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MUMBAI: Sports broadcaster ESPN Star Sports is playing hard ball with advertisers for the blockbuster India-Pakistan series comprising 3 ODIs and two T20s. The sportscaster has...
MUMBAI: Advertisers are pressing for structuring of advertising deals with television broadcasters to reflect the likelihood of a section of homes going without cable TV connections...
MUMBAI: Microsoft India has moved its entire digital media account from WPP-owned Quasar and Publicis’s Performics to Reprisemedia India. IPG-owned Reprisemedia India will be the digital...
MUMBAI: Lodestar UM has been appointed as the media AoR by Population Services International (PSI), for Freedom 5 (Intra-Uterine Device for Women). The agency has also...
MUMBAI: The first Indian F1 Grand Prix that was held last weekend has seen a sixfold increase in TV ratings compared to other F1 races, according...
