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Tag: Amrita

  • Amrita forays into OTT segment with Planetcast

    Amrita forays into OTT segment with Planetcast

    Mumbai: Malayalam GEC Amrita has launched its OTT platform Amrita Live on Planetcast’s multiscreen digital platform on Monday.

    Amrita Live will exclusively stream content related to spiritual leader Amritanandamayi Devi known to her devotees as Amma. As a part of the strategic partnership, Planetcast will host Amrita Live digital platform’s content from its library comprising over 5,000 hours and various live events, it said in a media statement.

    “By launching our own OTT platform, we will offer our target customers, the luxury of watching content as per their convenience. We are committed to adopting technological & digital solutions for improving the overall operations,” said Amrita TV COO Jayakesh Nair.

    Planetcast’s multiscreen digital platform is a SaaS platform, which offers an agile, advanced, easy to deploy, and easy to manage OTT ecosystem. “Amrita Live is actively strengthening its presence in the international market by launching its OTT service. Together, we will work for massive viewership with multilingual content through versatile apps available on popular platforms, devices, and appliances,” said Planetcast Media Services COO Sanjay Duda.

  • Sunday to become a fun day with Raavi and Gurpreet

    Sunday to become a fun day with Raavi and Gurpreet

    MUMBAI: Get ready to add some fun, spice and naughtiness to your life this Sunday. As a special treat for Raavi fans, Big Magic welcomes you into the innocent world of Raavi that is full of fun and excitement with Raavi Ka Ravivaar, a special 12-hour funfest.

     

    Anchored by one of the most established and renowned stand-up comedians in the industry, Gurpreet aka Ghugghi, this special marathon will present the cutest moments of the series on 24 November, Sunday from 8:00 am to 8:00 pm.

     

    In a short span, Raavi has managed to receive not just positive feedback but a lot of adulation from the viewers across HSMs. This marathon will highlight Amrita’s (Raavi’s mother) journey as a mother who takes a dramatic life decision to disguise her girl child as a boy. While Raavi’s true identity is under wraps, it initiates an extremely interesting cat and mouse game cleverly handled by little Raavi who plays dual roles dexterously.

     

    Learning a few tricks from Raavi, Ghuggi will don four special avatars to present this marathon. Raavi will also be seen anchoring this marathon along with the comedian. The witty duo is set to enthrall the audience with 12-hour marathon story on Raavi and her world laced with humour and entertainment.

     

    Gurpreet Ghugghi said: “This mischievous little Raavi is full of life. Taking a trip down memory lane with this cute kid was not just exciting but a whole lot of fun. Watch out for my special avatars this Sunday. I am sure the audiences will enjoy this marathon.”

     

    “Anchoring a show is new to me but Ghuggi uncle (Gurpreet Ghuggi) made it easy. It’s exciting to revisit the episodes that I had so much fun working on. This Sunday I know what I will be watching on TV. Hope the viewers also enjoy watching this marathon!” quips Raavi. The series air every Monday-Friday at 7 pm only on Big Magic.