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Tag: Anand Ahuja

  • NBA and Bhaane launch India’s premier fan e-commerce site!

    NBA and Bhaane launch India’s premier fan e-commerce site!

    Mumbai: The National Basketball Association (NBA) and Bhaane Pvt Ltd (Bhaane), India’s renowned contemporary clothing brand, today announced a multiyear collaboration for Bhaane to launch and operate NBAStore.in.  The online store provides fans in India with the most comprehensive selection of official NBA merchandise ever available in the country.

    Throughout the season, NBAStore will provide fans across India with a range of authentic NBA merchandise and memorabilia, including current and former player jerseys, apparel, headwear, performance and casual footwear, basketballs, accessories, and more from major brands such as Nike, New Era, Mitchell & Ness, Wilson and NBA Fanwear by Suditi.  Fans who purchase merchandise from NBAStore.in will also be eligible to enter contests operated by Bhaane to win a range of prizes, including tickets to regular-season NBA games in the U.S. and NBA All-Star.

    “We’re excited to work with Bhaane to launch NBAStore.in, which builds on our commitment to making basketball and the NBA more accessible to fans across India,” said NBA India Business Head of Global Partnerships and Media Sunny Malik.  “The launch of our most comprehensive store dedicated to fans in India comes at a time when the e-commerce industry in India and interest in the NBA are both booming.  Through this collaboration, the NBA is poised to tap into this growth and meet the growing demand for authentic merchandise and fanwear in the Indian market.”

    “The NBA is one of the largest sports leagues globally, and we’re excited to collaborate with them on their official online store in India,” said Bhaane Founder & CEO Anand Ahuja.  “This marks a significant milestone for Bhaane, allowing us to blend our distinctive fashion philosophy with the global appeal of the NBA.  Through this platform, we aim to redefine the way fans connect with basketball and express their love for the game through cutting-edge and authentic products.”

    The 2023-24 NBA season tipped off its broadcasts in India on Wednesday 25 Oct.  Games will air live in India on Sports18-1, Sports18 Khel, JioCinema and NBA League Pass, the league’s premium live game subscription service available via the NBA App.

  • Los Angeles Tourism partners with Sonam Kapoor in new campaign

    Los Angeles Tourism partners with Sonam Kapoor in new campaign

    MUMBAI: Los Angeles is no stranger to star power, so when it came time to showcase the city’s thriving arts and culture, culinary, sports and hotel scenes to Indian travelers, Los Angeles Tourism looked no further than one of India’s favourite couples, Sonam Kapoor and Anand Ahuja. The destination has featured the duo in its latest digital marketing campaign.

    Tapping into Sonam and Anand’s passion for reading, vegan cuisine, the film industry, basketball, art, and more, the four-episode campaign shows them visiting the legendary Los Angeles County Museum of Art, experiencing the one-of-a-kind Warner Bros. Studio Tour Hollywood, tasting Chef Esdras Ochoa’s famous vegan tacos at Salazar and vibing at the hot Hollywood Roosevelt Hotel. Paid content will run on Facebook and through a partnership with Times of India, while Sonam will also be posting content on her social media accounts.

    Los Angeles Tourism began investing in travel trade efforts in India back in 2016 and consumer marketing efforts began in 2017. In 2018, the city welcomed more than 130,000 visitors from India, a 5.1 per cent year-over-year increase. On average, Indian travellers spend 8.6 nights in Los Angeles with research indicating sightseeing (95per cent), shopping (77per cent) and art galleries & museums (37per cent) as top preference.

    The destination aims to grow its share of visitors from India and will undertake continued trade and consumer marketing initiatives throughout 2019 to include thematic familiarisation tours, trainings and more.