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Tag: Anand Jain

  • Clevertap and Infobip join forces to power RCS in omnichannel engagement

    Clevertap and Infobip join forces to power RCS in omnichannel engagement

    MUMBAI: Clevertap has partnered with global cloud communications platform Infobip to integrate Rich Communication Services (RCS) messaging into its omnichannel offering, promising a new era of dynamic, visually rich, and highly personalised brand-customer interactions.

    With over 1.2 billion monthly active users across 60+ countries and Apple set to support RCS with iOS 18 the format is fast emerging as a game changer in digital communication, set to reach over 2 billion users by late 2025.

    Through this collaboration, brands using Clevertap can now craft captivating RCS messages featuring high-quality visuals, carousels, and real-time, two-way interactions enabling more engaging conversational marketing and deeper customer connections.

    “RCS represents the future of brand-customer interactions—dynamic, interactive, and personalised experiences that continuously evolve with consumer expectations. By integrating RCS into our omnichannel platform, we’re empowering businesses to elevate their customer interactions to the next level. Our partnership with Infobip helps us realise this vision and ensures that businesses can continuously meet and exceed customer needs,” said Clevertap co-founder & chief product officer Anand Jain.

    Beyond aesthetics, RCS ensures trust through verified brand identities and detailed analytics, such as read receipts and real-time feedback crucial for campaign performance and loyalty building.

    With Clevertap’s platform, brands can further enhance RCS with, segment users and analyse behaviour using real-time, predictive insights, boost campaign success through AI-powered testing and iteration, integrate RCS with email, push, Whatsapp, SMS and more for seamless journeys, deliver tailored content using contextual and behavioural data.

    Infobip chief alliances officer Veselin Vuković commented, “Our partnership with Clevertap unlocks new opportunities for businesses to fully integrate RCS alongside other channels into their omnichannel offerings. By combining our robust channel capabilities with Clevertap’s advanced orchestration and personalisation engine, we are empowering businesses to enhance their conversational marketing experiences, drive real-time engagement through AI-powered automation, and deliver highly personalised interactions that strengthen customer relationships and support long-term growth.”

    This integration marks a major leap in digital communication, enabling brands to manage and measure their RCS campaigns effortlessly through one unified platform—turning every customer touchpoint into an interactive, meaningful experience.

  • Deloitte and Clevertap partner to transform customer engagement with AI

    Deloitte and Clevertap partner to transform customer engagement with AI

    MUMBAI: Deloitte Touche Tohmatsu India LLP has announced a strategic alliance with Clevertap to revolutionise customer engagement using AI-powered analytics and data-driven insights. This collaboration aims to help businesses optimise interactions, boost retention, and drive digital transformation across key sectors, including retail, financial services, quick commerce, and travel.

    As companies increasingly shift to insight-led engagement models, the partnership will focus on delivering real-time analytics, predictive insights, and highly personalised experiences. By combining Deloitte’s strategic expertise with Clevertap’s AI-driven platform, businesses can create seamless and scalable customer journeys.

    Deloitte India partner Hemendra Upadhyay said, “This partnership is about equipping businesses with the right tools to stay ahead in an evolving digital landscape. Through collaboration, we will help enterprises leverage data and technology to enhance customer connections and drive growth.”

    Clevertap co-founder & chief product officer Anand Jain, “Deloitte’s deep market insights, combined with Clevertap’s AI-driven solutions, will enable businesses to build personalised, scalable engagement strategies that redefine customer relationships.”

    The alliance will begin with pilot projects, joint training, and co-marketing initiatives, eventually expanding to industry-specific solutions and innovation labs. Over time, the partnership aims to establish new standards for digital transformation, ensuring businesses stay ahead in a rapidly evolving marketplace.

  • Clevertap earns spot in Gartner Quadrant for AI-powered personalisation

    Clevertap earns spot in Gartner Quadrant for AI-powered personalisation

    MUMBAI : Clevertap, the all-in-one customer engagement platform, has earned a spot in the latest Gartner Magic Quadrant for personalisation engines as a niche player. Recognised for its completeness of vision and ability to execute, the company continues to push boundaries in AI-driven personalisation, helping brands craft more meaningful and data-driven customer experiences.

    Clevertap’s personalisation suite offers an AI-powered approach to customer engagement, integrating a customer data platform (CDP), analytics, experimentation, and orchestration across key digital touchpoints. The company claims its solutions improve conversion rates by up to seven times, allowing brands across industries such as finance, retail, and entertainment—to deliver meaningful, tailored experiences.

    Clevertap co-founder & chief product officer Anand Jain commented, “Being included in the Gartner Magic Quadrant for personalisation engines is a proud milestone. We believe this recognition validates our commitment to innovation, particularly through our AI-powered features like auto-routing journeys (IntelliNode) and emotionally intelligent messaging (Scribe). Our mission remains to help brands scale engagement across channels while driving measurable growth.”

    The Magic Quadrant evaluates industry providers across four categories: Leaders, challengers, visionaries, and niche players, offering insights into a rapidly evolving market.  

  • CleverTap launches ‘Product Experiences’ for app & web UX optimisation

    CleverTap launches ‘Product Experiences’ for app & web UX optimisation

    Mumbai: CleverTap has announced the launch of ‘Product Experiences’ – a solution to experiment and elevate customer experiences across web and apps to help maximise lifetime value. With a no-code approach, user-friendly UI, and advanced segmentation capabilities and analytics, ‘Product Experiences’ allows product and growth managers to effortlessly personalise as well as optimize app and website user experiences.

    In today’s competitive app landscape, the stakes are higher than ever for businesses. With 50 per cent of users uninstalling an app within 30 days and 25 per cent abandoning it after just one use, the pressure is on the brand to deliver personalised experiences. Any issue in user experiences can lead to swift abandonment given the ease of access to other alternatives. According to studies by McKinsey, a staggering 70 per cent of drop-offs are due to sub-par in-app experiences, while 76 per cent of customers express frustration when brands fail to provide personalised interactions.

    That’s where CleverTap Product Experiences steps in to address these critical challenges. It empowers product managers and growth teams to effortlessly experiment and make swift changes to the app’s design, functionality, and workflows with minimal technical dependency—be it A/B testing onboarding, add-to-cart flow variants, updating banners, showing dynamic pricing, and other content. Thus democratising app and web experience management by enabling growth teams to independently manage in-app monetisation and personalization without the need for additional app updates. This drives operational efficiency, ensuring your business remains agile and responsive to market demands.

    The key components of ‘Product Experiences’ include remote config and product A/B testing. Remote config allows marketers and product managers to effortlessly map app and web functionalities to remote config’s user-friendly interface, enabling seamless control and personalisation of the user experience. They can create precise segments with zero-code and override variable values to tailor the experience for specific audiences directly from the CleverTap dashboard.

    With product A/B tests, marketers can set up experiments with multiple variants related to UI, functionality, and workflows. Through precise measurement of results based on key performance indicators (KPIs), businesses can analyze performance with detailed analytics and seamlessly deploy the most successful version to their user base.

    CleverTap co-founder and chief product officer Anand Jain said, “Businesses are continuously striving to push out newer features and updates to benefit the end user. The app updates that bring these changes are often the result of a complex, time-consuming and resource-intensive process. App release cycles are not scalable, cost-effective or agile enough to respond to market demands and keep up with the rapidly changing business environment. Product Experiences addresses these industry pain points by empowering businesses to take control of their app and web experiences with minimum technical dependency. Its unique capabilities offer CleverTap customers an all-in-one solution that redefines campaign management and performance and app and web experience management, proving to be a complete platform for future digital engagement success.”

  • CleverTap unveils Signed Call for trusted and contextual customer engagement

    CleverTap unveils Signed Call for trusted and contextual customer engagement

    Mumbai: CleverTap, the all-in-one engagement platform, has announced the launch of Signed Call, an industry-first, VoIP-enabled, in-app voice capability for trusted and contextual customer engagement. Signed Call equips CleverTap customers with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure, and contextual customer experiences.

    In the current landscape, when a brand attempts to reach its users through voice-calls (via unknown phone numbers), there is a risk of being marked as spam or worse used for scam; potentially lowering the brand’s credibility and hampering the relationship with the end-user. Even in an optimal scenario, where the call is not flagged as spam or scam, the interaction lacks context, resulting in low conversions.

    With Signed Call, brands have the ability to personalise the in-app call screen by adding the brand name, logo, as well as providing context for the call. This provides the end-user with the requisite context, enhancing the call pick-up rates. Moreover, brands are not required to disclose end-user PII data (Personally Identifiable Information) to unauthorized individuals or agents while using Signed Call, thus mitigating privacy concerns. This no-code solution also comes with pre-built use cases and call screens for easy implementation.

    “Users often choose not to pick up calls if the caller isn’t a known contact. This can lead to dropped calls and missed opportunities for a business. When extrapolated to the scale of a user-base, it can lead to a significant loss in revenue, and erosion of trust. However, with Signed Call, CleverTap customers can offer a personalised and secure experience, maximizing the chances of conversions and ultimately increasing revenue.

    Signed Call™ has already seen success with a select group of our customers who were part of the Early Access Program wherein significant improvements were observed in call answer rates and engagement levels”, said CleverTap co-founder and chief product officer Anand Jain.

    The introduction of Signed Call is poised to revolutionize how brands connect with users through voice as a channel; especially within the Ride Hailing, BFSI, and food delivery app-categories, as well as in other industries looking to create more personalized customer experiences. It aims to transform customer engagement and elevate trust to a whole new level.

    The head of product of a leading job search portal using Signed Call said, “Our customers are recruiting firms who previously would call candidates on their mobiles, with answer rates around 10-15 per cent. Candidates were slow to act as they weren’t sure if the call was actually from the company they applied for. But since integrating Signed Call, answer rates even during periods of low hiring have been at 33 per cent while peak season has seen this figure climb to as high as 52 per cent; 3 to 4 times higher than before.”

  • CleverTap acquires Patch to empower in-app calling for mobile-first businesses

    CleverTap acquires Patch to empower in-app calling for mobile-first businesses

    Mumbai: User engagement and retention cloud CleverTap has completed the acquisition of Patch, a technology that enables businesses to brand and embed communication channels — including in-app voice, chat, and push notifications — directly into consumer apps. The terms of the deal have not been disclosed.

    Patch is designed to provide seamless, contextual, and secure communications between companies and consumers. Its in-app calling makes two-way communication privacy-compliant as there is no need to disclose caller or receiver telephone numbers or personal data.

    “The acquisition is the first in CleverTap’s eight-year history and marks an important milestone in its ongoing innovation journey of expanding its capabilities. It will elevate the end-customer experience and empower brands and businesses globally to communicate with millions of their customers seamlessly,” stated CleverTap’s chief growth officer Vikrant Chowdhary.

    “Patch acquisition is strategic and significant because it positions CleverTap as the first and only marketing and retention platform to offer in-app telephony capabilities,” he added.

    Currently, all companies that offer apps are forced to use unverified phone numbers to communicate with their customers and update them on urgent information such as delivery status or recent credit card charges. Predictably, these phone calls, which are delivered outside of the app experience, neither carry transactional context nor recognisable phone numbers or caller ID and often fuel customer anxiety and mistrust. Often dismissed as spam by consumers, the calls regularly go unanswered.

    The outcome is a poor customer experience for the consumer and a loss of revenue for brands and businesses that are unable to connect with them at critical stages in the journey.  “For consumers, knowing who is calling and understanding the context from within the app increases trust and drives digital interactions and transactions,” noted Chowdhary. “As customers engage more frequently or deeply, brands and businesses also benefit because they reduce friction and increase the opportunities to generate revenues.”

    It’s also the first time these capabilities are being offered to mobile-first brands and businesses across the globe. “Having in-app voice capabilities as a part of the CleverTap Retention Cloud is a game-changer for digital brands. It enables a trusted, two-way conversation between companies and their customers with context, security, and speedy resolution or assistance,” said CleverTap co-founder and chief product officer Anand Jain. 

    Commenting on the benefits to stakeholders, Jain added, “This is a new and critical addition to the engagement toolkit of email, push notifications, SMS, and WhatsApp that growth marketers and businesses must harness to improve communications and drive results. It’s all about evolving the in-app experience to increase customer satisfaction, reduce friction, and ultimately help our customers grow customer retention and LTV.”

  • CleverTap names Miten Mehta as chief alliance officer to head its global partnership ecosystem

    CleverTap names Miten Mehta as chief alliance officer to head its global partnership ecosystem

    MUMBAI: CleverTap, the leading customer retention SaaS platform, announced today that Miten Mehta, has joined the company as Chief Alliance Officer to lead its strategic alliance and partnership program across Americas, EMEA & APAC regions.

    Miten, Xoogler, is a senior digital transformation and innovation leader, who will relocate to Mumbai from Silicon Valley to drive the next phase of growth at CleverTap through strategic alliances with consulting, product and SaaS firms, ISV’s, digital agencies, marketing analytics firms, educational & training Institutes among others.

    “Miten brings a global perspective and an impeccable track record of enabling rapid partnership led growth at early to late-stage companies across North America, Europe, and Asia-Pacific to CleverTap leadership team. He will not only provide leadership to accelerate and scale our strategic growth by ramping our alliance program but also co-innovate solutions with partners to address our customer needs in new markets and verticals” said Anand Jain, Co-founder and Chief Strategy Officer at CleverTap.

    Miten brings over 25+ years of P&L experience in technology leadership across – strategic alliance and partnerships, corporate development, M&A and product innovation. Prior to joining CleverTap, he worked at Google as a consultant where he supported their strategic partners and customers for Google Cloud Platform (GCP) and community ecosystem program. Previously, Miten was the co-founder of Spinta Global Accelerator, KD, eComLive (acquired by InfoSpace) and MoConDi (acquired by MobileMedia) and served on board / advisory board of companies in USA and India.

    “CleverTap enables our partners to grow their clients digital business through our industry-leading customer retention platform which helps Fortune 2000 brands increase customer lifetime value while reducing churn and customer acquisition cost. I’m excited at this opportunity to add value to our partners and help them expand into new markets and verticals by leveraging the CleverTap platform”, said Miten Mehta, Chief Alliance Officer at CleverTap.

  • Qwikcilver drives 80% repeat transactions on Woohoo with CleverTap

    Qwikcilver drives 80% repeat transactions on Woohoo with CleverTap

    MUMBAI: CleverTap, the customer lifecycle management platform, has announced that Qwikcilver, the gift card technology leader, has been able to drive repeat transaction on its B2C platforms www.woohoo.in and Woohoo Gifting App with over three-quarters of its customer base on the back of effective omnichannel marketing campaigns.

    Founded in 2006, Qwikcilver is the single largest end-to-end service provider in the pre-paid, gift card space, serving some of the biggest names in retail and service industries in India, the Middle East, South East Asia, and more. It powers 9 out of every 10 gift cards and e gift cards sold in these regions and manages an annualized gross transaction value of $1.5 billion.

    Qwikcilver co-founder and director Pratap TP said, “At Qwikcilver, we have always been able to keep our operations frugal, but continue to build high-quality technolog.”

    He further added, “To that end, CleverTap’s customer lifecycle management suite helps us measure the real impact of our marketing spend and build a strong customer base without spending too much on customer acquisition. With CleverTap, we’ve been able to see as many as 80 per cent customers performing repeat transactions on www.woohoo.in & Woohoo Gifting App through targeted and personalized engagement campaigns across channels.”

    CleverTap’s recently launched measurement dashboard – Real Impact, helps brands measure the long-term consolidated impact of their marketing campaigns. Using Real Impact, the Qwikcilver team will be able to attribute the ROI of its marketing spend to key business metrics such as revenue per user, conversion, user retention, stickiness, and more.

    CleverTap co-founder Anand Jain stated, "We are proud to have been associated with Qwikcilver for over three years now, and are excited about their journey ahead”. He further added, “Qwikcilver has managed to achieve phenomenal growth by constantly innovating while keeping their operations lean and cost-effective. With the international market for gift and loyalty cards expected to grow to $506 billion by 2025, I am confident that our partnership will continue to yield great results.”