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Tag: Amitabh Bhattacharya

  • ‘Kesariya’, from Brahmastra makes history!

    ‘Kesariya’, from Brahmastra makes history!

    Mumbai: The timeless allure of ‘Kesariya’, from the movie Brahmastra continues to captivate audiences worldwide as it achieves a monumental milestone. With its heartfelt lyrics and enchanting tunes, the love anthem becomes the first Indian song to cross 500 million streams on Spotify, solidifying its place in music history! “Kesariya” is acknowledged as one of the most successful collaborations among Pritam, Amitabh Bhattacharya, and Arijit Singh. With this milestone, the song has undoubtedly been crowned to be the biggest hit in the careers of these maestro’s till date.

    Released on 17 July 2022, ‘Kesariya’ featuring the favourite couple Ranbir-Alia, continues to resonate deeply with listeners across the globe. This love anthem ‘Kesariya’ from Brahmastra enthralls audiences with its soulful melody and lyrics penned by the acclaimed wordsmith Amitabh Bhattacharya. Coupled with Pritam’s musical brilliance and emotive vocals of Arijit Singh, further elevating its charm to unparalleled heights.

    Elated by the achievement, Indian composer Pritam shared, ‘Kesariya’ has been a deeply emotional journey and witnessing a landmark moment of 500 million streams is beyond exhilarating! This milestone reaffirms the enduring power of music transcending barriers and touching souls. I am grateful to the entire team behind ‘Kesariya’ and to the listeners who have made this extraordinary milestone possible!”

    Reflecting on Kesariya’s journey and its unprecedented success, Karan Johar expressed, “‘Kesariya’ has been an unforgettable experience for me and I couldn’t be prouder of its record-breaking achievement.  It’s an honor to be a part of such a historic moment, it fills my heart with immense joy and gratitude.”

    Sharing his excitement Ayan Mukerji, Indian filmmaker, Director, Brahmastra expressed, “I am so overwhelmed by the incredible journey of my passion project Brahmastra. I am thrilled to see ‘Kesariya’ to be the first Indian song hitting such a massive milestone! It fills me with immense pride. This achievement is also a celebration of the magic of Indian music and cinema. Here’s to the continued success of ‘Kesariya’ and the countless more hearts it will touch in the future.”

    Breathing life into the rendition, acclaimed singer Arijit Singh shared his joy, “‘Kesariya’ holds a special place in my heart, I’m grateful to the fans for their unwavering love and support till date.”

    The lyrical genius Amitabh Bhattacharya also expressed, “It’s overwhelming to see ‘Kesariya’ touch the hearts of millions and make history in the process. Seeing the track cross 500 million streams, is still so surreal. This milestone belongs to everyone who contributed to its journey. Here’s to the enduring magic of ‘Kesariya’ and to the listeners who have embraced it.”

  • Film Companion & Amazon Music join forces for its Music Adda

    Film Companion & Amazon Music join forces for its Music Adda

    Mumbai: Film Companion, the leading platform for insightful film and entertainment content, is thrilled to announce a harmonious collaboration with Amazon Music for a special Music Adda in their yearly round-up Addas. This unique partnership promises a diverse array of artists, including renowned playback singers Sunidhi Chauhan and Shilpa Rao, dynamic music duo Sachin Jigar, celebrated lyricist Amitabh Bhattacharya, and accomplished music producer Achint Thakkar to come together on one platform and hold meaningful conversations.

    Film Companion’s Adda is an annual tradition that brings together influential figures from the world of music, film, and entertainment for engaging conversations about the year’s noteworthy achievements, challenges, and trends. This year’s lineup is set to captivate audiences with the insights and experiences shared by some of the most distinguished personalities in the industry.

    Film Companion founder & editor Anupama Chopra expresses her thoughts about this collaboration:

    “The Film Companion Music Adda 2023, powered by Amazon Music, is a captivating journey where cinema and music entwine to create an enchanting narrative. This collaboration is a celebration of the artists from the music industry and it represents a commitment to exploring the profound impact of music within the cinematic and OTT sphere.”

    Film Companion’s forthcoming video, “FC Music Adda powered by Amazon Music,” will feature insightful dialogues with industry luminaries such as Sunidhi Chauhan, Shilpa Rao, Sachin Jigar, Amitabh Bhattacharya, and Achint Thakkar. Join in on this exciting venture, where “Music Adda” is set to premiere soon on Film Companion’s YouTube channel.

  • Bata unveils new ad campaign ‘It’s Got to be Bata’ featuring Disha Patani

    Bata unveils new ad campaign ‘It’s Got to be Bata’ featuring Disha Patani

    Mumbai: Bata India has released a new campaign to announce the launch of its new versatile 24×7 casual collection. The 360-degree campaign titled ‘It’s Got To Be Bata’, features Bata India’s new brand ambassador Disha Patani.

    The campaign is conceptualized by contract advertising. It lives up to the proposition of a versatile 24X7 casual collection as it follows Disha Patani to effortlessly step into different roles she dons during the day. Be it an action scene in a shoot or talk show or from a house party to a casual stroll outside, showing the proposition, whatever may be the occasion, it’s got to be Bata.

    What further gives this campaign a unique edge is the catchy lyrics ‘It’s Got To be Bata’ of the background score that has been penned by the renowned lyricist Amitabh Bhattacharya.

    The new 24×7 casual collection has been designed keeping in mind the evolving needs of the modern Indian woman whose footwear needs to be evolved during the pandemic. Pre-pandemic shoppers were looking for footwear for different occasions, but today, they look for the versatility of styles that can work across occasions. Both the collection and the campaign derive inspiration from the versatile roles that women play today while never compromising on style. The 24X7 casual collection features brands like Bata, Bata Red Label, Bata Comfit and Naturalizer that have artisanal-style craftwork in block heels and fresh wedges, and include hues of metallic shine and summer sparkle. The collection, therefore, presents a diverse range of stylish, casual shoes that can enable women to hop from one occasion to another, anytime, anywhere.

    Speaking on this new campaign and TVC, Bata India’s managing director and CEO Gunjan Shah said, “Casualisation has become a big trend over the last couple of years. Consumers now seek styles that are versatile enough to take them through multiple occasions in a day. Multifunctional footwear, therefore, has become more relevant for women today and Bata is introducing footwear that merges active and leisurewear attributes.”

    “The 24×7 casual collection is curated keeping in mind the various roles that women play throughout the day for which they need versatile casual shoes to effortlessly move from one occasion to another. It features Bata, Bata Red Label, Bata Comfit and Naturalizer brands, with artisanal styled heels, wedges & trendy sneakers with hues of colours that can be matched with any occasion, anytime, anywhere. The new campaign features our new brand ambassador Disha Patani, and we hope to attract younger audiences who seek outdoors-inspired benefits, while still wanting a fashion-driven aesthetic that works well for the city life”

    Talking about the association with Bata, Contract India chief creative officer Sagar Mahabaleshwarkar said, “Over the last few years, we have seen Bata transition to a fashion-forward brand with product lines that are in sync with the latest of trends – be it casuals or sneakers or formals. With this campaign, we had an interesting opportunity of taking the brand journey forward. From the journey that started with the ‘Surprisingly Bata’ campaign in 2018, it was time to take a more confident and bolder stance. Association with Disha has helped bring about this transition, she personifies the attributes that we want Bata to represent today – stylish, glam, young, more confident and bold. The campaign is beautifully supported by lyrics crafted by Amitabh Bhattacharya, one of India’s ace lyricists.

    The lyricist for the campaign, Amitabh Bhattacharya said, “Bata has been a part of our life since childhood. So, when the brand team approached me, I was naturally excited to be associated with this iconic brand and be able to contribute towards its growth. Bata was launching a new range of womens’ shoes that were versatile and could be worn to multiple occasions and wanted my help in crafting a jingle for this launch campaign. While writing, I made sure that the lyrics resonated with the young Indian women of today. The jingle had to be catchy and hummable and also deliver a certain attitude & confidence. That’s why the refrain, “Bata Nahi Toh Aur Kya? It’s Got To Be Bata!”

  • Star Sports launches new anthem as Vivo PKL Season 5 nears finale

    Star Sports launches new anthem as Vivo PKL Season 5 nears finale

    MUMBAI: Star Sports, India’s leading sports broadcaster, launched Doompak Doompak, a new anthem dedicated to Vivo Pro Kabaddi League (PKL) as the season five finale draws close. The anthem is created by Star Sports’ creative team and directed by Amol Patil.

    Celebrating the Kabaddi mania that has gripped sports fans across the country, the anthem, released along with a music video, is quirky, vivid and features leading Kabaddi stars.

    With a vision to make Kabaddi accessible and engaging for fans across India, Star Sports has built a strong narrative throughout the season, with a host of innovative and appealing marketing campaigns.

    The new anthem, Doompak Doompak, is energetic, fast-paced and invites fans to participate in the ongoing excitement for the last few matches of the season. Penned by renowned Bollywood lyricist, Amitabh Bhattacharya, the lyrics takes fans into the journey of season 5 and the preparation for the final battle among the 6 qualified teams. The anthem is composed by leading music composer Ram Sampath.

    For season 5 of Vivo PKL, Star Sports moved away from the traditional campaigns to a celebration anthem. The film showcases players, referees, coaches and fans in an all-new avatar, celebrating the spirit of the sport, as the finale of a magnificent season of the game draws closer. The film is scripted in 4 languages – Hindi, Tamil, Telugu, Kannada and Bengali, to ensure that it reaches sports fans across the nation.

    Season 5 of Vivo PKL has received an impressive response over 3 months, and now as the Playoffs are approaching – the penultimate phase of the league – the campaign aims to stir more excitement into the mix.

    Vivo PKL Season 5 Playoffs begin from 23 October to 26 October, from 7:30 PM onwards and the final takes place on 28 October in Chennai. Fans can catch each match live on the Star Sports network.

    Video Link:

  • Day after IPL euphoria, Sony launches FIFA U-17’s co-created song as countdown begins

    Day after IPL euphoria, Sony launches FIFA U-17’s co-created song as countdown begins

    MUMBAI: It could not have been timed better. In the backdrop of Star winning the IPL media rights, SPN, the official broadcaster of the FIFA U-17 World Cup 2017, has launched the official song — Kar Ke Dikhla De Goal.

    Sony Pictures and FIFA U-17 Local Organising Committee (LOC) have launched the song, marking the 30 day countdown to the tournament.

    With exactly a month to go for the tournament, the Local Organising Committee (LOC) and Sony Pictures Networks India (SPN) formally launched Kar Ke Dikhla De Goal, the Official Song of the FIFA U-17 World Cup India 2017.

    Written by lyricist Amitabh Bhattacharya and composed by Pritam, the song features a host of well-known music artistes that include Sunidhi Chauhan, Neeti Mohan, Babul Supriyo, Shaan, Papon, Mika along with a rap performance by actor Abhishek Bachchan.

    The composition showcases the vibrancy and uniqueness of India while resonating with a global audience simultaneously. The music video for the song celebrates diversity, showcases how the nation is waiting in anticipation for FIFA U-17 World Cup India 2017, and features stars like Bhaichung Bhutia, Ngangom Bala Devi, Shaan, Papon and the legend Sachin Tendulkar amongst others.

    The music video of the song will be broadcast on SPN’s on-air and digital platforms across genres.

    Sony Pictures Networks India president – distribution and sports business Rajesh Kaul said: “We are ecstatic to be the first broadcasters in history to collaborate with FIFA to co-create an Official Song for a FIFA tournament. From the very beginning of this association, we have worked closely with the Local Organising Committee/FIFA to ensure that FIFA U-17 World Cup India 2017 is a monumental success. Our efforts include the creation of the Official Song, an inspirational composition that will boost the nation’s spirit of sportsmanship.”

    AIFF president and LOC chairman Praful Patel said: “We are doing everything in our capacity to make this the biggest sporting event in India and I am sure the Official Song will help increase and broaden the appeal of the first ever FIFA tournament in India.”

    Minister of state for heavy industries and public enterprises and LOC vice-chairman Babul Supriyo said: “Football is synonymous with euphoria and we shall add on to that virtue with a euphoric Official Song beautifully created by the super hit duo of Pritam and Amitabh Bhattacharya. I can safely say that we’ll have everyone dancing to its tune and cheering the first ever football World Cup in our country with renewed vigour”.

    The FIFA U-17 World Cup, the first FIFA tournament to be held in India, will be played across six venues in October 2017. The tournament will begin on 6 October with the final scheduled to take place on 28 October at the iconic Salt Lake Stadium, Kolkata. Sony Pictures Networks India (SPN), the official broadcasters of the tournament, will telecast it live and exclusively on their sports channels and live stream it on their digital platform, SonyLiv.

  • Sony Music acquires music rights for ‘Brothers’

    Sony Music acquires music rights for ‘Brothers’

    MUMBAI: Sony Music Entertainment has acquired the music rights of Dharma Productions’ action – drama film Brothers. Directed by Karan Malhotra, the film is an official remake of the 2011 Hollywood film Warrior.

     

    After Ageneepath, this is the second time the successful team of Dharma Productions, Sony Music, Karan Malhotra, Ajay-Atul and Amitabh Bhattacharya will be working together.

     

    Sony Music India marketing director Sanujeet Bhujabal said, “Dharma and Sony Music have always created great musical milestones and the music of this film will be another such. Composed by the multi award winning duo Ajay -Atul’s who will weave in magic with their melodies and the lyrics penned by Bhattacharya, this album will a worthy follow up to the smashing soundtrack of Agneepath.”

     

    Produced by Dharma Productions, Lionsgate Films and Endemol India, the film is set to release on 14 August 2015.

  • FANTA brings its quintessential Play to Snack time

    FANTA brings its quintessential Play to Snack time

    MUMBAI: Snack time will never be the same again as India’s favorite orangey soft drink, Fanta, brings a playful proposition to snack times everywhere! In its latest communication campaign – “Snack-time Fanta-Time”, the brand adds a zing factor to snack time with “orangey Fanta time”, showing a group of youngsters enjoying a snack together with a bottle of the “orangey” drink. For the first time ever, the playful Fanta animation, characteristic of the brand’s advertising, has been produced in India with the introduction of a new Indian Fanta Character, the ‘Mom’.

     

    Speaking on the launch of the campaign, Debabrata Mukherjee, VP – Marketing & Commercial at Coca-Cola India & SWA, said, “Snack times are moments full of play and fun energy that represent brand Fanta. Our global body of work on Fanta ‘Play’ has been appreciated world over and this year; we have taken the core proposition further by building in local consumer insights set in the Indian context. When you think of brand Fanta, the first thing that comes to mind is its great ‘Orange’ taste and with this campaign we are adding a little more fun and play to snack times with the invigorating Fanta spirit.”

     

    This year, the brand focuses on the fact that Fanta is the top most preferred and enjoyable beverage with snacks. The campaign brings alive the strong tingly craving that the consumers have for the orangey, bubbly taste of Fanta along with their special snack time of the day. The new campaign will reach out to the consumers through an array of touch points including television ads, outdoor, radio, activation and social media.

     

    The new campaign has been conceptualized by Ogilvy & Mather led by Ajay Gahlot, Executive Creative Director; Shailendar Mahajan, Senior Creative Director and Riazat Khan, Creative Director and produced by Nomad Films (For Animation). The lyrics have been written by Amitabh Bhattacharya and music composed by Vijay Antony. With its upbeat and playful tempo, the jingle has been rendered into seven languages including Tamil, Kannada, Telugu, Punjabi, Hindi, Marathi and Gujarati

     

    Storyboard of the Ad
     

    The visual story brings out how the taste of Fanta fuels the energy levels and brings in the element fun and play. The 3D animated film features the exuberant, bubbly characters sitting on dining table and looking bored. In comes, an Indian “Fanta Mom” character, and she opens a bottle of Fanta.  Suddenly the moment is transformed into a more playful zone. The mother herself initiates “Play” in her children’s lives by tossing a “murukku/chakli” across like a flying saucer. After that the commercial goes into a playful space with the Fanta animation characters (popularly known as the Fanta ‘Crew’) making each other giggle with playful goofiness. The commercial ends with everyone drinking Fanta at a much more playful and bonded table.

    Speaking about the campaign Ajay Gahlaut – Executive Creative Director, Ogilvy & Mather said, “Fanta is a brand that offers a lot of creative fulfillment. This time around, it was even more exciting. We got an opportunity to produce a TV commercial with the famous Fanta characters to suit Indian sensibilities. Overall, it was an amazing experience and a pleasure to produce the new Fanta ad. The creative manifestation is in perfect sync with the brand idea. Vijay Antony, known for the popular song Nakka Mukka, has composed the music for the Tamil as well the Hindi jingle. It is energetic & peppy like all the previous Fanta jingles. It will surely gain popularity”.

    Speaking about creating the Fanta animation in India for the first time, Amitabh Bhattacharya, Executive producer, Nomad Films said, “At Nomad, we have always been very proud of what we have done for Fanta. An animation script of Fanta is probably the highest point in the history of Nomad. Creating the Fanta animation in India for the first time along with the all new, Fanta ‘Mom’ character was a great creative experience and we are happy with the piece of work we have managed to put together”.
     

    The Fanta message for all moms is to create more Play at home and what better moment than ‘Snack Time, Fanta Time’

  • Cartoon Network to launch ‘The Justirisers’; gets Shankar Mahadevan to sing title track

    Cartoon Network to launch ‘The Justirisers’; gets Shankar Mahadevan to sing title track

    MUMBAI: Cartoon Network is geared to launch an action series titled The Justirisers on the action block Toonami on 7 March and what’s more, the network has roped in singer and composer, Shankar Mahadevan to sing the title track.

    The show will air from Monday to Saturday from 6 pm – 6.30 pm on the Toonami block in English, Hindi, Tamil and Telugu.

    Shankar has been accompanied by a mix of talent including -Sa Re Ga Ma Pa winner and finalist Amitabh Bhattacharya and Abbhijit Ghoshaal, noted composer Vidyut Goswami, Telugu lyricist B Easwar Rao and Tamil lyricist T.A.Kumar has composed and sung the title track of The Justirisers in three languages – Hindi, Telugu and Tamil, informs an official release.

    Turner International India vice president, advertising sales and networks, India and South Asia Monica Tata said, “Cartoon Network constantly looks at trends across age and peer groups in various regions, with an aim to provide the ‘best in class’ programming for kids across India. We are very pleased that a renowned artist such as Shankar Mahadevan has sung the title tracks of our new show, The Justirisers.

    “This is the first time that he has sung for a kids’ network and we are proud that he partnered with the number one channel for kids in India, Cartoon Network. We are confident that kids will love this exciting action show along with its title tracks created especially for India.”

    Mahadevan said,” Since this is my first foray in the kids’ territory, what could be a better choice than to be associated with the segment leader, Cartoon Network to reach young hearts and the young at heart. I am thrilled about the tracks for The Justirisers and am really looking forward to kids’ responses from across the country.”

    The Justirisers is the story of three youngsters with very different goals in life, uniting for a common cause – to fight evil. Ancient years ago, a dark atmosphere attracts the extraterrestrial civilization in the extragalactic, Hadesu. The sole defender of Hadesu, Norun Riser, wins the war but loses his life and all that remains of him is a mysterious crystal. In the Modern world, the light from the crystal shines on three young adults – Joe (Riser Glen), Ryan (Riser Gant) and Kageri (Riser Kageri). The numinous light empowers them to call the ultimate defender, Justirisers!