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MUMBAI: WhatsApp has cemented its place as India’s most powerful brand, topping YouGov’s Best Brand Rankings 2026 with an Index score of 60.5. In a market...
New Delhi: India’s biggest advertisers are gearing up for a spending spree. Fresh Adex estimates show marketing spends crossing Rs 1.15 lakh crore in 2026, with...
MUMBAI: Deepti Gera has traded hydration for celebration. The marketing maven, who spent the past few years making Indians thirsty for Bisleri and gadget-hungry at Croma,...
BENGALURU: From breakfast tables to boundary ropes, India’s milk war is getting frothy. Fresh off their IPL 2025 triumph, Royal Challengers Bengaluru (RCB) are set to...
MUMBAI: 2025 looked like a year in which nothing really happened. No seismic cultural wave, no creative renaissance, no industry-defining moment. Yet beneath that deceptive stillness,...
MUMBAI: When global advertising giants collide, careers get crushed and brands get binned. Nitin Karkare has emerged from the Omnicom-IPG merger reorganisation with a promotion—and a...
MUMBAI: It’s that time of the year when Kerala’s air carries the aroma of Onam Sandhyas, floors burst into bloom with colourful pookalams, and Punnamada and...
MUMBAI: Looks like Parle still has India eating out of its hand. The biscuit-to-snack giant has once again topped the charts as the most chosen in-home...
MUMBAI: Move over cricket, there’s a new league in town and it’s tackling eyeballs and brands with equal force. The inaugural season of the GMR Rugby...
MUMBAI: India’s favourite cricket carnival isn’t just smashing sixes on the field—it’s delivering knockout punches off it too. According to TAM Sports’ latest “Commercial Advertising Report”...
MUMBAI: Swiggy Instamart is bringing a divine touch to Maha Shivratri celebrations by delivering Kashi Vishwanath tandool mahaprasad ladoos straight to devotees’ doorsteps. The sacred sweets,...
MUMBAI: With the Tata Women’s Premier League (WPL) 2025 returning for its third edition, the tournament is set to deliver even more electrifying cricket action. As...
Mumbai: Kantar has released the twelfth edition of its annual Brand Footprint India report. The report ranks the most chosen (in-home & out-of-home) FMCG brands based...
Mumbai: As the 2024 Wimbledon Championships commences today, Disney Star announces an impressive lineup of sponsors for the world’s oldest and most prestigious tennis tournament. This...
Mumbai: USA Cricket is excited to announce that Amul, the world’s strongest dairy brand, has joined as the Lead Arm sponsor of its men’s national cricket...
Mumbai: Global tech giant YouTube has dethroned Google to top YouGov’s 2022 Best Brand Rankings in India, recording an increase of +2.5 to its year-on-year brand...
Mumbai: TAM media research’s subdivision AdEx India has released the half-yearly report for advertising in the new genre. According to recent data, Hindi news tops with...
Mumbai: This season, the Indian Premier League (IPL) franchise Punjab Kings revenue will grow by 20-25 per cent. This will be a mix of central revenue...
Mumbai: The India chapter of the International Advertising Association’s (IAA) has announced the winners for the eighth edition of the Leadership Awards here on Friday evening. Gujarat Co-operative...
New Delhi: Parle Products has once again emerged as the top FMCG brand in the ninth edition of the annual Brand Footprint India report released by...
MUMBAI: As India enters its 100th year of participation at the Olympic Games, the world witnesses the Games as never before. The country sent its first team to the Olympic Games...
Mumbai: Just days after Amul claimed vindication on its ad that purportedly unravels the facts and myths behind vegan milk as opposed to cow’s milk, the...
Mumbai: It would not be an exaggeration to say that it was the most looked-forward to, most-talked-about and the most nostalgia-generating event all of last week,...
MUMBAI: Eid ul-Fitr means the occasion of breaking the fast- the day that marks the end of the month-long dawn-to-sunset fasting of Ramadan for Muslims around...
MUMBAI: After a long time of being cooped up at home, a lot us are craving that feeling of exhilaration that comes from participating in extreme...
NEW DELHI: Advertising informs. It generates awareness, entertains; less often than not – if one goes by harsh cynics – leads to a buy decision, and...
NEW DELHI: FCB India group chairman & CEO Rohit Ohri doesn’t need a long introduction. An ad veteran, with years of experience in the trenches, he...
NEW DELHI: The father of White Revolution, Dr Verghese Kurien is a highly respected man in the business as well as the advertising world. Probably the...
NEW DELHI: According to Kantar’s Brand Footprint 2020 report, brands including Parle, Amul, Clinic Plus, Britannia and Ghadi emerged as the topmost chosen brands in the...
MUMBAI: As confirmed novel coronavirus cases have reached 167 in India, brands across different sectors have started creating social awareness campaigns to educate consumers about the...
MUMBAI: Lodestar UM (An IPG Mediabrands Company) one of the leading media agencies in India, has brought together India's largest dairy brand, Amul and Cricket South...
MUMBAI: As the world celebrated Friendship Day this Sunday, some brands also bonded with their fans on Twitter to mark the relationship they share with them....
MUMBAI: The cash-rich Indian Premier League has witnessed tremendous growth over the years from its inception in 2008. The growth is in terms of different aspects...
MUMBAI: Providing some relief to Gujarat Co-operative Milk Marketing Federation (GCMMF)-run Amul the Bombay High Court has allowed it to run its two TVCs, which were...
MUMBAI: We’re halfway through the fifth edition of Hero Indian Super League (Hero ISL) and for now, Bengaluru FC leads the table to capture the coveted...
MUMBAI: Innerwear is no longer a product of necessity but even a lifestyle marker. While the industry only has five major players – Lux, Amul, VIP,...
MUMBAI: Domestic brands such as Amul, Parle, Big Bazaar and Dabur are liked and revered by Indian consumers at par with international brands like Samsung and...
MUMBAI: The Bombay High Court has directed popular FMCG brand Amul to suspend the telecast of the television commercial that showed frozen desserts in a negative...
MUMBAI: The drive towards digital and cashless payments, which received a huge boost following demonetisation has brought about significant benefits to our farmers in rural Gujarat....
MUMBAI: Healthcare products, followed by education category, led in breaching various norms set by Advertising Standards Council of India (ASCI) on advertisements and getting hauled up...
MUMBAI: FCB Ulka recently created a heart-warming campaign for Amul, around the theme of ‘Mothers For Mothers’. This campaign is about celebrating mothers and their love....
MUMBAI: Madison BMB has conceptualized the new TVC for Amul Bodywarmer. The TVC features a young north Indian couple, at home dealing with the harsh winters....
MUMBAI: Madison BMB has conceptualized the new TVC for Amul Bodywarmer. The TVC features a young north Indian couple, at home dealing with the harsh winters....
MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he...
MUMBAI: Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as the national creative director. Shah’s last stint was with FCB Ulka, where he...
NEW DELHI: Food products marketing organization Amul is the official sponsor of the Indian contingent at the Rio 2016 Olympic Games. The contract was signed by...
NEW DELHI: Food products marketing organization Amul is the official sponsor of the Indian contingent at the Rio 2016 Olympic Games. The contract was signed by...
MUMBAI: Zee TV announced the revamp of one of its most popular homegrown talent showsSa Re Ga Ma Pawhich completed 20 years recently. The talent show...
MUMBAI: Zee TV announced the revamp of one of its most popular homegrown talent showsSa Re Ga Ma Pawhich completed 20 years recently. The talent show...
Amul has emerged as India’s Most Meaningful Brand. In India, Indians have the highest attachment towards Life Insurance Corporation of India (LIC), the iconic state-owned insurance...
