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Tag: Anand Murty

  • DDB Mudra names Anand Murty, Mehak Jaini as India strategy chiefs

    DDB Mudra names Anand Murty, Mehak Jaini as India strategy chiefs

    Mumbai: DDB Mudra Group on Thursday announced the onboarding of Anand Murty and Mehak Jaini as strategy chiefs of DDB Mudra and 22feet Tribal Worldwide, respectively. 

    Both Murty and Jaini will lead the group’s promise of a cohesive view across advertising, digital marketing and media, the company said in a statement.

    “We are so excited about Anand and Mehak taking charge of the strategy department at the group. They are the key to the kind of success we want to create for our people and clients,” commented DDB Mudra Group CEO and MD Aditya Kanthy. “From brilliant creative work and beautiful, seamless experiences through to measured and disproportionate brand and business growth – the strategists are at the heart of the action here.  While one part of the task is to bring changes to the ways of traditional marketers, equally, they will help bring the basics of brand building and consumer thinking to help set a foundation for long-term sustainable growth for digitally forward companies.”

    Murty and Jaini are also part of DDB Worldwide’s Global Strategic Council which brings together the network’s strategy leaders.  The India chapter of the council seeks to bring together the ‘best-in-class’ Omnicom tools, integrating insights and understanding from across advertising, digital and media to partner with clients across workstreams – from brand consulting to creative strategy, said the statement.

    “It is an absolute privilege to lead the strategy team at DDB Mudra and build the network’s strategic product with a partner like Mehak,” said DDB Mudra national strategy head Anand Murty. “The agenda is to continue to build a team that helps drive growth for our clients and partners with creative to deliver on Unexpected Works – on repeat. I look forward to continuing the momentum on DDB’s effectiveness charter and the deep work on insights and culture that has enabled us to build some solid work across our vast and diverse client portfolio.”

    “The timing couldn’t be better,” stated 22feet Tribal Worldwide national strategy head Mehak Jaini. “With traditional businesses experimenting with their digital presence, and digitally native brands challenging what qualifies as marketing – be it exclusive experiences, metaverse extensions, or NFTs; an integrated strategy agenda like ours ensures no client is left behind. And with Anand’s team of brand & communication strategists, and 22feet’s specialist teams of digital evangelists, technologists, brand and business analysts, SEO & listening experts, data nerds and media mavericks, the full funnel wins are ripe for reaping.”

  • Anand Murty joins DDB Mudra as strategy head

    Anand Murty joins DDB Mudra as strategy head

    Mumbai: DDB Mudra on Wednesday appointed Anand Murty to steer the strategy function for its offices across Mumbai, Bengaluru, and Gurugram. Anand will report to DDB Mudra Group’s national strategy head, Amit Kekre.

    In a career spanning over 18 years, Murty has worked as a marketer with consumer goods giant Reckitt Benckiser before moving to advertising and leading the strategy product for Ogilvy & Taproot Dentsu. He has led brands such as Sprite, Smartwater, Voltas, Honda, Pernod Ricard, GSK, and Set Wet among others. His last stint was at Taproot Dentsu, where he led the strategy for the agency’s Gurugram division.

    Speaking about the new appointment, Amit Kekre said, “I am very excited to have Anand on board. With him on the team, a revamped strategy structure to suit the agency of the future, I am confident that we are in an even stronger position to fuel the Group’s ambitions and growth.”

    Talking further on his new role, Murty said, “I’m stoked to be a part of the DDB Mudra team. It is an absolute privilege to work with the incredible set of planners that DDB has nurtured over the years. I look forward to building and keeping up the momentum – and loving every moment of it.”

  • Taproot Dentsu appoints Bashir as VP

    Taproot Dentsu appoints Bashir as VP

    MUMBAI: Taproot Dentsu, the creative and communication agency from Dentsu Aegis Network, has strengthened its planning prowess with the appointment of Farah Bashir as Vice President, Strategic Planning. She will be based out of Taproot Dentsu’s Gurgaon office, and will work closely with Anand Murty – head of planning at Taproot Dentsu, to ensure that stellar creative and deep insightful thinking go hand-in-hand to create the best work possible for all clients.

    Prior to joining Taproot Dentsu, Farah was the general manager – planning at Cheil India, where she helped lead the Insights division.

    Armed with more than 13 years of experience, Farah has worked as a journalist with Reuters, as a marketing professional with Unilever Asia (across India, Singapore, Vietnam, Thailand, Philippines, Indonesia and Brazil), as a research analyst with Quantum Market Research and as a strategic planner with DDB Mudra and Lowe Lintas. She has worked on various brands including Samsung, Wills Lifestyle, OLX, Hindustan Times, Volini, Revital, Reckitt Benckiser, NDTV, Hindustan Times, MTS, Microsoft, Singapore Health Promotion Board (HPB), Singtel, Zopper, Twinings, Cisco, GPI and Dabur.

    Commenting on her appointment, Taproot Dentsu CEO Umesh Shrikhande said, “Farah brings with her wonderfully eclectic influences and perspective, thus adding more power to our ability to think different.”

    “Strategic planning can help inform the creation of powerful, motivating work that Taproot is known for and also provide clear, incisive counsel to clients with respect to the brand and business challenges they face. Farah’s track record and skill set is an asset to our team and we look forward to an exciting year ahead,” said Murty.

    Speaking on joining Taproot Dentsu, Farah said, “Taproot Dentsu, well-known as the creative powerhouse, is equally focused on the rigour and thinking on brands that it works on. Very rarely does the archetype of a planner and agency converge.”

  • Taproot Dentsu appoints Bashir as VP

    Taproot Dentsu appoints Bashir as VP

    MUMBAI: Taproot Dentsu, the creative and communication agency from Dentsu Aegis Network, has strengthened its planning prowess with the appointment of Farah Bashir as Vice President, Strategic Planning. She will be based out of Taproot Dentsu’s Gurgaon office, and will work closely with Anand Murty – head of planning at Taproot Dentsu, to ensure that stellar creative and deep insightful thinking go hand-in-hand to create the best work possible for all clients.

    Prior to joining Taproot Dentsu, Farah was the general manager – planning at Cheil India, where she helped lead the Insights division.

    Armed with more than 13 years of experience, Farah has worked as a journalist with Reuters, as a marketing professional with Unilever Asia (across India, Singapore, Vietnam, Thailand, Philippines, Indonesia and Brazil), as a research analyst with Quantum Market Research and as a strategic planner with DDB Mudra and Lowe Lintas. She has worked on various brands including Samsung, Wills Lifestyle, OLX, Hindustan Times, Volini, Revital, Reckitt Benckiser, NDTV, Hindustan Times, MTS, Microsoft, Singapore Health Promotion Board (HPB), Singtel, Zopper, Twinings, Cisco, GPI and Dabur.

    Commenting on her appointment, Taproot Dentsu CEO Umesh Shrikhande said, “Farah brings with her wonderfully eclectic influences and perspective, thus adding more power to our ability to think different.”

    “Strategic planning can help inform the creation of powerful, motivating work that Taproot is known for and also provide clear, incisive counsel to clients with respect to the brand and business challenges they face. Farah’s track record and skill set is an asset to our team and we look forward to an exciting year ahead,” said Murty.

    Speaking on joining Taproot Dentsu, Farah said, “Taproot Dentsu, well-known as the creative powerhouse, is equally focused on the rigour and thinking on brands that it works on. Very rarely does the archetype of a planner and agency converge.”

  • Honda’s launches TVC for new entrant Dream Neo

    Honda’s launches TVC for new entrant Dream Neo

    MUMBAI: Dentsu Marcom has rolled out a new TVC for Honda‘s Dream Neo, which went on air on 8 August. The TVC titled Apni Film Ka Superstar announces Honda‘s new offering which aims at getting a better foothold in the entry level of two-wheeler market.

    The ad film showcases a man saying, “Ye meri phillum hai aur iss phillum ka main Superstar hoon.” The TVC shows this man getting ready for his act, by donning the sun glasses and jacket which says Horn Ok Please. He then says that when he gets on his Dream Neo, the stellar features of the bike help him feel on top of the world to the extent that all the villains in his life appear like small time rowdies.

    We see a testimony of this when he rides past the kanjoos lala whose vehicle is broken and the throttle of the Dream Neo makes his hat, umbrella etc. fly away, much to the angst of the lala. Similarly we see him conquer the badnaam traffic and zaalim raaste.

    In the end we meet ‘Mrs Superstar‘, who comes down to welcome him home. As he asks her “Phillum chale?” and she replies saying, “Apni phillum itni achchi toh auron ki kyon dekhe?”

    The film ends with the tagline “Dream Neo, Bano apne phillum ka superstar”

    According to Titus Upputuru, “Dream Neo is meant for the mass segment, for men whose lives are laden with hardship. The TVC helps this man picture himself as a hero. We shot this in the interiors of Gujarat.”

    Dentsu Marcom VP planning Anand Murty said, “In our visits to markets across the country, we didn‘t just meet ‘consumers‘ but met personalities and characters. We didn‘t just hear about ‘a day in the life of‘ but heard stories, accounts and carefully crafted dreams. And these accounts, these stories were told in a voice that was assured, strong and determined to make it to the top. So we crafted this little story about a man who with his bike feels like a superstar.”

    “I am confident that the new TVC of Dream Neo will create a top of the mind recall with its out-of-the-box and local customer centric theme,” added Honda Motorcycle and Scooter India VP sales and marketing Y.S. Guleria.