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MUMBAI: Nearly two-fifths of the $1 trillion sloshed around global advertising each year vanishes into the ether—wasted on botched targeting, feeble creative and sheer duplication. Climaty...
MUMBAI: The leading software platform for digital media measurement, data, and analytics DoubleVerify (DV) announced the launch of its generative artificial intelligence (GenAI) website avoidance and...
Mumbai: We live in a digital era where everything is driven by data and analytics. With increasing competition, becoming visible to the intended customers has become...
Mumbai: Marketing is not as easy as people anticipate. It is a combination of many factors including projection, anticipation, good campaigning, research and development, analytics, and...
Mumbai: India demonstrates remarkable resilience in the face of a challenging global landscape, according to the World Bank. Robust domestic demand, public infrastructure investments and the...
Mumbai: DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has released its report for the year 2022, “Four Fundamental Shifts in...
Mumbai: Digital-native insurer Acko has announced the appointment of Saurabh Jha as the senior vice president of digital marketing. Saurabh is a seasoned leader with strong...
Mumbai: Wow Skin Science announced the appointment of Karan Punjabi as the senior vice president – strategy and analytics. He will be responsible for defining the...
MUMBAI: Essence, a global data and measurement-driven media agency which is part of GroupM on Thursday announced the appointment of Sonali Malaviya as the agency’s managing...
NEW DELHI: Religious genre is the top gainer for week 51, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of...
NEW DELHI: Sports is the top gainer for week 50, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.16...
NEW DELHI: English GEC is the top gainer for week 49, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of...
NEW DELHI: Business news genre is the top gainer for week 46, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth...
NEW DELHI: Social media analytics firm Twitteet has released its October analytics report. Leading their respective fields in terms of engagement were prime minister Narendra Modi,...
NEW DELHI: Hindi news genre is the top gainer for week 43, 2020 of Chrome Data Analytics and Media data, with a marginal growth. The genre...
NEW DELHI: Youth genre is the top gainer for week 42, 2020 of Chrome Data Analytics and Media data, with a strong growth of 4.01 per...
NEW DELHI: Hindi News genre has become the top gainer in week 41, 2020 of Chrome Data Analytics and Media data, albeit with a marginal growth....
MUMBAI: Indiantelevision.com hosted the first-ever Media HR Summit in partnership with ZEE in Mumbai on 26 June at The Westin. The day-long conference concluded with some...
MUMBAI: The country’s Electronics & IT and Law & Justice minster Ravi Shankar Prasad has come down sharply on data misuse. Speaking at the 15th Asia...
MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has introduced its new fully-integrated Personalized Content Discovery platform. The new platform provides video operators...
MUMBAI: Essence, a global digital agency, has announced the launch of its Global Analytics Hub in Delhi, India. The establishment will focus on campaign analytics for...
MUMBAI: Global public relations firm Gutenberg has announced the launch of its expanded suite of services making it a one-stop shop for complete integrated marketing communications...
MUMBAI: Global public relations firm Gutenberg has announced the launch of its expanded suite of services making it a one-stop shop for complete integrated marketing communications...
MUMBAI: Leading global communications solution agency Maxus has picked up another metal for its increasingly popular project – Kaleidoscope, a mood mapping tool conceptualised and built...
MUMBAI: Leading global communications solution agency Maxus has picked up another metal for its increasingly popular project – Kaleidoscope, a mood mapping tool conceptualised and built...
MUMBAI: Dentsu Aegis Network’s digital arm, Watconsult is betting big on its newly launched service eCommencify and expects a revenue share of 20 percent from it by 2019....
MUMBAI: Dentsu Aegis Network’s digital arm, Watconsult is betting big on its newly launched service eCommencify and expects a revenue share of 20 percent from it by 2019....
MUMBAI: Flip through business channels or newspapers and everyone seems to be talking about the Big Data. And in the current digital revolution phase, it...
MUMBAI: The analytics arm of To The New, ThoughtBuzz, has launched a new analytics platform – Omnio G. The platform is an advanced, feature rich...
