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Tag: Anand Halve

  • Industry grieves Anand Halve’s death

    Industry grieves Anand Halve’s death

    MUMBAI: November 23, the Indian advertising community woke up to the bitter truth that the veteran brand consultant and Chlorophyll founder Anand Halve or Andy, as he was lovingly called, is no more. Halve was not keeping well for long and finally succumbed to pneumonia the previous day.

    It was Chlorophyll’s MD and Halve’s dear friend Kiran Khalap who broke the news first on twitter, saying: “The Chlorophyll community grieves the untimely death of its co-founder, father of brand planning in India & friend to millions: Anand Halve.”

    Following this, the industry poured in with their messages of condolences, and Twitter was flooded with ‘Rest In peace’ messages addressed to him, some even quoting lines from verses he had penned.

    Harsha Bhogle: Am in agony at the passing of Anand Halve,one of the finest minds in advertising & someone who was always very kind to me when I started out.

    Journalist Sucheta Dalal ‏: Just heard the really sad news that our friend @anandhalve is no more. #RIP U will be sorely missed Andy … and your guidance & support.

    MasterCard head of MasterPass Monica Jasuja: R.I.P. Anand Halve, I miss his positive motivational friendly self on Twitter. Pls keep him in your prayers.

    OgilvyOne SVP Namrata Balwani: Very sad to hear of the passing away of a legend. What a mind. Still remember Anand Halve teaching us at MICA. And his shairi tweets.

    Addressing Halve as ‘first of the planning tribe’ Ambi Parameswaran also took to social media to express his shock.

    Often credited as the pioneer of account planning in Indian advertising, Halve’s influence in the advertising world runs far and deep that even those who didn’t know him in person expressed their shock upon hearing the news.

    “It is unfortunate that I didn’t know him too well in person but I can attest that his contribution to the advertising fraternity will be forever cherished. As a person, he was well-liked by his peers and he will be dearly missed,” shared Publicis south Asia CEO Nakul Chopra.

    Before setting up Chlorophyll in 1999, Halve was associated with Enterprise Nexus for close to a decade. He has also closely worked with the legendary adman Mohammed Khan. Halve started his advertising journey way back in 1977 by joining Lintas, post that he spent a short time at the start-up Fulcrum with Kersy Katrak.
    Lintas grieved his loss by releasing a creative tribute to remember the genius that Halve was.

    “Andy was one of the finer minds in advertising, always ready to share his insights with both, the journalistic and the advertising community, whether junior, senior or peer. He was a futuristic thinker who embraced brand understanding, research and planning way ahead of others in that glorious period of advertising in the late eighties and early nineties. I remember Mohammed (Khan) relying on him greatly in those days. May his soul rest in peace,” said Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari.

    The Advertising Club president Raj Nayak said: “Anand Halve was one of the first account planning person I had heard of during the early days of my career. Humility was his biggest asset. Was always warm and probably one of the best strategic minds in the advertising industry. We will miss him.”

  • Industry grieves Anand Halve’s death

    Industry grieves Anand Halve’s death

    MUMBAI: November 23, the Indian advertising community woke up to the bitter truth that the veteran brand consultant and Chlorophyll founder Anand Halve or Andy, as he was lovingly called, is no more. Halve was not keeping well for long and finally succumbed to pneumonia the previous day.

    It was Chlorophyll’s MD and Halve’s dear friend Kiran Khalap who broke the news first on twitter, saying: “The Chlorophyll community grieves the untimely death of its co-founder, father of brand planning in India & friend to millions: Anand Halve.”

    Following this, the industry poured in with their messages of condolences, and Twitter was flooded with ‘Rest In peace’ messages addressed to him, some even quoting lines from verses he had penned.

    Harsha Bhogle: Am in agony at the passing of Anand Halve,one of the finest minds in advertising & someone who was always very kind to me when I started out.

    Journalist Sucheta Dalal ‏: Just heard the really sad news that our friend @anandhalve is no more. #RIP U will be sorely missed Andy … and your guidance & support.

    MasterCard head of MasterPass Monica Jasuja: R.I.P. Anand Halve, I miss his positive motivational friendly self on Twitter. Pls keep him in your prayers.

    OgilvyOne SVP Namrata Balwani: Very sad to hear of the passing away of a legend. What a mind. Still remember Anand Halve teaching us at MICA. And his shairi tweets.

    Addressing Halve as ‘first of the planning tribe’ Ambi Parameswaran also took to social media to express his shock.

    Often credited as the pioneer of account planning in Indian advertising, Halve’s influence in the advertising world runs far and deep that even those who didn’t know him in person expressed their shock upon hearing the news.

    “It is unfortunate that I didn’t know him too well in person but I can attest that his contribution to the advertising fraternity will be forever cherished. As a person, he was well-liked by his peers and he will be dearly missed,” shared Publicis south Asia CEO Nakul Chopra.

    Before setting up Chlorophyll in 1999, Halve was associated with Enterprise Nexus for close to a decade. He has also closely worked with the legendary adman Mohammed Khan. Halve started his advertising journey way back in 1977 by joining Lintas, post that he spent a short time at the start-up Fulcrum with Kersy Katrak.
    Lintas grieved his loss by releasing a creative tribute to remember the genius that Halve was.

    “Andy was one of the finer minds in advertising, always ready to share his insights with both, the journalistic and the advertising community, whether junior, senior or peer. He was a futuristic thinker who embraced brand understanding, research and planning way ahead of others in that glorious period of advertising in the late eighties and early nineties. I remember Mohammed (Khan) relying on him greatly in those days. May his soul rest in peace,” said Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari.

    The Advertising Club president Raj Nayak said: “Anand Halve was one of the first account planning person I had heard of during the early days of my career. Humility was his biggest asset. Was always warm and probably one of the best strategic minds in the advertising industry. We will miss him.”

  • When I write, I learn, it is a big inspiration: Ambi

    When I write, I learn, it is a big inspiration: Ambi

    MUMBAI:  In his three-decade-long career, chemical engineer-turned-adman MG ‘Ambi’ Parameswaran has handled a wealth of assignments across advertising, marketing and sales. The brain behind the transformation of Ulka Advertising into Draftfcb Ulka Group, this former IIT-ian not only knows his subject like the back of his hand, he has a sharp wit and a way with words to boot.

     

    Ambi, who has a slew of articles and six books on advertising and brands to his credit, has just finished penning his seventh book titled For God’s Sake – An Adman on the Business of Religion slated to hit stands next week. He spoke to indiantelevision.com about his new book and what he does best – writing and advertising…

     

    Why did you choose such a topic?

    I did my PhD on Religiousity and Consumer Behaviour from Mumbai University and it took close to five years of research to file my thesis. In so doing, I read over 500 books and articles on the subject and thought it was an interesting topic. Besides, not much had been written on religion and consumer behaviour. So, I thought of converting my thesis into a book which people could use and appreciate.

     

    What inspired you to write this book?

    The fact that when I write, I learn, is one big inspiration for me. Secondly, one is adding in some way to the knowledge depository of the country. Unfortunately in India, we are very possessive about knowledge and information, so my books are all about sharing whatever little I know with people who are interested in knowing more.

     

    How different is this book from your previous ones?

    I have written several books on advertising, a couple of books on branding, and a book on the Indian consumer. This book cannot be slotted into advertising or branding categories because it is more of a neutral book which is more about business, religion and consumers. There is a lot of reference to advertising in the book, and there is also a lot of reference to a lot of business ideas that have emerged in the book. Also, there are a lot of consumer segmentation issues that I have raised in the book.

     

    Whom are you targeting with this book?

    It would be the 28 or 29-year-old executive who wants to understand a little more about the Indian consumer or the 31-year-old businessman who wants a new idea for a business.

     

    This is your seventh book. What motivates you to write?

    Well, I have always wondered why there aren’t enough books on Indian consumers and Indian brands. From a historical perspective, the first person to really write a book on branding in the Indian context was Subroto Sengupta of Clarion Advertising. He was also my professor at IIM Calcutta and after him, for many a year, no one really wrote on Indian brands or advertising.

     

    My first book was published in 1999 and since then, we have had a lot of people like Santosh Desai, Rama Bijapurkar, Harish Bhatt and Anand Halve writing interesting books on such topics. It is a good and healthy thing that a lot of practising executives are putting down their knowledge and experience into books.

     

    Just how easy or difficult is it to put all this into a book? In your case, are you usually content once you are done with the final draft?

     

    I don’t think you can capture all the things you know in just one book because one is always reading and observing things all the time. For me, writing a book is also a learning process, so when I write a book, I read a lot more.  Even before you get down to writing the first paragraph, you have read and learnt so much. This book, for instance, took six months of writing, but for almost three years, I was researching and reading. So, it is a learning process and after you finish writing a book, one always thinks that you could have added something more. Overall, I’m happy the way the book has come out. It is very racy and it’s easy to read. That was my objective; it is in fact much lighter to read as compared to my previous books. It was planned!

     

    Which is your favourite book on advertising, and why?

    There are many books, so it is difficult to name any one. There are books on branding and advertising globally, and in India too, we are seeing some very good books.

     

    Do you feel youngsters today read books or are influenced by them?

    There is still a very significant section of the youth which reads books. If you look at what Amish Tripathi has been able to achieve, it is commendable. He is a guy who has brought a million new readers to the English books’ market. His books cut across age groups and that is amazing.

     

    Coming to advertising, do you think advertisers are stereotypical in their portrayal of characters, be it gender or religion-wise?

    No, I don’t think there is any stereotyping. Advertisers and advertising agencies tend to borrow from the popular culture around them. And they are normally ahead of the curve. That is why in the book, there is a chapter on ‘The mystery of the missing bindi’ and you will see advertisers are showing lesser and lesser women wearing a bindi because not wearing one is perceived as a symbol of modernity, which wasn’t the case some 20 years ago. However that doesn’t mean women aren’t wearing bindis. You will still see a lot of women wearing them. But the modernity has been picked up and used by advertisers.

     

    Coming back to your book, it will be available on…

    It will be available with e-book merchants, both as hardcover and as an e-book. It will also be available at all bookstores.

     

    Last but not the least, will we see another book from you?

    Not yet, maybe something after two years…