Mumbai: The cult Korean beauty brand INNISFREE just unveiled an alluring new look, using the tagline ‘Clean Island, where clean nature and healthy beauty coexist happily.’ This fresh concept truly encapsulates what makes INNISFREE so beloved by beauty enthusiasts worldwide, getting one step closer to embracing nature in its entirety, a true reflection of healthy beauty. The rebrand includes a new visual identity, a refreshed website and much awaited new product updates.
Active Green is an original colour developed by INNISFREE, a colour that exudes life and vigour, and will henceforth be seen consistently in the brand’s packaging system. By virtue of this rebranding, the brand that is one decade old, wholly intends to underline the efficiency and effectiveness of natural ingredients when it comes to nourishment, while also bringing the ingredient journey to life.
INNISFREE has always strived to deliver clean, eco-friendly and vegan products, using science to deliver the best results. The new product range has been developed with a completely vegan grade formula. With its new identity, the brand emphasises the harmonious relationship between nature and beauty, highlighting the importance of a healthy and sustainable approach to skincare. AmorePacific Group managing director Paul Lee said, “INNISFREE India celebrates a momentous milestone as it completes a decade of success in the country, and we are thrilled to mark this occasion with a refreshing new identity. As part of the transformation, INNISFREE proudly introduces a new logo and slogan that embody the brand’s commitment to embracing nature and pioneering healthy beauty. The brand’s new slogan, “Effective, Nature-Powered Skincare Discovered from the Island,” reflects INNISFREE’s can-do spirit in exploring the boundless potential of nature and the energy emanating from its new island.”
INNISFREE’s intervention that helped breathe new life into Jeju island, the home of four energies of pure nature, is well-known, when the barren, rocky land was tenaciously cleared to sow the seeds of green tea. Green tea is now a mainstay heritage ingredient in many product lines, apart from the 12 other ingredients derived from the island’s land, sea, water, trees and flowers. With a give-back attitude to local communities, the beauty brand has ensured a cyclical approach to the ‘Clean Island, where clean nature and healthy beauty coexist happily.’
The new brand identity is perfectly in union with the products that the current market demand trends are indicating, allowing INNISFREE to bring these carefully packaged marvels of nature to treat our skin with delicate, effective combinations that are yet suited to a variety of beauty demands, breathing life and vigour into our nourishment routines.
INNISFREE introduces an all new Vitamin C Green Tea Enzyme Brightening Serum with their revamp. The new formula adds the Jeju Green Tea Enzyme to Vitamin C capsules for skin that is 4 times clearer while also simultaneously taking care of spot+peeling, leaving you to experience the brightness the next morning. Melting capsules developed with the technology of INNISFREE’s Green Innovation Lab softly melts absorbently into skin. The product has a low pH 9-formulated free formula, a 0.00 skin irritation score formula and is suitable to be used on a daily basis, leaving you with smooth and glowing skin.
The iconic Green Tea Seed Serum is a groundbreaking product centred around the powerful hydrating efficacy of beauty green tea, ensuring skin stays radiant and moisturised all day long, for the ultimate ‘prime care’ to your skincare regimen. Each drop is carefully formulated to provide unparalleled nourishment and hydration, leaving you waving goodbye to dryness while saying hello to a rejuvenated complexion.
With its revamped image and inspiring slogan, new unique formulations and high-quality solutions INNISFREE stands out, reaffirming its position as a trailblazer in the beauty industry, setting the Green standard for clean and natural beauty products that promote overall well-being.
