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Tag: Amitabh Bachchan

  • Satyagraha ends with Rs 32.5 crore for opening weekend

    Satyagraha ends with Rs 32.5 crore for opening weekend

    Prakash Jha’s preachy socio-political film Satyagraha lost the plot as it came into its later part which refused to move and marred the film. The mass single screen cinemas were the first to reject the film. At high end multiplexes the film did well over Saturday and Sunday as its solo release status and face value propped it up and the film ended its opening weekend with Rs 32.5 crore.

     

    This is Prakash Jha’s yet another attempt at addressing the citizens of India to rise up and bring about a revolution. The film has an ensemble cast:  Amitabh Bachchan, Ajay Devgn, Manoj Bajpayee, Arjun Ramphal, Kareena Kapoor and Amrita Rao among others.

     

    Madras Café starring John Abraham and Nargis Fakhri has not worked with the audience as, after a weekend of Rs 18 crore, the film has settled for Rs 31.45 crore for the first week. The makers of the film are now planning to request for tax exemption considering the message being delivered by the film.

     

    Once Upon A Time In Mumbai Dobara the sequel to Once Upon A Time In Mumbaai starring Akshay Kumar, Imran Khan and Sonakshi Sinha has done a little over 10 per cent of its first week collection by adding Rs 5.75 crore and taking its two week tally to Rs 54.55 crore.

     

    Chennai Express that paired Shah Rukh Khan and Deepika Padukone once again after Om Shanti Om has done fairly well in its third week by collecting Rs 16 crore to take its three week total to Rs 194.7 crore.

     

    B.A. Pass has collected Rs 35 lakh for its fourth week to take the total to Rs 7.4 crore.
    Bhaag Milkha Bhaag the biopic on the great Indian athlete Milkha Singh starring Farhan Akhtar and Sonam Kapoor has added Rs 50 lakh in its seventh week to take its seven week total to Rs 106.85 crore.

  • Satyagraha: A glorified hunger strike

    Satyagraha: A glorified hunger strike

    There is cinema called Prakash Jha genre. It is basically anti-establishment in its essence. The usual elements involve badly skewed good-vs-bad struggles, the usual locations, plenty of crowds and a small constituency that is supposed to represent the national scene of India today.

     

    Amitabh Bachchan is the honest, retired masterji of a small township. His principles are as tall as his personal being. He is not always right but that is the way he is. He has cast his son, Indraneil Sengupta, in his very own mould. The son, an engineer, is the head of development of a whole precinct of Ambikapur, which is represented by the politician Manoj Bajpai in the state assembly. A new bridge is being built with his design, and Bajpai’s brother is the contractor. As expected, a slab from the bridge collapses and kills many workers. The builder has used inferior materials but the blame is put on the designer, Indraneil, who is killed soon after. A compensation award of Rs 25 lakh for the killed workers’ families is announced by Bajpai in front of the media. Days pass but the award is not forthcoming due to corruption. When approached,the district collector is rude. Angry with his behaviour, Bachchan slaps him in front of his subordinates.

     

    Bachchan is arrested for slapping a public servant. Enter Ajay Devgn, Indraneil’s bum chum who supported Devgn after his parents died in an accident. Devgn tries his best, appointing a topmost lawyer and even approaching the collector. Nothing works and he decides to start a campaign for the release of the honest ex-teacher through posters and MMS clips. Soon the local toughie, Arjun Rampal, an expelled student of Bachchan, joins the campaign with Devgn. Rampal’s speciality is crowd mobilisation. Devgn decides to rope in Kareena Kapoor, a TV journalist from ABP News. Kareena is supposed to travel with the PM on his Japan jaunt but Devgn convinces her that something major is happening in Ambikapur by sending her manipulated pictures of huge crowds. When she arrives, she sees no crowds but not to disappoint her, Rampal soon produces a huge mob.

     

    Bajpai decides to play a good guy, comes personally to his constituency and orders the release of Bachchan and also presents him the cheque for Rs 25 lakh. But looking at the crowd’s backing, Bachchan refuses to accept the money till corruption is totally done away with in Bajpai’s constituency. He gives a deadline of a month for the purpose. However, Bajpai is a tough nut to crack. He holds the ultimate power in the state government which stands because of support of his party. He is in the position to call the shots. This becomes the clash of egos between Bajpai and Bachchan and his supporters Devgn, Rampal and Amrita Rao. Kareena stays back to cover the movement as well as to support it and ends up falling in love with Devgn while she is there.

     

    Bachchan is taunted by the widow of one of the workers who died when the bridge slab collapsed. She tells him it is fine for him to refuse Rs 25 lakh but because of him even her compensation of one lakh is not forthcoming. She and her children have to remain hungry. Bachchan is moved and decides he too won’t eat until the widow’s children get their due and the local administration clears all the dues of the people. He is now on a satyagraha. Don’t know why hundreds of people come and stare at the hungry Bachchan on satyagraha because for the viewer of this movie whatever is happening becomes unbearable! Some relief during this time comes in the form of one of Gandhiji’s favourite Bhajans, Raghupati Ragav Raja Ram with reworked words. Since politicians like Bajpai don’t always relent, the only way to end the film seems to be to let the armed forces out on the mob. There is chaos and deaths and for some reason Bachchan goes for a stroll. Devgn goes to find him when Bajpai’s goons shoot at both, killing Bachchan and hurting Devgn.

     

    Devgn and Rampal go after Bajpai only to hand him over to the police; not a very satisfactory way to deal with a villain for the viewers.

     

    Satyagraha is a dry, insipid film with a script of convenience. Director Prakash Jha may be adept at collecting and handling crowds but the same can’t be said of scripting. A few scenes and sequences are also taken from the film Gandhi. Dialogue is routine. Photography is fair. Editing is slack. Musically, the film has a couple of good songs: the title song and Raskebhare tore naina. Performances by all artistes are okay; the script offers no scope for histrionics to any character.

     

    Satyagraha has nothing except its star line-up to attract people. But that has never been reason enough for the cine-going public.

  • The science behind KBC’s theme

    The science behind KBC’s theme

    MUMBAI: Remember the “Unwanted” girl who goes on to win Kaun Banega Crorepati? The power of knowledge (Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai) helped her reach the hot seat but imagine what would have happened if she had stopped there? Most of us tend do stop learning after we reach a certain position and certain stature. This year, viewers of Sony Entertainment have been watching the Big B Amitabh Bachchan coming on their TV screens, reminding them Seekhna Band…Toh Jeetna Band.

     

    Yes, that is the theme for this year’s KBC. Taking a step forward from last year’s theme, the show plans to motivate its viewers to continue learning through its campaign, which went on air a couple of weeks ago. Sony Entertainment Television senior VP and marketing head Gaurav Seth explains, “The theme ties in beautifully with the idea of KBC. In life and in KBC when you become complacent and arrogant that is when you understand that you have lost in both life and KBC.”

     

    From Koi Bhi Sawaal Chhota Nahi Hota to Seekhna Band…Toh Jeetna Band, the channel has come up with innovative messaging almost every year. And don’t be foolish to think that these just fall out of thin air. It takes four to five months of brainstorming, two-days of workshopping by all concerned entities (SET, Big Synergy, Leo Burnett) to weigh the pros and cons, before the theme is finalized.

     

    “Every year the mood of the nation changes, we need to be abreast with what is happening in the country and incorporate it in the brand message without losing out on the show’s uniqueness ,” says Leo Burnett’s executive creative director Ashwiny Iyer Tiwari who has been associated with KBC’s creative since it was first aired on Sony.

     

    The obvious question that everyone has on their minds is why have a theme? Isn’t it just a game show? “It is not a game, it is a life changer,” comes the unanimous response from Seth and Tiwari. Both go on to elaborate that the show connects with people and themes only go on to humanise the concept. “The theme is resonant with Indian society,” says Seth.

     

    The current theme works around inculcating the spirit of learning at every stage of life. Citing Big B’s example they both say, “Even today a great man like him doesn’t shy away from an opportunity to learn. So, why should we?” The same message has been very satirically incorporated in the two promos, directed by Amit Sharma of Chrome Pictures, which are on air right now.

     

    Tiwari elaborates, “Through the show’s brand campaign we are taking a righteous stand which will only go on to help our viewers who in some way or the other will pay heed to it because Big B is saying it.”

     

    Kicking in the buzz for KBC

     

    Almost a crore wannabe KBC-ers have registered themselves to get closer to the hot seat. And while the production house is busy finalizing the contestants, Sony Entertainment Television is working at devising ways to both attract and engage audiences.

     

    “KBC has transformed entertainment and we are working at creating the buzz,” says SET senior VP & marketing head Gaurav Seth. The channel is currently busy with designing online and on-ground activities to be relayed before and during the show launch. “A lot of play-along activities and apps are being designed. The apps will be launched by 15 August,” he informs.

     

    The channel is also working on its digital campaign for the launch of the show. “There will be huge engagement. We will ensure interaction through people writing back with their feedback. This time the audience will also get an opportunity to compete and challenge their peer groups. There will also be live play-along through twitter once the show launches. There are several ideas and these will be put across to the audiences in the weeks to come,” says Seth.

     

    KBC is initially being promoted through television promos. “We have shot four TV promos, two of which are already on-air. The rest will come in the next 10 days,” he informs. This will be followed by digital and radio promotions.

     

    “We will use the print medium on the day and a week post the show launch. The outdoor marketing will kick start a week prior to the launch,” he says.

     

    As far as below the line activation is concerned it is has quite a few promotions planned. Its marketing teams will host Aapke Sheher Hot Seat in 12 cities nationally. “Through this, we get viewers to sit in front of the computer and win prizes. Winners will be invited to a special event in that city which will have a proper sit down with a host. We will recreate the environment in the smaller cities, with Amitabh Bachchan asking the same questions on the television screen,” informs Seth.

     

    The OOH activity is still in the planning stage and will be handled by Madison Outdoor Media Services.

     

    Over the years, KBC has transformed the way people view television and understand entertainment in the country. Says Anita Kaul Basu (who can be labeled as the queen of the non-fiction format and the director of Big Synergy which is the production house for the show): “For a format which has been on television for over a decade, it has only strengthened itself. The viewers have changed and so have the viewing habits. In order to keep abreast with the changing times, the show which has a set format has always come back with an innovative theme to add to its freshness.”

     

    Last year, a new segment was added to KBC, wherein the background of the contestants (the backstory) who made it to the hot seat was shown. This was an effort to open a window to the aspirations of India and what India stands for. “Through this we tried to build a connect between the contestant and the viewers, who no matter what strata of the society they belonged to, aspire to be on the hot seat,” reiterates Kaul Basu.

     

    When asked about how does she and her team continue to engage people for over a decade, Kaul Basu says it’s not everybody’s cup of tea. “I have a special research team comprising 50 people (mainly in Delhi) who interact with experts like doctors, lawyers, academicians etc to come up with not only questions but also to know what people want to see.”

     

    As KBC enters its seventh season, we at indiantelevision.com foresee many more entertaining and informative seasons of the show. Basu, while hoping for this, laughs and says, “It is an incredible format and has its own life. It has worked in every language, across regions and hosts and will continue to do so, and know it will do so for many many more years. And we will continue to innovate in India to keep it engaging and fresh. And of course we cannot forget the trump card we have in Mr Bachchan. He deserves a bow. ”

     

    Indeed, come the first week of September (when the show is slated to air), many an Indian TV viewer is quite likely to give him one.

  • 4th Edition of My Earth My Duty’s to kickstart from 1 August, 2013

    4th Edition of My Earth My Duty’s to kickstart from 1 August, 2013

    New Delhi, 29th July, 2013: Zee Media Corporation Ltd., India’s largest news network, has launched the fourth edition of India’s biggest environment awareness initiative ‘My Earth My Duty’, today. My Earth My Duty has proven to be an essential platform provided by an Indian media house in bringing behavioral change in Indian Citizenship, especially youth. Since 2010, the initiative has been able to sensitize and encourage people to take adequate steps to conserve Earth and more so for our children and grandchildren.

    Zee Media through My Earth My Duty 2013 aims at encouraging people to participate in Awareness Sessions and Pan-India Plantation Drive. The month long activities will start from August 1, across various cities of India. Under the first phase, Indian citizens will be educated about environmental degradation and generate concern about the hazardous changes taking place in the environment with a view to motivate them to take positive consequential actions. The campaign will mobilize people to adopt eco-friendly measures in their daily lives and bring about a change in their outlook.

    Discussions about the changing environment and handy solutions to fight against it, pledge ceremony, cultural programs on the theme, signature campaigns and rallies across the city would mark the ground activities being conducted in over 15 cities across the Nation.

    Mr Alok Agrawal, CEO, Zee Media Corporation Ltd said, “Our effort is to create environmental awareness through My Earth My Duty among the youngsters who are the future of India. Inculcating awareness amongst them will promise a greener Earth both for themselves as well as their successors. Zee Media Corp is committed to carry on this campaign till Earth restores its normal ecological system. Zee Media has always been on the forefront of bringing around a positive change in the lives of people it touches and this is what it is trying to promote through this initiative as well.”

    A week long pan-India plantation drive will start from 15th August to mark the 66th year of India’s Independence mobilizing citizens for highest number of plantation. Zee Media hopes its 100 million viewers will come out with supporting hand to contribute in this Green Revolution which is the only alternative to control environmental degradation.

    As a responsible media house, Zee Media has been committed to engage the youth of India whose contribution is crucial for a greener and sustainable future. In a short span of time My earth My Duty has been recognized as India’s biggest environmental awareness initiative and received well by over 50 million youngsters, who along with other partners of this initiative have planted more than 1.4 crore trees in 1.5 lakh villages. Dignitaries such as Dr APJ Abdul Kalam, Amitabh Bachchan, Aamir Khan, Kapil Dev, Irfan Khan, have associated with this noble initiative.

    Rohit Kumar, VP, Zee Media Corporation Ltd said, “While global warming, natural calamities and solutions therein have become the talk of the town after witnessing disasters in Uttarakhand and Tsunami in coastal regions sometime back, not much initiative has been taken to increase environmental consciousness. Zee Media Corp, as a responsible and environmentally conscious media house, has been constantly trying to address this national concern and raise awareness towards conserving the environment under its My Earth My Duty initiative, since last couple of years. We hope to make a significant contribution towards a greener and brighter future.”
    Infact in an unparallel achievement for any initiative, ‘My Earth My Duty’ was selected to represent India’s action against Climate Change at the 2012 Earth Summit in Rio de Janeiro, Brazil. The revolutionary movement has also been recognized by Limca Book of Records besides winning several coveted awards.

    Zee Media has partnered with Ministry of Youth – National Service Scheme & Nehru Yuva Kendra Sangathan, Para-military forces-Border Security Force, Indo-Tibetan Border Police, Central Reserve Police Force, ETF, Brahm Kumari Samaj, Centre for Media Studies and others to maximize the reach and impact of the initiative.

  • Big Flix joins hand with Shemaroo Entertainment

    Big Flix joins hand with Shemaroo Entertainment

    MUMBAI: Reliance Entertainment Digital’s movie-on-demand service, Big Flix, has formed a licensing agreement with one of the leading content houses of the country – Shemaroo Entertainment. The alliance will allow users of Big Flix to stream a wide range of blockbusters movies by Shemaroo Entertainment – ranging from black and white films to some of the most recent releases.

    The catalogue offers an assortment of classics to latest hits with a blend of genres in multiple languages – Hindi, Marathi and Tamil. Few of the finest Hindi classics like the iconic film Mughal-E-Azam, Raj Kapoor’s Anari, Mithun’s Disco Dancer, Rajesh Khanna’s Roti to some of the contemporary films like Amitabh Bachchan’s Black, Aamir Khan’s Sarfarosh, Vidya Balan’s Ishqiya & The Dirty Picture and so on form the part of the list.

    The Marathi catalogue will feature key titles like Aaichcha Gondhal, Abhimanyu, Joshi ki Kamble and Juiley, while Tamil titles like Balam, Ivar, Mahesh Saranya Matrum Palar and Manja Velu will the add to the variety of the Shemaroo catalogue on Big Flix.

    Commenting on the association with Shemaroo Entertainment, Big Flix business head Shreyash Sigtia said, “There is a definite demand for classic films amongst movie enthusiasts and Shemaroo Entertainment is credited to have given Indian audiences some iconic and successful titles in Bollywood for decades now. We are delighted to partner with Shemaroo Entertainment to add an array of blockbusters from every decade to the existing catalogue on Big Flix. The multi-lingual catalogue will cater perfectly to the movie enthusiasts who desire an assortment of film entertainment anytime, anywhere. Also with this alliance, Big Flix continues to tie up with leading entertainment companies, thereby acquiring internet rights of some of the best titles of the industry.”

    Shemaroo Entertainment director Jai Maroo said, “We are glad to join hands with Big Flix as the association is in line with our strategy to be one of the major content providers across countries. Our vision is to be present on all devices, any time and on any connection. Big Flix being a prominent online platform in digital space will help us cater to wider range of audience across geographies. Shemaroo has turned into a one-stop-shop for many of the platforms where we not only provide the content but also manage it.”

  • Amitabh Bachchan, Manju Warrier to feature in Kalyan jewellers ad

    Amitabh Bachchan, Manju Warrier to feature in Kalyan jewellers ad

    MUMBAI: Bollywood Megastar Amitabh Bachchan and Manju Warrier, a popular Malayalam actress will soon be seen in the Kalyan Jewellers TVC. The advertisement, which has been shot in Goa, will go on air on 15 July. The advertisement is a part of the brand campaign ‘Vishwasam Athalle Ellam‘ of Kalyan Jewellers.

    Amitabh, who is already one among the brand ambassadors of Kalyan Jewellers, had previously shot an ad-film with Malayalam actor Dileep, who is Manju‘s husband. Manju has previously been seen in Malayalam movies like Aram Thampuran and Kanmadam. The actress through the TVC will be announcing her come back after a gap of 14 years.

    Kalyan Jewellers is one of the largest jewellery chains in India. The brand has roped in several renowned actors to be its brand ambassadors. Few of these names include Amitabh Bachchan, Dileep, Aishwarya Rai Bachchan, Nagarjuna Akkineni, Prabhu Ganesan and Shivaraj Kumar.

  • Star India, Hindi film industry join hands in efforts to help flood-ravaged Uttarakhand

    Star India, Hindi film industry join hands in efforts to help flood-ravaged Uttarakhand

    MUMBAI: Star India, one of the leading media and entertainment conglomerate, will strengthen the on-going efforts at rehabilitation in flood-ravaged Uttarakhand by raising funds to help bring comfort to victims of the tragedy.

    Leading actors from Bollywood will join Star’s fund-raiser – a seven-hour marathon event on the occasion of Independence Day – the company claims in that this is a first such effort by the entertainment industry to ease the sufferings of people impacted by the floods.
    Star India CEO Uday Shankar

    The entire advertising revenue generated through the event will be channelled to not-for-profit organisations that are working diligently to restore normalcy in Uttarakhand.

    “The tragedy in Uttarakhand is a solemn opportunity for every Indian to lend a helping hand,” Star India CEO Uday Shankar said. “This occasion demands that people join forces to support those in need. It’s heartening that people are coming together and our role is only that of a catalyst.”

    Early confirmation of stars supporting the initiative include Indian cinema’s icons Amitabh Bachchan, Lata Mangeshkar, Ajay Devgn, Kajol, Anil Kapoor, AR Rahman, Boman Irani, Shankar-Ehsaan-Loy, Pritam, Prasoon Joshi, Mukesh Bhatt, Ayushmann Khurana and celebrities from top television shows of the Star network such as ‘Diya Aur Baati Hum’, ‘Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara’, ‘Saraswatichandra’, ‘Savdhaan India’, ‘Devon Ke Dev Mahadev’ and ‘India’s Dancing Superstars’ among others.

    Ogilvy & Mather has partnered Star India as the creative agency for the on-ground event that’ll be managed by Wizcraft.

    Film Producers Guild, Federation of Western India Cine Employees (FWICE), TV Artists Forum, Corporate Charity Trusts and several independent industrialists and donors will partner Star India’s Independence Day marathon fund-raiser that will be attended by senior leaders from the state and central governments.

    “I am delighted that the Indian film industry has embraced our outreach plan and is partnering with us in this initiative to spread hope,” Shankar added.

    “Both television and the Hindi film industry consider it as their primary responsibility to do their bit for the very same people who have showered us with unconditional love and affection. We hope that our efforts will sensitise millions of viewers and inspire them to contribute whole heartedly towards the daunting task of rebuilding the state,” president of the Film & Television Producers Guild Mukesh Bhatt said.

    The gala event will be telecast live on key channels of the Star India network including flagship Star Plus, Life OK, Star Jalsha, Star Pravah, Star Utsav and Channel V.

    Viewers would also be encouraged to aid the mammoth task of rebuilding the hill-state.

    FWICE president Dharmesh Tiwari and general secretary Dinesh Chaturvedi said that they are happy to partner Star India in this joint initiative to raise awareness and funds.

    “We are delighted to express our support and join hands with Star India and the film industry to celebrate the Independence Day, dedicated to the people of Uttarakhand”, said Wizcraft International Entertainment director Wiz Sabbas Joseph.

    Star India had, earlier this month, started focused campaigns featuring renowned artistes from the network’s popular shows, urging its viewers to support Uttarakhand’s cause by making generous donations. The network had partnered renowned NGO Goonj for this initiative.

    In addition, the employees of Star India also pitched in to the relief efforts and made generous donations. Star will match the contribution made by its employees and will closely monitor the proper utilisation of these funds.

  • Big B to grace Sanjay Dutt productions

    Big B to grace Sanjay Dutt productions

    MUMBAI: Going strong against all odds, Sanjay Dutt Films continues to rope in Bollywood superstars for big production ventures. This time it‘s Amitabh Bachchan who is reported to have signed a film with the banner. After Dutt‘s conviction in the 1993 Mumbai blasts case for illegal possession of weapons, including an AK-56 rifle, the production company is now being looked after by Dutt‘s wife Maanyata.

    It is said that Big B has already shot his portions for the film two days ago at Film City and Juhu. Confirming the news, Big B posted on his blog, "The shooting for Sanjay Dutt Films, being produced by his wife Maanyata continues… a gesture towards Sanju is more important and so I work for it…"

    Sanjay Dutta Production that is known for producing some of the most successful movies in Bollywood, include Naam (1986), Khalnayak (1993), Vaastav (1999) and most recently the Munnabhai films – Munnabhai MBBS (2003) and Lage Raho Munnabhai (2006) to its credit, is all set to roll out some better and bigger movies in the future.

  • Bollywood actor Jiah Khan commits suicide, reason still unknown

    Bollywood actor Jiah Khan commits suicide, reason still unknown

    MUMBAI: Bollywood actor Jiah Khan has allegedly committed suicide by hanging herself at her residence, police said.

    The 25-year-old actor reportedly hanged herself at her Juhu residence. Jiah was brought up in England and had shifted to Mumbai with her mother Rabiya recently.

    She started her career in Bollywood with an unconventional debut in Nishabd (2007) alongside the legend himself Amitabh Bachchan, went on to star in a small but pivotal role in Aamir Khan‘s blockbuster Ghajini (2008) and a friendly cameo in Sajid Khan‘s hit-comedy Housefull 2 (2012).

    She recently signed a couple of new films and had changed her name to Nafisa Khan, the name her parents gave her.

    Although only six years into the Hindi film industry, Jiah with her Nishabad had gained an undisputable place in the industry.

    People did believe that the damsel with a perfect dusky complexion, luscious hair and perfect pout, was here for a long haul.

    All such notions and myths came to an end with her heartbreaking death. The film industry is in shock and has expressed a deep grief over her demise.

    According to the police, her maid, watchman and neighbours are being interrogated to find out details about her last visitors. Police sources said that the incident happened at about 11.00 pm and no suicide note was found. The body has been sent to Cooper Hospital for postmortem.

  • Avid celebrates ‘The Great Gatsby’ at the 2013 Cannes Film Festival

    Avid celebrates ‘The Great Gatsby’ at the 2013 Cannes Film Festival

    MUMBAI: Editors Jason Ballantine and Matt Villa used Avid Media Composer to cut Cannes Film Festival opener ‘The Great Gatsby‘ in 3D.

    The 2013 Cannes Film Festival, which runs till 26 May, opened with the latest adaptation of the F. Scott Fitzgerald novel, The Great Gatsby directed by Baz Luhrmann and starring Leonardo DiCaprio and Amitabh Bachchan. With careers spanning over 20 years, Ballantine and Villa are long-time Media Composer users and have worked on major projects including Bax Luhrmann‘s previous films ‘Moulin Rouge‘ and ‘Australia‘. Ballantine is currently using Media Composer on his next project, ‘Mad Max: Fury Road‘ and Villa is using it to cut ‘Predestination‘.
     
    Ballantine said, “Every film throws a new set of creative and technical challenges for post-production that must be overcome. With so many variations in workflows to navigate, it‘s incredibly reassuring that there is no decision to be made with the offline cutting system – it‘s always Media Composer, that‘s a given. The reliability and functionality of the entire Avid product range is second to none.”

    Media Composer empowers professionals to edit movies with 64-bit performance and provides easy-to-use video editing tools, and streamlined HD, file-based, and stereo 3D workflows.

    Villa said, “During the shoot we had an editing station permanently on location and during post we had two fully operational cutting rooms running concurrently and in perfect sync; one in Sydney and one in LA. We called upon many tools from the Avid family to deal with the 3D material and they never faltered. Productions of this scale can be unrestrained and unpredictable, but Avid never fails in being stable yet flexible enough to get these jobs done.”

    Avid VP worldwide marketing W. Sean Ford said, “Jason and Matt have done outstanding work on The Great Gatsby. Their achievement is a great example of why we are so committed to providing editors with the technology that lets them push the limits of what is technically possible– from syncing workflows across many locations, to working with 3D material. The Great Gatsby is a perfect example of what can result when professionals have the tools they need to turn their creative visions into reality.”