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Tag: Anand Bhaskaran

  • bigbasket & Spotify partner to make Diwali more lit

    bigbasket & Spotify partner to make Diwali more lit

    Mumbai: bigbasket, a Tata enterprise, has teamed up with Spotify to add music to Diwali celebrations. Each Diwali-themed delivery bag will feature a Spotify QR code, linking to three playlists tailored for the festival: preparation, puja, and party. Through the ’10 Minute…Diwali Lit’ campaign, customers can scan the codes for instant access to music that fits each Diwali moment.

    bigbasket head of digital and marketing communications Anand Bhaskaran said, “At bigbasket, we believe that festivals are all about creating memorable moments with loved ones. Our collaboration with Spotify adds an extra spark to Diwali by blending music with convenience, so our customers can enjoy their celebrations even more.

    Alongside this musical partnership, bigbasket continues its 10-minute delivery service, meeting customers’ Diwali needs from decorations and gifts to groceries and sweets. Whether it’s last-minute prep or a quick grocery run, bigbasket has every Diwali essential covered.

  • bigbasket partners with social media influencers to brighten Diwali

    bigbasket partners with social media influencers to brighten Diwali

    Mumbai: bigbasket is transitioning into a full-stack quick commerce player, expanding its offerings beyond groceries to meet customer demand for a wider selection of quality products from top brands.

    With Diwali approaching, bigbasket is making it easier for customers to celebrate by delivering a variety of products in just 10 minutes. The Diwali-specific range includes gold and silver coins from Tanishq, electronics and home appliances from Croma, toys from Mattel, Hasbro, Lego, and Beyblade, as well as apparel from Tata Cliq.

    bigbasket marketing head Anand Bhaskaran said, “This Diwali is extremely important to us. To amplify our reach, we are partnering with national and regional influencers, who will showcase the ease and convenience of shopping with bigbasket for all Diwali needs.”

    The Diwali marketing campaign is inspired by the concept of ‘Poo bani Parvati,’ where influencers embody different festive personas to showcase the versatility of bigbasket’s offerings for family gatherings, Diwali parties, and traditional pujas.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Aatman Desai (@aatmeme.in)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Danish sait (@danishsait)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Niti Taylor (@nititaylor)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Vividh 2.0 (@thekurtaguy)

    In the North, influencers like Kusha Kapila, Gaurav Kapoor, and Agasthya Shah contribute their unique styles, while RJ Princy Parik and Aatman Desai represent the East. In the South, influencers like Danish Sait, Ayyo Shraddha, and Anu highlight bigbasket’s extensive range of products for festive occasions.

    The campaign aims to illuminate social media by demonstrating that bigbasket is more than just groceries. Through engaging reels, influencers emphasise the app’s ease of use, diverse product selection, and how bigbasket is transforming Diwali shopping across India.