ITV

Tag: Amy Reinhard

  • Netflix’s Ad supported plan surges 15 million monthly active users

    Netflix’s Ad supported plan surges 15 million monthly active users

    Mumbai: Netflix’s monthly active users for the ad-supported plan stands at 15 million, Netflix’s advertising president Amy Reinhard has said in a blog, “As we continue to build and adapt our service, we’re excited about the progress we’ve made and that we now reach 15 million global monthly active users.”

    About upcoming offerings, Reinhard wrote in the blog, “Starting in Q1 2024, our advertisers globally will be able to utilize our new binge ad (wt) format that taps into the viewing behavior of watching multiple episodes in a row. After watching three consecutive episodes, members will be presented with a fourth episode ad-free. In early 2024, we will also launch the ability to showcase QR codes in advertising creative running on Netflix in the US.”

    Launched in partnership with Microsoft Advertising, Netflix has launched third-party verification with partners like Integral Ad Science and DoubleVerify globally.

  • Netflix to acquire virtual production studio Scanline VFX

    Netflix to acquire virtual production studio Scanline VFX

    Mumbai: Netflix has announced its plans to acquire virtual production studio Scanline VFX. The company is responsible for the visual effects in Netflix series like “Cowboy Bebop,” “Stranger Things,” and “Blood Red Sky.”

    The company expects to complete the acquisition by the end of first quarter 2022 subject to regulatory approvals. 

    Founded in 1989, Scanline is led by Stephan Trojansky, a VFX supervisor whose proprietary fluid rendering system ‘Flowline’ won an Academy Award for Technical Achievement in 2008. The company has offices in Vancouver, Montreal, Los Angeles, London, Munich, Stuttgart, and Seoul.

    The company is working on VFX effects for upcoming Netflix content including “Don’t Look Up,” “The Gray Man,” “Slumberland,” “The Adam Project,” and “Stranger Things 4.”

    “Netflix will invest in Scanline’s pipeline, infrastructure and workforce and continue to support the pioneering work that Scanline’s Eyeline Studios is doing in virtual production to push the boundaries of what is visibly possible,” said Netflix vice president of studio operations Amy Reinhard.

    Apart from Netflix content, Scanline has done ground-breaking work on series like “Game of Thrones” to films like “Godzilla vs Kong” and “Zack Snyder’s Justice League.” “Going forward, the company will continue to operate as a standalone business and work with their variety of clients,” said Reinhard.

    Netflix will continue to rely on other VFX studios around the world “to ensure that our creators have access to the world’s most innovative tech,” said Reinhard.

  • Paramount Worldwide Television Licensing & Distribution expands sales team

    Paramount Worldwide Television Licensing & Distribution expands sales team

    MUMBAI:  Paramount Worldwide Television Licensing & Distribution (PWTLD) has added two executives to its TV licensing team and promoted one in the Asia Pacific and Sub Saharan Africa territories.

     

    The expansion of PWTLD’s sales team comes in response to the increasing slate of rights that PWTLD represents around the world.

     

    PWTLD senior vice president TV licensing, Asia Pacific & Sub Saharan Africa Jonathan Greenberg now oversees new regional sales executives based in Seoul and Mumbai. Greenberg will oversee PWTLD director regional sales, South Asia Manju Nair as well as PWTLD executive director regional sales, North Asia June Choi.

     

    In addition, Christopher Safford has been promoted to executive director regional sales, South East Asia & Sub Saharan Africa and is now based in Singapore. The company’s senior manager regional sales Carolyn Johnston is now overseeing Australia and New Zealand and is based in Sydney.

     

    Six additional executives were added in territories around the world. The expansion of PWTLD’s sales team augments the studio’s presence in Singapore, Germany, Spain, Italy, Scandinavia, Russia, Brazil, India and Korea.

     

    PWTLD president Amy Reinhard said, “The growth of our division is a reflection of the expanding opportunities in the global marketplace and the increasing amount of content that we have to offer, including the studio’s growing television production. We want to ensure that we can meet the demand across all territories and have sought out the very best professionals to add to our exceptional team so that we can continue to build our business worldwide.”