ITV

Tag: Ampverse DMI

  • Global Kartel partners with Ampverse DMI for College Rivals season two

    Global Kartel partners with Ampverse DMI for College Rivals season two

    Mumbai: Global Kartel, a marketing and advertising agency, has joined forces with Ampverse DMI for the second season of their innovative IP College Rivals, an Indian esports and entertainment college talent hunt.

    Positioned as India’s largest esports talent hunt, College Rivals seamlessly blends music, pop culture, and comedy to create a unique experience. With Global Kartel and its youth marketing arm, BoomPanda on board, the IP will benefit from comprehensive marketing expertise and innovative strategies tailored to engage the youth demographic.

    Moreover, Global Kartel has a rich background of collaborating with over 100 plus clients on more than 1000 projects, including prominent brands like Paytm Insider, Zomato, Nodwin Gaming, Groww, EatClub, ZEE Entertainment, Rapido, Amazon Pay, and Colors Infinity. Their contributions to the success of major events such Dreamhack, NH7 Bacardi Weekender, Zomaland and Sunburn featuring Martin Martin Garrix India tour showcase their ability to drive large-scale initiatives and pioneering the student ticket category in the Indian entertainment industry.

    By leveraging the expertise of Global Kartel, Ampverse DMI looks to ensure maximum participation, enhance audience engagement, and boost brand visibility for College Rivals season two.

    Commenting on their partnership, Global Kartel CBO & co-founder Adesh Kolhe stated, “We are excited to join hands with Ampverse DMI for the second season of College Rivals. At Global Kartel, we have always believed in the power of innovative and immersive experiences, and College Rivals is a shining example of this. With our extensive experience in brand, commerce, content, and creativity, we aim to bring an unparalleled level of excitement and engagement to the IP. The synergy of gaming, pop culture, and entertainment in College Rivals offers a unique format that we are excited to amplify through our strategic marketing efforts. We look forward to enhancing this landmark event and contributing to the discovery of the next generation of esports talent in India.”

    Since its inception, College Rivals has connected college students’ passion for gaming with their aspiration to become professional players. Its first season garnered over 100 million views and attracted 92,000 plus participants across five cities and 25 colleges.

    Season two promises to be even more spectacular, with Global Kartel designing and executing on-ground activations and youth marketing campaigns across 50 plus colleges in 20 cities to ensure high levels of participation and excitement. Players will compete in popular games such as BGMI, Valorant, and EAFC 24, vying for a total prize pool of Rs 50 lakhs.

    “College Rivals Season 2 is poised to ignite and empower collegiate rivalries, and our partnership with Global Kartel’s youth marketing arm BoomPanda is pivotal in aiming to unite and enhance impact through shared passion and purpose. Together, we are pioneering new avenues of collaboration across campuses in India, catalyzing innovation and cultivating camaraderie that transcends traditional competition, while innovating in-ground activations,” said Ampverse DMI country head Ashwin Haryani.

    With College Rivals season two already underway, the partnership between Global Kartel and Ampverse DMI promises to set new standards in collegiate esports and entertainment.

  • Ampverse DMI & Orangutan enter multi-year partnership deal

    Ampverse DMI & Orangutan enter multi-year partnership deal

    Mumbai: India’s collegiate esports and gaming IP, College Rivals, owned by Ampverse DMI, has forged a strategic alliance with Orangutan, a leading esports organisation in India. College Rivals, remains committed to offering professional gaming prospects to college students and has awarded its inaugural professional gaming contract to Sahil Nagpal, a student from Jalandhar, Punjab.

    He demonstrated his prowess during season one representing the potential and caliber that this College IP aims to tap, cultivate and unearth as part its commitment to foster grassroot esports talents and provide them with a life changing platform and experience Joining Orangutan’s Academy BGMI team, Sahil Nagpal’s achievement not only fulfills his dream of becoming a professional player but also serves as inspiration for millions of others.

    While College Rivals will continue to empower college gamers, paving their path towards professional success in season two, the chosen players will also get a shot at playing for Orangutan as part of this strategic multi year partnership.

    Ampverse DMI, India country head Ashwin Haryani revealed the importance of the partnership, “Ampverse DMI and Orangutan are embarking on a holistic partnership. They understood the concept of us building a talent hunt and making sure the top winners are given a platform to perform at a national and international stage. Beyond competition, our alliance also aims to enrich the esports ecosystem with an exclusive BGMI Team, a merchandise line and brand presence on the jersey of the team, every time they step out to play.”

    As part of this partnership, Ampverse DMI and Orangutan will jointly co-own Rivals Ape X, a youth team beginning with a BGMI lineup that will include at least one player from every College Rivals season moving forward. Rivals Ape X, featuring some of the nation’s exciting up and coming players will aim to dazzle nationally and internationally in BGMI tournaments.

    As part of the selection process, Orangutan had tried out all the eight BGMI College Rivals finalists, from season one through a trial and Sahil was chosen on the basis of his in-game skills, game sense and overall team work.

    Orangutan co-founder Jai Shah expressed his enthusiasm about the initiative, “I am incredibly excited to introduce Rivals Ape X, our Academy Esports Team, in collaboration with Ampverse DMI and College Rivals. This collaboration marks a significant step in our mission to nurture and develop young, hungry talent, providing them with a bigger platform to showcase their skills. Together with Ampverse DMI, we aim to create a pathway for the next generation of esports champions and build a community where passion, skill, and ambition can thrive. Together, we’re setting the stage for the future of competitive gaming.”

    College Rivals season two will see 50 plus colleges participating across 22 cities in both offline and online competition format. Any college student from pan India can register and compete as the preliminary competitions have already been rolled out from 15 July along with diverse entertainment experiences tailored for college students including opportunities to become college ambassadors, purchase exclusive College Rivals merchandise and other interesting initiatives in a groundbreaking gaming format never seen before in India

    The competitions will take place for three gaming titles – BGMI, Valorant, and EA FC 24- with the grand finale being played in February, 2025. The winners from monthly qualifiers will compete in a grand finale for the ultimate battle and a prize pool of up to ₹50,00,000 along with the contract.

  • Ampverse DMI appoints Sona Mazumdar as general manager

    Ampverse DMI appoints Sona Mazumdar as general manager

    Mumbai: Ampverse DMI, a leader in the gaming and entertainment sector, has announced the appointment of Sona Mazumdar as the head of its newly launched marketing solutions unit targeted to revolutionize the Indian Gaming market. Having successfully collaborated with over 300 top brands such as Porsche, Samsung, Riot Games, KFC, and Coca-Cola across Asia, Ampverse aims to replicate its Southeast Asian success in the Indian market.

    Sona Mazumdar, known for her proven track record in spearheading transformative marketing initiatives, will lead this new venture, driving growth and innovation in the gaming sector for Ampverse DMI in India.  A seasoned professional, Sona has previously served as the chief partnership officer at Kidzania for eight years. Being a part of the initial leadership team; Sona played a pivotal role in forging key long term strategic partnerships for the company and helped scale the business.

    With over two decades of experience of working across diverse entertainment sectors in India, she excels in structured problem-solving, data analysis, and strategic execution, making her a trusted advisor to Board and C-level stakeholders. She has been instrumental in forging the joint venture between DMI and Ampverse.

    Commenting on Sona’s appointment, Ampverse CEO Charlie Baillie stated, “We are thrilled to welcome Sona Mazumdar as the GM of our marketing solutions vertical. A seasoned professional, Sona has a proven track record in crafting impactful campaigns and building robust client relationships. Her expertise aligns perfectly with our vision to revolutionize brand engagement within and beyond the gaming community in India.

    With Sona’s strategic vision and extensive experience, we are confident in our ability to set new standards in marketing excellence and drive our ambitious growth objectives, creating a lasting impact in this dynamic market.” 

    An industry veteran in media and entertainment, Sona is also known for her role as an evangelist, combining gaming and entertainment to showcase this powerful medium for brands to reach millennials, Gen Z, and Gen Alpha. She specializes in creating, proposing, and developing medium-term brand alliances and partnerships with CMOs and brand leaders across multiple gaming, esports, and digital entertainment sectors.

    “The gaming industry has always captivated me with its limitless potential for creativity and connection. I see immense potential in India to enhance how brands connect and engage with Gen Z and Gen Alpha through gaming,” remarked Sona Mazumdar. “My focus will be on building strong partnerships, leading innovative initiatives, and implementing

    strategies that will redefine engagement in this dynamic market. Ampverse DMI’s established ecosystem and commitment to innovation provide a solid foundation to bring global best practices and localized strategies to our clients.”enabling us to provide them with a one stop shop solution for reaching out to the TG”

    Sona’s leadership is extended to a honorary role as the National President of the Gaming, Esports and Digital Entertainment Council at Women’s Indian Chamber of Commerce and Industry (WICCI), where her role is to include more women professionals in this fast-growing gaming industry, laying out key action points and organizing industry-expanding discussions.

    Sona is one of the founding members of COGS (Changemakers of Gurgaon@Scale), where she works with the community to create transformation projects, including efforts to convert Gurgaon into one of the world’s top 50 most sustainable cities.

    As part of the core team, Neha Sethi Mehta will be leading sales, based in Gurgaon. Neha brings a wealth of experience from her previous role as the regional lead for Kidzania for seven years being a key contributor for the organization.

  • Hyderabad hosts College Rivals pan-India esports showdown

    Hyderabad hosts College Rivals pan-India esports showdown

    Mumbai:  Ampverse DMI has brought its much-anticipated esports collegiate tournament, College Rivals, to  Hyderabad. College Rivals, which has already taken Delhi by storm, is making a grand arrival in Hyderabad, with its awe-inspiring gaming truck.  Following a spectacular grand finale that concluded the Delhi chapter, College Rivals’ focus now moves to Hyderabad, Bangalore, Pune, and Mumbai.

    The overwhelming response from students and colleges in Delhi, coupled with the event’s robust presence on social media, underscores its surging popularity. With a staggering 13,000 registrations received through both online and offline channels, College Rivals has unquestionably seized the imagination of the youth and shows no signs of slowing down.

    With this second phase in Hyderabad, College Rivals continues its dedicated efforts to nurture esports talent by engaging with the thriving gaming culture in India’s educational institutions. The arrival of the College Rivals IP in Hyderabad marks the beginning of an exhilarating new chapter in Ampverse DMI’s mission to elevate competitive gaming and foster fellowship among college students. Hyderabad has emerged as an online gaming hub, and gaming enthusiasts await engaging in an unmatched experience in esports that is enabling a growing gaming culture in India.

    Prepare for an event that promises to unlock Hyderabad’s gaming potential as Ampverse DMI welcomes students and gamers from all corners of the city to embark on this extraordinary journey. The College Rivals mobile gaming truck will traverse Hyderabad, conducting player selections and providing an immersive experience. Participants will dive into a world of high-stakes esports, fiercely contested tournaments, engaging influencer interactions, pulsating live DJ performances, and limitless entertainment.

    Expressing his excitement, Ampverse India country head Ashwin Haryani said “We are delighted to bring the College Rivals tournament to the vibrant city of Hyderabad. This marks a pivotal moment in our mission to unite and empower the gaming community within India’s educational institutions. Partnering with DMI Finance, we are set to redefine the esports landscape. Get ready, Hyderabad, for an unforgettable journey into the heart of competitive gaming”