ITV

Tag: Amyra Dastur

  • Vega aims to refresh cosmetic industry with SERY

    Vega aims to refresh cosmetic industry with SERY

    NEW DELHI: Personal care appliances brand Vega has forayed into the cosmetic brand with the name SERY. The company launched its product through e-commerce channels including its own website. SERY has entered the market with an easy-to-use, stick format make-up range.

    The brand has roped Bollywood actress Amyra Dastur as the brand ambassador. As part of the association, Dastur will be featured in the latest launch campaign video. 

    The company has expanded its footprints at a time when the cosmetic industry has been facing a steep decline due to the pandemic. Not only India but across the APAC region, many cosmetic brands have witnessed net sales decreased in the past few months.

    SERY MD Sandeep Jain shared, “The Covid2019 pandemic has had a negative impact on the industry. But many indigenous brands have started creating stronger e-commerce presence since offline has taken a hit. Individuals, particularly millennials, continue to purchase items via e-commerce platforms besides buying products directly from their favourite brands’ websites. So, having a strong presence in leading e-commerce platforms will be of help. However, retail will continue to be a point of focus for us in the near future.”

    VEGA has been a known brand in the personal care market. The company started its operation in 2006 as a makeup brush brand but transformed itself into a one-stop-shop brand for beauty care accessories and personal care appliances by 2013. 

    “Ever since we launched Vega in the Beauty Accessories and Personal Care Appliances category, our aim was to diversify into other segments. Although our initial plan was to bring everything together under one roof, we realised that launching a fresh brand would help in transforming the market without losing the intrinsic values of the respective brands,” he said.

    The idea behind launching a new brand, in an already cluttered market, was to bring the consumers something different and unique as a concept. “Being unique in terms of the pricing model and the product itself is of huge importance to brands today. The advent of the digital age has exposed the younger generation to a whole new world of products that are better, cheaper and more easily accessible,” he added.

    The brand mentioned that it’s not possible to have a retail presence right now, but a large population continues to shop from their favorite retail store instead of e-commerce.

    Jain also added that the pricing is competitive and comparable to big brands. Instead of the regular OOH billboard style of campaigns, the brand will look at digital for now.

  • H&M TO LAUNCH ON MYNTRA THIS AUGUST !

    H&M TO LAUNCH ON MYNTRA THIS AUGUST !

    H&M, Hennes & Mauritz AB (H&M), the international retailer known for fashion and quality at the best price in a sustainable way, drums up to its launch debut on Myntra on 20th August 2019 at 8 pm.

    The coming together of one of the largest global fashion retailer and India’s largest e-commerce platform is a much awaited launch for fashion lovers across the country. With the H&M launch on Myntra, the brand strengthens its omnichannel strategy by being available in 42 physical stores, hm.com and Myntra.

    Millions of online shoppers across the country will have access to all H&M products on Myntra, the retailer has revealed its first ever campaign  featuring young faces from the world of films : Harshvardhan Kapoor, Aditi Rao Hydari, Diana Penty, Amyra Dastur and Aditya Seal give the audience a glimpse of the fashion looks  that will be available on the H&M store on Myntra. Customers will get a chance to win exciting vouchers through pre-launch engagement activities such as decoding celebrity styles and explore the exclusive H&M catalogue on Myntra 3 days before the launch. They can wishlist their favourite products to get ready for the big launch on 20 August, 8 PM.

    H&M’s online store on Myntra will offer over 15,000 styles of fashion items for ladies, men’s, teens and children. Special fashion collections such as Ariana Grande, Thank u next, merch drop, Richard Allan X H&M & Studio AW’19 will be part of the product assortment available to customers on Myntra.

    “We see huge potential in India and look forward to making our brand available to new customer’s across the country. Myntra will be an excellent complement to H&M’s existing physical and digital stores in India,” says Janne Einola, Country Manager, H&M India 

    Amar Nagaram, Head, Myntra Jabong, said, “Our association with H&M will allow millions of shoppers across the country, access to the latest trends from one of the finest global fashion brands. As the country’s leading destination for international fashion brands, we are focused on delivering the best of fashion from across the world, to the doorsteps of our discerning customers.”

  • FunFoods launches new ad with Sonali Bendre

    FunFoods launches new ad with Sonali Bendre

    MUMBAI: FunFoods by Dr. Oetker has launched a marketing campaign for its innovative new range of Zer0Fat Dressings with brand ambassador Sonali Bendre and upcoming actor Amyra Dastur.  

    The 360-degree campaign will introduce viewers to the new range and inform them about the various usages through digital, print, OOH, point-of-sale and TV.

    Dr. Oetker India managing director and CEO Oliver Mirza says, “As a leader in western sauces & spreads category, it is our endeavour to constantly innovate and offer consumers convenient ways to create yummy food. The new range of dressings delivers exactly that with an added benefit of being Zer0Fat. We are excited to launch a marketing campaign to grow the dressings category, which motivates consumers to enjoy delicious food, guilt-free. We are confident that the campaign will attract new users into the category and become a catalyst to realise FunFoods’ vision of Rs 500 crore by 2020.”

    The new range of Zer0Fat Dressings was launched earlier this month through a unique influencer campaign on social media where Bollywood divas and celebrity chefs shared their first interaction with the product. The campaign has already reached over 7 million viewers.

    The new product range and the campaign have been conceptualised basis an in-depth consumer research, keeping in mind the key barriers such as high fat and calorie content, limited use in salads and affordability. The campaign suitably addresses these concerns, by highlighting key product attributes of Zer0Fat, low on calories and value for money. The omission of the word ‘salad’ from ‘dressings’ is deliberate, with an intent to showcase versatility of the product and to convey to the consumers that the product is not just for salads, but much more!

    Dr. Oetker India vice president for marketing Devarshy R Ganguly adds, “We are excited to launch a 360 degree marketing campaign which attempts to connect and engage with consumers across multiple touch points like digital, TV, print, OOH and point-of-sale. The campaign is led by a new TV spot that attempts to hook consumers by showcasing lightness and taste through a playful story between Sonali and her on screen sis-in-law Amyra.”

    Speaking on the concept of the TVC, Scarecrow M&C Saatchi founder director Raghu Bhat mentions, “As consumers are constantly evolving and looking for culinary adventures, it becomes important for brands to engage with them and offer innovative ways to enjoy delicious food. With this insight, FunFoods by Dr. Oetker has come up with a fantastic new range of Zer0Fat Dressings and we are happy work with them in creating a new brand campaign. We have taken key successful elements from our earlier campaigns for mayonnaise and extended it to this new campaign. It is high on appetite appeal, chemistry and also has a memorable visual idea which invites consumers to pick up the product from shelves and inspires them to add magic to everyday food.”

    The new campaign is an extension of FunFoods’ ‘Food Mein Dalo Magic’ campaign, which encourages consumers to make everyday food magical.

  • Hotstar to thrill viewers with ‘Shockers’

    Hotstar to thrill viewers with ‘Shockers’

    MUMBAI: If you are stuck at office or wondering what to do this weekend when it’s raining cats and dogs, fret not ‘cause Indiantelevision.com has got you covered with some exciting news to make your nights crazy. Director Faruk Kabir, who made his debut with Allah Ke Bandey (2010) has made a comeback into direction with web fiction show Shockers, which depicts six horror stories based on the life of six different individuals. “The web is an exciting space for me and is free of censorship and branding,” says Kabir.

    Targeting 15-40 demography, the show is available for free on Hotstar to give the viewers an adrenaline rush. From a supernatural love story to a philanderer’s gory end, midnight food deliveries to selfies, these stories are not for the weak hearted.

    It features six actors: Dia Mirza, Kalki Koechlin, Rajat Barmecha, Amit Sadh, Prateik Babbar and Amyra Dastur.

    We have several players in the digital eco-system like Viacom18’s Voot, Sony Pictures Networks’ Sony Liv, Star India’s Hotstar, Balaji Telefilm’s soon to roll-out digital platform Alt Digital Media, Netflix, etc producing original content. But Hotstar original is probably the only one to have taken a plunge into the horror genre.

    “India is emerging as a digital consumer. Hotstar is a huge platform with 70+ mn users. Shockers couldn’t get a better platform than this. It did not interfere into anything and that is how a channel should ideally do. The producer and channel need a common match of belief in each other,” he further adds.

    Kabir is of the opinion that so far the players have played it safe by exploring only two genres namely comedy and rom-coms. “The kind of horror we have seen in our TV industry is not what it has to be. There is potential to explore new concepts in this category. Indian film industry, too, has had a very low focus on this genre. So I took it as a challenge to serve the large audiences with my series,” voices the director.

    All the six stories have been explored in the least convoluting manner and follow a simple writing style. Spanning between 10 to 15 minutes, each episode has been shot in different locations using different cameras within just 24 hours of prior planning. The storyline demanded each episode to filmed in different cameras, the directed explains. The captivating music has been given by Ishq Bector while the VFX is done by Doodleart Productions.

    Talking about getting A-list actors on board for the web-series, Kabir strongly believes that the actors need to be fearless and should like to experiment. “The actors were kind to act and understood the reason behind coming together for Shockers. All of them were interested in doing this and we all had fun shooting this series,” he adds.

    The director is already geared up for Shockers season 2 and In the Closet, which will hit on the taboos that exist in our society. He is also working on Stalkers showing true to life incidents. Kabir hasn’t locked in the distribution platform for it yet.

  • Hotstar to thrill viewers with ‘Shockers’

    Hotstar to thrill viewers with ‘Shockers’

    MUMBAI: If you are stuck at office or wondering what to do this weekend when it’s raining cats and dogs, fret not ‘cause Indiantelevision.com has got you covered with some exciting news to make your nights crazy. Director Faruk Kabir, who made his debut with Allah Ke Bandey (2010) has made a comeback into direction with web fiction show Shockers, which depicts six horror stories based on the life of six different individuals. “The web is an exciting space for me and is free of censorship and branding,” says Kabir.

    Targeting 15-40 demography, the show is available for free on Hotstar to give the viewers an adrenaline rush. From a supernatural love story to a philanderer’s gory end, midnight food deliveries to selfies, these stories are not for the weak hearted.

    It features six actors: Dia Mirza, Kalki Koechlin, Rajat Barmecha, Amit Sadh, Prateik Babbar and Amyra Dastur.

    We have several players in the digital eco-system like Viacom18’s Voot, Sony Pictures Networks’ Sony Liv, Star India’s Hotstar, Balaji Telefilm’s soon to roll-out digital platform Alt Digital Media, Netflix, etc producing original content. But Hotstar original is probably the only one to have taken a plunge into the horror genre.

    “India is emerging as a digital consumer. Hotstar is a huge platform with 70+ mn users. Shockers couldn’t get a better platform than this. It did not interfere into anything and that is how a channel should ideally do. The producer and channel need a common match of belief in each other,” he further adds.

    Kabir is of the opinion that so far the players have played it safe by exploring only two genres namely comedy and rom-coms. “The kind of horror we have seen in our TV industry is not what it has to be. There is potential to explore new concepts in this category. Indian film industry, too, has had a very low focus on this genre. So I took it as a challenge to serve the large audiences with my series,” voices the director.

    All the six stories have been explored in the least convoluting manner and follow a simple writing style. Spanning between 10 to 15 minutes, each episode has been shot in different locations using different cameras within just 24 hours of prior planning. The storyline demanded each episode to filmed in different cameras, the directed explains. The captivating music has been given by Ishq Bector while the VFX is done by Doodleart Productions.

    Talking about getting A-list actors on board for the web-series, Kabir strongly believes that the actors need to be fearless and should like to experiment. “The actors were kind to act and understood the reason behind coming together for Shockers. All of them were interested in doing this and we all had fun shooting this series,” he adds.

    The director is already geared up for Shockers season 2 and In the Closet, which will hit on the taboos that exist in our society. He is also working on Stalkers showing true to life incidents. Kabir hasn’t locked in the distribution platform for it yet.

  • NDTV Good Times is all set to air ‘My Yellow Table – By Invitation’

    NDTV Good Times is all set to air ‘My Yellow Table – By Invitation’

    MUMBAI: After a successful run of the show My Yellow Table, NDTV Good Times, is back with a second season of the series. The second season will air from 9 January 2016 every weekend at 9 pm.

     

    My Yellow Table – By Invitation, is helmed yet again by celebrity Chef Kunal Kapur. And this time, the charming Kunal amps up the fun, the food and his very own fundas on the show along with some celebrity guests! Yes, this season has a host of known faces visiting Kunal’s kitchen from Amyra Dastur to Himani Shivpuri and Amrita Raichand to Maria Goretti, Sapna Pabbi, Sandeep Soparrkar, Anuj Sachdev, it is quite the party!

     

    Talking about season 2, NDTV Good Times channel head Arati Singh said, “We are happy to present My Yellow Table – By Invitation, with Chef Kunal Kapur.  The previous season received great response from the audience and the new season will see the show take the recipes, fun and food talk a notch higher.”

     

     Sharing his excitement, Chef Kunal Kapur said, “I firmly believe that good company and warm conversations can add immense flavor to any meal! My Yellow Table- By Invitation is all about great conversations over delicious food. I want to revive the joy of friends and family getting together to cook a fun and wholesome meal, peppered with the jokes, the discussions and the differences!.” 

     

    The show promises the quintessential Kunal brand of simple yet delicious cooking, with a treasure trove of recipes and nuskhas to take home. As with the last time, the man with a plan to get everyone cooks hopes to inspire the latent chef in each one of us. The show will feature Indian cuisine with a Kunal touch – meaning a lot of flamboyance, innovation and experimentation!

     

    Look out for the Mischief Box, Kunal’s little box of mystery that stumps many a guest on the show. At the end of his challenge is a grand prize for every guest, awarded in inimitable Kunal style! So whether you are an aspiring cook, a challenged cook or a demanding diner, you can always find a hearty meal at My Yellow Table.

  • Bhaag Milkha Bhaag holds its own with no major competition

    Bhaag Milkha Bhaag holds its own with no major competition

    MUMBAI: There were seven Hindi films slated for release last Friday out of which four, Bajatey Raho, Issaq, Nasha and Luv U Soniyo made it to the theatres but have received poor responses.

     

    Bajatey Raho, a film with better known faces, was expected to do well. But, the comedy film failed to provide entertainment. The film opened to a weak response and ended its first weekend with figures of Rs 4.25 crore.

     

    Issaq, a Shakespearean love tragedy from UP, did not work either. Except presenting a talented actor to the industry in Amyra Dastur, the film proved utterly forgettable. The film collected Rs 3.1 crore for its opening weekend.

     

    Nasha starring Poonam Pandey, despite nudity and titillation, remained behind other releases in weekend figures. The film collected Rs 2.5 crore over its first weekend.

     

    Luv U Soniyo had poor patronage, resulting in ‘No audience No show’, at most places.

     

    Ramaiya Vastavaiya has not worked for the debutant Girish Kumar. The film was too clichéd very similar to medley of old films which had worked commercially. The film collected Rs 20.3 crore at the end of its first week.

     

    D-Day, despite all the praises and positive word of mouth reports, has not been able to convert all that into cash. The film opened to indifferent response and continued to remain so all its first week to close the week with Rs 14.5 crore.

     

    Ship Of Theseus managed to collect about Rs 50 lakh along with much acclaim during its first week.

     

    Bhaag Milkha Bhaag is holding well and has had a lucrative second week even as other new releases could not find favour with the public. The film has collected Rs 25.65 crore for its week two taking its two week total to Rs 78.15 crore.