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Tag: Amitabh Tiwari

  • Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

    Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

    MUMBAI: Sansui has announced a contest for all the movie buffs ahead of this year’s Sansui Colors Stardust Awards. Called #WalkTheRedCarpet, the winners will get an opportunity to walk the red carpet at the awards night with their favorite celebrity. The contest which would run on Facebook and Twitter pages of Sansui will end on 12 December.

    Spread over six days, the contest will have three different challenges, which will run for two days each.

    One of the contests would be to create/add Sansui in a song where the participants will be asked to frame a song using some of the keywords such as Sansui, Japanese, Entertainment, Curve, 4K etc. The second level will be dialogues from famous scene. Entries will be given images of a blockbuster dialogue and will be asked to record and share their videos of the same. In dress up like your favorite celebrity, fans will be asked to dress up and pose like their favorite celebrities. The one who gets the closet resemblance to a celebrity stands a chance to win.

    The best entries will be chosen on the basis of the quality of content and winners will be invited to walk the Red Carpet.

    “Sansui Colors Stardust Awards is one of the most prestigious award ceremony in Bollywood. We look forward to run this contest in line with our association with the awards. We believe that this is the best way we can bring the fans meet their favorite celebrities and interact with them,” said Sansui COO Amitabh Tiwari.

    Another contest on similar lines has been planned on radio to engage with a larger set of audience. Partnered with Radio Mirchi, the contest will run across the country over 39 stations and few luck winners will stand a chance to walk the red carpet.

    Customers who have recently purchased Sansui LED TV can send a simple SMS with the serial number behind the product to 53030 to participate in the contest. Here the winners will be chosen through a lucky draw.

  • Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

    Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

    MUMBAI: Sansui has announced a contest for all the movie buffs ahead of this year’s Sansui Colors Stardust Awards. Called #WalkTheRedCarpet, the winners will get an opportunity to walk the red carpet at the awards night with their favorite celebrity. The contest which would run on Facebook and Twitter pages of Sansui will end on 12 December.

    Spread over six days, the contest will have three different challenges, which will run for two days each.

    One of the contests would be to create/add Sansui in a song where the participants will be asked to frame a song using some of the keywords such as Sansui, Japanese, Entertainment, Curve, 4K etc. The second level will be dialogues from famous scene. Entries will be given images of a blockbuster dialogue and will be asked to record and share their videos of the same. In dress up like your favorite celebrity, fans will be asked to dress up and pose like their favorite celebrities. The one who gets the closet resemblance to a celebrity stands a chance to win.

    The best entries will be chosen on the basis of the quality of content and winners will be invited to walk the Red Carpet.

    “Sansui Colors Stardust Awards is one of the most prestigious award ceremony in Bollywood. We look forward to run this contest in line with our association with the awards. We believe that this is the best way we can bring the fans meet their favorite celebrities and interact with them,” said Sansui COO Amitabh Tiwari.

    Another contest on similar lines has been planned on radio to engage with a larger set of audience. Partnered with Radio Mirchi, the contest will run across the country over 39 stations and few luck winners will stand a chance to walk the red carpet.

    Customers who have recently purchased Sansui LED TV can send a simple SMS with the serial number behind the product to 53030 to participate in the contest. Here the winners will be chosen through a lucky draw.

  • Colors to pull all stops to make Stardust Awards bigger & better

    Colors to pull all stops to make Stardust Awards bigger & better

    MUMBAI: Colors is gearing up to pull all stops to make the 13th edition of the Sansui Colors Stardust Awards bigger and better this year.

     

    The awards, which will be held on 21 December in Mumbai at the Reliance Jio Gardens in BKC, will see more investment being pumped in for a larger stage and bigger performing acts.

     

    A source close to the development informed Indiantelevision.com, “The production cost of last year’s Stardust Awards was approximately Rs 12 crore, which has gone up by 30 per cent this year to approximately Rs 15.6 crore.”

     

    Commenting on this year’s awards, Colors CEO Raj Nayak said, “Last year we partnered with the biggest names in the consumer electronics and publishing business namely Sansui and Stardust to launch The Sansui Colors Stardust Awards. This partnership of three leaders went on to make the Sansui Colors Awards the No. 1 Awards show on Indian television. This year, based on feedback from all stakeholders in the industry, we have re-looked at the categories to make it more credible and robust. Our aim is to make the event exceedingly significant, entertaining and colossal this year.”

     

    Talking about the association with Stardust, Sansui COO Amitabh Tiwari said, “At Sansui, it is our goal to make entertainment synonymous to the brand, and through our continued association with Stardust and Colors, we feel more connected to this vision. Last year, Stardust Awards was rated as the best award show and this year we are all geared up to raise the bar of entertainment to the next level. We aim to bestow upon our audience the best of entertainment and are all set to enthral them. We have had a wonderful kick start with Stardust and are confident that the relationship will strengthen with each passing year.”

     

    Magna Publishing chairman Nari Hira added, “If last year’s scale and grandeur was top-notch, we are all set to surpass all benchmarks and make this new edition an even bigger entertainment extravaganza. 2015 has been an outstanding year for Indian cinema and we are looking forward to paying homage to the stalwarts whose showmanship has added to the industry’s success not only in India but also internationally.”

     

    The evening will be hosted by Abhishek Bachchan and Riteish Deshmukh along with co-host Farah Khan.

     

    Given their expertise in putting together large scale shows, Cineyug has been roped in as the events partner for the affair. The sets have been designed by Omung Kumar.  

      

    “The award show is planned on a very grand scale this year. Last year we brought Stardust Award from Sony Max to Colors. This year we have a grand star cast with some amazing performances. We also have we have the Dilwale team performing on the award night. Apart from that we have a great line up of actors performing including Ranveer Singh, Alia Bhatt, Shahid Kapoor and Jacqueline Fernandez. This year, we are performing acts on the new grand ground Jio Garden,” said Cineyug Entertainment director Mohammad Morani.  

     

    Magna Publishing marketing head Shivendra Parihar added, “This year the focus will be making award night bigger and better than last year. Last year, we were the number one rated award show on Indian television.  This year the focus will be taking it a notch higher and having great viewership across the world for which we have made award content and performances engaging.”

  • Sansui launches futuristic TVs; to spend Rs 80 crore on marketing

    Sansui launches futuristic TVs; to spend Rs 80 crore on marketing

    MUMBAI: Sansui, a leading Japanese consumer electronics brand in India, launched its advanced Curve 4K Ultra HD LED TV today. The new range which is part of Sansui’s robust plans of expanding its premium TVs product portfolio, was unveiled by Sansui’s partners and defending champions, Kolkata Knight Riders team players Gautam Gambhir, Yusuf Pathan, and Shakib Al Hasan.

    Launched ahead of IPL finals, Sansui Curve 4K UHD LED is targeted at millions of cricket fans in the country to bring to them the games in perfect picture and true-to-life colors, and multiply their entertainment quotient. On the occasion, the brand also introduced and showcased its other premium TV series such as 4K Ultra HD, Smart TV and Connect TV.

    Building on the premium product category, Mr. Amitabh Tiwari, COO, Sansui said, “Sansui is unleashing a new era of TV viewing by providing the ultimate immersive experience. Sansui understands the pulse of Indian customers and the new series is dedicated to their specific requirements that we aim to fulfill. From a fully loaded Curve TV to futuristic 4K and Smart TV, the new series has something for everyone. With these new product offerings, we aim to double our market share this year.”

    The new series launched by the brand, sets remarkable standards of picture and sound quality. The 4 series range of Sansui Curve 4K Ultra HD, Sansui 4K Ultra HD TV, Sansui Smart TV and Sansui Connect TV have globally passed significant quality norms of technology, performance and durability. With mesmerizing details and a cinematic experience that surrounds the viewer, one can dive into a whole new world of entertainment.

    Mr Venky Mysore, CEO & MD of KKR said, “KKR is a massively followed team and it has fans all around the world. For all those fans who are following KKR on TV, Sansui’s new innovation in Curve 4K television will give all them an opportunity to feel closer to the players. We hope that this partnership will continue to prosper.”

    Sansui’s Curve 4K Ultra HD TV provides wider viewing angles owing to its concave shape, and thus ensures that the viewer experiences brilliance from every angle. The images become deeper with the 3D effect and with the integration of 4K resolution, pictures are more realistic. Sansui 4K Ultra HD TV displays a resolution of 3840 x 2160 pixels, giving each image the maximum details one has ever seen. With its revolutionary IPS Display that sharpens pixels, one is not just watching TV, but is a part of every moment. Sansui’s Smart TV series helps to bring home the next generation of entertainment, as it enables Internet browsing, online interactive media, Internet downloading and on-demand streaming media at fingertips. Sansui Connect series is enriched with an in-built D2H system with HD transmission which offers TV viewing without external set top box and messy wire cables, giving zero signal loss and maximum audio and video clarity. All the 4 new series come with an MHL (Mobile High Definition) interface that allows seamless video streaming from Smartphones, tablets and other portable consumer electronic devices, while simultaneously allowing users to charge the device. Another unique feature available only in Sansui LED TVs is WHAM (Wireless Headset Audio Mode) which transmits audio signals over FM frequencies and allows one to use a mobile phone or music player as wireless headphones, so that one can enjoy the TV audio without disturbing others. Sansui will make available these 4 new ranges in the market by third week of May 2015.

    Mr. Tiwari further added, “I would also like to thank team KKR for unveiling the new range to our patrons. Our partnership with KKR provides us an ideal platform to not only engage with our customers but also bring the best to our viewers with our premium product ranges. Sansui aims to strengthen the partnership with KKR and wishes them all the best for the rest of the tournament.”

    Sansui will soon launch a 3600 advertising campaign spreading across all major mediums to build top of mind recall. The brand is planning to invest around Rs. 80 crores in promoting the new models to effectively reach out to the target audience and establishing the brand.

    Key Business Facts include:

    Sansui aims to double its market share this year
    Price range (MRP): Sansui offers a vast range of televisions which starts from Rs.11,990 and Sansui’s newly launched Curve Ultra HD LED TV range starts from Rs. 1,99,990 (MRP).

  • IPL 8, team franchisees rope in sponsors galore

    IPL 8, team franchisees rope in sponsors galore

    MUMBAI: As the Indian Premier League (IPL) cricketing extravaganza draws closer, multiple brands have come on board to associate with the tournament and various team franchisees. 

     
    Magicbricks.com has come on board as an associate sponsor for the eight season of  IPL. This is one of the big spot associations in the recent past for Magicbricks.com.
     
     
    Magicbricks.com head of marketing Manisha Rana said, “IPL is one of the biggest sports festival and is every advertiser’s delight. The association is an endeavour to reach out to maximum end users across the country using association with IPL this season. The association with IPL is a part of the company’s strategy to connect with our existing as well as prospective target audience on a nationwide juncture. IPL provides a non-stop 45 day connect with the audiences and it allows to build connect with the masses at a continuous pace. We are looking at this platform to maximize visibility and build brand preference. Our new campaign leverages this platform in two strategic ways – the story of our protagonist’s is centered on the viewing of the matches. Secondly, we are launching a campaign with a 15 second ad format only to maximize media presence. Teasers to our campaign are already out and the main campaign goes live in IPL.”
     
     
    That’s not all. Sansui has joined hands for the second consecutive year as the official sponsor of the Kolkata Knight Riders (KKR). Sansui’s logo will appear on the back of KKR jerseys.

     

     
    Like KKR, the company claims that it is persistent in providing top notch entertainment and quality performance to its customers by delivering state-of-the-art Japanese technology products.
     

     

    Sansui’s product line-up includes LED TVs having cutting edge technologies like Curved, 4K (UHD), Smart, UltraLuminous and Connect. Through its association with KKR for the second year in row, Sansui aims to bring the excitement of IPL to millions of viewers via its premium series of televisions. 
     

     

    The range promises stadium like experience at home through its 4K Ultra High Definition picture quality and crystal clear sound. Through this association, Sansui plans to further reinforce customer satisfaction and position itself as a youth centric brand.
     

     

    Sansui COO Amitabh Tiwari said, “I am delighted to announce our partnership with the champion team of IPL 2014 – Kolkata Knight Riders, for the second consecutive year. Team KKR is a trendsetter and the pioneer of the most iconic sports leagues in the world. Thus, we find great potential in associating with them. Besides, sports is the only genre other than news, which inspite of being time bound has an intense viewership. Our partnership with KKR provides us an ideal platform to not only engage with our discerning customers but also bring the best to our viewers with our premium product range. We wish the team good luck for their journey in IPL 8 and hope that they continue their winning streak.”
     

     

    Additionally, Gionee has come on-board as the team’s principal sponsor till 2017. The Gionee logo will be seen on KKR team’s shirt as well as at the stadiums on advertising signage.
     
     
    It may be recalled that since the inception of IPL in 2008, Nokia has been one of the principal sponsors of Khan’s team. However this year, the brand, which was acquired by Microsoft in 2014, decided not to renew its sponsorship deal with KKR.
     
     
    Gionee India country CEO and MD Arvind.R.Vohra said, “We are super excited to back the defending champions and one of the most popular IPL team, KKR. KKR represents the true spirit of Gionee with its challenger attitude and we are certain our association will witness greater heights.”
     
     
    Kolkata Night Riders CEO Venky Mysore added, “It’s great for KKR to be able partner with an aggressive and restless brand like Gionee. Their growth has been phenomenal and we are confident that through this partnership, brand Gionee will continue to reach new heights.”
     
     
    Meanwhile, ICT giant Huawei India has extend its partnership with Royal Challengers Bangalore for three IPL seasons.
     
     
    The Huawei logo will feature on the front of the RCB jersey as a principal sponsor.
     
     
    Huawei, first associated with RCB in IPL 2014, will also have substantial branding exposure at RCB’s home ground – the Chinnaswamy Stadium, along with in-stadium promotional rights. In addition to this, Huawei and RCB will also launch a series of joint marketing initiatives to engage with their respective consumers and fans across India.
     
     
    Huawei India CEO Cai Liqun said, “We are extremely excited to strengthen this relationship with Royal Challengers Bangalore. As a long-term commitment towards the game and the team we have entered into an association for three years starting 2015. The game of cricket in India cuts across demographic barriers and connects masses. With this association, we aim to create a strong resonance for the brand Huawei as it paves its way to become brand of masses.”
     
     
     
    Huawei India president of consumer business group Allen Wang added, “We warmly welcome this association with Royal Challengers Bangalore and are very enthusiastic about the forthcoming edition of the IPL. We have also recently launched our new e-brand Honor, which is “For the Brave”, for the ones who dare to dream and follow their passion to achieve something, much like the Royal Challengers Bangalore. We wish the Royal Challengers Bangalore all the very best for this year’s IPL.”
     
     
     
    Royal Challengers Bangalore vice president, commercial, operations and Cricket Academy Russell Adams said, “We are pleased about our renewed partnership with Huawei for the next 3 years and we thank them for the support and the faith shown in us.  We look towards a long and fruitful association with Huawei.”
     
    The Royal Challengers will be playing their inaugural match on 11 April, 2015 against Kolkata Knight Rider in Kolkata. This will be the fourth match of the tournament.