ITV

Tag: AMV BBDO

  • O&M’s Steve Walls joins Saatchi & Saatchi Singapore

    O&M’s Steve Walls joins Saatchi & Saatchi Singapore

    MUMBAI: Steve Walls has moved from Ogilvy & Mather to join Saatchi & Saatchi Singapore as head of planning.

     

    Walls is the first senior hire by Shannon Cullum since he took the helm as CEO of Saatchi & Saatchi Singapore in late 2014.

     

    “Steve is here to do what he does best – make wonderful work. Inspired thinking begets inspiring creative, and I know Steve will quickly become essential to both our creatives and clients,” said Cullum.

     

    Walls’ career has seen him develop effective and impactful strategies for both brands and agency. He has worked at AMV BBDO North America, JWT, “WhatIf”, BBH London/Singapore and Publicis, where his clients included BMW, Castrol, CNBC-Asia, JetBlue, Johnnie Walker, Nestle, SingTel, Smirnoff and Unilever.

     

    “The Saatchi creative department is young, talented and hungry. I look forward to helping them create some awesome advertising on some equally awesome clients,” said Walls.

     

  • Leo Burnett forecasts 2014 Cannes Lion winners

    Leo Burnett forecasts 2014 Cannes Lion winners

    MUMBAI: With a day left for the biggest event of the advertising industry to commence, the industry is keeping its fingers crossed to pick up the coveted Lion.

     

    Like every year, Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International Festival of Creativity..

     

    With more than 84 per cent accuracy, the agency’s predictions have an unparalleled track record, year over year, recognizing Cannes contenders most likely to win. Leo Burnett Worldwide’s chief creative officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative products across channels.

     

    “We sifted and sieved through hundreds of the most brilliant pieces of work from every cranny of the world, spanning Lions award categories,” said Tutssel. “This year’s work is full of humanity, imagination and pure creativity, and remarkable for finding fresh and innovative ways to connect emotionally with people.”

     

    Top 25 Contenders

     

    1. Guinness “Sapeurs” by AMV BBDO / London, UK

     

    2. Not Impossible Labs + Intel “Project Daniel: 3D Printing Prosthetic Arms” The Ebeling Group / Not Impossible Labs / Venables Bell & Partners / Venice, USA

     

    3. Skype “The Born Friends Family Portrait” Pereira & O’Dell / San Francisco, USA

     

    4. British Airways “The Magic of Flying” OgilvyOne / London, UK

     

    5. New Zealand Transport Agency “Blazed” Clemenger BBDO / Wellington, New Zealand

     

    6. Colombian Ministry of Defense “You Are My Son” Lowe SSP3 / Bogota, Colombia

     

    7. Harvey Nichols “Sorry I Spent It On Myself” Adam&EveDDB / London, UK

     

    8. Mimi Foundation “If Only For A Second” Leo Burnett / Paris, France

     

    9. Volkswagen – Side Assist “Living Room” / “Bathroom” / “Bedroom” AlmapBBDO / Sao Paulo, Brasil

     

    10. Terre des Hommes “Sweetie” Lemz / Amsterdam, Netherlands

     

    11. HBO GO “Awkward Family Viewing” SS+K / New York City, USA

     

    12. P&G – Old Spice “Smellcome to Manhood” Wieden + Kennedy / Portland, USA

     

    13. Chipotle “The Scarecrow” Creative Artists Agency + Moonbot Studios / Los Angeles, USA

     

    14. Google + Warner Brothers “A Journey Through Middle Earth” North Kingdom / Skellefte?, Sweden

     

    15. Inakadate Village “Rice-Code” Hakuhodo / Tokyo, Japan

     

    16. Brazilian Association of Organ Transplantation “Bentley Burial” Leo Burnett Tailor Made / Sao Paulo, Brazil

     

    17. 350 Action “Climate Name Change” Barton F. Graf 9000 / New York City, USA

     

    18. Honda “Hands” Wieden + Kennedy / London, UK

     

    19. Samsung “Maestro’s Academy – Smart Bike” Leo Burnett / Milan, Italy

     

    20. Honda – Internavi “Sound of Honda / Ayrton Senna 1989” Dentsu / Tokyo, Japan

     

    21. Nike “The Nike SB App” R/GA / New York City, USA

     

    22. Adidas “D Rose Jump Store” TBWA / London, UK

     

    23. Southern Comfort “Karate” Wieden + Kennedy / New York, USA

     

    24. Newcastle Brown Ale “If We Made It” Droga5 / New York City, USA

     

    25. Volvo Trucks “Live Test Series: The Epic Split” Forsman & Bodenfors, Sweden

     

    “Our annual Cannes Predictions offer not only Leo Burnett Worldwide’s take on the leading creative work likely to earn Lion trophies, but a magnified view of the bravest ideas and boldest thinking that jolts our craft boldly forward,” said Tutssel who will present “Why Borderless Creativity is the Future of Communications” master class at Cannes. “These are the stimuli that fuel imagination and ignite us to change human bahaviour in vigorous, disruptive bounds.”

  • BBC TV Licensing unveils new communications campaign

    BBC TV Licensing unveils new communications campaign

    MUMBAI: UK pubcaster The BBC’s TV Licensing division has announced the launch of a new integrated communications campaign, Circuit City, which will be rolled out from next month.

    The campaign highlights the power of technology in making it easier for people to pay for their TV licence and harder for them to evade.

    The campaign will feature a new trademark and visual identity, incorporating the name “TV Licensing” and a new symbol.

    The new trademark and visual identity will appear from 1 April on the TV Licensing website and in direct mail.

    The communications campaign comprises BBC TV and radio trails, advertising on commercial television, online banners and posters. It replaces the Sofa campaign which has been running for two years.

    Online banners will run from 1 April, followed by TV from 14, radio from 19 and posters from 21 April.

    TV Licensing’s aims are to ensure that everyone who needs a licence buys one, and to reduce the cost of collection to put more money into BBC programmes and services. The effective use of computer technology is at the heart of both these aims.

    The creative approach for the Circuit City campaign brings to life how TV Licensing uses technology to make it easier for people to pay their licence online and how its database of more than 29 million addresses plays a key role in detecting licence fee evaders.

    The campaign was developed in partnership with AMV BBDO, PHD and Proximity London, with TV production by Red Bee.

    Circuit City will be the first campaign featuring the new TV Licensing trademark and visual identity.

    It is the first time the trademark has been revised since it was registered almost 20 years ago. The old trademark did not work well electronically (eg, online) and research showed that people did not regard it as reflecting a modern organisation.

    The new TV Licensing trademark is based on the power button design seen on many electrical devices. Many of these, such as laptop computers and mobile phones, are now able to receive TV signals and, therefore, their use may need to be covered by a TV licence.

    In the new trademark, the power button is combined with a tick to convey the positive connotations of being properly licensed.

    The new trademark and visual identity has been designed by The Partners.

    TV Licensing marketing manager Peter Kirkfor says, “TV Licensing has come a long way since 1990, when the old trademark was registered. We’ve more than halved the estimated evasion rate and significantly reduced collection costs.

    “In 1991, many people queued to pay their TV Licence in cash. You can now pay in many more ways, including setting up a direct debit online and receiving an e-licence.

    “TV Licensing is a modern, efficient organisation making effective use of technology. It’s now easier to pay than ever before and harder to hide if you are an evader. Our new campaign and trademark are important tools in conveying these messages.”