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Tag: Amitesh Jha

  • Swiggy Instamart rolls out Maxxsaver to boost customer savings

    Swiggy Instamart rolls out Maxxsaver to boost customer savings

    MUMBAI: Swiggy Instamart, has unveiled ‘Maxxsaver’, a brand-new feature designed to reward customers with extra savings on their everyday shopping. This launch follows Swiggy Instamart’s recent expansion into 100 cities across India.

    With Maxxsaver, users can now enjoy instant discounts of up to Rs 500 once their cart hits a certain value. The feature is applied automatically at checkout, meaning users don’t need to opt in to access the benefits.

    The platform’s extensive catalogue of over 35,000 products spanning groceries, makeup, fashion, electronics, toys and more can now be shopped at even better prices, with deliveries continuing in just 10 minutes.

    “As more users turn to Swiggy Instamart for daily essentials, electronics, fashion, and more, we remain committed to delivering exceptional value. With Maxxsaver, we enhance our promise to make Swiggy Instamart the most affordable and convenient quick-commerce destination. By passing on the benefits of larger orders, we’re able to offer better pricing to our users. Whether it’s a top-up or a weekly haul, users can effortlessly unlock maximum savings on every order,” said Swiggy Instamart CEO Amitesh Jha.

    First-time users will get a quick visual walkthrough via a half-screen prompt, while returning customers will notice progress bars, price-drop tags, and reminder nudges nudging them toward optimal savings.

    Swiggy’s premium subscription users, Swiggy One Blck members, can also expect exclusive Maxxsaver perks to roll out soon, adding even more value to their experience.

    Maxxsaver marks a move to make smart shopping more seamless, rewarding both small top-ups and large hauls alike.

  • Swiggy Instamart delivers big as smaller cities set new shopping records

    Swiggy Instamart delivers big as smaller cities set new shopping records

    MUMBAI: In a move as swift as its deliveries, Swiggy Instamart has expanded its quick commerce footprint to 100 cities across India, catering to the surging demand for 10-minute doorstep convenience beyond metro hubs. The expansion brings over 30,000 products from groceries and gadgets to fashion and festive essentials closer to millions of new customers in Raipur, Siliguri, Jodhpur, Thanjavur, and beyond.

    “India’s love for instant convenience isn’t just an urban trend, it’s a nationwide phenomenon,” said Swiggy Instamart CEO Amitesh Jha. “As quick commerce evolves, we’re thrilled to bring its benefits to underserved geographies, empowering local businesses and delivery partners while meeting growing consumer needs.”

    Swiggy’s expansion reflects a broader shift in shopping behaviour, with one in four new users in 2025 hailing from tier 2 and 3 cities. Riding this momentum, the platform is ramping up operations with ‘megapods’ large-scale dark stores spanning 10,000-12,000 sq. ft. These hubs can stock 50,000 plus products, tripling inventory and offering an expanded selection of FMCG, D2C, and local brands tailored to regional preferences.
    As Swiggy Instamart reshapes retail in smaller cities, unique shopping trends are emerging, Patna raced to 1,000 plus daily orders in just four days, while Raipur set a launch-day record with 300 orders. Thiruvananthapuram even outpaced Mumbai in demand for hot & sweet flavoured chips. Onions, tomatoes, and coriander remain the most ordered items, while one Dehradun shopper spent a staggering Rs 3.34 lakh in total, and a Thiruvananthapuram resident set a single-day record of Rs 69,993.  
     

  • Crocs on the Clock as Swiggy Instamart Delivers in Just 10 Minutes

    Crocs on the Clock as Swiggy Instamart Delivers in Just 10 Minutes

    MUMBAI: In a move that blends speed with style, Swiggy Instamart has teamed up with Apparel Group to bring Crocs to consumers in just 10 minutes, a first for the global footwear brand in India’s quick commerce space. Shoppers in Mumbai, Bangalore, Delhi, and Gurgaon can now grab iconic Crocs styles like the Classic Clog and Classic Sandal instantly, just in time for Holi and the summer season.

    Swiggy Instamart’s latest partnership underscores its expansion into fashion and lifestyle categories, making premium footwear just a click away. Swiggy Instamart CEO Amitesh Jha highlighted the significance of the collaboration, “At Swiggy Instamart, we’re constantly exploring ways to bring customers what they love faster than ever. With Holi and summer around the corner, we’re excited to introduce a globally loved brand like Crocs, giving customers a seamless and instant shopping experience.”

    For Crocs, the partnership is about enhancing accessibility and making its iconic designs more readily available. Crocs, senior VP and GM (ROW) Adrian Holloway shared, “We’re thrilled that, through our partnership with Swiggy Instamart and Apparel Group, customers can now get their favourite Crocs styles in minutes. This service redefines convenience, making it easier than ever to step into style.”

    Apparel Group India CEO Abhishek Bajpai added, “This marks our brand’s first foray into quick commerce, and we are confident this collaboration will allow us to serve our customers faster and more efficiently. With Holi and summer ahead, we’re bringing the best in fashion footwear straight to their doorstep.”

    Starting March 2025, select Crocs footwear will be available for immediate delivery across major cities, with further expansion planned in the coming weeks. Swiggy co-founder Phani Kishan also took to social media to tease the latest offering for fashion and footwear lovers. As quick commerce reshapes shopping habits, Swiggy Instamart is stepping ahead by bringing instant retail convenience to new categories because now, fashion waits for no one!

  • Swiggy Instamart to deliver sacred Kashi Vishwanath ladoos on Maha Shivratri

    Swiggy Instamart to deliver sacred Kashi Vishwanath ladoos on Maha Shivratri

    MUMBAI: Swiggy Instamart is bringing a divine touch to Maha Shivratri celebrations by delivering Kashi Vishwanath tandool mahaprasad ladoos straight to devotees’ doorsteps. The sacred sweets, prepared following temple trust guidelines, will be available exclusively on Swiggy Instamart for one day.

    Crafted at Banas Kashi Sankul in Varanasi by Amul’s Banas Dairy unit, the ladoos are made with Amul organic rice and desi ghee, incorporating Bilwa Patra leaves offered at the temple. This ensures devotees receive an authentic, spiritually significant offering without visiting the temple in person.

    Swiggy Instamart CEO Amitesh Jha expressed his enthusiasm, “Maha Shivratri is a time of devotion, and we are privileged to make this sacred offering more accessible while preserving its authenticity.”

    Swiggy Instamart will deliver the Mahaprasad in 40 cities, including Delhi-NCR, Uttar Pradesh, Maharashtra, Gujarat, Karnataka, Rajasthan, Goa, and Madhya Pradesh. In addition to the ladoos, the platform will offer devotional items such as Lord Shiva figurines, Shivlings, Naag Devta idols, Shiv Chalisa, Amul Panchamrit, Thandai, sweets, fruits, and fasting essentials.  

  • Swiggy Instamart’s life-sized pin becomes the ultimate Kumbh landmark

    Swiggy Instamart’s life-sized pin becomes the ultimate Kumbh landmark

    MUMBAI: The Maha Kumbh Mela-a breathtaking convergence of faith, devotion, and, let’s be honest, a logistical nightmare when it comes to keeping track of loved ones. With millions in attendance, finding your way back in the sea of humanity is no easy feat. But worry not! Swiggy Instamart has swooped in with a game-changing solution—turning its life-sized S-pin logo into a one-of-a-kind lost-and-found landmark at Triveni Sangam.

    At the heart of the Kumbh, Swiggy Instamart has set up a dedicated stall, ensuring devotees have easy access to essentials-towels, power banks, torches, batteries, and more. Whether you need to charge your phone, light your way, or dry off after a holy dip, Swiggy’s got you covered. The demand has been soaring, with thousands of visitors relying on the stall for last-minute must-haves.

    But here’s the real crowd-pleaser: Swiggy Instamart’s signature S-pin installation isn’t just for show—it’s a lifeline. Lost your family in the throng? No worries! Scan the QR code at the pin, save the location, and voilà—you’ll always know where to find your way back. In a place where getting separated is almost a rite of passage, Swiggy Instamart has turned its branding into a practical, tongue-in-cheek solution.

    Swiggy Instamart

    “Bichhad gaye toh Swiggy par milte hain” (Lost? Let’s meet on Swiggy). The cheeky sign at the stall has become an instant hit, giving devotees a reason to smile amidst the spiritual chaos. Not just a convenience hub, the Swiggy Instamart stall has become a conversation starter, a meeting point, and an innovative blend of culture and modernity.

    Swiggy Instamart CEO Amitesh Jha shared his excitement about the initiative, “At Swiggy Instamart, we’re always looking for ways to make everyday moments easier for our users. The Maha Kumbh Mela is a deeply significant event, and we wanted to add meaningful value to the experience. By creating a reliable meeting point and ensuring access to essential supplies, we’re making it simpler for visitors to navigate the massive gathering with peace of mind.”

    With cultural insight and innovation at its core, Swiggy Instamart has seamlessly integrated itself into one of the world’s most sacred gatherings. Whether it’s helping lost visitors reunite or ensuring they stay connected and prepared, Swiggy Instamart has proven that convenience isn’t just about deliveries—it’s about being there when it matters most.

  • Sony LIV’s Shark Tank India 4 nets record sponsors and high viewer interest

    Sony LIV’s Shark Tank India 4 nets record sponsors and high viewer interest

    MUMBAI: Buckle up, entrepreneurs and dreamers! Shark Tank India 4 is back on Sony LIV, and this season isn’t just swimming in talent—it’s making waves with a powerhouse lineup of sponsors. The much-loved reality show, now streaming, continues to inspire, educate, and entertain audiences by shining a spotlight on India’s most ambitious and innovative business minds. With bold pitches, high-stakes deals, and cutting-edge ideas, this season is set to redefine entrepreneurship for the country.

    The show’s impressive sponsor roster includes Acko, Pokerbaazi, and Swiggy Instamart as co-presenting sponsors, along with Adani and Jaguar as co-powered sponsors. Partner sponsors Rayzon Solar, Icici Direct, Lenskart, and Sofy have also joined the entrepreneurial bandwagon, leveraging Shark Tank’s wide reach to connect with India’s ever-growing startup ecosystem.

    This season, a star-studded panel of sharks leads the charge. Returning favourites like Anupam Mittal (People Group), Aman Gupta (boAt Lifestyle), Namita Thapar (Emcure Pharmaceuticals), Peyush Bansal (Lenskart), and Vineeta Singh (Sugar Cosmetics) are joined by new faces, including Ritesh Agarwal (OYO), Kunal Bahl (Snapdeal), and Varun Dua (Acko). Each brings their unique expertise to enrich conversations and inspire India’s next wave of entrepreneurs.

    Sony LIV head of ad sales revenue Ranjana Mangla highlighted the show’s success, “Shark Tank India has redefined reality TV in the country, blending inspiration with entertainment to captivate viewers. It offers brands a unique platform to showcase impactful campaigns and connect with a diverse audience. Partnering with the show taps into the entrepreneurial spirit, fostering meaningful connections and leaving a lasting impression. The show’s phenomenal success, driving 40 per cent growth on CTV and 27 per cent growth in engagement, is fuelled by great content. This season also features a wide range of business pitches, from traditional ventures to cutting-edge tech.”

    Acko CMO Ashish Mishra, explained their commitment to the show, “Acko’s association with Shark Tank India has always celebrated change. We want to continue putting a spotlight on changemakers – the entrepreneurs who have the vision to drive positive change in society. Our changemakers have always had bold ideas and creative solutions and used their skills for the betterment of our country. With the Changemaker Wall, we have taken this spotlight to the next level. We worked with talented artists from across the country and asked them to express their interpretation of positive change. These incredible pieces of art, along with the talented entrepreneurs from Shark Tank, come together to showcase our commitment towards positive change. Together, we are championing a future where innovation meets purpose.”

    Baazi Games CEO Navkiran Singh shared a unique perspective, “Both Poker and entrepreneurship thrive on strategy, risk management, and adaptability. The skills required to build a business, such as making calculated decisions and staying resilient, are equally vital in Poker, making the two deeply interconnected. That’s why we are thrilled to continue our partnership with Shark Tank for its third season. This platform is a celebration of the ‘Make in India for the World’ vision and a catalyst for empowering entrepreneurs to build exceptional businesses. Its growing popularity perfectly aligns with the spirit of innovation and strategy that we at Baazi Games deeply value.”

    Swiggy Instamart CEO Amitesh Jha expressed his excitement about the collaboration, “We’re just a week into the launch of Shark Tank 4, and already, we’re witnessing some incredible products and promising entrepreneurs. This partnership is particularly exciting for us at Swiggy Instamart, as we’re always looking for ways to bring exciting new D2C brands to users and it aligns with our core value of making innovation both a reality and easily accessible to consumers. What’s also exciting is that we get to offer these debut products to our customers through Swiggy Instamart, delivering them within minutes giving a great boost to these brands.”

    With its growing popularity, Shark Tank India 4 promises not only to entertain but also to empower. By pairing inspiring entrepreneurial stories with top-tier brand partnerships, the show cements its role as a beacon for innovation and ambition in India.

    Catch Shark Tank India 4 every Monday to Friday at 8 pm, exclusively on Sony LIV.

  • EKart to deliver Father’s Day hand-written letters

    EKart to deliver Father’s Day hand-written letters

    NEW DELHI: EKart, the logistics arm of Flipkart is set to deliver love this Father’s Day in an old fashioned way — through hand-written letters.

    EKart today announced ‘Nostalgic Father’s day’, an initiative where EKart will pack and pick up these hand-written letters and hand-deliver them to the respective fathers across any part of the country. The first 50 customers will get to avail the service free of cost.

    This coincides with the launch of the EKart Courier services in New Delhi today. This first-of-its-kind consumer courier service aims to ramp up the game of the logistics industry through its well-established technological prowess. With this venture, EKart enters into a direct consumer facing business with an objective of structuring the fragmented courier market in India.

    EKart VP Amitesh Jha said, “EKart Courier is representative of our core business values – reliability, convenience and speedy delivery riding on our logistical network built over the years. And what better way to launch but around Father’s Day, thus celebrating this special bond between all fathers and their respective children! Our launch campaign in Delhi invites our customers to send hand-written letters to their father, thus re-igniting an old world charm as we often forget to tell them how much we care!

    EKart, which claims to be the largest logistics company in India, will deliver across 3800+ pin codes with pick-ups enabled in eight cities by June 2016. An industry first, the service will allow users to drop a pin for both the pick-up and delivery addresses on a map that is provided by the FLIP (Flipkart’s mapping platform) which will significantly solve the issues of pin code-address mismatches, reduce misrouting of couriers and improve reliability. This will soon be coupled with RFID and GPS based real time tracking enabling users to visualize the courier’s journey over the map further enhancing the existing track and trace.

    EKart Courier also offers consumers the benefit of 24×7 online booking on mobile and website, slotted door-step pick-up, free and reliable packaging, transparent pricing and assurance on delivery time. This will be a first-of-its-kind end-to-end offering that the industry is to witness.

    Log on to https://www.EKARTCourier.com. EKart Courier on social media:
    Twitter: https://twitter.com/EKARTCourier/
    Facebook: https://www.facebook.com/EKARTCourier/

  • EKart to deliver Father’s Day hand-written letters

    EKart to deliver Father’s Day hand-written letters

    NEW DELHI: EKart, the logistics arm of Flipkart is set to deliver love this Father’s Day in an old fashioned way — through hand-written letters.

    EKart today announced ‘Nostalgic Father’s day’, an initiative where EKart will pack and pick up these hand-written letters and hand-deliver them to the respective fathers across any part of the country. The first 50 customers will get to avail the service free of cost.

    This coincides with the launch of the EKart Courier services in New Delhi today. This first-of-its-kind consumer courier service aims to ramp up the game of the logistics industry through its well-established technological prowess. With this venture, EKart enters into a direct consumer facing business with an objective of structuring the fragmented courier market in India.

    EKart VP Amitesh Jha said, “EKart Courier is representative of our core business values – reliability, convenience and speedy delivery riding on our logistical network built over the years. And what better way to launch but around Father’s Day, thus celebrating this special bond between all fathers and their respective children! Our launch campaign in Delhi invites our customers to send hand-written letters to their father, thus re-igniting an old world charm as we often forget to tell them how much we care!

    EKart, which claims to be the largest logistics company in India, will deliver across 3800+ pin codes with pick-ups enabled in eight cities by June 2016. An industry first, the service will allow users to drop a pin for both the pick-up and delivery addresses on a map that is provided by the FLIP (Flipkart’s mapping platform) which will significantly solve the issues of pin code-address mismatches, reduce misrouting of couriers and improve reliability. This will soon be coupled with RFID and GPS based real time tracking enabling users to visualize the courier’s journey over the map further enhancing the existing track and trace.

    EKart Courier also offers consumers the benefit of 24×7 online booking on mobile and website, slotted door-step pick-up, free and reliable packaging, transparent pricing and assurance on delivery time. This will be a first-of-its-kind end-to-end offering that the industry is to witness.

    Log on to https://www.EKARTCourier.com. EKart Courier on social media:
    Twitter: https://twitter.com/EKARTCourier/
    Facebook: https://www.facebook.com/EKARTCourier/