When it comes to beauty sleep, Ammarzo believes the dream begins before your eyes shut. The luxury sleepwear label, founded by actor-entrepreneur Chahatt Khanna, has officially launched on Myntra, bringing its signature blend of elegance, comfort, and quiet sensuality to bedrooms across India. Think sculpted silhouettes, wisps of lace, and fabrics that whisper you deserve this.
The debut collection is anything but sleepy offering standouts like the ethereal Lace Robe, the flirty Babydoll & Shorts Set, and the elegant Slip Dress designed to make women feel divine even on a Tuesday night. With price tags that deliver indulgence without intimidation, Ammarzo hits the sweet spot between self-care and soft power.
“For me, it was never just about fabric,” said Ammarzo founder & CMD, Chahatt Khanna. “It’s about how a woman feels in that fabric. This launch is about creating pieces that wrap you in confidence and femininity even when no one’s watching.”
More than fashion, the label is threading a shift in mindset. Ammarzo’s arrival on Myntra underscores a growing appetite for innerwear that isn’t merely functional but empowering, intimate, and in sync with a woman’s evolving sense of self. Each piece captures what the brand calls “cinematic minimalism” sunlight on skin, linen blinds, and a glass of wine that says I’ve earned this.
With over 50 million active users, Myntra gives Ammarzo the perfect pillow to rest its ambitions on offering national visibility while staying true to its central credo: that softness and strength can absolutely sleep in the same bed.
So, here’s your sign to ditch that old tee and slip into something more you. Because nightwear, as Ammarzo proves, isn’t just what you wear to bed, it’s how you carry yourself before the dreams begin.