ITV

Tag: Anand Desai

  • Race on for the Sri Lankan cricket rights

    Race on for the Sri Lankan cricket rights

    The race is on to bag the rights to telecast Sri Lankan cricket in India. The major players in the running are Sony Entertainment Television’s Set Max channel, Zee Sports, ESPN-Star Sports and other production companies.

    Set Max, which had acquired the telecast rights for all the cricket matches played in Sri Lanka in the previous season, had paid a sum of $7.75 million to the Sri Lankan Cricket Board. Channel bosses have been making a pitch to bag the rights over the past two-three weeks. Sony Entertainment’s Anand Desai is believed to have made a pitch, as also ESPN-Star’s Manu Sawhney. Sony apparently has the first right of refusal for the rights.

    The Sri Lankan board is hoping to make an announcement soon. Zee Sports is in desperate need of good cricket product for its Zee Sports channel as is Sony for Set Max. If ESPN-Star bags the rights it will be in the drivers’ seat in the Indian market as it will have wrapped up all the major telecast rights for cricket for cricket mad Indian audiences. Stay tuned.

     

  • Race on for the Sri Lankan cricket rights

    Race on for the Sri Lankan cricket rights

    The race is on to bag the rights to telecast Sri Lankan cricket in India. The major players in the running are Sony Entertainment Television’s Set Max channel, Zee Sports, ESPN-Star Sports and other production companies.

    Set Max, which had acquired the telecast rights for all the cricket matches played in Sri Lanka in the previous season, had paid a sum of $7.75 million to the Sri Lankan Cricket Board. Channel bosses have been making a pitch to bag the rights over the past two-three weeks. Sony Entertainment’s Anand Desai is believed to have made a pitch, as also ESPN-Star’s Manu Sawhney. Sony apparently has the first right of refusal for the rights.

    The Sri Lankan board is hoping to make an announcement soon. Zee Sports is in desperate need of good cricket product for its Zee Sports channel as is Sony for Set Max. If ESPN-Star bags the rights it will be in the drivers’ seat in the Indian market as it will have wrapped up all the major telecast rights for cricket for cricket mad Indian audiences. Stay tuned.

  • Xerox India’s Rohit Gupta appointed sales head at Sony Entertainment

    Xerox India’s Rohit Gupta appointed sales head at Sony Entertainment

    Six months after former Sony Entertainment International president Michael Grindon initiated a “rightsizing exercise” in Sony Entertainment Television that swept away a number of high profile executives, the first replacement appointment has been made. 

    Coming in place of marketing and sales head Kacon Sethi (she was managing director of sister channel SET MAX as well at the time) is Rohit Gupta – previously executive director, industry solutions operations, Xerox Modicorp.

    Gupta’s brief, outside of pushing ad sales for SET, will be to get the most out of the ICC cricket rights that Sony has acquired. 

    Gupta, who has been appointed executive vice-president – sales & revenue management, has been with Xerox for 18 years, right from its inception in India. Gupta comes into SET with no prior media exposure but that, according to SET CEO Kunal Dasgupta, can actually work as an advantage as he can provide a fresh perspective. 

    Gupta’s marks the first appointment from outside to replace any of the high-profile departures like former COO Rajesh Pant, programming head Rekha Nigam, senior V-P corporate development Anand Desai and V-P – MAX, Prashant Sanwal.