MUMBAI: FCB Ulka has announced that it has won the creative mandate for mattress manufacturer Kurl-on. The agency will be looking after all the creative aspects of the brand including advertisements, serving from the Bangalore office.
FCB Ulka won the mandate after competing with several agencies in a multi-agency pitch.
Kurl-on is yet another big client to fall into FCB Ulka’s kitty. The agency has earlier created campaigns for many brands in India including Times Of India and Amul chocolates. Kurl-on is one of the leading mattresses, furniture, and furnishing brands in India, founded in 1962. Its offerings are available across the country through more than 7000 multi-brand outlets, 920+ franchisee outlets, and 35 exclusive outlets. The company was formerly known as Karnataka Consumer Products ltd and changed its name to Kurl-on Limited in 1995.