ITV

Tag: Anand Karir

  • DDB Mudra launches a TVC for Big Bazaar on the occasion of Independence Day

    DDB Mudra launches a TVC for Big Bazaar on the occasion of Independence Day

    MUMBAI: DDB Mudra Mumbai unveiled its new TVC for Big Bazaar‘s campaign Mahabachat- Ab Paise Ka Power Badhega (which includes sales and discounting schemes) in Hindi.

    The 30 second ad film, produced by Whodunit Films and directed by Anand Karir, has been created for the brand‘s six day event and is being broadcast before Independence Day which showcases people buying huge volume of products because of its scheme.

    According to the brand its challenge was to attract customers who are reducing their spending due to increasing inflation. The brand is eyeing such customers on Independence Day whose wallet has been shrinking.

    Talking about the TVC, DDB Mudra Mumbai senior creative director Anand Karir said, “In today‘s time, the consumer is constantly feeling that the value of the rupee is dipping and hence everything is becoming more and more expensive. Our idea was to communicate to the customer that Mahabachat, with its offerings at rock bottom prices, is here to pump up the power of their money. The jingle “Har koi Raaj karega, dil ki aaj karega…” complemented by shots of people who have shopped for insane amount of stuff from Big Bazaar attempts to communicate the same in a simple and engaging manner.”

  • DDB Mudra executes campaign for Big Bazar’s IMSH

    MUMBAI: DDB Mudra has created a campaign for retail chain Big Bazar‘s India‘s Most Stylish Homes contest. The idea was to drive sales around the month of December which in India is not traditionally the ‘holiday season‘. Unlike the western countries, it is not a very ‘active consumption period‘ for Indian retail. The campaign aims to promote the affordability of stylish decor, and also attract new customers to its stores.

    It suffers with festive fatigue after the Pujo, Diwali and Id period. Also in India with every region celebrating its own new year; the date holds little cultural significance apart from being a fun, westernized concept. Though people are embracing the idea of New Year, it is still not seen as a strong enough reason to spend.

    The idea was to capitalise on the increasing demand for style in the consumers‘ shopping criteria. People want to look, feel, live and project style in everything that they do. Extending this concept to stylish homes and to attract home makeovers, Big Bazaar spanned the entire space of furniture, appliances, storage, kitchen ware, home décor, crockery to create an exciting range with best offers and roped in Ram Kapoor and Sakshi Tanwar for a two-week long contest ‘India‘s most stylish homes‘ is a pan India contest, where the winners can play host for the famous couple for a day. To take part, customers must shop for a minimum of Rs 300 and send in pictures of their homes.

    The individual 106 store winners and 31 city winners are chosen by a team of interior designers. However, in the final stage, a national winner will be selected based on the decisions of judges as well as the brand ambassadors.

    DDB Mudra Mumbai group creative director Anand Karir said, “Big Bazaar is the last word on best deals in daily home essentials in every Indian household. So when the client came to us with an idea of an event where they wanted to showcase their vast range of trendy home fashion products, something they had never highlighted hitherto, we decided to also communicate it in a new way that‘s completely different from what we usually do for the brand.”