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Tag: Ampere

  • Trupti Prabhu Roy plugs into Greaves Electric, sparking IPO buzz

    Trupti Prabhu Roy plugs into Greaves Electric, sparking IPO buzz

    MUMBIAI: Trupti Prabhu Roy, a PR dynamo with a trophy cabinet bursting with awards, has plugged into Greaves Electric Mobility as the company’s  new lead for corporate communications. Roy, known for her electrifying campaigns and crisis-busting prowess, is set to steer the e-mobility giant’s communications, with a particular focus on its upcoming IPO.

    Roy, whose LinkedIn profile reads like a PR hall of fame, joins Greaves Electric Mobility after a stint as deputy general manager at Greaves Cotton Ltd. Her impressive CV also includes a four-year stint at Six Degrees BCW, where she led campaigns for tech and automotive giants like Ather Energy, JFrog, and ThoughtSpot.

    “Managing communications for all brands under Greaves Electric Mobility, including Ampere and Greaves 3W, and leading strategic messaging and IPO communication efforts,” is how Roy describes her new role. A proper plateful, even for a seasoned pro.

     

  • Greaves Electric’s Ampere launches Reo 80, electric scooter aimed at mass market

    Greaves Electric’s Ampere launches Reo 80, electric scooter aimed at mass market

    MUMBAI:  Ampere, the electric two-wheeler division of Greaves Electric Mobility (GEML), has introduced the Reo 80, a new electric scooter designed for widespread accessibility across India. The Reo 80, priced at Rs 59,900, aims to provide an economical and sustainable transportation option for a broad consumer base.

    Greaves Electric Mobility Ltd (GEML) executive director and CEO K. Vijaya Kumar stated, “With the launch of the Ampere Reo 80, we are enhancing the accessibility of electric mobility for customers in India.”

    The Reo 80 features an 80km range on a single charge and operates without the requirement for a license or registration. The scooter includes a colored LCD cluster, LFP battery, front disc brakes, keyless start, dual-tone color options, and alloy wheels. Deliveries are scheduled to commence across India in April 2025.

    GEML  has reported a 52 per cent month-on-month growth in electric two-wheeler sales for March 2025, according to Vahan data. GEML, a subsidiary of Greaves Cotton Ltd  (GCL), focuses on developing and manufacturing electric vehicles. Greaves Cotton, with a history spanning 165 years, is transitioning towards providing comprehensive mobility solutions.

  • Embark on the journey of the future: Witness the Nex Big Thing from Ampere

    Embark on the journey of the future: Witness the Nex Big Thing from Ampere

    Mumbai:  The much-anticipated Ampere’s new electric scooter – coined as the Nex Big Thing from Greaves Electric Mobility Pvt Ltd (GEMPL), the e-mobility business of Greaves Cotton Ltd has embarked on a groundbreaking journey from Kashmir to Kanyakumari.  Embarking on a 5,100-kilometre journey, starting from Reasi, Jammu and Kashmir on 16 January 2023, this odyssey will not only demonstrate remarkable determination and resilience but also highlight the electric scooter’s impressive power, performance, and style.  

    Over 45 days, the vehicle will journey across the entire length of the country, navigating various terrains and making stops in numerous prominent towns and cities along the route.  This journey is set to redefine the landscape of electric mobility in India.

    More than just a scooter, Ampere’s Nex Big thing is a revolution on wheels.  Designed with innovation and sustainability at its core, it democratises style and speed for everyone, making it a modern yet familiar, high-performance, family-oriented vehicle.  The scooter’s cutting-edge features are ingeniously categorised into Nex.IO (the brain–cluster and software) and Nex.Armor (the brawn – frame, motor, battery, design).

    The scooter is equipped with one of the lightest OS and brightest touchscreens, ensuring seamless navigation and connectivity elevating the riding experience.  Inspired by the Arctic Tern, a bird known to travel the circumference of the Earth interestingly passing over Kanyakumari, and infused with Indian design elements, the scooter embodies a unique blend of modern aesthetics and rich heritage. Going beyond the mere display of the scooter’s technical capabilities, the historic journey from Kashmir to Kanyakumari celebrates India’s diversity and vibrancy.  It navigates the vast tapestry of the nation’s cultures, terrains, and culinary traditions, each reflecting a symbiotic relationship.

    Greaves Electric Mobility Pvt Ltd CEO Sanjay Behl said, “The Nex Big Thing by Ampere is a revolutionary vehicle, not just about transportation; it is about reimagining mobility for a sustainable future.  As it embarks on this epic journey from Kashmir to Kanyakumari, the scooter will conquer challenging terrains and connect with the essence of what it means to be Indian – a dynamic fusion of tradition and modernity, resilience and community spirit.”

    Ampere’s Nex Gen Scooter’s sleek and premium design will be juxtaposed against India’s breathtaking beauty, creating a visual spectacle that embodies the spirit of exploration and innovation.

    This marks a new chapter in Greaves Cotton’s 164-year rich legacy of engineering excellence and Ampere’s 15 years of EV manufacturing leadership.  With a pan-India network and commitment to exceptional service, GEMPL is poised to revolutionise the electric scooter ecosystem with Ampere’s Nex Big Thing.  

    Pre-booking of the scooter commences today. More information on the scooter is here. 

  • Discovery was greatest global commissioner of TV shows in 2021: Ampere

    Discovery was greatest global commissioner of TV shows in 2021: Ampere

    Mumbai: The greatest global commissioner of TV shows in 2021 was Discovery, with a record-breaking 556 first-run TV show titles commissioned in the year, according to market-leading data and analytics firm Ampere. This extends Discovery’s lead of 46, recorded in 2020, to 153 titles by year-end 2021.

    ViacomCBS pipped Netflix for second place with 406 titles compared to Netflix’s 403. Three other contenders – Disney, the BBC and Comcast – came close with 387, 373, and 353 first-run shows respectively, it said.

    This group of six pulled further ahead of their global rivals through 2021 with each supporting the expansion of their own subscription video on demand (SVoD) services. WarnerMedia also accelerated through the year but not enough to rank in the top six.

    However, for 2022 it is those shows commissioned but not yet released, the in-production slate, that will be key, noted Ampere study. Discovery’s typical commissions (largely documentaries) have a shorter production timescale and are lower cost and less high-profile than titles on Netflix’s still predominantly scripted slate. Netflix is set to release most of its 243 in-production TV titles in 2022 (with an additional 106 films) which will push the streamer’s overall slate of original releases to over 2,000 titles.

    It should be noted that the above figures for 2021 exclude the US majors’ growing SVoD film slate.  The US majors combined commissioned 74 film titles specifically for SVoD. However, adding Netflix’s 203 commissioned films in 2021 would push the global streamer into first place, albeit via a less direct comparison.

    Through their in-production TV show commissions for their VoD platforms, studios’ intentions are laid bare. Among all the TV shows currently being produced by Disney, 58 per cent are now originals for its streaming platform, Disney+. WarnerMedia follows closely behind with 85 titles for HBO Max, representing 48 per cent of shows it currently has in production. Titles destined for VoD make up 39 per cent of ViacomCBS’s current slate and 28 per cent of Comcast’s.

    The year 2022 will see further additions to these slates as the studio-backed VoD services continue to expand both their original catalogues and subscriber bases, both domestically and, increasingly, internationally.

  • Indians lead amongst 70 mn global OTT account password sharers

    Indians lead amongst 70 mn global OTT account password sharers

    MUMBAI: Indian streaming service subscribers lead the world in lending their accounts to others who don’t have one, says a report by market research firm Ampere Analysis. Next in line are OTT subs in Netherlands and France with the Japanese expectedly being the country where the least number of users borrow OTT accounts. The UK, China and Indonesia are nations where account borrowing is growing the fastest.

    That’s good news and it’s bad news too. It clearly shows how much in demand, the content on streaming services is; it’s bad especially for SVOD platforms as they are losing subscription revenue on account of this tendency.

    Ampere estimates there are 70 million households in 22 countries who are borrowing one or more accounts. It also stated that the trend has picked up in the past 12 months, with the growth in popularity of existing services and the launch of new services from eight per cent of global internet users in Q1 2019  to 11 per cent in Q1 2020.

    The market research firm expects this tendency to increase with the proliferation of OTT services worldwide.

    Ampere further highlighted in the report that  SVOD service providers should see the glass half full not half empty as far as the borrowers are concerned. There’s a possibility to convert some of them into subscribers. Reason: almost three-quarters of them representing 50 million subscribe to at least one OTT service and more than two-thirds of them have pay TV at home. Additionally, half of these borrowers acknowledged that they would not mind paying extra for something that gives them exactly what they want.

    And guess what, a large subset of borrowers are viewing mainly sports and that too for specific periods during the seasons when their favourite games are aired. 

    Netflix has raised concern about shared accounts in the past. In a Q3 2019 financial investor call interview in October 2019, Netflix chief product officer Greg Peters had observed that the streamer was looking at consumer-friendly ways to push back at the edges of password sharing.

    Some surveys have revealed that just under 10 per cent  of Netflix subscribers are not paying for their accounts, even as millennials are rampantly  sharing their passwords around. Estimates are that the loss accruing on account of this, to Netflix, would be in the region of $150 million every month.

    That is not something anyone can sniff at.