New Delhi: Personal care brand Mamaearth has released its first national television commercial featuring Bollywood actresses Sara Ali Khan and Amrita Singh. The yesteryear’s actress will be seen in a TVC after a gap of 35 years.
While Sara was recently announced as the Brand Ambassador for the Mamaearth haircare range, it is for the first time that she will feature alongside her mother and share screen space with her in the ad.
The commercial highlights the benefit of Onion in reducing hair fall and presents Mamaearth Onion shampoo as a contemporary solution to the traditional DIY remedies.
Conceptualised by Korra, the commercial is set on the premise of the mother-daughter duo’s daily life banter on the former’s life choices and a mother’s concern about it. The film starts with Sara Ali Khan and her friend in a conversation, when Singh intrudes to mock her unhealthy choices. It continues into Sara’s friends seeking her advice for hair fall control, when the mother dismisses that too, assuming it is a chemical-based solution. But when she takes a closer look at the Mamaearth Onion Shampoo, she is pleasantly surprised to learn that it is toxin free and made using natural ingredients, the ideal choice for hair fall control. The mother instantly approves.
The film reiterates that the new and improved Mamaearth Onion Shampoo helps control hair fall and makes the hair eight times smoother.
Talking about the TVC and her association, an ecstatic Sara Ali Khan said, “The thought of sharing the screen with her (Amrita), who was also my first acting teacher, is something I will cherish forever. My mother always used onion extract on my hair, and hence we chose to come together for this television commercial. Mamaearth is doing an incredible job of integrating technology with traditions, and that’s what sets the brand apart.”
Amrita Singh, the leading lady of her era, appeared in a brand commercial after a break of 35 years. “When I was offered to work with Sara in the television commercial, I just had to agree as the premise of the television commercial is literally a scene out of Sara’s childhood when I used to insist on using onion extract on her hair to reduce hair fall. I really like Mamaearth’s approach towards their product line and their efforts to make a larger impact on society,” said the actress.
Talking about the recent meteoric rise in the brand’s foothold, Mamaearth’s co-founder and chief innovation officer, Ghazal Alagh said, “Our journey from being a niche baby care brand to becoming a mainstream personal care name is a testimony that safe and effective quality body care products were long-awaited. We firmly believe that Sara and Amrita coming together to endorse our hair care products shows the credibility we generated as a brand. Sara is a youth icon, and this association would only strengthen our cause.”
Producers: Sajid Nadiadwala, Karan Johar.