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Tag: Amul

  • Amul, Parle amidst global brands liked by Indians

    Amul, Parle amidst global brands liked by Indians

    MUMBAI: Domestic brands such as Amul, Parle, Big Bazaar and Dabur are liked and revered by Indian consumers at par with international brands like Samsung and Coca-Cola, a Nikkei BP-Market Xcel Data Matrix survey has revealed.

    The top 10 brands featured in the survey are a mix of technology, FMCG and retail brands.

    According to the Brand Asia Survey 2017, Samsung has emerged as the most popular brand in terms of consumer brand relationship, followed by food and drinks brand Amul and mobile brand Nokia.

    “Amul, the food and drinks brand, has scored second place this year beating Coca-Cola (rank 10) and Pepsi (rank 15),” Ashwani Arora, Senior VP Research, Director on Board, Market Xcel, told IANS.

    “Nokia is one brand which is revered by Indians and has a high connect and past equity. The brand was once a household name in India. The relaunch of the brand in India has refurbished the emotional connect with consumers as is evident in the survey,” Arora said.

    Samsung mobiles and fast-moving consumer goods (FMCG) company Parle ranked fourth and fifth in terms of the most popular brands in India.

    “Parle — a brand from the pre independence era — goes on to prove the love people have for it still. It has ranked fifth this year and its win is solely dedicated to the wide variety of its biscuits which has satiated consumer palettes since ages,” said Arora.

    “Hence, Indian brands are equally liked and revered by consumers,” he added.

    The survey revealed that Future Group-owned retail business Big Bazaar was the only retail brand to mark a place in the top 10 popular brands at rank six.

    According to Arora, the kirana shops are unable to provide the choice, ambience, service and discounts which Big Bazaar offers leading to its popularity among customers.

    “The (Big Bazaar) brand has many firsts to its credit. The only national competitor to the brand being Reliance Retail,” he added.

    The rest of the brands in the top ten category included toothpaste brand Colgate, messaging platform WhatsApp, FMCG brand Dabur and beverages company Coca-Cola.

    A total of 200 brands were surveyed in 13 countries across Asia with a mix of national and international brands.

    The categorisation of nominated brands was from FMCG, food and drinks, clothing/fashion, automaker, IT/home electronics, telecom, media/entertainment, finance, retail, restaurants (QSRs), sporting goods, transportation/logistic, aviation, finance and social media (internet).

  • Telecast of Amul’s misleading frozen dessert ad suspended

    MUMBAI: The Bombay High Court has directed popular FMCG brand Amul to suspend the telecast of the television commercial that showed frozen desserts in a negative light. The court has found the advertisement to be disparaging to HUL’s Kwality Walls brand having a market share of around 51 per cent.

    Hindustan Unilever Ltd (HUL) has submitted that the said commercial, along with its transcripts, depicted a child being discouraged from eating frozen dessert on the grounds that it contained vanaspati oil (which is adverse to health). Kwality, in its plaint, however, averred that its frozen desserts do not contain vanaspati, and are made using vegetable fat.

    In March 2017, HUL had filed a suit before the Bombay High Court claiming that the Gujarat Co-operative Milk Marketing Federation, which takes care of Amul’s marketing was spreading malicious information about its Kwality products. The court yesterday held that the ad showing the difference between frozen desserts and ice-cream amounted to slander.

    The court, in its order, stated that Amul has been restrained from broadcasting, telecasting or otherwise howsoever communicating to the public or publishing two television commercials or any part or any other advertisement of a similar nature, denigrating or disparaging Kwality products, including frozen desserts.

    HUL has also charged that the Amul TVC designed to mislead the public into believing that an entire class of products are frozen desserts, and are, therefore, unfit for consumption. According to HUL, a majority of Kwality products sold in India are classified as frozen desserts under the Food and Safety Standards Act, 2006.

    While deciding the issue, Justice SJ Kathawalla delved into the difference between ice-cream and frozen desserts as per Regulation 2.1.7 of the Food Safety and Standards (Food Products Standards and Food Additives) Regulations, 2011. As per the Regulations, the distinguishing factor between the two is that ice creams must contain over 10% milk fat, whereas frozen desserts must contain over 10% total fat (i.e. milk fat and/or edible vegetable oil).

    The law also distinguishes between edible vegetable oil, which the plaintiffs use in their products and hydrogenated vegetable oil, commonly referred to as Vanaspati. After seeing the ad, the court held, “The Defendants have therefore made a false representation to the consumers and also indulged in a negative campaign that no frozen dessert is pure, and only Amul ice cream is pure, as all frozen desserts contain Vanaspati, and are therefore inferior.”

    The court also said that the disclaimer of the ad clarifying that “vanaspati” refers to “vegetable oil” was misleading. Moreover, the defendants had issued another ad replacing “vanaspati” with “vanaspati Tel” in the voiceover, which the court said made no difference whatsoever.

    The defendants claimed that their TVCs were part of a campaign to educate the consumers about the difference, and were not targeted at denigrating the plaintiff’s products. Justice Kathawalla said: “Any campaign to educate the members of the public by placing before them the true and correct facts/ingredients used in a product should always be welcomed. However, no manufacturer can place misleading information before the consumers qua the product of his rivals, and thereby disparage/discredit/belittle such product including influencing the consumer not to buy the same in the garb of educating and/or bringing the correct facts before the members of the public…”

  • Analytics, tech, automation & digitisation aid Amul quadruple farmers’ income

    MUMBAI: The drive towards digital and cashless payments, which received a huge boost following demonetisation has brought about significant benefits to our farmers in rural Gujarat. Amul has actively helped its farmer-members to open bank accounts and have linked an additional 13 lakh farmers’ bank accounts to our system. Now, milk payments are cashless and directly transferred into their bank accounts.

    Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) vice-chairman Jethabhai Bharwad explained in detail: “Our digitalization drive has brought in complete transparency in payment to milk producer members. Farmer-members are aware of the exact amount due to them and the rationale behind the same. Payments going directly into their bank accounts also helps inculcate the savings habit in them. The need for an active bank account has brought large number of the Amul family farmer households directly into the formal banking network. Automated Milk Collection Systems installed at village dairy cooperative societies have now been linked through common online software applications. This helps to further enhance transparency among producer members using digital technology.”

    The chairman Jethabhai Patel added: “The drive towards digital and cashless payments, which received a huge boost thanks to Government of India’s demonetization initiative, has brought about significant benefits to our farmers in rural Gujarat. We have actively helped our farmer-members to open bank accounts and have linked an additional 13 lakh farmers’ bank accounts to our system. Now, milk payments are cashless and directly transferred into their bank accounts.”

    GCMMF, which markets the popular Amul brand of milk and dairy products, has successfully quadrupled the income of its dairy farmers in last seven years, demonstrating the efficacy of Amul model in exceeding the national goal of doubling farmer’s income in six years. During the last seven years, Amul’s milk procurement prices to its farmer-members more than doubled from Rs. 24.30 per litre for buffalo milk (Rs. 337 per kg fat) in 2009-10 to Rs. 49 per litre (Rs. 680 per kg fat) in 2016-17. Since the cooperative’s total milk procurement also doubled during this period, from 90.9 lakh litres per day to 176.5 lakh litres per day, this effectively increased the income of its dairy farmers, four-fold in the last seven years.

    Turnover of GCMMF has registered quantum growth of 238% in last seven years, which implies an impressive cumulative average growth rate (CAGR) of 19% during this period. The mantra of rapid expansion had yielded rich dividends with the GCMMF’s sales turnover increasing 3.5 times, from Rs. 8,005 crore in 2009-10 to Rs. 27,043 crore in 2016-17. Results of the apex body of dairy cooperatives in Gujarat were declared on 15 June 2017.

    GCMMF managing director R S Sodhi emphasised that Amul’s success has been driven by its ‘3E’mantra – Rapid expansion in milk procurement, rapid expansion in manufacturing facilities and rapid expansion in marketing & distribution network.

    “This year, we leveraged heavily on our technological capabilities and data analytics to enhance communication with our channel partners and expand our distribution reach”. “Product innovation has always been part of our DNA and has inspired us to launch more than 50 new products in the market during the last three years,” Sodhi added.

  • Healthcare products lead in ASCI norms breach, 143 complaints upheld

    MUMBAI: Healthcare products, followed by education category, led in breaching various norms set by Advertising Standards Council of India (ASCI) on advertisements and getting  hauled up for the same in the month of January this year, according to an official statement from the advertising self-regulatory body.

    ASCI yesterday noted that its Consumer Complaints Council (CCC) upheld complaints against 143 out of 191 advertisements. Out of 143 advertisements against which complaints were upheld, 102 belonged to the healthcare category, 20 to the education category, followed by seven in personal care category, six in the food & beverages category and eight ads from other categories.

    Some of the big companies and products pulled up by ASCI include Apple, Amul, Qi Lifecare Pvt. Ltd, Nivea India, HUL, Standard Chartered Bank and Coca-Cola India.

    HEALTHCARE

    The CCC found the following claims of 102 advertisements in healthcare products or services to be either misleading or false or not adequately/scientifically substantiated and violating ASCI’s norms. Some of the healthcare products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI code.

    Complaints against the following advertisements, amongst others, were upheld:

    1. Proyurveda Lifescience Pvt. Ltd. (Max ARTHO Capsules, Oil and Gel): The advertisement’s claims that it “helps in protecting joint cartilage by reducing degeneration” and “helps in treating the root cause of joint pain” were inadequately substantiated and are misleading by implication.

    2. Nurture Health Care (Medora Capsules): The advertisement’s claim (in Marathi) as translated into English — “Medora capsules deliver weight reduction without any lifestyle changes” — was not substantiated with evidence of product efficacy and is misleading by exaggeration. 

    3. Qi Lifecare Pvt. Ltd. (Qi Spine Clinic): The advertisement’s claim, “new treatment approach helps 50-year-old achieve complete recovery from 12 years of chronic back pain”, was inadequately substantiated. It was considered that the testimonials did not constitute reliable objective evidence and did not entitle the advertiser to make very broad claims made in the advertisement regarding surgery-free recovery.

    Consumers were likely to understand that the testimonial was genuine representation of complete recovery from chronic back pain by the advertised treatment alone and was representative of the results that could be generally achieved by taking the treatment. Also, since the physiotherapy treatment approach is well established, calling it “new” was considered to be misleading. Further, the claim, “India’s first back pain specialist”, was not substantiated with comparative data versus other similar clinics providing similar treatment to prove this claim.  Also, the claims are misleading by exaggeration.

    4. Shree Maruti Herbal (Stay On Power Capsules): The advertisement’s claim — “clinically 99.99 per cent efficacy proven power capsules” — was not substantiated with clinical evidence of product efficacy.  Also, the claim when read in conjunction with the text in the body copy of the advertisement and product visual is misleading by implication that the product, which as per pack declaration is “herbal supplement for men”, is for improvement in their capacity for sexual pleasure.

    It was noted that this medical product is being presented as an “amazing gift”, which people could exchange for Diwali among friends, and considered to be misleading by ambiguity and a manifestation for a disregard for safety while consumption of the product could encourage negligence. It was further concluded that the advertisement gives a false impression regarding the true character of the medicine and is in breach of the law as it violated the Drugs & Magic Remedies Act (DMR Act).

    EDUCATION:

    The CCC found claims in the advertisements by 20 different advertisers were not substantiated and, thus, violated ASCI guidelines for advertising of educational institutions. Hence, complaints against these advertisements were upheld. Some of the upheld cases are the following:

    1. Vidyamandir Classes: The advertisement’s claim — “cash reward worth (Rs) 2 crore (Rs 20 million)” — was not substantiated with supporting evidence of students who have received cash worth Rs. 2 crore.  Also, the claim (“scholarship up to 100 per cent”) was not substantiated with authentic supporting data such as evidence of 100 per cent scholarships availed by students. The claims were found to be misleading by exaggeration.

     2. Cadd Centre India Private Ltd. (Cadd Centre-Ce): The advertisement’s claims (“First Time Ever In India! 1000 Jobs In 100 Days For Cadd Quest Participants” and “Job Guarantee For 1000 Students”) were not substantiated with verifiable support data such as detailed list of students who have been placed through its institute, contact details of students for independent verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. The claims are likely to mislead students into believing that the institute is providing permanent jobs.

    PERSONAL CARE

    1. Nivea India P. Ltd. (Nivea Protect & Care Deodorant): The print advertisement has visual of Nivea crème super-imposed on the deodorant can image and claims were considered to be misleading by ambiguity and implication that several other major ingredients (and not only fragrance) of Nivea Crème were added to the deodorant product. The front of the pack claim (“with Nivea Crème ingredients”) accompanied by a visual of cream, and back of pack claim of “with precious Nivea Crème ingredients” is likely to mislead the consumers that Nivea Protect & Care Deodorant has several major skincare ingredients of Nivea Crème. The pre-dominant common element of both the products is the Nivea fragrance. These claims are misleading by ambiguity.

    2. Richfeel Health & Beauty Pvt. Ltd.: The advertisement showcases pictures of results of both pre and post treatment. It was noted that the advertiser did not provide its response specific to the claims/visuals objected to, nor did it provide photographic evidence to prove that the pictures shown in the advertisement (pre and post treatment) are demonstrating the real benefit achieved through the treatment. It was concluded that the efficacy being depicted via images of before and after the treatment are false and misleading by gross exaggeration. Without this evidence, addition of any disclaimers was not considered acceptable.

    3. Hindustan Unilever Limited (Rin Antibac): The advertisement’s claim (“Presenting new Rin Antibac with Ayurvedic extracts removes germs”), accompanied by visuals implying sterile clothes, was not substantiated and is misleading by implication and exaggeration as the advertised product does not have the property to provide germ protection in wear conditions. As clothes will be exposed to different environments, they would be contaminated and would carry germs. Both the claims, that is germ inhibition/sterile clothing in wear conditions and provided only by the advertised product (i.e. other detergent not providing similar benefit), were not substantiated.

    FOOD & BEVERAGES

    1. S.V.Fruit (Go Green Frozen Fruits): It was concluded that while the advertised product may be carbide free, claiming it to “protect from cancer” is misleading by exaggeration.

    2. Gujarat Co-Operative Milk Marketing Federation Ltd. (Amul Butter): The advertisement refers to butter being a rich source of Vitamin A and further states that “eat milk with every meal and live every day, worry-free”. It was considered the latter part of the statement was misleading by implication and encouraging excessive consumption of butter, which may not be advisable from a health point of view.

    3. Coca-Cola India Pvt. Ltd. (Thums Up): The advertisement showcases a rider performing a wheelie on normal streets and traffic conditions amongst a few people.  This is contradictory to the disclaimer made in the advertisement — “the actions are for representational purposes alone and must not be copied by viewers”.  It was concluded that though the overall advertisement is not objectionable, regardless of the disclaimer, the specific visual showing the stunt performed by the rider (wheelie) in normal traffic and/or in presence of bystanders and public encourages dangerous practices and encourages a disregard for safety and negligence.  

    OTHERS

    1. Standard Chartered Bank (Standard Chartered credit card): The advertisement claims that “get up to 10 per cent extra cash back on all spends with your Standard Chartered credit card”. It was considered to be false and misleading by ambiguity as the cash back being offered is limited to Rs.10, 000.

    2. Apple India Private Limited (Apple): The advertisement’s text states that “the amazing iPhone 7 is here”, but shows an image of iPhone 7 Plus variant, which is misleading by ambiguity and implication.  While the advertiser may have a logo/trademark with “iPhone7”, by omission of any reference to the word “series” in the advertisement text and in absence of any visual of iPhone 7 variant, it was concluded that the advertisement is likely to mislead consumers about the product advertised and its corresponding features.

    3. Opera Software Asa (Opera Mini): The advertisement’s claim — “saves data cost up to 90 per cent while browsing” — was not substantiated with supporting data and is misleading by exaggeration.

     ASCI is a self-regulatory organization for the advertising industry to promote, maintain, monitor and uphold fair, sound, ethical and healthy principles and practices of advertising for the protection of interest of consumers and the general public. Established in 1985, ASCI’s role has been acclaimed by various government agencies like the Department of Consumer Affairs (DoCA), Food Safety and Standards Authority of India (FSSAI) and Ministry of AYUSH.

    ASCI and its Consumer Complaints Council (CCC) deal with complaints received from consumers and industry against advertisements that are considered as false, misleading, indecent, illegal, leading to unsafe practices, or unfair to competition and in contravention of the ASCI code for self-regulation in advertising.

    The full list of companies/adverts hauled up by ASCI for breach of norms could be found here.

  • Amul’s ode to Indian mothers, by FCB Ulka

    MUMBAI: FCB Ulka recently created a heart-warming campaign for Amul, around the theme of ‘Mothers For Mothers’. This campaign is about celebrating mothers and their love. The campaign is live on digital mediums.

    The campaign launched the theme of ‘Mothers For Mothers Network’ with a story that subtly brings out the similarity in the lives of rural and urban mothers and how they are connected through the Amul network.

    It is the world’s first ‘Mothers for Mothers’ Network, a network of love and caring, where the rural mother nourishes the family of the urban mother by providing her with the goodness of fresh Amul milk. She wakes up at the break of dawn, every single day, milks her cows, travels to deliver the milk to Amul. The urban mother starts her day with milk for her family and shows gratitude towards the rural mother for all the warmth and care.

    The film opens with the audience viewing the waking up of two mothers (urban and rural), as they gently caress their still sleeping child. It moves forward as they both are shown making their respective morning beverages, using Amul Milk and savouring it at their favourite spots in the house. Both mothers then mark the onset of the day with their respective tasks. The rural mother is up and about as she makes her way to the cow shed where she milks the cow, takes the milk to the testing center – where it is tested, packed and then proudly advances on her bicycle to deliver it to every mother in the city. The pack of milk is happily received by the urban mother, after the doorbell, while the little girl (daughter) in the house willingly sips on her fresh glass of milk, at the breakfast table. The film ends with the urban mother waving goodbye to the rural mother, with a deep sense of thankfulness and trust.

    An ‘Ode to Indian Mothers’ and the untold relationship they share, is what forms the crux of this film.

    The lyrical and musical credits for the campaign attribute to Keegan Pinto, Creative Head – FCB Ulka (West) and National Creative Director – Branded Content.

    GCMMF MD R S Sodhi said, “In Gujarat — Over 36 lakh women farmers wake up before dawn just to supply the freshly milked milk to their village co-operative society, a quantum of approx. 200 lakh litres everyday. The goodness of this Amul Milk is enjoyed by over 200 lakh families across India. If we take a closer look, it is a network of rural mothers offering milk to urban mothers across India.”

    FCB Ulka CEO Nitin Karkare: “Amul championed the cause of women empowerment well before it became fashionable to do so. This film captures the story of the invisible connect between the urban and rural mother that is the story behind the success of Amul.”

    FCB Ulka CCO Swati Bhattacharya, “Being a mother, I know that mothers are the same everywhere. The same issues, the same concerns, no matter what the geography or socio-economic background may be. So, there are these mothers who are milk farmers & there these city mothers who are dependent on them for milk to nourish their families.”

  • Madison helps Amul ‘Raho Garmagaram’

    Madison helps Amul ‘Raho Garmagaram’

    MUMBAI:  Madison BMB has conceptualized the new TVC for Amul Bodywarmer. The TVC features a young north Indian couple, at home dealing with the harsh winters.

    Apart from the TVC,  Amul Bodywarmer will also reach out to its consumers via outdoor, print and various other points of contact.

    J.G. Hosiery director Nayinn Seksaria said, “In a world where exaggeration is a suspension of disbelief, we wanted to keep away from the exaggeration and follow the keeping it simple theory. We wanted to communicate the multiple aspects of warmth & unisex garment delivered through sweet & humorous story, which has been achieved.”

    The film ends with the tagline, Raho garmagaram. The catchy soundtrack leaves you humming it for the rest of the day. 

    Madison BMB CEO Raj Nair added, “Amul Innerwear and Bodywarmers have historically had a legacy of creating clutter breaking work. We told ourselves that the work needs to be fresh, simple in ideation and yet totally stand-out in execution. We believe that we have achieved that. It was indeed the case of a simple insight that if you’re wearing Amul Bodywarmers, you really don’t need anything else to keep you warm in winter. And the execution ensured some memorable viewing.” 

  • Madison helps Amul ‘Raho Garmagaram’

    Madison helps Amul ‘Raho Garmagaram’

    MUMBAI:  Madison BMB has conceptualized the new TVC for Amul Bodywarmer. The TVC features a young north Indian couple, at home dealing with the harsh winters.

    Apart from the TVC,  Amul Bodywarmer will also reach out to its consumers via outdoor, print and various other points of contact.

    J.G. Hosiery director Nayinn Seksaria said, “In a world where exaggeration is a suspension of disbelief, we wanted to keep away from the exaggeration and follow the keeping it simple theory. We wanted to communicate the multiple aspects of warmth & unisex garment delivered through sweet & humorous story, which has been achieved.”

    The film ends with the tagline, Raho garmagaram. The catchy soundtrack leaves you humming it for the rest of the day. 

    Madison BMB CEO Raj Nair added, “Amul Innerwear and Bodywarmers have historically had a legacy of creating clutter breaking work. We told ourselves that the work needs to be fresh, simple in ideation and yet totally stand-out in execution. We believe that we have achieved that. It was indeed the case of a simple insight that if you’re wearing Amul Bodywarmers, you really don’t need anything else to keep you warm in winter. And the execution ensured some memorable viewing.” 

  • Brands realize value of digital: Liqvd Asia’s new creative head

    Brands realize value of digital: Liqvd Asia’s new creative head

    MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he spent close to 14 years.

    Commenting on the appointment, Liqvd Asia MD Arnab Mitra said, “Shah has an exceptional understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges”.

    Expressing his delight, Shah said, “I am ecstatic to be a part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work.”

    He further added, “The move from traditional to digital has been a natural one for me and now brands too are prioritizing their ad spends and realize the value digital communications adds to their marketing plans.”

    During his career, he has worked for brands such as ITC foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levi’s, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.

    Shah has won several awards including: Best Language (other than English) Film for Minto Fresh(RAPA), Concerned Communicator Award by Rajasthan Patrika 2004- Ad for Literacy published in top 50 journal, CNBC TV 18 Autocar awards for the Best Car Commercial for Tata IndicaV2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign- Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name are Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.

  • Brands realize value of digital: Liqvd Asia’s new creative head

    Brands realize value of digital: Liqvd Asia’s new creative head

    MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he spent close to 14 years.

    Commenting on the appointment, Liqvd Asia MD Arnab Mitra said, “Shah has an exceptional understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges”.

    Expressing his delight, Shah said, “I am ecstatic to be a part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work.”

    He further added, “The move from traditional to digital has been a natural one for me and now brands too are prioritizing their ad spends and realize the value digital communications adds to their marketing plans.”

    During his career, he has worked for brands such as ITC foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levi’s, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.

    Shah has won several awards including: Best Language (other than English) Film for Minto Fresh(RAPA), Concerned Communicator Award by Rajasthan Patrika 2004- Ad for Literacy published in top 50 journal, CNBC TV 18 Autocar awards for the Best Car Commercial for Tata IndicaV2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign- Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name are Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.

  • Amul is the official sponsor of the Indian contingent to the Rio 2016 Olympic Games

    Amul is the official sponsor of the Indian contingent to the Rio 2016 Olympic Games

    NEW DELHI: Food products marketing organization Amul is the official sponsor of the Indian contingent at the Rio 2016 Olympic Games.

    The contract was signed by Indian Olympic Association Secretary General Rajeev Mehta and Gujarat Cooperative Milk Marketing Federation (Amul) MD R S Sodhi today.

    In 2012, Amul sponsored the Indian contingent at the London 2012 Olympic Games.

    Amul has earlier been an avid supporter of various sporting events, may it be the Asian Games, Commonwealth games or other sports.

    To be inaugurated on 5 August 2016 in Brazil, the Rio Olympics will play host to the largest Indian contingent ever, with close to 100 sportspersons being a part of it.
    Amul aims to engage with youth and leverage the connection between the energy of milk and sports. It is the main ingredient for the fitness of any sportsman. Hence it is an appropriate association for Amul.

    Amul will launch a series of advertising campaigns for milk and various dairy products to promote this association in the coming months.

    Amul has embarked upon an “Eat Milk with Every Meal” campaign to highlight the importance of milk and dairy products like cheese, yogurt, butter, ghee, paneer etc. in the daily diet. Amul Doodh Pita hai India, one of Amul’s most loved campaign, will be used to cheer the Indian contingent. India is the largest producer of milk in the world and Amul is not only India’s but Asia’s largest milk brand.

    Sodhi said, “Amul is committed to strengthening the Olympic movement in India and encourage young generation from all over the country to take up Olympic sports. I take great pleasure and pride in announcing our sponsorship of the Indian contingent to the Olympic Games Rio 2016”.

    Explaining the foundation of this association, he said milk is nature’s original energy drink and plays a pivotal role in building the physical and mental strength of the athletes. Nutritious dairy diet is an important part in the diets of athletes around the world.

    Participation in Olympics is the aspiration of every athlete and with the kind of investments made by our country in this arena to select, nurture and train the best athletes, we are confident that Indian contingent will deliver the best ever performance in the Olympic games and make our country proud. Further, he said that this association will help in engaging the kids and youth so that they can enjoy a healthy life.”

    Mehta added, “I would like to thank Mr RS Sodhi and Amul family for coming on board as the sponsor for our Indian contingent for Rio Olympics. I am happy that Amul family is supporting Indian Olympic Association from past sometime. The preparations for our athletes are in full swing and till date more than 100 athletes have qualified for Rio Olympics, this is the largest ever contingent we are sending to Olympics”.