ITV

Tag: Amway India

  • Amway stirs up the wellness game with ‘Nutrilite Triple Protect’

    Amway stirs up the wellness game with ‘Nutrilite Triple Protect’

    MUMBAI: Amway India has added extra muscle to its wellness playbook with the launch of Nutrilite Triple Protect, a plant-based dietary supplement designed to support immunity, gut health, and skin vitality — all in one go.

    Infused with three natural heavy-hitters — Acerola cherry (a Vitamin C powerhouse), turmeric (for anti-inflammatory flair), and licorice (to soothe the gut) — this latest offering delivers a triple-action formula minus the fluff. Each serving clocks in with 100 per cent of your recommended daily allowance of Vitamin C, courtesy of acerola cherries plucked from certified organic farms in Brazil — said to contain nearly seven times more Vitamin C than amla.

    Commenting on the launch, Amway India managing director Rajneesh Chopra stated, “As poor nutrition continues to impact over half the nation’s health, the need for clean, plant-based solutions for overall wellbeing has never been greater. Today’s consumers are prioritizing health like never before, with 52 per cent ranking immunity as the top benefit they seek in supplements – underscoring a growing demand for holistic wellness recommendations. 

    Keeping in mind the consumer needs and as part of our strategic business priority of Accelerating Product Innovation Pipeline, we are happy to introduce our latest innovation – Nutrilite Triple Protect by Amway.This one-of-a-kind formulation brings together science-backed ingredients to support immunity, gut and skin-empowering individuals to take a proactive, holistic approach to wellness. With a health-first approach, we at Amway are committed to empowering individuals to take control of their health and wellbeing and focus on enhancing their healthspan—living not just longer, but healthier lives.”

    Backed by 90 years of nutrition science, Triple Protect champions Amway’s seed-to-supplement philosophy, combining bioavailability with sustainability. With 40 mg of turmeric extract (equivalent to 50 times raw turmeric) and 167 mg of licorice extract (equal to six times the raw stuff), the formulation cuts no corners. No artificial colours, flavours, or preservatives — just clean, potent plant power.

    As Indian consumers lean into proactive health and preventive care, Amway is angling to be their supplement of choice. With Triple Protect, the brand isn’t just selling capsules – it’s bottling up nature’s immunity arsenal, ready to take on stress, pollution, and dodgy diets, one serving at a time.

  • Amway India, powered by Nutrilite, brings you a #PlusLife

    Amway India, powered by Nutrilite, brings you a #PlusLife

    Mumbai: Reinforcing its prowess in research and innovation towards its efforts to foster a healthier nation, Amway India, one of the country’s leading FMCG direct-selling companies, recently introduced an all-new Multivitamin and multimineral health supplement, Nutrilite Daily Plus for a #PlusLife. This revolutionary formulation is power-packed with 24 essential vitamins and minerals and double the quantity of plant concentrates*.  Nutrilite Daily Plus is the first-ever product in the Amway portfolio with a breakthrough innovation of Dual Layer Dual Release Formulation. With holistic wellness gaining momentum among consumers today who are conscious of mental well-being along with physical health, Nutrilite Daily Plus is infused with Gotukola, a hero ingredient known for its stress-reducing properties.

    Amway India CMO Ajay Khanna stated, “As per a survey by Mintel, about 75 per cent of Indians believe that consuming vitamins, minerals, and supplements regularly helps them achieve overall health and wellness. Additionally, 74 per cent of Indians suffer from stress due to everyday busy lifestyles, work pressure, and limited physical activity. Therefore, along with the nutrition support, added help on stress management is a big plus! Being one of the leaders in the health and wellness space, we have been consistently striving to offer need-based recommendations to help people achieve their health and wellness goals through our flagship brand Nutrilite, the selling vitamins and dietary supplement brand which brings together the best of nature and the best of science. Through Nutrilite Daily Plus, the latest introduction to our nutrition portfolio, we aim to empower individuals to embrace a #PlusLife – an existence that thrives on the principles of holistic well-being, where both physical and mental health are cultivated, and potential knows no bounds.”

    He further added, “We are immensely proud to introduce Nutrilite Daily Plus, a revolutionary new Multivitamin & Multimineral health supplement with increased plant concentrates* and the goodness of Gotukola, a hero ingredient with a long history of use in traditional and Ayurvedic medicine to support mental health and stress management. Additionally, we have for the first time introduced Dual Layer Dual Release Formulation with a combination of immediate and extended-release to maximize absorption conditions and provide better support. This remarkable product exemplifies our dedication to building a healthier nation, and reinforces our position as a company driven by research and innovation.”

    Notably, Nutrilite Daily Plus proudly attains a significant feat as the first Nutrilite product in India to achieve NSF Certification—a globally recognized insignia synonymous with product safety and quality. This achievement further underscores the product’s reliability and emphasizes Amway India’s commitment to offering top-notch, dependable solutions for enhanced well-being.

    Dedicated to helping people live better, healthier lives, Amway India continues to strengthen its presence in the health and wellness sector. To this end, the company is constantly innovating its products and developing unique seed-to-supplement products under the Nutrilite brand, the world’s number-selling vitamins and dietary supplements brand. All Nutrilite products are backed by Amway’s strong legacy of scientific research, making them an effective way to maintain one’s health.

    Nutrilite Daily Plus is available in packs of 30 tablets & 120 tablets and is priced at Rs 849 & Rs 2796 respectively. These are available for sale exclusively through Amway Direct Selling Partners across India. 

  • Amitabh Bachchan named brand ambassador for Amway India and Nutrilite

    Amitabh Bachchan named brand ambassador for Amway India and Nutrilite

    Mumbai: Amway India has announced the appointment of Bollywood actor Amitabh Bachchan as its brand ambassador.

    The veteran actor will endorse the brand Amway and the Nutrilite range of products across all platforms, encourage women and youth empowerment through guided entrepreneurship thereby reinforcing Amway’s vision of helping people live healthier and better lives, said the FMCG company on Wednesday.

    “Onboarding Mr Bachchan was a winning combination to reinforce our vision of helping people live better, healthier lives,” stated Amway India CEO Anshu Budhraja. “As we lead our journey towards Amway India’s 25th-anniversary celebrations next year, our aim is to instill his key traits like hard work, focus, determination, and discipline, amongst our incredible direct sellers/retailers. Especially focussing on women and youth leaders who are making headway into the entrepreneurial ecosystem.”

    Amway had recently launched powerful nutritional products which have proved game-changers in the category. The category has witnessed tremendous growth and currently, contributes over 60 per cent to the business revenue. In line with the consumer trends, the company expects the nutrition category contribution to scaling up to 65 per cent by 2024, said the statement.

    “As Amway embarks on a dynamic growth journey with product innovations across the nutrition category, Mr Bachchan’s credibility and personality perfectly resonate with the inherent values of the brand Amway and Nutrilite,” remarked Amway India CMO Ajay Khanna. “Our association with him will help us gain deeper penetration in the consumer mind space across different markets.”

    “The brand’s focus on unleashing the power of entrepreneurship by empowering the women and youth of our country is commendable and inspiring,” said Amitabh Bachchan. “In today’s times, when nutrition and wellness have become an indisputable part of our lives, the brand’s commitment of making people’s lives healthier with its quality products personifies trust in the brand.”

  • Amway India onboards Mirabai Chanu as brand ambassador

    Amway India onboards Mirabai Chanu as brand ambassador

    Mumbai: FMCG major Amway India, through Emmanuel Global Consultancies, has partnered with Olympian Saikhom Mirabai Chanu as the brand ambassador to promote Amway and its Nutrilite range of products. 

    Chanu will spearhead brand campaigns focused on its foundation range such as Nutrilite Daily, Omega and All Plant Protein amongst others, across platforms. The association with the Olympic medalist is in line with Amway’s focus on consolidating its health and nutrition category, especially targeting women and youth in the country, the company said in a statement.

    Amway India CEO Anshu Budhraja said, “Amway and Nutrilite symbolise the best of entrepreneurship, opportunity, women empowerment, nutrition, and wellness globally. Our association with Mirabai Chanu is a natural choice. She exemplifies our values of hope, commitment, self-empowerment, healthy living; and her commitment to fitness is unparalleled. This makes her the perfect partner to further amplify our ethos of helping people live better, healthier lives.” 

    “Our association with Ms Chanu is also a tribute to our incredible women leaders who have been leading from the front and re-imagining the future, for themselves, for their families, and ultimately for the society at large. Comprising over 60 per cent of direct sellers, women and youth are at the heart of this incredible organisation and are the enablers in helping us drive the commitment towards entrepreneurship to empower the women and our women,” he added.  

    Amway India chief marketing officer Ajay Khanna commented, “As the nation prepares to build their health and strengthen their immunity, we are delighted to welcome Mirabai Chanu to the Nutrilite family. Her unmatched dedication to fitness and youth appeal resonates well with Nutrilite’s world-class image offering the best of nature and the best of science for optimal health.” 

    Speaking about the brand association, Mirabai Chanu said, “Nutrilite is an iconic brand, recognised globally for its plant-based approach to dietary supplements. As a professional athlete, I am always looking for ways to improve my fitness and thereby, my game. Hence, proper nutrition through a balanced diet is extremely important for me. I am excited to join hands with Nutrilite –which is the world’s top vitamins and dietary supplements brand, committed to making people’s lives healthier.” 

  • ITC’s B Natural and Amway India collaborate to launch first of its kind immunity offering in Fruit beverages, with clinically proven ingredient

    ITC’s B Natural and Amway India collaborate to launch first of its kind immunity offering in Fruit beverages, with clinically proven ingredient

    In a unique partnership, ITC’s B Natural and Amway India have collaborated to launch the first of its kind B Natural+ range for the Indian consumer. B Natural Juices & beverages which believes in providing fruit nourishment to its consumers, intends to provide the dual benefit of Immunity + Fruit & Fiber to them with the launch of the B Natural + range.

    The promise of supporting immunity is delivered by a unique clinically proven ingredient, which has been developed by ITC’s Life Sciences & Technology Centre (LSTC). ITC’s team of scientists at LSTC has been working on various health & nutrition areas for nearly a decade. During these trying times, Immunity has emerged as a key focus area. This Clinically proven Ingredient was tested in a randomized, double-blind placebo controlled clinical study conducted over a period of 3 months keeping in mind all the guidelines by ICMR and the study is registered in CTRI. 

    The new B Natural + range will be available in two popular variants – Orange and Mixed Fruit.

    Amway is appreciative of ITC's efforts in conceptualising the new product idea.
    To ensure that the B Natural + range reaches consumers through a credible and expert partner and to get quick consumer feedback, this range is being launched with Amway India. As a strategic partner in the space of health and immunity, Amway India is expected to further accelerate reach to the consumers. Subsequently, the new range will also be available nationally across modern trade format, general trade stores and e-commerce websites, through ITC’s PAN-India distribution network.

    Commenting on this unique partnership, Mr. Hemant Malik, Divisional Chief Executive − Foods Division, ITC Ltd. “At ITC, we are committed to developing world class Indian products that address the needs of the Indian consumer. Given the current health crisis, Immunity of the entire family has emerged as a key consumer priority and B Natural proactively spearheaded the endeavour of providing an effective fruit beverage range this summer that could contribute to supporting immunity with a clinically proven ingredient. ITC’s innovation engine has been at work during this pandemic and the tireless efforts of our colleagues in the ITC Life Sciences and Technology Centre has made the development of this range possible within a record time of less than two months. 

    It gives me immense pleasure to announce our partnership with Amway India. This collaboration is a reflection of our synergies and our teams will be working closely on various programs in the area of health and wellness. We are confident that this partnership will enable us to make a meaningful contribution in serving our consumers and society even better.”

    Talking about the exclusive collaboration, Mr. Anshu Budhraja, CEO, Amway India Enterprises Pvt. Ltd. said “Amway is a brand of choice among health enthusiasts with Nutrilite being the world's No. 1 selling vitamins and dietary supplements brand, and enjoys a strong legacy of more than 80 years of pioneering and perfecting the plant-based approach to supplementation. Backed by the best of nature and the best of science, the Nutrilite All Plant Protein is known to be a foundational ingredient for immunity building. Currently given the heightened awareness around immunity, we believe that the Nutrilite All Plant Protein, known for its immunity properties combined with B Natural’s + range, is going to offer a delicious option for strengthening immunity, and will be a compelling value proposition for the consumers.

    Currently, we are piloting and testing ground and also deploying resources and science based research to strengthen the partnership further. Our strategic partnership with ITC Ltd.’s B Natural is just the first step in the direction to help consumers integrate immunity boosting products in their daily diet and hence, the new fruit beverages range along with Nutrilite All Plant Protein, positions it as a great daily breakfast immunity strengthening option. Our extensive network of micro-entrepreneurs is best suited to provide recommendations on interesting ways of consumption and also seek insights to continue our innovations to address impending demand for nutrition. As we inch towards the food segment, we are confident of creating immense value for people through this partnership and further solidify our leadership in the health and immunity domain.”  

    “We are pleased to share that both the companies are coming together to co- create products in the health, wellness and immunity space to address the anticipated demand in the future. It’s a first-ever move in the history of Amway, and we continue to innovate and create opportunities to deliver value to our consumers and this is just the beginning,” added Anshu Budhraja

    The newly launch B Natural + range in Orange and Mixed Fruit variants with clinically proven ingredient to support immunity will be available in 1 liter packs at a price point of INR 130.

  • Amway India appoints Ajay Khanna as marketing operations head for India

    Amway India appoints Ajay Khanna as marketing operations head for India

    MUMBAI: Amway India, one of the country’s leading direct selling FMCG companies, on Monday announced the appointment of Ajay Khanna as the chief marketing officer for India.

    With over 24 years of experience in the FMCG and Telecom industry, Khanna to take over the reins from Sundip Shah and will report to Anshu Budhraja, chief executive officer (CEO) Amway India.

    Amway India CEO Anshu Budhraja said: “Ajay with his deep understanding of India’s dynamic marketing environment as well as the direct selling industry and has immensely contributed to the remarkable success of our Nutrition and Consumer Durables categories.”

    Budhraja further added, “I am confident that his vision and the experience will help propel Amway to even greater heights in India.”

    A marketing veteran, Ajay had joined the organisation in 1998 and donned many hats in various capacities. His successful trajectory with the company includes leading growth of the homecare and personal care, agriculture and insurance categories before taking on the category head role for the biggest business category – Nutrition and Wellness in 2014.

    Meanwhile, Amway India chief marketing officer Ajay Khanna said: “It’s a great honour to be entrusted with the responsibility of leading Amway India’s marketing function. India is a top priority market for Amway globally, and evolving market dynamics, along with our differentiated sales channel, makes it an opportune time to introduce innovations for business growth.”

    “I look forward to further building the growth momentum created by my predecessor Sundip Shah and taking the business to greater heights,” Khanna added.

     Amway India is a wholly-owned subsidiary of Amway with headquarters located in Ada in Michigan State of the United States of America. Amway is the world's number one direct selling company with a presence in over 100 countries & territories.

  • Amway India strengthens its Nutrition portfolio; Launches Nutrilite Cal Mag D Plus

    Amway India strengthens its Nutrition portfolio; Launches Nutrilite Cal Mag D Plus

    MUMBAI: Amway India, the country’s largest FMCG direct selling company, announced the launch of the enhanced version of the calcium supplement – Nutrilite Cal Mag D Plus. Coming from the [ii]world’s #1 selling vitamin and dietary supplements brand- Nutrilite, the new calcium supplement provides essential nutrition to support and maintain healthy bones when taken as part of a well-balanced diet. In addition to the calcium from the rich algal source along with calcium carbonate and [iii]double the amount of vitamin D that promotes calcium absorption, Nutrilite Cal Mag D Plus also consists of nutrients such as magnesium, manganese, and zinc making it more effective.

    With the promise to bring The Best of Nature and The Best of Science, Nutrilite Cal Mag D Plus is packed with one of nature’s most concentrated botanical source of calcium i.e. the algal source which is harvested from the sea of Iceland.  Unlike traditional rock calcium like calcium carbonate or calcium citrate, algae calcium is plant-based, nutrient-rich and a natural multimineral ingredient that comes from a sustainable source. Besides strengthening and maintaining healthy bones and teeth, calcium supports other vital functions such as nerve transmission, critical metabolic and cardiovascular functions, while vitamin D is critical nutrient required for calcium absorption and & normal function of immune system. Magnesium and Zinc contribute to the maintenance of normal bones, in addition Zinc helps maintaining the immune system.  Manganese supports the normal formation of connective tissue.

    Talking about the need for calcium supplementation Dr. Kevin Gellenbeck, Senior Research Scientist, Nutrilite Health Institute, Amway, said, “Our current lifestyle which includes less exposure to the sun, irregular eating habits, and junk food preference in the daily diet can lead to a shortfall in essential nutrients required by the body. Calcium is one of the key micronutrients that is needed to support important functions in the human body that goes beyond just healthy bones and teeth. While food is the best source, a high-quality dietary supplement can help fill the nutrient gap in our modern diet. Therefore, the Nutrilite Cal Mag D Plus is a valuable addition to our existing portfolio of Nutrilite products as it offers a unique combination of 5 essential nutrients to support bone building and maintenance processes. In our quest to offer the best from nature, we have procured plant-based calcium from an algal source and additional vitamin D to promote calcium absorption, as well as added zinc, manganese and magnesium, making Cal Mag D Plus more effective calcium supplement.”

    To ensure the highest quality and safety of the product, best of the ingredients are sourced for Nutrilite Cal Mag D Plus and the product is manufactured under the guidelines of Good Manufacturing Practices (GMP) at Amway’s LEED Gold certified manufacturing facility.

    Commenting on the launch, Ajay Khanna, Category Head – Wellness Amway India, said, “As per the dietary guidelines for Indians by ICMR[iv], the consumption of food sources rich in calcium amongst Indians is grossly inadequate clearly indicating low calcium levels. This signifies a great opportunity and demand for effective calcium supplements in India. Calcium supplement market in India is pegged at INR 632 crore in 2018 and has been growing at a CAGR of 12% in last 5 years. The market holds huge potential with increasing awareness on the need for supplementation and increasing demand for high-quality nutrition products. We are excited and confident that the product range is going to resonate well with our discerning consumers of food supplement. With Nutrilite Cal Mag D Plus, we target over 11% share of calcium supplement market in the first year.”

    He further added, “We have planned a series of marketing interventions including the social media campaign and digital activations across our platforms to educate our consumers on the gap and need for calcium and maximize our reach and engagement with consumers. We are also conducting regional activations to further educate Amway direct sellers and in turn, spread awareness on the need for optimal nutrition and supplementation.”

    Priced at MRP Rs. 799/- (inclusive of all taxes)  for 1 Pack (containing 90 tablets), Nutrilite Cal Mag D Plus is sold exclusively through Amway Direct Sellers across India and to know more, please visit the website: http://www.amway.in.

    [v]The Indian nutraceutical market is currently worth around USD 2 billion a year and is expected to grow more than 20% CAGR until 2022 – more than doubling its size to over 6 billion USD. Amway Nutrilite has maintained a leadership position for the past 5 years with 12% market share.

  • Amway India strengthens its Personal Care portfolio with Persona Germ Protection and Moisturizing Liquid Hand Wash

    Amway India strengthens its Personal Care portfolio with Persona Germ Protection and Moisturizing Liquid Hand Wash

    MUMBAI: Amway India, the country’s largest FMCG direct selling company, has launched its latest innovation in the personal care category – ‘Persona Germ Protection and Moisturizing’ liquid hand wash. The new liquid hand wash has been developed in India for Indian consumers and offers effective germ protection, while providing gentle nourishment and moisturization by Aloe vera. The new liquid hand wash is safe, efficacious and environment-friendly, being free from paraben, sulphate and triclosan, which are widely used preservatives in consumer products.

    With the newly launched liquid hand wash, Amway aims at bringing the much-needed behavioural shift and awareness about hand hygiene among Indian consumers by reinforcing the handwashing habit as the most basic hygiene ritual. Amway India is also looking at increasing the market penetration of liquid hand wash products including in tier II & III cities through the strong Amway direct sellers base.

    Announcing the launch of Persona Germ Protection and Moisturizing Liquid Hand Wash, Mr. Sundip Shah, Chief Marketing Officer, Amway India, said, “The health and hygiene segment, especially the hand hygiene segment has seen tremendous growth in India, with the liquid hand wash category witnessing a double-digit growth in the last 5 years. There is an increasing awareness among people towards maintaining hygiene in general, and specifically hand hygiene. Liquid hand wash is more convenient, less messy and more hygienic than soaps. There is a huge potential for growth in the category which has just 10% penetration in the country. With our Amway direct sellers base, we are aiming for a deeper product penetration esp. in tier II &III cities and we are confident that Amway direct sellers will play a crucial role in spreading awareness about the importance of hand washing for a healthy life.

    Ms. Anisha Sharma, Category Head – Beauty & Personal Care, Amway India, added, “With several public and private campaigns on health and hygiene, more consumers are becoming aware about the benefits of maintaining a good personal hygiene, especially hand hygiene. They are looking for a product which gives them complete germ protection, without drying their hands. We are addressing this need by providing effective germ protection with the goodness of a nourishing herbal ingredient like Aloe Vera which softens and moisturises the skin#.”

    Priced at INR 265 for 250 ml (inclusive of all taxes), Persona Germ Protection and Moisturizing Hand Wash is sold exclusively through Amway Direct Sellers across India.

    Amway’s personal care category includes a wide range of products for head to toe including hair care, oral care, body care & male grooming catering to one’s personal hygiene needs.

  • Farhan Akhtar to endorse Amway’s Nutrilite

    Farhan Akhtar to endorse Amway’s Nutrilite

    MUMBAI: Amway India has signed Farhan Akhtar as the brand ambassador to promote the Nutrilite range of the products.

     

    Amway India CEO Anshu Budhraja said, “Studies in India indicate that nine out of 10 Indians consume less than adequate protein daily. The fact is that majority of people are not consuming the World Health Organisation’s minimum recommendation of five servings (400 grams) per day of fruits and vegetables thus missing out on important nutritional benefits. This indeed is a matter of concern. We needed a strong and credible face who could help people understand the role of supplementation in addition to balanced diet and exercise as part of leading a healthy lifestyle. Farhan Akhtar was an obvious choice.”

     

    “We are confident that Farhan’s association will provide a further fillip to the Nutrilite brand in the country. We plan to launch a high decibel 360 degree campaign in early 2016 to leverage the association of Farhan Akhtar with Nutrilite,” added Budhraja.

     

    Amway India chief marketing officer Sundip Shah added, “Besides being talented and versatile, Farhan is physically fit with a stature and youth appeal that resonates well with Nutrilite’s world class image offering the best of nature and the best of science for optimal health. Consumer response to the association of Farhan with Nutrilite has also been very positive.”

     

    Akhtar, said, “Nutrilite is an iconic and innovative brand which has pioneered and led the supplements category for the past 80 years across the world. I am delighted to be their brand ambassador in the country. I strongly believe that it is important to take care of one’s daily nutritional needs for a healthy and long life. People should understand the virtues of being fit, healthy and eating right.”

  • Amway India Appoints Sundip Shah as Chief Marketing Officer

    Amway India Appoints Sundip Shah as Chief Marketing Officer

    MUMBAI: Amway India Enterprises Pvt Ltd, India’s largest selling FMCG Company and a wholly owned subsidiary of Amway Corporation, USA, has appointed Sundip Shah as Chief Marketing officer, Amway India. Mr. Shah takes over the responsibility from Naveen Anand who has been promoted to a new global role at Amway Corporations, headquarters, Michigan. In his new role, Mr. Shah will be responsible for managing the overall marketing operations. He will be based in Amway India’s corporate headquarters in Gurgaon (NCR).

     Mr. Shah brings with him a rich experience of over 23 years in diverse fields including sales, marketing, advertising and new product development. Mr. Shah is well respected for his extensive skills and knowledge across various management functions. Prior to joining Amway, he worked with Heinz India Private Limited where he was heading marketing and played an instrumental role in driving business growth.

    Congratulating Mr. Shah on his appointment, Mr. William S. Pinckney, Managing Director & CEO, Amway India said, “The success of a company often rests on a solid reputation and it is the marketing function that helps build this reputation. Sundip Shah is an accomplished manager, communicator and marketing specialist with a proven track record of enhancing the company’s performance. He has worked on a number of strategies that have helped drive growth. It is his desire to excel and his commitment towards work that has helped him achieve professional accomplishments.”

     Mr. Shah is an Engineering Graduate from Indian Institute of Technology, Banaras Hindu University, Varanasi and a Post Graduate from Indian Institute of Management, Ahmadabad. His other interests include movies, bridge, table tennis and swimming.