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Tag: Amway

  • Amway launches Glister Herbals toothpaste

    Amway launches Glister Herbals toothpaste

    MUMBAI: Amway India has announced the launch of its latest innovation – ‘Glister Herbals Toothpaste’, to mark its entry into the herbal oral care market. With this new and advanced product, Amway aims to target the flourishing Rs 1980 crore oral care segment in India.

    Announcing the launch of Glister Herbals, Amway India chief marketing officer Sundip Shah said, “Glister has been one of our most popular global brands. A bestseller for over five decades, it has won the trust of millions of consumers worldwide and has been an integral part of their oral hygiene routine. Keeping with our commitment of offering highest quality products and addressing the increasing demand for natural and herbal alternatives for long-term healthy living, Glister Herbals is an expansion of our flagship brand and indigenously developed for our Indian consumers.”

    He further added, “The industry for herbal oral care products has grown significantly in recent years, fueled by consumers’ preference for herbal solutions and trust in their long-term benefits. However, our research empirically highlights the need for likeable sensorials – a gap that exists in the available offerings in the market currently. This often leads to consumers shifting to regular and non-herbal products. Glister Herbals’ has the goodness of herbs with great taste and appealing colour. With this powerful mix, we aim to transform the product usage experience and long-term adoption of herbal toothpastes in the market and I am confident in our latest innovation and its potential to transform the category.”

    Amway India category head, beauty and personal care Anisha Sharma added, “Glister Herbals is best defined as the herbal oral care solution from Amway offering great taste with the goodness of herbs. This multi-action toothpaste is enriched with 11 ingredients such as spearmint, clove, ginger, neem, mulethi, among others, which are known for their benefits and great taste. It also has biodegradable microbeads of essential oils comprising clove and tea tree to ensure maximum efficacy of the constituents. The goodness of herbs promises 12-hour germ protection and fresh breath benefits along with remineralisation and teeth whitening.”

    She further added, “We are excited with the business opportunity offered by the market. In order to ensure national wide reach and to engage consumers, we are introducing digital activations across platforms and organising dental camps in key markets. As ingredient story and taste is key to the success of our new herbal offering, we have begun taste challenges for our direct sellers for which we have received an overwhelming response. We are sure that the Glister Herbals will receive favorable response from the consumers.”

  • Naveen Anand to take up global role at Amway

    Naveen Anand to take up global role at Amway

    MUMBAI: Effective 1 December, Amway India senior vice president marketing Naveen Anand will be seen in his new role of global marketing director of core nutrition. His new position requires him to relocate to Amway headquarters in Michigan. Reporting to Naveen will be the global nutrition marketing core team. In his new role, Anand will be responsible for the development and execution of the global nutrition marketing strategy.

    He began his career at Amway India almost 16 years ago as marketing manager in India overseeing India’s marketing department, and since then has been instrumental in building the Amway India business to approximately $400 million in sales. Under Anand’s leadership nutrition and prestige beauty business (Nutrilite and Artistry) has been market leaders; Nutrition clogged a market share of 23.8 per cent in Vitamin and dietary supplements category; whereas Artistry acquired 59.3 per cent in premium facial care category in the year 2012.

    Anand also spearheaded highly successful Amway mass media campaigns, starting with mother brand Amway and later on adding Nutrilite, Artistry and Attitude to the mass media campaign.

    Anand has also been a member of the global CMO Council for over five years. In this role he contributed significantly towards strengthening of global marketing brands both in Amway India as well as across the globe.
    Prior to Amway, Anand worked at Karishma Adverting (part of Lowe Lintas) and Reckitt and Colman.
     

  • Naveen Anand to take up global role at Amway

    Naveen Anand to take up global role at Amway

    MUMBAI: Effective 1 December, Amway India senior vice president marketing Naveen Anand will be seen in his new role of global marketing director of core nutrition. His new position requires him to relocate to Amway headquarters in Michigan. Reporting to Naveen will be the global nutrition marketing core team. In his new role, Anand will be responsible for the development and execution of the global nutrition marketing strategy.

    He began his career at Amway India almost 16 years ago as marketing manager in India overseeing India’s marketing department, and since then has been instrumental in building the Amway India business to approximately $400 million in sales. Under Anand’s leadership nutrition and prestige beauty business (Nutrilite and Artistry) has been market leaders; Nutrition clogged a market share of 23.8 per cent in Vitamin and dietary supplements category; whereas Artistry acquired 59.3 per cent in premium facial care category in the year 2012.

    Anand also spearheaded highly successful Amway mass media campaigns, starting with mother brand Amway and later on adding Nutrilite, Artistry and Attitude to the mass media campaign.

    Anand has also been a member of the global CMO Council for over five years. In this role he contributed significantly towards strengthening of global marketing brands both in Amway India as well as across the globe.

    Prior to Amway, Anand worked at Karishma Adverting (part of Lowe Lintas) and Reckitt and Colman.  

  • Amway launches kid’s nutritional drink ‘Nutrilite Chocoblast’

    Amway launches kid’s nutritional drink ‘Nutrilite Chocoblast’

    MUMBAI: Amway India, direct selling FMCG company, has launched a balanced nutritional drink for children – Nutrilite Chocoblast. The company is hoping to make a dent in the Rs 1200 crore milkfood drinks segment with this product.

    “The quality of your children’s diet can affect their health now, and for the rest of their lives,” says Amway MD and CEO Bill Pinckney. “Ensuring that children grow up with adequate nutrition, can be challenging for the discerning parent, as junk foods are available at almost every street corner and alluring advertisements portraying them as cool, family oriented eats. In such an atmosphere, it is essential that we – as parents – try to strike that balance between lifestyle and health. And Nutrilite Chocoblast gives parents that option.”

    Chocoblast provides carbohydrates, proteins, nine essential vitamins and six minerals needed to develop the overall health of children. Chocoblast is the third wellness product for children from Amway – after Berry Blast (a strawberry flavoured nutritional drink) and Kids Chewable (a multi vitamin, multi mineral chewable supplement), states an official release.

    The product is available in pack sizes of 500 gms, at an MRP of Rs 819 and is available with all Amway business owners.
    The company claims to have received a compelling response from the Indian market, director – marketing and distributor relations Stephen Beddoe said, “Amway had started business with six products and from five offices: today we have around 80 products and 74 offices across the length and breadth of the country, with home deliveries to over 2500 towns and cities.”

    “The Amway business was driven by the 450,000 active distributors providing them an income earning opportunity. Amway contributed more than Rs 175 crores to the Government exchequer in 2006 by way of direct and indirect taxes and duties,” he adds.