ITV

Tag: Amrita Raichand

  • Godrej Vikhroli Cucina reimagine monsoon cravings with a flavourful twist

    Godrej Vikhroli Cucina reimagine monsoon cravings with a flavourful twist

    MUMBAI: This monsoon, Godrej Yummiez and Godrej Vikhroli Cucina present ‘Cloudy with a Chance of Yummiez’, a campaign that turns classic rainy-day cravings into flavourful surprises. Through a 3-part video series featuring Chefs Anahita Dhondy, Amrita Raichand, and Ajay Chopra, the campaign showcases how Godrej Yummiez products can seamlessly elevate familiar monsoon snacks into crispy, flavourful, convenient delights, right from home kitchens to the city’s most loved street foods.

    Campaign Film Series:

    https://youtube.com/shorts/O9lBBEG7aIk?feature=share

    https://youtube.com/shorts/rXTKvic3S7U?feature=share

    https://youtube.com/shorts/K7gjM8BDyGk?feature=share

    Monsoon in India is incomplete without street-side snacks, from sizzling rolls to spicy chaat’s, it’s a season where cravings peak and food becomes a shared experience. The campaign taps into this deep-rooted connection by collaborating with chefs and iconic street food joints, bringing together familiar flavours and the versatility of Godrej Yummiez to show how a ready-to-cook frozen snack can do so much more than expected.

    The series opens in Delhi, where Chef Anahita Dhondy embraces the rainy-day feels from her home kitchen. With the city soaked and cravings in full swing, she turns to her freezer, and whips up a quick, podi flavoured crispy Chicken Nugget snack at home. Her video sets the tone for the series, nostalgic, experimental, and full of flavour, as she signs off by tagging fellow Chefs Amrita Raichand & Ajay Chopra and passing on the craving to continue the flavour trail.

    Back in Mumbai, the series picks up with Chefs Amrita Raichand and Ajay Chopra in conversation, texting about monsoon snacks and Anahita’s dish. One is in the mood for something nutritious yet crispy, the other inspired by regional flavours. Each steps out with a Yummiez pack in hand and heads to bustling food hotspots in Versova to put their own spin on monsoon favourites; Collaborating with Bhaap Re Bhaap, a Versova-based food truck, owned by Ayesha Khan, which is known for nutritious street food and Rongmit, a kitchen loved for its authentic Northeast flavours. Chef Amrita co-creates a fusion air-fried omelette using Hot & Crispy Chicken Bites, while Chef Ajay explores how Laphing can be elevated by the crunch and convenience of Yummiez Chicken Nuggets.

    Together, they fuse local favourites with the crispness of Chicken nuggets, high in protein and zero preservatives, elevating the dish with a satisfying crunch thus blending cultures and cuisines in a way that feels both inventive and deeply comforting.

    Speaking on the campaign, Godrej Foods Ltd. Head – Marketing & Innovation, Anushree Dewen said: “Speaking on the campaign, Anushree Dewen, Head of Marketing & Innovation, Godrej Foods Ltd. said: “We aim to empower consumers with snackable solutions that fit their dynamic lifestyles. This campaign showcases not just the versatility of our portfolio, but how it resonates across Indian culinary styles and spaces. Our collaborations with celebrity chefs and popular food spots help build rich, authentic narratives that place Godrej Yummiez at the heart of modern food conversations.”

    Sharing her experience, Chef Amrita Raichand mentioned: “The joy of cooking in the monsoon hits differently, especially when you’re working with something that’s already flavourful, and ready to go. I loved stepping out of the kitchen and onto the street to experiment in a setting that feels so real and relatable. Godrej Yummiez made it easy to turn a simple omelette into something memorable.”

    The campaign culminates in a UGC contest inviting audiences to remix their own monsoon snack using any Godrej Yummiez product. By sharing their creations and tagging the brand, participants stand a chance to win exclusive hampers and be featured across brand platforms.

  • HDFC Life’s new ad campaign showcases real-life stories of individuals who “Bounced back to Life”

    HDFC Life’s new ad campaign showcases real-life stories of individuals who “Bounced back to Life”

    MUMBAI: HDFC Life, one of India’s leading private life insurance companies, has launched a new ad film ‘Bounce back to Life’ that features real-life survivor stories to showcase the need for term insurance to financially protect ones family and loved ones when faced with unforeseen circumstances.

    The route for the campaign is 'Bounce Back to Life', based on the insight that 'in a near death experience, the first thoughts that flash are always about family / loved ones' and thus, it's important to secure their future. The theme strengthens the HDFC Life’s ‘Sar Utha ke Jiyo’ brand promise.

    The campaign introduces real survivor stories of Amrita Raichand (Chef) and Boria Majumdar (Sports Journalist). Amrita survived the Mumbai terror attack and Boria is a survivor of a mid-air engine failure. They talk about living through these difficult experiences and learning how to cope in its aftermath. An important part of bouncing back from these incidents was realising the importance of spending time with their loved ones and protecting their future to ensure that they lead their lives with pride.

    The penetration of insurance is low in India. While buying an insurance policy, people do not consider its core benefit – life cover / protection, rather they look for returns. Besides, people tend to believe that nothing is going to happen to them, without realizing that life is uncertain. This campaign thus brings out the need for taking action now and not postponing the plans into an indefinite future.

    Speaking on the thought behind the campaign, Sr. Executive Vice President (Sales) & Chief Marketing Officer, Pankaj Gupta, said, "I am happy to share that our latest ad film addresses the need for protection and brings out one of the strongest essence of life – Hope. We at HDFC Life, believe that real-life stories relate and connect to every human and helps driving a sense of urgency to evaluate financial decisions that can secure our future and enable a life of Pride.”

    Speaking about the campaign Rajdeepak Das, Managing Director India & Chief Creative Officer Leo Burnett South Asia said “This campaign brings very touching; powerful, human stories told with an impactful narrative, that I am sure will strike a chord with the audience. More so because; although these individuals have lived through a tragedy, our chronicle focuses on the positive way they have survived their individual ordeals and come out of it stronger and more optimistic. After all life needs hope, faith and love. This is a beautiful ‘HumanKind’ story.”

  • Akanksha Khatri from Mirzapur, UP wins India’s first ever digital food reality show, India’s Digital Chef!

    Akanksha Khatri from Mirzapur, UP wins India’s first ever digital food reality show, India’s Digital Chef!

    MUMBAI: Conceived and created by One Digital Entertainment with judges Sanjeev Kapoor, Saransh Goila and Amrita Raichand, India’s Digital Chef aimed at giving the country its first ever digital chef. 16 home chefs of different ages and ethnicities, went on to fight for the title of India’s Digital Chef. 

    After 15 episodes and 4 distinct stages of cook-offs, 29 year old Akanksha Khatri, won the final round against Rashmi Ahuja to win the first season of the show. The finale was a tough fight between modern vs. traditional approach to food. Akanksha’s journey on the show was quite astounding as her recipes always managed to take the judges by storm. She went on to prove herself as the fusion queen always taking risks and innovating with flavours and ingredients on the go. 

    Akansha has won a world class, high end cooking range for her dream kitchen from KRBL as well as a highly advanced water purifier from Livpure. One Digital Entertainment will now invest in her to provide her with mentoring, production and marketing support to build her own digital properties across platforms in order to pursue her dream of becoming an established chef by helping her build herself as a brand and monetise and syndicate her work with their vast experience in the industry. 

    Akansha said, “ I’m ecstatic. Cooking was my dream and now to finally be able to pursue it as a career with One Digital Entertainment’s support is too exciting. I can’t wait to start cooking in my dream kitchen, start making more delectable recipes and share with you all!” 

    Chef Sanjeev Kapoor says, “Akanksha had stunned us with her melange and combination of healthy food. Even the other contestants were so innovative with their recipes. It is heartening to see so much talent lying around in the corners of our country hence it’s an amazing feeling to be a part of this show with One Digital Entertainment and other judges to find such talented home chefs. I am quite excited to see what the second season has in store.” 

    Gurpreet Singh, co founder of One Digital Entertainment commented, “Akanksha showed real promise from the first episode and we are very happy we have found a chef as talented as her. It has been a great experience for us to make this show and we are already beginning work on season 2. Season 2 will see more home chefs coming from all over India as our goal has always been to support and invest in the best talent around.” 

    One Digital Entertainment is India’s largest digital video content network working with over 3000 artists, celebrities and influencers and also the creators of various genres of first of its kind digital format series and web documentaries that stand out in the entertainment market. 

  • NDTV Good Times is all set to air ‘My Yellow Table – By Invitation’

    NDTV Good Times is all set to air ‘My Yellow Table – By Invitation’

    MUMBAI: After a successful run of the show My Yellow Table, NDTV Good Times, is back with a second season of the series. The second season will air from 9 January 2016 every weekend at 9 pm.

     

    My Yellow Table – By Invitation, is helmed yet again by celebrity Chef Kunal Kapur. And this time, the charming Kunal amps up the fun, the food and his very own fundas on the show along with some celebrity guests! Yes, this season has a host of known faces visiting Kunal’s kitchen from Amyra Dastur to Himani Shivpuri and Amrita Raichand to Maria Goretti, Sapna Pabbi, Sandeep Soparrkar, Anuj Sachdev, it is quite the party!

     

    Talking about season 2, NDTV Good Times channel head Arati Singh said, “We are happy to present My Yellow Table – By Invitation, with Chef Kunal Kapur.  The previous season received great response from the audience and the new season will see the show take the recipes, fun and food talk a notch higher.”

     

     Sharing his excitement, Chef Kunal Kapur said, “I firmly believe that good company and warm conversations can add immense flavor to any meal! My Yellow Table- By Invitation is all about great conversations over delicious food. I want to revive the joy of friends and family getting together to cook a fun and wholesome meal, peppered with the jokes, the discussions and the differences!.” 

     

    The show promises the quintessential Kunal brand of simple yet delicious cooking, with a treasure trove of recipes and nuskhas to take home. As with the last time, the man with a plan to get everyone cooks hopes to inspire the latent chef in each one of us. The show will feature Indian cuisine with a Kunal touch – meaning a lot of flamboyance, innovation and experimentation!

     

    Look out for the Mischief Box, Kunal’s little box of mystery that stumps many a guest on the show. At the end of his challenge is a grand prize for every guest, awarded in inimitable Kunal style! So whether you are an aspiring cook, a challenged cook or a demanding diner, you can always find a hearty meal at My Yellow Table.

  • Amrita Raichand gears for ‘Mummy ka Magic’ season 7

    Amrita Raichand gears for ‘Mummy ka Magic’ season 7

    MUMBAI: Model-anchor-actress Amrita Raichand, the chirpy mom who is happy cooking for kids, in the ever so popular show, ‘Mummy Ka Magic’,  is here with the  new season, starting  Friday  27 June 2.00 pm, on FOODFOOD. This seventh season, in three years , brings more stories, tips and tricks, more interactions, prettier  plating  and happier  Tiffin ideas … All this and more without compromising on health and nutrition! This season will be a lot brighter and happier, and yet super healthy!

     

    In this 30-minute show Amrita in her endearing way makes her way in to the little hearts and tiny tummies! If you want better school attendance for
    your child , improved school performance, better concentration in the classroom,  increased self-esteem…and more, then make sure you need to be
    serious with your kiddy’s eating habits and food routine. Amrita makes life simple for you and your kids with her latest, healthy, nutritious and yummy
    servings for your little ones.

     

    Through the show she literally creates magic with simple yet nutritious recipes, tempting the tiny tots with her attractive plating, colorful spread of food, and with ingredients that’s best for kids. The recipes of ‘Mummy Ka Magic’ are made using healthy ingredients such as mushrooms, broccoli, zucchini, cheese etc. And since the recipes are prepared for kids, these natural colors and presentations simply makes its way into the tiny stomach

     

  • Baat Bann Gayi comedy on doubles being released with double holidays

    Baat Bann Gayi comedy on doubles being released with double holidays

    The romantic comedy Baat Bann Gayi, directed by Shuja Ali and starring among others Ali Fazal and Anisa with Gulsan Grover and Amrita Raichand, is to be released on a gazette holiday, 11 October when Dussehra and Eid-Ul-Azha coincide.

     

    With the punch line, ‘Double Trouble, Double Mazaa’, producer Sayed Asif Jah said his film is being released on this date as no other filmmaker has dared to release his film at that time.

     

    “Anil Sharma’s Singh Sahab The Great has joined this league as they have shifted their release date from11 October to November end. Incidentally, Balaji Films has postponed the release of Ragini MMS 2 from this given date thus paving way for Baat Bann Gayi to be a clear winner,” he added.

     

    He said, “The year 2013 has been Bollywood’s most successful year so far, which have had many films shifting their release dates to hit the silver screen on a suitable week. Almost every week there have been four to five new releases and in some weeks the numbers have gone to as high as ten. Picking a good release date has been a big task for corporate houses and movie makers.

     

    Considering the mammoth success of Chennai Express was released on the occasion of Eid-ul-Fitr and is still running to packed houses. “We have decided to release our film, Baat Bann Gayi, on 11 October, as there are two events Dussehra and Bakri Eid – and we would like to capitalise on this opportunity as well,” he added.

     

    Baat Bann Gayi is presented by Jaypeeco India and Vibhu Agarwal. The movie is produced by Sayed Asif Jah and Megha Agarwal and is directed by Shuja Ali. The film is a production of Jaypeeco Infotainment in association with ASR Media. Baat Bann Gayi, stars Ali Fazal, Gulsan Grover, Anisa, Amrita Raichand, Razzak Khan and Akshay Singh.

     

    As in Gulzar’s 1982 film ‘Angoor’, Baat Bann Gayi is based on Shakespeare’s ‘Comedy of Errors’ enriched with the classical plot of ‘duals’, depicting the comic situations when lookalike of characters encounter each other. Unexpected, hilarious and utterly humorous situations arise because of mistaken identity. Lots of trouble and confusions turn the flow of narrative into a hilarious, thriller goof-filled with madness, surprises, and stomach aching humorous situations.