Mumbai: Excitel Broadband, a leading home internet startup, proudly announces its collaboration with Falcon Risers Hyderabad as Principal Partner for the much-awaited Indian Street Premier League 2024 cricket tournament. This partnership is a step forward in terms of the organisation’s branding efforts as Excitel Broadband’s logo adorns the jerseys of Falcon Risers Hyderabad players. This branding reaffirms Excitel’s commitment to nurturing India’s emerging talent.
The league features a lineup of five dynamic teams: Majhi Mumbai, Bangalore Strikers, Srinagar Ki Veer, Chennai Singhams, Tigers Of Kolkata, and the hometown favourite, Falcon Risers Hyderabad. The tournament garners widespread attention, with esteemed personalities such as Saif Ali Khan, Kareena Kapoor Khan, Amitabh Bachchan, Akshay Kumar, Hrithik Roshan, Suriya, and Ram Charan lending their support as celebrity owners, further amplifying the fervour and anticipation surrounding the event.
Commenting on the collaboration, Excitel COO Varun Pasricha expressed his excitement, stating, “We are thrilled to partner with Falcon Risers Hyderabad for the Indian Street Premier League 2024. Cricket holds a cherished place in the hearts of millions of Indians, particularly the youth, and we are honoured to champion their aspirations, dreams, and passion. Most of us at Excitel are big cricket buffs and what better way to enjoy a match than to see our branding on one of the teams. We extend our support to players across all teams and look forward to a riveting tournament.”
Meanwhile, Falcon Risers Hyderabad head coach Anant Tambvekar said, “Yesterday was our first match and the players were excited and all geared up for it. It’s a new format with innovative rules which will keep the fans engaged. I foresee a great future for this format and believe that it will act as a platform which will give an opportunity to so many youngsters to showcase their skills to a larger audience. It is great that Excitel has partnered up with the Falcon Risers Hyderabad and together we will look to achieve several feats.”
Exceptional talents including Krishna Satpute, Shreyas Kadam, Shreyas Indulkar, Syed Salman, and other seasoned players, will be a part of the roster during the tournament. Excitel’s partnership with Falcon Risers Hyderabad underscores a shared commitment to fostering sporting excellence and community engagement on a national scale.
Mumbai: The Sadak Suraksha Abhiyan 2024: “Samvedana ka Safar”, spearheaded by the Ministry of Road Transport and Highways (MoRTH) under the esteemed leadership of the minister Nitin Gadkari, culminated in a four-hour telethon, leaving a lasting mark on India’s road safety landscape. Partnering with the SaveLIFE Foundation (SLF), a leading non-profit organisation in India dedicated to improving road safety and emergency medical care in India since 2008, the initiative emphasized ‘empathy’ as its core theme, urging responsible behavior and respect for life on the roads.
The minister shared his personal experience, highlighting the critical need for change. Nitin Gadkari stated, “In our country, around 500,000 accidents occur every year and in 2022 the loss of lives stood at 168,000 with 450,000 people getting injured. While we continue to improve road and vehicular engineering, this campaign aims to foster collaboration and empathy among road users to drive behaviour change.”
SaveLIFE Foundation founder and CEO Piyush Tewari emphasised the impact of the campaign, saying, “Road crashes pose a significant public health challenge in India. Effectively conveying the safety message to the public, fostering empathy, and promoting a profound respect for life is essential. The Sadak Suraksha Abhiyan stands out as a pioneering initiative in this crucial endeavor, and SaveLIFE Foundation is proud to lend support for the cause.”
The telethon featured eminent personalities, including Nitin Gadkari and Bollywood legend Amitabh Bachchan. Leading actors Pankaj Tripathi and R Madhavan were also an integral part of the campaign along with celebrated singer and composer Shankar Mahadevan; chairperson of the Central Board of Film Certification, Prasoon Joshi; and author and philanthropist, Sudha Murty. The launch of the Sadak Suraksha Anthem by Shankar Mahadevan, with lyrics by Prasoon Joshi, resonated with the campaign’s foundational pillars – respect, patience, safety, and collaboration.
Amitabh Bachchan stressed the need for collective action, stating, “Every day, 460 Indians lose their lives in road accidents, which amounted to a staggering 19 deaths every hour. As a nation, we need to work together to prevent these accidents, just like we fought the Covid-19 pandemic.”
Network 18 (broadcast) and MD A+E networks CEO Avinash Kaul emphasised, “The Sadak Suraksha Abhiyan 2024 has revealed significant findings regarding road safety. As a nation, we must work together to prevent road accidents and work towards creating a culture of responsibility and safety.”
The telethon also served as a significant platform for accident victims to share their personal experiences, thereby humanizing the statistics and highlighting the need for urgent action.
Network 18 CEO (digital) & president – corporate strategy Puneet Singhvi stated, “The Sadak Suraksha Abhiyan 2024: “Samvedana ka Safar” initiative is a commendable and collaborative effort to promote road safety in India. As the 2024 edition concludes, let us make a commitment to make responsible choices, embrace empathy and compassion, and ensure safer roads.”
The telethon also brought to light the Supreme Court’s resolute stance on mandatory emergency care at hospitals and stressed the importance of integrating road safety education into school curriculums. While the “Samvedana ka Safar” journey concludes, its impact will continue to resonate in the ongoing endeavors to make Indian roads safer for all. The multifaceted discussions and the powerful anthem pave the way for a safer and more compassionate India on the road.
Mumbai: Star Sports, the official broadcaster of the Pro Kabaddi League, has achieved a remarkable success during the halfway mark of the tournament, captivating an astounding 213 million viewers in the first 68 matches of Season 10. This signifies an impressive growth of 16 per cent in reach compared to the previous season, as reported by BARC. The surge in watch time, witnessing a notable 18 per cent increase to exceed 30 billion minutes, along with a 25 per cent rise in TVR** compared to Season 9, bear testimony to the escalating interest and fervour among fans for the electrifying action that the Pro Kabaddi League consistently delivers.
A Star Sports spokesperson said, “Kabaddi has firmly established itself as India’s second most loved sport. Kabaddi’s success story is deeply rooted in its ability to resonate with both urban and rural audiences, creating a unifying thread that binds communities together. The caravan format, returning after a four-year hiatus, has brought novelty and excitement, connecting the sport with fans across diverse regions. The active participation of top celebrities at various venues has significantly heightened the league’s visibility and appeal. We express gratitude to fans for their continued support and passion for India’s sport and look forward to making the 10th season truly memorable.”
The Pro Kabaddi League has not only elevated the indigenous sport to unprecedented heights but also stands as the exclusive non-cricket league consistently crossing the remarkable threshold of 200 million viewers. Star Sports unwavering commitment to delivering unparalleled viewing experience is vividly demonstrated by these remarkable viewership figures, highlighting the enduring support and passion of the Indian audience for PKL.
The league’s return to a multi-city caravan-style format, complemented by celebrity associations featuring some of the biggest superstars like Amitabh Bachchan, Akshay Kumar, Hrithik Roshan, Ballaya, Sudeep Kiccha, Tiger Shroff, Pankaj Tripathi, Vicky Kaushal, Manoj Bajpayee, and many more, has brought a layer of stardom into the fast-paced matches and attracted massive crowds who have been kept on the edge of their seats, contributing significantly to the league’s immense popularity.
Mumbai: APL Apollo Steel Tubes Ltd has proudly launched its new TVC campaign titled ‘Desh Ki Badhti Taqat’, featuring the legendary actor, Amitabh Bachchan. The TVC, envisioned by Crayons, highlights the forward-thinking trajectory of the company, focusing on solidifying its reliable and trustworthy connection with the customer base.
The Desh Ki Badhti Taqat TVC beautifully portrays the emotional connect between a grandfather and his grandson in a light-hearted narrative that draws parlance with the legacy and growth journey of APL Apollo through generations. This heartwarming story highlights the brand’s vision of being a leader in the structural steel tubes industry that values integral connections and the strong foundation they provide.
Speaking on this commercial launch, APL Apollo MD Sanjay Gupta said, “Our ‘Desh Ki Badhti Taqat’ TVC reflects the company’s journey on becoming the World’s largest structural steel tubes company along with deep-rooted responsibility towards nation building. We are proud to have Amitabh Bachchan as part of our journey, symbolising the strength and trust of our brand. Our vision extends far beyond being a homegrown success; it’s about sculpting a transformative narrative, where our innovation moulds a stronger, more resilient future.”
Amitabh Bachchan’s association with APL Apollo as its brand ambassador aligns perfectly with the brand ethos. His iconic presence resonates with the strength and trust that APL Apollo represents, reinforcing the message of resilience in the company’s product range. As an iconic figure loved across generations, Mr Bachchan’s role in the commercial amplifies the emotional chord that APL Apollo strikes with its consumer base.
APL Apollo chief brand officer Charu Malhotra, highlighted the strategic significance of the TVC, stating, “The Desh Ki Badhti Taqat’ TVC highlights the diverse product range of APL Apollo along with its role in building some of the most iconic structures, emphasising our significant contribution towards the nation’s infrastructure. On top of that, Amitabh Bachchan’s larger-than-life persona adds an extra layer of credibility and resonance to our brand message. This commercial isn’t just about structural steel tubes – it’s about fostering a deeper connection with our audience. Looking at the future, we will be running a 360-degree campaign across TV, Print, OOH, OTT and Digital platforms, to engage with the masses.”
APL Apollo’s dedication to innovation, quality, and customer-centric approach remains at the forefront of its operations. Therefore, the “Desh Ki Badhti Taqat” TVC portrays the brand’s growth-oriented trajectory and its efforts towards making permanent relationships in the industry while contributing to the nation’s strength.
Mumbai: In a significant achievement, Warner Bros Discovery proudly reveals multiple wins at the esteemed Digital Reinvent Awards 2023. Discovery original series “The Journey Of India,” clinching the distinguished Gold Title for Limited or Anthology series in the ‘Best In Content Creation’ category. Sharing the spotlight in this category, “Money Mafia Season 3” takes home the silver award.
Amplifying its position as the leader of the factual entertainment space, Warner Bros Discovery also secured the silver title for “The Journey of India” in the category of ‘Documentary or NonFiction Program or Series’. Spanning a wide range of subjects, the series features Amitabh Bachchan as the host and provides an in-depth look at the nation’s progress, influences, and accomplishments on its 75 years of independence. Notable figures who have contributed to the show’s captivating narrative include Anand Mahindra, Kajol, Karan Johar, S.S. Rajamouli, Amish Tripathi, Rana Daggubati, A. R. Rahman, chef Vikas Khanna, Nandan Nilekani and Naina Lal Kidwai.
Discovery, South Asia head of factual and lifestyle cluster Sai Abishek shared, “We are deeply honored by the success of our Indian originals at the Digital Reinvent Awards 2023. From ‘The Journey of India,’ a heartfelt tribute to India’s remarkable 75-year journey, to ‘Money Mafia,’ we strive to create compelling stories that connect with our audiences through our gripping non-fiction narratives. This recognition fuels our dedication to crafting engaging series that resonate with our viewers.”
Sai also mentioned, “We extend our gratitude to Black Iris for their collaboration on ‘The Journey of India’ and Vice Media for their contribution to ‘Money Mafia.’ Their invaluable partnership enhances the celebration of this significant achievement.”
The Digital Reinvent Renovation Awards, held virtually on 1 December, 2023, recognised outstanding achievements in streaming entertainment. Acknowledging the exceptional contributions of individuals and organisations reshaping the digital entertainment landscape, the ceremony positions Warner Bros Discovery as the frontrunner in the infotainment space.
Mumbai: In the rich fabric of India’s culture, entertainment plays a pivotal role, with cinema holding the lion’s share in uplifting the nation’s spirits. CNN-News18, the number one English news channel in India, is back with news television’s biggest awards, CNN-News 18 Indian of the Year (IOTY) 2023. The awards will honour individuals who have brought pride to the nation with remarkable contributions in their respective fields. Recognizing excellence across seven categories – Entertainment, Business, Sports, Youth Icon, Rising Sports Star, Social Change, and Climate Warriors, IOTY 2023 promises to be a celebration of India’s finest achievers.
In a year that witnessed the Indian film industry scale new heights, the entertainment category of ‘Indian of the Year 2023’ promises to be an electrifying showcase of talent and success. Here are the luminaries who will be contending for the ‘Indian of the Year – Entertainment’ title:
1. Shah Rukh Khan – Two biggest Hindi blockbusters of all time, ‘Pathaan’ and ‘Jawan’ gave Bollywood the much-needed break from its longest box office dry spell, re-affirming SRK as the one and only king of Bollywood.
2. Mani Ratnam – The years 2022 and 2023 saw Ratnam’s spectacular take on the revered novel of Ponniyin Selvan, which he adapted for the big screen in two parts ‘PS-I’ and ‘PS-II,’ respectively, captivating the audience worldwide.
3. Sunny Deol – He witnessed a career-defining moment in 2023 after he reprised his iconic role as Tara Singh in Anil Sharma’s ‘Gadar 2’. The film recreated the magic of the original movie and helped Deol make the biggest comeback of his career.
4. Deepika Padukone – In 2023, she stunned everyone as a true-blue action star in Siddharth Anand’s Pathaan. Deepika’s Rubina Mohsin has set a new benchmark for her contemporaries in Bollywood. Deepika also performed a stellar cameo in Jawan, which is the highest grosser of 2023 so far.
5. Manoj Bajpayee – His most recent releases ‘Gulmohar’ and ‘Sirf Ek Bandaa Kaafi Hai’ were described by critics as the most hard-hitting films of 2023. The actor’s terrific portrayal of an upright advocate fighting against a rape-accused godman in ‘Sirf Ek Bandaa Kaafi Hai’ easily puts him in the topmost league of actors in Indian cinema.
The winner will be revealed at the star-studded grand finale celebrating luminaries in Indian entertainment at The Indian of the Year 2023 award ceremony.
The ‘Indian of the Year’ Awards have been a beacon of recognition for exceptional talent across various fields. Past winners in the entertainment category include legends like Amitabh Bachchan, A R Rahman, Irrfan Khan, Rajkummar Rao, Aamir Khan, Allu Arjun, and Rajkumar Hirani, to name a few.
This year, the winner selection process will combine expert judgment and public voting, with 50% of the decision-making power given to the audience and the remaining 50% entrusted to the jury. Online voting will remain open throughout November. To cast your vote for your favourite Indian and for more details regarding the awards, visit www.indianoftheyear.com
Mumbai: In an insightful interaction, Professional Management Group COO Melroy D’Souza in conversation with Indiantelevision.com founder, CEO & editor-in-chief Anil Wanvari, speaks about how the upcoming edition of Pro Kabaddi League provides an unmissable opportunity for advertisers to drive brand and business impact.
Edited excerpts
India’s second biggest sporting league – Pro Kabaddi League enters its tenth season this year, having reached several incredible milestones through the years. What has led to the transformation of this homegrown sport into such a high-octane experience?
Kabaddi is one of India’s oldest sports that has been played over the years across India. Kabaddi was a sport which already had an audience but because it was not exciting, people didn’t play it. The way Pro Kabaddi League formatted it, the way viewers bought into it, really excited a lot of people. The second thing about Kabaddi which has worked, as you know people generally like to watch the best talent on display, and Kabaddi has done that. PKL got the best players in the world playing. The content that we consume, the content that we see is the best in its category. Third is the technology and the innovations that Pro Kabaddi League bought into the sport. A 10-12 camera setup, jazzy lights, and music, it all adds to the experience. People had never seen something like that before. You have some of India’s biggest names who support kabaddi. You have Mahindra Singh Dhoni who has been a brand ambassador. You have Virat Kohli, Amitabh Bachchan, we have various film promotions and various cricketers who have come on board. So that leads to the whole glamour of it hence the content piece of it people want to see that. Last thing of course we got the backing of Star. There’s a huge media promotion with media trust in it. When the PKL season starts, it’s like a festival happening. I think all of this has added to the league and it is what is built on it.
What are some of the key reasons why the league has managed to capture the imagination of viewers across the length and breadth of the country, especially among the youth and metro city audiences
If you see the growth graph of Pro Kabaddi League, it started off as a very popular league into tier two and tier three. But if you see the last 2-3 years’ data, you’ll see that it’s also now coming into the urban fold. It’s also being watched by about 77- 78% of the urban audiences as well. Now, this has happened because of multiple factors. You had a movie like Student of the Year, which actually used Kabaddi in its final scene. If you look at the Bournvita ad, they use Kabaddi as a medium to show ‘Tayyari Jeet Ki’. In no time it came into the main fold media. Third, one of the key things about Pro Kabaddi League is the format. Kabaddi, as a sport, is played for 40 minutes, so the duration is shorter. When the duration is shorter, the attention span is much larger, unlike a football or cricket. Also because the sport is so filled with action, it tends to stick to it much longer than any other sport. If I’m not mistaken, Pro Kabaddi League has the highest time spent per viewer across sporting leagues.
As someone that has played a pivotal role in creating a synergy between PKL and advertisers over the years, what differentiates PKL from other mediums in terms of ways that brands can leverage the property to drive high-scale impact?
One of the biggest pluses of PKL is that it is one of the few leagues which gives advertisers on-ground, on-air, social media and digital presence. When a brand associates with PKL, it is not just visible from assets like perimeter boards etc, but you also get on-air inventory and social media bundled into it. On top of that, you have features, you have activations, you have celebrity quotient, you have awards, trade promotions, contests, fan engagement, all of that comes together. From a brand perspective, it’s a wholesome association. If you see the media mix, any brand which is present on-air, on-ground and online together will always create a much higher impact than when it is done in isolation. I think that works wonders.
On PKL onboarding Dhani, the integration of the brand blended in, its proposition and the kind of impact the brand witnessed as a result
At the point when they came onboard Pro Kabaddi League, Dhani was giving loans and their key target audience was tier two and tier three cities. When they came to us, it was not a very well-known brand. It had to create brand equity for itself. Secondly, the most important thing for them was they wanted a call to action. They wanted someone to pick up the phone and call them and say listen, I will be dispersing loans, how do you disperse loans? Keeping this in mind and keeping our experience of doing CEAT Strategic Time Out on IPL, we said why don’t we adopt the same format to PKL? One is we create a differentiator; we do something with no one has ever done on PKL. It was the first time ever we had a strategic timeout, on PKL we got to the Dhani strategic timeout. Second is you have a verbal and a visual mention of it. So when a viewer watches it becomes easier for him to connect what it is, and the phone number given on that for a call to action. During the tournament in just a couple of weeks, the call to action drastically increased for Dhani. The number of calls that we would get before the PKL started compared to what they got once PKL started, increased to almost 30-40% more than what they were getting. They were extremely happy to see that there is an instant gratification to what we are doing. I think in that sense, it worked beautifully.
PKL is the only league wherein as a central sponsor you get access to talent (players across teams), and with players becoming household names how do you think brands can use these sons of the soil?
One of the best examples of PKL being used rightly by a brand is if you remember the AMFI commercial which we had done, they have a beautiful integration of the players and the brand messaging. They said, listen tier two and tier three people are still not very aware of mutual funds. They said they want people to communicate about not just using mutual funds on how easy it is to use mutual funds, and how safe it is to use mutual funds. They wanted people who are regular people who they relate to. They tied up with PKL for this particular purpose. While they did the hygiene ground branding and LED branding, they also did beautiful commercials which gave us messaging. They leveraged players from across teams to talk about their various features, how safe it was, how easy it was. I mean that that would be the best case-study.
This season PKL is going back to the 12-city caravan format across the nation. How beneficial is this for brands associating with PKL in terms of having broader access to key stakeholders like Consumers and Trade Partners?
The key for any brand or for any sport is the fans. As long as you have fans who love the sport coming and supporting it, that means the sport is in a healthy state. With PKL going back to the caravan format to every city that has a team, this will allow the fans of that city to come out and express themselves and support their team. The moment that happens, the vibrancy that happens in that city completely changes. There’s a lot of buzz at the ground level. It gives a lot of opportunity for advertisers who have invested in the team to try and leverage the players at a local level. You have a lot more meetings and we have a lot more consumer engagement. Generally, it is seen that whenever a tournament happens in a particular city, that city and surrounding areas come to life. In that sense overall, I think this will benefit.
Mumbai: As Halloween draws closer, there’s a mystical excitement in the air, like the calm before a storm. It’s not just about costumes and candies; it’s also a time to snuggle up in your cozy blankets and dive into spooky stories. For centuries, Halloween has been a time when people come together to share terrifying tales around a crackling campfire. This year is no different except that Audible brings the experience home with its extensive collection of spine-chilling stories. So, grab your popcorn and get ready for a night of spooky storytelling. This is your ticket to a world where the supernatural meets reality!
Written by: Mantra Mugdh Productions; Narrated by: Amitabh Bachchan
Kaali Awaazein is a fictional series from Audible, featuring the legendary actor Amitabh Bachchan as he lends his baritone voice to the 10-episode journey. Written and directed by Mantra, this psychological thriller draws inspiration from ghost stories, supernatural encounters, and peculiar incidents documented at India’s most haunted locations. Mr. Bachchan’s commanding and resonant voice lends an air of gravitas and authenticity to the entire series. Every episode features a new story and an immersive 3D sound experience that will place you at the very center of the story.
Written by: Anita Krishan; Narrated by: Riya Mukherjee
It is believed that the dead do not rest until they get what they want, which is a consistent underlying theme in most horror movies or ghost stories. Such is the trope of this audiobook on Audible, which documents the true hauntings of an enchantress lurking around the hills to scare men around the place. The beautiful woman wearing white appears around the lonely pathways and causes accidents for every soul who wanders there. Give the ‘Ghosts of the Silent Hills’ on Audible a listen if you want an unnerving experience of these real-life stories.
Written by: Celina Myers; Narrated by: Celina Myers
In this audiobook, Canadian horror TikTok star Celina SpookyBoo takes us through five frightening tales of witches, hauntings, and the scariest behemoths. SpookyBoo’s Night Frights is not just eerie but entertaining as well and it is bound to give listeners chills and an adrenaline rush at the time. Perfected with mysterious experiences and unexpected twists, these bewitching tales are narrated by the social media sensation to terrify you with some ghost story adventures.
Written by: Affy Ali, and Manali Rasal among others; Narrated by: Ashwini Kalsekar, and Sayantani Ghosh among others
Shraapit an Audible Original, narrates the harrowing story of a cursed Shah family. Generations of this family have met gruesome fates due to a deadly curse sparked by the horrific act of a woman being burnt alive. Now, as the last surviving family members gather to settle their property, they face a terrifying house marked by bloodstains. Guided by their grandmother, Aman, Nina, and Sam learn about the centuries-old curse. The story keeps you on the edge of your seat, wondering if the trio can break free from the curse and change their fate.
Written by: Nidhi Upadhyay; Narrated by: Aishwarya Singh
That Night written by popular writer Nidhi Upadhyay revolves around the lives of Natasha, Riya, Anjali, and Katherine, a unique and inseparable trio in college. Everything seems to be going well for them until an ominous night when they decide to play games with the dead. The aftermath of an Ouija board game changes the course of their lives forever as it results in the death of their unlikeable hostel mate Sania. A sequence of unexpected events occurs resulting in Riya losing her memory, the fallout of the group following the mysterious incidents, and undercover spies exposing a horrendous crime beneath the surface of an inexplicable death.
Written by: Carissa Orlando and Narrated by: Kimberly Farr
Not all haunted houses are evil, guess why? Because not all ghosts are scary and some are fun too like the ones in The September House! It’s a fictitious audiobook about eerie and darkly funny hauntings in a newly purchased Victorian home. Margaret is determined to stay in her dream home, a large Victorian on Hawthorn Street, purchased at a surprisingly reasonable price. The family is thrilled to finally have a place of their own, but soon encounters spooky incidents. Every September, the walls drip blood, and the ghosts of former owners haunt them. This leads Margaret’s husband Hal to flee, but Margaret and her daughter Katherine refuse to give up. Despite their perplexity, the women uncover the mansion’s secrets and strike a deal with the spirits for peace.
If you’re looking for more such edge-of-the-seat and scary adventures, we recommend getting ready for upcoming titles launching on Audible. Coming soon on 1st November is Khooni Monday, available in Telugu, Tamil, and Marathi. The series is a collection of regional horror stories spanning 12 hours with four hours allotted for each language. So, what are you waiting for? Tune into Audible and venture into the netherworld this spooky season.
Mumbai: Vinod Cookware, a household name in Indian kitchens, is all set to collaborate with the iconic knowledge-based reality game show, ‘Kaun Banega Crorepati Season 15,’ hosted by the legendary Amitabh Bachchan. This exciting partnership will begin on 16 October and run for 40 episodes, until 1 December, airing every Monday to Friday at 9 pm on Sony Entertainment Television.
Over the years, ‘Kaun Banega Crorepati’ has become synonymous with the hopes and dreams of millions of Indians. The show and its host, Amitabh Bachchan, are both cherished by audiences of all ages and continue to make a significant impact on people’s lives. With this association, Vinod Cookware will use this opportunity to reach and engage with a broad and diverse audience of the show. For years, Vinod Cookware has been providing intelligent and cutting-edge cookware solutions that cater to the diverse needs of Indian households. As a trusted name in kitchens across the nation, it is dedicated to enhancing the cooking experience through the product range including pressure cookers, non-stick cookware, SAS metal/technology, and Hanos cookware solutions.
Vinod Cookware director Sunil Agarwal commented on the new collaboration, saying, “We are thrilled to announce our partnership as an associate sponsor of KBC. This association exemplifies our dedication to empowering households with innovative kitchen solutions. I’m delighted to share a more exciting announcement, the successful release of our Zest Ceramica range, which showcases our commitment to intelligence and excellence in the culinary world. We are eager to connect with a broader audience through KBC and reinforce our brand’s core values while setting new standards for cooking experiences.”
Network Advertising president of media Priya Jacob emphasised that partnering with Kaun Banega Crorepati, which is one of the biggest shows on Indian television, is a strategic move for Vinod Cookware to reach a broader and diverse audience. This, coupled with Mr. Amitabh Bachchan’s iconic presence enhances this association. We strategically aimed to coincide with the festive season in India, as it aligns with Vinod Cookware’s core values, and the show’s integration during this period is set to be a strong catalyst for the brand.
Sony Pictures Networks India (SPNI) head—ad sales, network channels Sandeep Mehrotra further commented saying, “We always strive to offer customized brand solutions that meet the business objectives of our partners, and which can seamlessly translate into engaging content. We are delighted to have Vinod Cookware come onboard as an associate sponsor on our flagship show, Kaun Banega Crorepati Season 15, offering them a multifaceted integration plan that delivers both impact and reach.”
So, this festive season, enjoy delicious food and top-notch entertainment as Vinod Cookware’s integration with Kaun Banega Crorepati will capture the celebratory moments with megastar Amitabh Bachchan.
Mumbai: INTEGRITI, the leading casual men’s fashion brand from the house of Kewal Kiran Clothing Limited (KKCL), has announced a strategic partnership with the much-anticipated film Ganapath, starring Tiger Shroff. This exciting collaboration is set to create a significant impact for the brand ahead of the festive season, as INTEGRITI aims to capture a more extensive market share.
INTEGRITI’s association with the film Ganapath will see the brand featured prominently in the film’s captivating narrative. Tiger Shroff, the charismatic lead of the movie, will showcase his signature dance moves in the high-energy song, with the iconic INTEGRITI logo adorning the background. This synergy between INTEGRITI and Ganapath exemplifies the fusion of style and dynamism, promising an exhilarating visual treat for audiences.
Commenting on the occasion, Kewal Kiran Clothing Ltd director Vikas Jain said, “We are delighted to partner with Ganapath, a film that resonates with the energy and spirit of INTEGRITI. This partnership underscores our commitment to providing fashion that complements the dynamic lifestyle of today’s youth. INTEGRITI’s partnership with Ganapath not only signifies its presence in the world of fashion but also its resonance with the diverse tastes of our discerning customer base. By aligning with a cinematic sensation like Ganapath, set to dominate the festive season box office. INTEGRITI aims to leave an indelible mark on the minds of audiences.”
Ganapath, a fantasy action-drama film presented by Vashu Bhagnani and Pooja Entertainment and directed by Vikas Bahl, boasts an ensemble cast that includes Tiger Shroff, Kriti Sannon, and Amitabh Bachchan in pivotal roles. Scheduled for release on 20 October 2023, right in time for the holiday season, the film is poised to become a blockbuster, captivating the hearts of movie enthusiasts nationwide.
The production house, Pooja Entertainment, has also launched an exclusive broadcast channel on WhatsApp, which is the first Indian channel to do so. Producer Jackky Bhagnani, also an Indian actor, entrepreneur, and founder of Indian music label JJust Music, said he is excited about the release of the movie.
