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Tag: Amod Dani

  • Leo Burnett Orchard bags GNC India biz, unveils ‘Start Strong’ campaign

    Leo Burnett Orchard bags GNC India biz, unveils ‘Start Strong’ campaign

    MUMBAI: Leo Burnett Orchard has won the creative duties of Guardian Healthcare, one of the largest health and wellness supplements retailers in India and the master franchisee for GNC products in the country. The business was won after a multi-agency pitch and will be handled by Leo Burnett Orchard’s Mumbai office.

    Leo Burnett Orchard will now create awareness and build brand salience by focusing on leading GNC Pro Performance 100% Whey Protein to the status of flagship brand. The first campaign for the Pro Performance 100% Whey is specially designed for beginners in the world of fitness. An integrated marketing campaign–Start Strong–has been unveiled to promote GNC’s 100 per cent whey protein supplements. Popular Bollywood actor John Abraham is featured in the commercials.

    Speaking about the new business and campaign Leo Burnett Orchard VP and branch head – Mumbai Manav Rai Ahuja said, “We are really excited to have GNC in our fold. They are the global leaders in nutraceuticals. Each GNC product is the result of an intensive scientific research process ensuring full effectiveness. Today, more and more people are conscious about their physicality. We, therefore, have a huge number of people joining gyms but an equal number of people dropping out. Through this campaign, we want to speak to people who are in their early stages of fitness exploration. The ‘Start Strong’ proposition sharply focuses on the importance of choosing the right beginning that yields desired results and motivates people to continue their efforts. This is GNC’s first mass media campaign and we are ensuring that it becomes a huge success by using our unique Power of One capabilities.”

    Speaking about the campaign GNC India CEO Shadab Khan said, “The supplementation market in India is still at a very nascent stage and people lack the knowledge about how the right supplementation can fuel their performance. We believe that there is a need to educate people on how, along with discipline and hard work, consuming the right protein is extremely important to achieve their fitness goals. GNC Pro Performance 100% Whey Protein is the basic kick-starter protein that has been specially formulated for beginners, to maximise their fitness goals. We are confident that our new campaign with John Abraham, on GNC Pro Performance, will help inspire youngsters to take a holistic view of health and nutrition and thereby, choose the right supplements.”

    Speaking about the campaign Leo Burnett Orchard executive creative director Amod Dani said, “A lot of people who workout have icons they look up to. The beginners, however, lack the right direction and the right mentorship. John Abraham is a fitness icon; his disciplined approach to building and maintaining his physique has always been an inspiration to many. We brought this very inspiration to life with John’s poster coming alive and him motivating his protégé’s workout with a balance of hard work coupled with right supplementation. Workouts are built on a strong mentor-protégé relationship, and that’s what we have reflected in the film; John as the mentor-in-chief coaches his protégé and shows him the real meaning of ‘Start Strong’.”

  • SBI says secure your children’s love, not anxiety

    SBI says secure your children’s love, not anxiety

    MUMBAI: SBI Life Insurance has launched SBI Life – Poorna Suraksha, a one of its kind non-linked, non-participating term assurance plan, with an inbuilt critical illness cover. The policy offers coverage for a wide range of 36 critical illnesses. The policy helps consumers boost their evolving needs as they age.

    The brand has unveiled #PapaKiPappi, a TV-led integrated campaign, to launch and promote the new offering. The campaign explores the concept of reverse parenting. When children are young, parents provide protection and care to their children but as the parents grow old the same role is taken over by their children. Through this TVC, SBI Life aims at keeping children’s anxiety towards their parents at bay, so that they can love their parents without any worry. The campaign has been created by Leo Burnett Orchard.

    SBI Life Insurance SVP and chief of brand and corporate communication Ravindra Sharma says, “In an ideal world, there is no one who would voluntarily depend on their children for their needs, especially in old age. As parents grow older, children start getting anxious for their parents’ health and well-being and the love and care that parents provide for their children somewhere turns into children’s worries towards their ageing parents. With this insight, SBI Life has unveiled #PapaKiPappi, a new campaign that lets children love their parents, minus the anxiety.”

    Leo Burnett Orchard executive creative director Amod Dani adds, “We saw the ‘Papa Ki Pappi’ as a beautiful expression of the daughter’s reciprocation towards her ever-protective father’s care and love. And with time, as they both grow older, it is the daughter who reciprocates and shows her protective and caring side to her father. Through the idea of reverse parenting, we wanted to show that parents expect only love and need nothing more from their children. I am confident that consumers will find this film endearing and relatable.”

  • Viacom18 promises to #OpenNewWorlds in new corporate film

    Viacom18 promises to #OpenNewWorlds in new corporate film

    MUMBAI: Viacom18 has launched a corporate brand film titled ‘Open New Worlds’. Conceptualised by Leo Burnett Orchard, the film commemorates the entertainment conglomerate’s completion of 10 years in India. The film will have an integrated reach and will be activated on touch points like outdoor, digital, in addition to the Viacom18 network.

    The montage film portrays the impact Viacom18’s lines of business have had on Indians across geographies, different ages, backgrounds, platforms, cultures and interests through its properties on air, online, on ground, in shop and through cinema. The narrative of the film is held together by an inspiring rendition of the brand philosophy in the title track sung by singer Jubin Nautiyal.

    Video Link: http://bit.ly/2hLk3l1

    Viacom18 head of communications and CSR Sonia Huria says, “While deliberating on the singular theme that would best describe the corporate brand salience, the one thought that kept resurfacing throughout our varied businesses and brands was how Viacom18 has been encouraging everyday Indians to explore possibilities, push their own boundaries, embrace opportunities and challenge norms. This was the genesis of the brand promise of ‘Open New Worlds’.”

    Leo Burnett Orchard executive creative director Amod Dani adds, “This project has been an interesting challenge right from the start. How do you introduce a decade-old media company, with immensely famous brands in its fold, that defines entertainment across genres, platforms and cultures, with a film that is more than just a corporate statement? The inspiring brand ethos that reflects the belief of the company helped us outline how each of Viacom18’s individual brands change lives of Indians every day. And how unlikely audiences connect with content, merchandise and derive inspiration and joy. Creating ‘Open New Worlds’ has been a highlight of our journey with the group, one that will live with us for a long time.”

  • Sapientnitro India appoints Amod Dani as creative head for north

    Sapientnitro India appoints Amod Dani as creative head for north

    MUMBAI: SapientNitroSM has strengthened its creative offering by bringing on board Amod Dani, previously Vice President Creative at AffinityX, as Creative Head for the Northern region.

    With over a decade of experience in advertising, Amod has worked with brands like Škoda, Citibank, McDonald’s, Cadbury, Asian Paints, Procter & Gamble, Vista Print (Global) and won awards at festivals like Cannes Lions, New York Festivals, The One show, The Clio awards, Spikes Asia, AdFest Asia, Goafest and The Award Australia. At AffinityX, Amod was responsible for spearheading and driving the creative vision for a staff of 1,900 highly skilled creatives to provide white-label creative and marketing services for companies that serve small and medium businesses (SMBs). Prior to AffinityX, Amod played a key creative leadership role at Publicis, Contract and Leo Burnett.

    Reporting into SapientNitro India’s Chief Creative Officer K.V. Sridhar (Pops), Amod will be responsible for driving creative excellence across all clients in the northern region of India, as well as lead and shape the team to deliver work that breaks boundaries at the intersection of technology and story.

    Sapient India CCO KV Sridhar said, “As we continue to build our capabilities and momentum in delivering a unique blend of storytelling with the power of technology, we are delighted to welcome a creative talent of Amod’s caliber to our team. He will not only add more muscle to our creative craft with his industry insights but also bring diverse global experience and leadership skills. Together with the entire SapientNitro creative team, Amod will strongly contribute to help shape our creative excellence and deliver dynamic business results for our clients.”

    On his new appointment Dani commented, “I am absolutely thrilled to join SapientNitro and look forward to be a part of the legacy of creative excellence that is native to the organization. I believe that innovative use of technology and an integrated approach towards problem solving is the way ahead. SapientNitro is leading the change for brand-customer engagement globally and their vision is incredibly relevant in today’s hyper-connected world.”

  • Sapientnitro India appoints Amod Dani as creative head for north

    Sapientnitro India appoints Amod Dani as creative head for north

    MUMBAI: SapientNitroSM has strengthened its creative offering by bringing on board Amod Dani, previously Vice President Creative at AffinityX, as Creative Head for the Northern region.

    With over a decade of experience in advertising, Amod has worked with brands like Škoda, Citibank, McDonald’s, Cadbury, Asian Paints, Procter & Gamble, Vista Print (Global) and won awards at festivals like Cannes Lions, New York Festivals, The One show, The Clio awards, Spikes Asia, AdFest Asia, Goafest and The Award Australia. At AffinityX, Amod was responsible for spearheading and driving the creative vision for a staff of 1,900 highly skilled creatives to provide white-label creative and marketing services for companies that serve small and medium businesses (SMBs). Prior to AffinityX, Amod played a key creative leadership role at Publicis, Contract and Leo Burnett.

    Reporting into SapientNitro India’s Chief Creative Officer K.V. Sridhar (Pops), Amod will be responsible for driving creative excellence across all clients in the northern region of India, as well as lead and shape the team to deliver work that breaks boundaries at the intersection of technology and story.

    Sapient India CCO KV Sridhar said, “As we continue to build our capabilities and momentum in delivering a unique blend of storytelling with the power of technology, we are delighted to welcome a creative talent of Amod’s caliber to our team. He will not only add more muscle to our creative craft with his industry insights but also bring diverse global experience and leadership skills. Together with the entire SapientNitro creative team, Amod will strongly contribute to help shape our creative excellence and deliver dynamic business results for our clients.”

    On his new appointment Dani commented, “I am absolutely thrilled to join SapientNitro and look forward to be a part of the legacy of creative excellence that is native to the organization. I believe that innovative use of technology and an integrated approach towards problem solving is the way ahead. SapientNitro is leading the change for brand-customer engagement globally and their vision is incredibly relevant in today’s hyper-connected world.”

  • Contract Advertising appoints Ashish Chakravarty as its National Creative Director

    Contract Advertising appoints Ashish Chakravarty as its National Creative Director

    MUMBAI :Contract advertising today announced the appointment of Ashish Chakravarty as its National Creative Director.

    A highly awarded advertising creative professional with over 20 years of experience, Ashish is known for

    creating some of the biggest brands in the country.

    In his role as NCD, he will be directly responsible for all creative output for Contract across all its verticals, which include mainstream advertising, iContract, Designsutra and Core Consulting. He will work closely with the senior creative team which includes Juju Basu, Kapil Mishra, Amod Dani, Kaushik Roy, Azazul Haque and Raymond Patel (Rayo) to provide the best solutions for Contract's clients, brands, and team.

    Ashish joins from McCann Worldgroup, Delhi where he was the Creative Chief. As part of his role, he has led the team to many successes across the brands he's worked on and several award winning pitches and campaigns. He has grown McCann, Delhi to the 3rd biggest single agency office in South Asia and amongst the top 2 awarded agencies in Delhi.

    "I am delighted to have Ashish join Contract as NCD, India. He is one of the most awarded and sought after creative professionals in the country. His experience of working with the best brands across agencies and his line-up of award winning work will bring in a huge value add to Contract and its clients. I welcome him back to Contract and look forward to him partnering me and Rohit Srivastava, Chief Strategy Officer, and the senior management team to deliver on our creative vision", says Rana Barua, Chief Operating Officer, Contract Advertising.

    Before joining McCann, Ashish was with Contract where he was part of the team that won Contract its first Silver Pencil; and made it the top internationally awarded agency in Delhi. He has also worked with Euro RSCG, TBWA and JWT, from where he started his career.

    "Contract has always had an iconic creative leadership, and I am conscious of the very large shoes, that I am stepping into. So naturally, I am excited with this opportunity to lead and shape the creative product of the agency from here on. I believe that when people with diverse talents and skills engage meaningfully and intensely, they create the truly unexpected and wonderful. Having worked with both Rana, and Rohit in the past, I am confident that we are on our way to make Contract a very exciting place for creatives, and clients alike", said Ashish Chakravarty.

    In the course of his career, Ashish has worked with some of leading brands in the country which include, Nescafe, Dabur, Coca Cola, Unicef, SAIL, ONGC, NIIT, Domino's, JK Tyre, Fortis, Mastercard, IREO and Nestle to name a few. He is credited with winning close to 150 national and international awards across categories and brands; and served as jury at Spikes, Adfest, CLIO and Goafest.

    He will succeed Ravi Deshpande who has left recently to pursue his own endeavours.