in future.”

    “We are delighted with this partnership and I am really looking forward to taking this relationship to another level.” said Ignitee Digital Solution‘s COO Shankar B.