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MUMBAI: In a world of swipe-right consumption and split-second brand switches, loyalty is less about freebies and more about frictionless delivery. This was the consensus at...
Mumbai: With brands shifting their focus to retaining existing customers instead of acquiring new ones, retention marketing and consumer tech has climbed up the priority list...
Mumbai: Omnicom Media Group (OMG) India on Tuesday announced the on-boarding of Anand Chakravarthy as its new chief growth officer. Anand is set to use his...
Mumbai: Newly formed ed-tech firm Results and Outcomes on Thursday announced Anand Chakravarthy as co-founder of the company. He will work alongside founder Tarun Katial to...
Bengaluru: If you know what BaaBaa knows you will sleep better! Have you ever counted sheep in a desperate attempt to fall asleep? Wakefit.co, India’s largest...
MUMBAI: Shekhar Banerjee, the erstwhile COO at Madison Media, has joined Wavemaker India as managing partner with immediate effect. Banerjee will be filling the vacant chair...
MUMBAI: Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president – client partner. She...
MUMBAI: Global communications consultancy firm Maxus bagged the mandate for Infiniti Retail (Croma), a subsidiary company of Tata Sons dealing solely in electronic retail products, The...
MUMBAI: Global communications consultancy firm Maxus bagged the mandate for Infiniti Retail (Croma), a subsidiary company of Tata Sons dealing solely in electronic retail products, The...
MUMBAI: Continuing its focus on product excellence and the need for continuous investments in people development, Maxus has elevated some of its key people and strengthened...
MUMBAI: Maxus, yet again retains the title of the most ‘dominant’ agency as per the latest RECMA report, a qualitative assessment for all leading media agencies...
MUMBAI: The year 2013 has been an exciting one for Maxus in India. From winning new clients like Tata Global Beverages, Nestle India, Musafir.com to name...
MUMBAI: Maxus today announced the appointment of Anand Chakravarthy as West Head. Anand will report into Kartik Sharma, Managing Director, Maxus South Asia, will be leading...
MUMBAI: Reliance Broadcast Network Limited (RBNL) has expanded the reach of its multi-lingual international men‘s entertainment channel Big CBS Prime beyond the eight metros to 1...
Big CBS, the joint-venture between Anil Ambani-promoted Reliance Broadcast Network Limited (RBNL) and CBS Studios International, is betting big on cable television digitisation to grow its...
MUMBAI: As the digitisation deadline nears, Reliance Broadcast Network, is giving its advertising campaign further momentum with the next stage titled ‘Choose Your Pack Wisely‘. The...
Mumbai: As 31 October has been decided as the deadline for digitisation in four metros, Reliance Broadcast Network (RBNL), is all set to make the most...
MUMBAI: Reliance ADAG‘s recently launched English GEC Big CBS Prime has come out with a 13 feet inflated balloon as part of its marketing initiatives. The...
MUMBAI: In a first of its kind attempt, a radio station will partner with a television news channel to launch a musical show. Big FM and...
