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Tag: Amsterdam

  • ASICS launches ‘Want It More’ campaign

    ASICS launches ‘Want It More’ campaign

    MUMBAI: Sports shoes and apparel company ASICS has launched its most provocative and inspiring brand campaign yet with ‘Want It More’ — a direct call for all athletes to step up their training efforts and realise ever-greater achievement. 

    Creative execution for the campaign was conceived by 180 Amsterdam. Chosen for his authentic and sensorial storytelling in sport, Academy Award-nominated, feature-and documentary- maker Henry Alex Rubin directed the films. 

    “With this campaign, ASICS aims to inspire and motivate athletes to reach their goals. We know success in sport comes from the human pursuit to take performance to a whole new level. Through this effort, ASICS celebrates the passion that connects professionals with everyday warriors, and shares that spirit across the world,” said ASICS Corporation marketing division SGM Paul Miles.

    Focusing on how far athletes across all sports — and of all ages —  will go to reach their goal, the campaign is designed to support ASICS global strategy to expand its footprint beyond running and reach a wider, younger audience.

    The campaign also paves the way for new product launches across multiple categories including Running and a new Training collection. Both will feature technological advancements from ASICS Institute of Sport Science, delivering improved performance, style and comfort.

    Launching today at asics.com/wantitmore, the campaign kicks off with an open letter inviting the community of professional and amateur athletes to come together through their shared dedication to achieve a goal at #wantitmore. This fully-integrated campaign will publish across media platforms, including out of home, sponsored-events, multimedia, and major social media outlets.

    From 1 March and throughout 2016, the digital platform will keep pace with the annual sporting calendar, and inspire the community to stay motivated during workouts via two key components.

    As the year progresses, ASICS will shift from sponsored-athlete train-offs toward challenging the world to try and ’out-train’ its elite athletes.

  • ASICS launches ‘Want It More’ campaign

    ASICS launches ‘Want It More’ campaign

    MUMBAI: Sports shoes and apparel company ASICS has launched its most provocative and inspiring brand campaign yet with ‘Want It More’ — a direct call for all athletes to step up their training efforts and realise ever-greater achievement. 

    Creative execution for the campaign was conceived by 180 Amsterdam. Chosen for his authentic and sensorial storytelling in sport, Academy Award-nominated, feature-and documentary- maker Henry Alex Rubin directed the films. 

    “With this campaign, ASICS aims to inspire and motivate athletes to reach their goals. We know success in sport comes from the human pursuit to take performance to a whole new level. Through this effort, ASICS celebrates the passion that connects professionals with everyday warriors, and shares that spirit across the world,” said ASICS Corporation marketing division SGM Paul Miles.

    Focusing on how far athletes across all sports — and of all ages —  will go to reach their goal, the campaign is designed to support ASICS global strategy to expand its footprint beyond running and reach a wider, younger audience.

    The campaign also paves the way for new product launches across multiple categories including Running and a new Training collection. Both will feature technological advancements from ASICS Institute of Sport Science, delivering improved performance, style and comfort.

    Launching today at asics.com/wantitmore, the campaign kicks off with an open letter inviting the community of professional and amateur athletes to come together through their shared dedication to achieve a goal at #wantitmore. This fully-integrated campaign will publish across media platforms, including out of home, sponsored-events, multimedia, and major social media outlets.

    From 1 March and throughout 2016, the digital platform will keep pace with the annual sporting calendar, and inspire the community to stay motivated during workouts via two key components.

    As the year progresses, ASICS will shift from sponsored-athlete train-offs toward challenging the world to try and ’out-train’ its elite athletes.

  • Ultra HD screen sales to see 200% hike; touch 5 million by Dec 2015

    Ultra HD screen sales to see 200% hike; touch 5 million by Dec 2015

    MUMBAI: Consumers in key European TV markets are ready to embrace Ultra HD as a thrilling TV experience and to invest in equipment and content.

     

    Eutelsat Communications’ new forecast from GfK predicts a striking 200 per cent hike in Ultra HD screen sales from June to December 2015. It expects sales to hit the five million mark by the end of the year (3.6 million in Western Europe, 700,000 in Eastern Europe and 600,000 in the Middle East), representing 9.3 per cent of all TV sales in 21 key markets in these regions. Accumulated sales will result in a potential installed base of 6.2 million TV homes.  

     

    Additionally, Ultra HD screens in 2020 will represent more than 70 per cent of total sales across Europe and almost 60 per cent in the Middle East and North Africa. The annual volume of screens sold in these markets is expected by then to have reached 37 million.

     

    The pulse of Ultra HD was presented by Eutelsat at IBC in Amsterdam. It included key findings of new qualitative consumer research conducted for Eutelsat by market research firm TNS, and fresh data from GfK on Ultra HD screen sales.

     

    “Eutelsat has researched consumer awareness and appetite for the Ultra HD experience in order to support our broadcast clients as they evaluate business models and timing for rolling-out Ultra HD content. The stage is set for Ultra HD to be TV’s next big success story and Eutelsat, as a leader in satellite delivery, is ready to accompany clients in this new rendezvous with viewers,” said Eutelsat director of commercial development and marketing Markus Fritz.

     

    “Super contrast: resolution is just crazy”

     

    The consumer qualitative study was carried out in two waves in Italy, France, the UK, Germany, Poland, Russia and Turkey: the first wave in November 2014 and the second in June 2015. The objective, in a series of focus groups, was to expose pay-TV subscribers and free-to-air viewers to an unprompted Ultra HD experience and gather insight on their response.

     

    The results show common trends across all markets. Panellists identified sharpness, immersion and vivid colour as outstanding benefits and indicated a willingness to pay up to €10 a month to benefit from Ultra HD in the home. Their investment threshold for new TV sets also matched current price points of between €1,000 and €3,000 for screens within the 50” range. While Pay-TV subscribers showed a strong preference for linear Ultra HD channels, viewers used to free TV expressed a preference to gain their first experience through VOD and occasional, event-specific offerings.

  • IIFA Amsterdam set to rock; ‘Parineeta’ to add lustre

    IIFA Amsterdam set to rock; ‘Parineeta’ to add lustre

    MUMBAI: The Samsung IIFA Awards Amsterdam to be held on 11 June will see performances by the popular stars of Indian cinema including Salman Khan, Abhishek Bachchan, Aishwarya Rai, Kareena Kapoor and Suneil Shetty.

    Vidhu Vinod Chopra’s Parineeta will be premiered as the IIFA World Premiere in Amsterdam on 9 June 2005.
     
    The award extravaganza, one of the main highlights of the IIFA Weekend will be held in the presence of a global audience including dignitaries from the world of cinema like Amitabh Bachchan, Jaya Bachchan, Yash Chopra, A.R.Rahman, Javed Akhtar, Shabana Azmi, Vivek Oberoi, Kareena Kapoor, Kajol, Ajay Devgan, Urmila Matondkar to name a few. Other guests would include stalwarts from the world of business, politics and sports.

    While Samsung has committed itself to sponsorship of the Samsung IIFA Awards for the third successful year, this year’s IIFA celebrations will be broadcast across the world by the Star TV network via satellite. Star TV viewers can experience the IIFA journey over multiple programmes that cover the various events and interactions in Amsterdam and the Best of IIFA over the past five years.
     

    Much-admired film star Abhishek Bachchan will take the stage for his first-ever international performance at the spectacular Samsung IIFA Awards night at the magnificent Amsterdam ArenA. Over 10,000 people will witness a spectacular show by the best of the Indian Film Industry. The celebrated Shiamak Davar will choreograph these breath-taking performances, states an official release.

    The IIFA Weekend and all IIFA events are conceptualized, produced and directed by Wizcraft International Entertainment, one of the world’s leading entertainment agencies. As always, this year too the Samsung IIFA Awards will be celebrating the Superstars of Indian Cinema and paying tribute to the stalwarts from the Indian silver screen.

    For the first time, IIFA will host the FICCI-IIFA Global Business Forum at Expo XXI and an IIFA Film Festival. The Federation of Indian Chambers of Commerce and Industry (FICCI) have come together with IIFA to promote the globalisation of Indian Cinema across the globe. The Forum will be a place for shared synergies, ideation and new business opportunities between India and the Netherlands. Topics of discussion at the forum will be Cinema & entertainment, Civil Aviation, Commerce & Industry and Tourism. Speakers at the forum would be government officials, policy makers and industry stalwarts from both nations, the release adds.

    In India msn.com and indya.com are the official websites for voting of the popular awards. Global Indian Cinema fans can vote for and help their favourite film stars to win an IIFA award this year. Lucky winners will be able to travel to Amsterdam and witness the Samsung IIFA Awards. The nominations for the Popular Awards are now open for public voting, using the globally accessible www.msn.com/iifa and www.indya.com platforms. The voting process is monitored and audited by PriceWaterhouseCoopers, who are also the audit firm for the Oscars.

  • ISE 2016 to become a four day exhibition

    ISE 2016 to become a four day exhibition

    MUMBAI: Integrated Systems Events has announced today that its 2016 event will take place over four consecutive days at the RAI exhibition centre in Amsterdam – an increase of one day on previous exhibitions held at the venue.

     

    This decision, stated ISE Managing Director Mike Blackman, was largely due to the exhibition’s “rapid rise in size and prominence.”

     

    ISE is widely recognised as the world’s most popular event for professional AV and electronic systems integration. With 950+ exhibitors already booked into ISE 2015, attendance is confidently expected to rise above the 51,000 people that came to the 2014 edition.

     

    “This move has largely been driven by the demands of our exhibitors and attendees,” Blackman commented. “Quite simply, the extremely high attendance at the show, particularly on the first two days, saw increasing requests from exhibitors to have more time to spend with attendees.

     

    “For attendees, we need to ensure that the show remains comfortable to attend,” he explained. “This announcement allows us to meet both objectives.”

     

    Blackman said that the 2016 event will continue to evolve to deliver an increasing mix of pre-show and on-site events to compliment the vibrant exhibition halls. “There will a lot of exciting developments,” he said, “The extra day will allow ISE to become an even more rewarding experience for everyone at the show.”

     

    At ISE 2015 a wide range of events will be taking place before and during the show. Pre show on the 9 February visitors can attend the third annual Smart Building Conference, which will explore the continued evolution of smart building technology in the commercial and residential sectors.

     

    On the same day the keynote address will be presented by renowned futurist Lars Thomsen. Thomsen specialises in advising businesses strategically on anticipated 10 year shifts in society and markets. The keynote will explore: 520 Weeks into The Future: Trends and Tipping Points in the Electronic Systems Industry.

     

    During the show, The Capital Summit conference on 11 February will bring together AV/IT industry entrepreneurs seeking investment capital with financial and business professionals from the worlds of investment, mergers and acquisition.

     

    The popular ISE Theatres will return to the show floor with the addition of the Unified Communications Theatre. The Theatres will complement the wide range of training courses being hosted by ISE co-owners InfoComm and CEDIA.

     

    ISE 2015 will also see a host of first time exhibitors. These include: Microsoft; Intel; Dolby Atmos; Ricoh; Outline; AEQ; Oblong Industries Siedle, Outline, Ledcom and Fibar Group amongst others.

     

  • Leo Burnett named 2014 Epica Awards “Network of the year” for second consecutive year

    Leo Burnett named 2014 Epica Awards “Network of the year” for second consecutive year

    MUMBAI: Leo Burnett was named Network of the Year for the second year in a row at the Epica Awards last night in Amsterdam. The agency network won 46 awards in total, including 12 Golds and two Grand Prix awards for “#LikeAGirl” and “Making Music.”

     

    In the Digital category, Leo Burnett Toronto, London and Chicago won the Grand Prix for P&G’s Always “#LikeAGirl” campaign. Leo Burnett Beirut also won a Grand Prix in the Presscategory for Virgin Radio’s “Making Music.”

     

    “The Epica Awards presents a special kind of recognition from the top editors and senior reporters covering our craft across the world,” said Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide. “Our network rejoices in this celebration of ideas and global distinction as a leading producer of prodigious creativity.”

     

    A total of 17 offices from the network contributed to the creative performance including Beirut, Toronto, S?o Paulo, Paris, Frankfurt, Melbourne, New York, London, Istanbul, Chicago, Milan, Zurich, Oslo, Dubai, Colombo, Costa Rica and Moscow.Winning work was created for major clients including Samsung, P&G, Honda, Fiat, Jeep, McDonald’s, Virgin and United Nations.

     

    Epica is the only global creative competition judged and awarded by editors and reporters from marketing and communications magazines. TeressaIezzi of Fast Company’screative channel Co.Create served as this year’s President of the Jury. This year 585 agencies from 74 countries participated.

     

    Established in 1987, Epicarewards outstanding creativity and helps agencies, production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.More than 40 magazines and websites around the world serve on Epica’s jury. This year, 585 agencies from 74 countries participated in the awards.

     

    Last year, Leo Burnett won Network of the Year with 32 awards in total, including 9 golds. For a full list of this year’s winners visit http://results.epica-awards.info/2014.

     

  • Indian documentaries to screen at IDFA filmfest in Amsterdam

    Indian documentaries to screen at IDFA filmfest in Amsterdam

    NEW DELHI: Three Indian documentaries will be screened at the International Documentary Film Festival that will be held in Amsterdam from 20 November to 1 December.  

    Menstrual Man by Amit Virmani and Powerless or Katiyabaaz by Fahad Mustafa and Deepti Kakkar will screen under the Reflecting Images: Best of Fests section; and My Name is Salt by Farida Pacha will compete in the IDFA Competition for First Appearance section.

    Amit Virmani’s Menstrual Man is a Singapore – India production. Arunachalam Muruganantham is considered a madman in his village for he has achieved a feat that is considered to be pervert by his community. He has devised a manually operated machine to make low-cost sanitary pads. The napkins are made by and for rural Indian women. The film made its Canadian Premiere at the HotDocs, the Canadian International Documentary Film Festival in Toronto this year.

    Powerless or Katiyabaaz traces the city of Kanpur that has 15-hour power cuts. Hundreds of people steal electricity, amidst high risks, to meet their needs. The real trouble starts with the entry of the first female chief of the electricity company who vows to wipe out all illegal connections. Powerless has been one of the most talked about documentaries of the year. The film premiered at Berlinale Forum and competed at the Tribeca Film Festival 2013.

    My Name is Salt is a documentary on the salt families of India. Every year the monsoon turns the desert into sea, washing away the salt fields. Thousands of families move to the desert for eight months to extract salt from the earth. Farida Pacha’s The Women in Blue Berets was screened at Open Frame 2012, organised by the Public Service Broadcasting Trust (PSBT) in collaboration with the India International Centre, New Delhi.

  • Indian documentaries to screen at IDFA filmfest in Amsterdam

    Indian documentaries to screen at IDFA filmfest in Amsterdam

    NEW DELHI: Three Indian documentaries will be screened at the International Documentary Film Festival that will be held in Amsterdam from 20 November to 1 December.  

     

    Menstrual Man by Amit Virmani and Powerless or Katiyabaaz by Fahad Mustafa and Deepti Kakkar will screen under the Reflecting Images: Best of Fests section; and My Name is Salt by Farida Pacha will compete in the IDFA Competition for First Appearance section.

     

    Amit Virmani’s Menstrual Man is a Singapore – India production. Arunachalam Muruganantham is considered a madman in his village for he has achieved a feat that is considered to be pervert by his community. He has devised a manually operated machine to make low-cost sanitary pads. The napkins are made by and for rural Indian women. The film made its Canadian Premiere at the HotDocs, the Canadian International Documentary Film Festival in Toronto this year.

     

    Powerless or Katiyabaaz traces the city of Kanpur that has 15-hour power cuts. Hundreds of people steal electricity, amidst high risks, to meet their needs. The real trouble starts with the entry of the first female chief of the electricity company who vows to wipe out all illegal connections. Powerless has been one of the most talked about documentaries of the year. The film premiered at Berlinale Forum and competed at the Tribeca Film Festival 2013.

     

    My Name is Salt is a documentary on the salt families of India. Every year the monsoon turns the desert into sea, washing away the salt fields. Thousands of families move to the desert for eight months to extract salt from the earth. Farida Pacha’s The Women in Blue Berets was screened at Open Frame 2012, organised by the Public Service Broadcasting Trust (PSBT) in collaboration with the India International Centre, New Delhi.

  • Percept Sports and Entertainment to execute ‘Fresh Faces 2013’

    Percept Sports and Entertainment to execute ‘Fresh Faces 2013’

    MUMBAI: Percept Sports and Entertainment is all set to execute 'Fresh Faces 2013' an international modeling event in partnership with modelmanagement.com. Fresh Faces is an international modeling event which recognizes models from all across the globe which will be coming to India as New Faces 2013.

    This is an era where the youth now looks to getting into the entertainment industry more than any other profession. Thousands of youngsters today want to become a model or an actor and look forward to opportunities such as this. Contestants will require to log on to the website http://www.modelmanagement.com/new-faces-india/ & submit their pictures before 31st August and encourage their friends, families and well wishers to vote. The popularity of candidates through voting across social media platforms will be an important criterion in selecting the contestants. These entries will then be shortlisted to 200, by an expert panel of judges comprising of the top names in India's fashion industry. These 200 shortlisted candidates will have to go through an audition in any of the 4 zones of India, through which 24 promising candidates (6 in each zone) will be finalized. These 24 finalists will then be brought to Mumbai and put through an extensive 4 day training program to prepare them for the grand finale in Mumbai on 27th September.

    Fresh Faces, launched in 2010, is the global state-of-the-art modelling contest by modelmanagement.com, discovering the freshest model talent from around the world. This highly acclaimed contest was the world's first to combine online voting, social media promotion and live events with a major modelling web 2.0 community. The Fresh Faces contest finals take place in prestigious and fashionable venues across the world and previous events have been held in the cities of Paris, Berlin, Vienna and Amsterdam. The 2013 edition of Fresh Faces finals will be held in the breathtaking city of Barcelona. Currently it is active in 42 countries in 2013 and works in partnership with some of the best known international modelling agencies in the various countries, such as Esee, Central Models, Fotogen and ModelKarma, representing and discovering models including Isabeli Fontana, Claudia Schiffer and Sara Sampaio has a top-class panel of international expert judges to select the final winners. 

    Commenting on this, Savio Sequeira, CEO, Percept Sports and Entertainment said, "The increasing recognition of Indian Fashion designers and styles is making Brand India fashionable.public://v1.jpg

    The Indian look is grabbing eyeballs not just on ramps in the country but also in the fashion capitals of the world. Why should Indian Models be left behind? Percept Sports and Entertainment is excited to come on board as partner with Model Management to kick off the India chapter of New Faces as part of the worldwide Model hunt contest 'Fresh Faces'. It's a fantastic opportunity for all those aspiring to be on the cover of a leading Fashion Magazine or walk the ramps in Milan – who can now make that dream a reality. Go on, Get discovered!"

    Andreas von Estorff, Founder & CEO – modelmanagement.com adds "We are very excited to start this global modelling contest in India with our partner Percept. There is so much great undiscovered talent in India and we believe that the demand for Indian models will increase dramatically within the next years, placing Indian Super Models right at the top with the Bollywood Stars or Cricket Players. The fashion and modelling industries will be scrutinizing India's New Faces at the Fresh Faces Grand Final in Barcelona where they will compete for a World title against models from other 40 countries.

    public://v_0.jpg"Having said that, beauty is everywhere and there is a 'long tail' demand for many different looks and modelling disciplines. We are not only targeting THE Supermodel. Together with Percept, we want to build the biggest Archive of Models and People for any kind of photo shoot or TV commercial. The demand for Models in Advertising in Media such as Websites, Print Magazines, Flyers, Brochures, Posters, Billboards and TV is huge and consistently increasing. So aside from nominating 2 winners, New Faces also gives many hopeful applicants the chance to find their place in the modelling industry", concludes Andreas. 

  • Nokia’s solution helps telecom operators fight bandwith challenges

    Nokia’s solution helps telecom operators fight bandwith challenges

    MUMBAI: To help mobile operators better manage their data traffic, Nokia is introducing a network solution that lets operators globally control the use of network resources by bandwidth hungry applications such as file sharing and Voice over IP telephony — giving operators the tools to maintain better control over their networks.

    The Nokia Peer-to-peer Traffic Control is the industry’s first integrated solution to allow mobile operators to profitably manage the bandwidth available for peer-to-peer (P2P) traffic, and thus balance the allocation of network resources. The centralised solution is implemented as a software upgrade to the Nokia Flexi Intelligent Service Node (ISN) and will be commercially available during the first half of 2007.

    Nokia VP, marketing and sales Roberto Loiola says, “With the explosion of affordable high-speed mobile data access, operators are now being challenged to make the best possible use of their networks, especially when peer-to-peer applications increase their traffic load and compete with their own services.

    “The Nokia Peer-to-peer Traffic Control solution now gives operators the means to analyse and manage such traffic. It allows them to apply their business models by prioritizing the traffic of preferred services and partners, maximize their return on network investment, and avoid becoming only bit pipes for other content providers.”

    The Nokia Peer-to-peer Traffic Control solution enhances the service, subscriber, and access awareness capabilities of the Nokia Flexi ISN to identify data traffic according to the type of service, for example file sharing, so that operators can treat that traffic in a way that best optimises the use of network resources according to the operators’ business strategy.

    Nokia will be demonstrating the Peer-to-peer Traffic Control solution at Nokia World, the premier mobility event of the year for the press and the Nokia ecosystem of operators and partners. Nokia World takes place in Amsterdam from 2-30 November 2006.

    Nokia recently concluded its 50th commercial Flexi ISN deal, cementing its leadership position in the Intelligent Packet Core market. The Nokia Flexi ISN, introduced in February 2005, is a high-availability, high-capacity connectivity and control element that offers service availability for mobile users independent of the access method.

    It acts as a centralised control point for data services, providing cellular network users with data connectivity. The Nokia Flexi ISN also offers open interfaces to charging, provisioning subscription management systems. In addition to the Nokia Flexi ISN, Nokia has a total of over 120 GPRS packet core references.