ITV

Tag: Amitabh Bachchan

  • Prime minister Modi chairs celeb laden Waves advisory panel meeting

    Prime minister Modi chairs celeb laden Waves advisory panel meeting

    MUMBAI: It’s happening. It’s not. It’s postponed. It’s not. With all the confusion going around prime minister Narendra Modi’s  pet project to promote India as a cultural and entertainment capital, Waves, he has decided to take the bull by the horns by himself.

    He had a meeting with the Waves advisory board on 7 February with minister Ashwni Vaishnaw in attendance. The meeting was conducted under the umbrella of Meity. Among those included in the video call figured: Amitabh Bachchan, Aamir Khan, Anupam Kher, Ted Sarandos, Anil Kapoor, Akshay Kumar, Shah Rukh Khan, Shekar Kapur, Anand Mahindra, Hema Malini, Chiranjeevi, Mithun Chakravarty, Ekta Kapoor and many other celebrities.

    Let’s hope, some consensus was arrived at this time to avoid the embarrassments that two date changes have brought to Waves, to the ministry of information and broadcasting and to the country as a whole. . 
     

  • Zupee Partners with KBC for ghar baithe jeeto jackpot contest

    Zupee Partners with KBC for ghar baithe jeeto jackpot contest

    MUMBAI:  Marketers could learn from this collab between Sony and skill-based gaming platform Zupee on how to acquire customers and retain them. The two have partnered to increase stickiness for the Amitabh Bachchan-hosted millionaire  (in India it is the crorepati ) show,  Kaun Banega Crorepati. 

    Titled, ‘ghar baithe jeeto jackpot’ contest, offering viewers a chance to win cash prizes by showcasing their knowledge and skills.

    The contest, which began on 24 January 2025, awards Rs 1 lakh each to five winners every week. Participants can join from the comfort of their homes by answering questions aired “during” KBC episodes. (So obviously those eager to pocket the Rs 1 lakh will do more than watch, they probably will watch the episodes with a magnifying glass and volume  on full.)

    Zupee  COO Akanksha Dhamija, said: “Our aim is to make skill-based games accessible to everyone. The ‘ghar baithe jeeto jackpot‘ contest offers millions the chance to win big by leveraging their knowledge and skills.”

    Sony Pictures Network India head of sales for network channels Sandeep Mehrotra added: “KBC has always celebrated knowledge and aspiration. This collaboration with Zupee enhances viewer engagement, making the dream of winning big more accessible.”

    To participate, viewers must download the Zupee app, tune in to KBC on Sony Entertainment Television every Friday at 9 pm, and submit answers via the app by Monday midnight. Winners are announced during the following Friday’s episode, with a new question aired weekly.

    Zupee, founded in 2018 by IIT Kanpur alumni Dilsher Singh Malhi and Siddhant Saurabh, is India’s largest skill-based ludo platform. The company is backed by investors such as WestCap Group, Matrix Partners India, and Orios Venture Partners.

    This collaboration marks a new chapter in interactive entertainment, bringing together Zupee’s expertise in skill-based gaming and KBC’s knowledge-driven format to reward  Indian viewers

  • Ayushmann Khurrana named brand ambassador for 25 Ficci Frames

    Ayushmann Khurrana named brand ambassador for 25 Ficci Frames

    MUMBAI: Lights, camera, celebration! As Ficci Frames gears up for its 25 anniversary, Indian cinema superstar Ayushmann Khurrana has been announced as the brand ambassador for the event, becoming the face of India’s media & entertainment industry. This silver jubilee edition promises to combine star power, disruptive innovation, and global relevance, making it a landmark occasion for India’s thriving creative landscape.

    This year’s theme, “RISE: Redefining Innovation, Sustainability, and Excellence,” reflects Ficci Frames’ transformative role in shaping the narratives, creativity, and evolution of India’s media and entertainment industry. Over 25 years, the event has emerged as the premier platform for industry collaboration, bringing together global leaders, policymakers, and creative talents to discuss the future of entertainment.

    Expressing his excitement, Ficci Media chair & entertainment committee and Jiostar CEO- entertainment, Kevin Vaz said, “The silver jubilee edition of Ficci Frames is a celebration of 25 years of excellence and a tribute to the legacy we have built in shaping India’s Media & Entertainment industry. Ayushmann Khurrana, with his incredible journey of creativity, innovation, and connection with audiences, represents the very ethos of Ficci Frames. His association will elevate this milestone event and inspire future generations of storytellers and creators.”

    Sharing his thoughts on being the first brand ambassador for Ficci Frames, Khurrana said, “It is a huge honour for me to be announced as the first Brand Ambassador for Ficci Frames in its silver jubilee year! As someone who arrived in Mumbai from Chandigarh with nothing but dreams in my eyes, I could never have imagined this incredible journey, one where my work has not only touched lives but also become a part of India’s rich pop culture tapestry. In my new role, I am committed to working closely with the exceptional Ficci team to champion disruption, celebrate innovation, and highlight the excellence our industry consistently delivers.”

    Ficci Frames has long been a beacon of leadership in India’s creative ecosystem. Previously chaired by Yash Chopra and co-chaired by Karan Johar, the event is now led by Kevin Vaz, alongside co-chairs Meta India VP & MD Sandhya Devanathan, and Warner Bros. Discovery GM, south Asia Arjun Nohwar.

    Notable global icons, such as Hugh Jackman, James Murdoch, and Mukesh Ambani, have graced the Ficci Frames stage in the past. Indian cinema legends like Shah Rukh Khan, Aishwarya Rai Bachchan, and Amitabh Bachchan have also contributed to its star-studded history.

    Held annually in Mumbai, the silver jubilee event promises to dive into cutting-edge technologies like artificial intelligence, virtual reality, digital content creation, and the metaverse, while continuing to highlight traditional media. The programme will feature keynote addresses, B2B meetings, masterclasses, policy roundtables, and the Best Animated Frames Awards (BAF).

    With Khurrana leading the charge, this year’s Ficci Frames is set to redefine the boundaries of media and entertainment innovation, paving the way for the next 25 years of creative excellence.

  • Muthoot Finance unveils ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign

    Muthoot Finance unveils ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign

    Mumbai: Muthoot Finance has launched the ad campaign ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ featuring Amitabh Bachchan. The campaign includes three films that highlight financial offerings beyond gold loans, including gold overdraft loan, personal loan, and loan against property.

    This initiative aims to educate customers about the convenience of these loan products and reinforces Muthoot Finance’s commitment to inclusive financial solutions. Each ad features Bachchan delivering key messages about the benefits of these offerings.

    The Muthoot Group joint MD Alexander George Muthoot said, “With its rich and unmatched legacy of more a century, Muthoot Finance has positively impacted the lives of millions of customers through its plethora of products and services. Our new campaign not only highlights the brand’s leadership in the Gold Loan segment but also offers a sneak peek into the diverse offerings. Our goal is to be a one-stop financial supermarket for our customers’ diverse credit requirements. These innovative products such as gold overdraft, personal loan and loan against property coupled with our strong presence Pan-India, reinforces our position as a diversified financial services conglomerate to serve millions of customers every day.”

    The first film focuses on leveraging gold assets with an overdraft facility, charging interest only on the withdrawn amount, ideal for business owners. The second film highlights the quick process for personal loans to meet financial needs. The third film emphasises loan against property, enabling customers to secure larger loans by leveraging real estate for their goals.

    The Muthoot Group senior general manager – marketing and strategy, Abhinav Iyer said, “While Muthoot Finance has widely been recognised for its gold loans, the ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign is a strategic effort to popularize our other loan products too. With Mr. Amitabh Bachchan’s charismatic presence in these films, we hope to resonate with our diverse customer base and demonstrate how the versatility of our loan products can truly transform their financial decision-making. Each ad film has been crafted to connect with our audiences on a personal level and we are confident that this campaign will reinforce our brand’s position as a trusted leader in the financial services space.”

    Muthoot Finance operates over 6,759 branches and serves more than 2.5 lakh customers daily, earning the title of India’s number one Most Trusted Financial Services Brand for eight consecutive years, according to TRA’s Brand Trust report. Building on this trust, Muthoot Finance’s new campaign emphasizes that while gold loans are notable, their other credit solutions also offer exceptional value and reliability.

  • KBC dominates non-fiction TV shows with top viewer engagement

    KBC dominates non-fiction TV shows with top viewer engagement

    Mumbai: Hosted by the iconic Amitabh Bachchan, Kaun Banega Crorepati (KBC) in its 16th edition continues to captivate audiences nationwide. According to BARC data (HSM Urban 15+, Week 37, 2024), KBC holds the top spot with an average viewing time of 37.8 TSV.

    In a time of short attention spans, KBC’s success in maintaining high engagement is a testament to its enduring appeal and compelling storytelling. The show’s ability to connect with viewers of all ages and demographics, along with its focus on personal stories and intellectual challenge, ensures that it consistently holds the audience’s attention longer than other non-fiction shows.

    In comparison, other shows such as India’s Best Dancer Season 4 and Fear Factor – Khatron Ke Khiladi have average viewing times of 31.2 TSV and 34.3 TSV, respectively.

  • Prime Video announces global streaming premiere of Kalki 2989 AD

    Prime Video announces global streaming premiere of Kalki 2989 AD

    Mumbai: Prime Video entertainment destination, announced 22 August 2024 as the global streaming premiere of the Telugu action-adventure blockbuster Kalki 2989 AD. Directed by the visionary Nag Ashwin, this cinematic spectacle is brought to life through stellar performances from an ensemble of distinguished actors, including Prabhas, Amitabh Bachchan, Kamal Haasan, Deepika Padukone, and Disha Patani. Produced by Priyanka Dutt, C. Aswani Dutt, and Swapna Dutt under the banner of Vyjayanthi Movies. After a record-breaking theatrical run, Kalki 2989 AD will stream on Prime Video in India and over 240 countries and territories on 22 August in its original language, Telugu, with dubs in Tamil, Kannada, and Malayalam, and subtitles in English. Kalki 2989 AD marks the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just ₹1499/year.

    Set in a post-apocalyptic world in 2898 AD where nature has vanished and darkness prevails, this marks the first installment in the Kalki Cinematic Universe.

    “Kalki 2898 AD has captivated audiences with its immersive storytelling and visionary portrayal of a post-apocalyptic future. The film’s compelling narrative brought to life by stellar performances by its magnificent cast, and its evocative depiction of a dystopian world have struck deep chord with viewers as it witnessed monumental success at the box office,” said Manish Menghani, Director – Content Licensing, Prime Video India. “. Starting 22 Aug, we invite viewers worldwide to experience this meticulously crafted magnum opus mythological epic, in its original language Telugu and in dubs in Tamil, Kannada and Malayalam on Prime Video. “

    Applauded for his powerful performance as Bhairava, a bounty hunter, Prabhas shares, “Working on Kalki 2898 AD with a visionary director like Naga and an exceptional cast has been truly exhilarating. The film not only pushes the boundaries of storytelling with its blend of mythology and futuristic elements but also delves deep into the complexities of human nature. Portraying Bhairava, a character driven by strength and conviction, has been incredibly rewarding. After all the love that Kalki 2898 AD has received from audiences in theaters, I cannot wait for its global premiere on Prime Video. I hope viewers will enjoy watching it as much as we enjoyed making it.”

    Sharing his thoughts on the global streaming premiere C. Ashwani Dutt, producer of Kalki 2898 AD said, “Following a triumphant box office run and an overwhelming response from audiences of all ages, Vyjayanthi Movies couldn’t have asked for a more special way to celebrate its 50th year. Kalki 2898 AD will be streaming on Prime Video for a worldwide audience in its original language Telugu and with dubs in Tamil, Kannada and Malayalam. We are thrilled for viewers to experience the Kalki universe, with its impactful performances and a narrative that is both visually stunning and deeply gripping, leaving the audience eager for more.”

    Director Nag Ashwin said, “With Kalki 2898 AD I was keen to create a cinematic experience that breaks new ground, transcends traditional boundaries, and shares our cultural mythology on a global scale. The overwhelming success of the film at box offices worldwide is truly humbling. It signifies the universal appeal of films that are deeply rooted in Indian mythology. While it has received immense love in theaters, I am thrilled for Kalki 2898 AD to now stream on Prime Video, reaching an even larger audience worldwide.

    Kamal Haasan, portraying Supreme Yaskin in Kalki 2898 AD, reflects, “Being part of this grand cinematic endeavor has been both memorable and humbling. The film represents a significant leap forward for Indian cinema. It’s been a privilege to contribute to such an ambitious project, and I look forward to its streaming premiere on Prime Video, where it can captivate new audiences worldwide.”

     

     

  • GSK launches a new campaign on Shingles awareness

    GSK launches a new campaign on Shingles awareness

    Mumbai: GSK has launched a new campaign on Shingles awareness, featuring veteran actors Amitabh Bachchan and Manoj Pahwa, explaining the scientific link between chickenpox and Shingles. The campaign films use everyday conversations between two friends to talk about shingles and the increased susceptibility of shingles in people with diabetes.

    Commenting on the campaign, Manoj Pahwa said, “I am in an age group that is susceptible to shingles, and through GSK’s shingles awareness campaigns I have understood more about this painful disease and its associated risk factors. I have faced multiple health problems and know how difficult it is to lead an active and fulfilling life when affected by infectious diseases. I am proud to be a part of this initiative to educate people about the cause of shingles and the importance of prevention. I encourage adults over 50 years, to talk to their doctors about shingles and its prevention.”

    Shingles is caused by the re-activation of the virus that lies dormant in the nerves if a person has had chickenpox. People with a history of chickenpox who also have diabetes face a 40 per cent higher risk of developing shingles. High blood sugar levels can weaken the immune system, and when that happens it can increase the risk of reactivation of the chickenpox virus and emergence of shingles.

    GSK patient empowerment head Vigyeta Agrawal said, “The 2023 API-Ipsos survey showed that even those who had shingles did not know the cause of this painful disease. It is essential that all people above the age of 50 years know about shingles and its prevention. We wanted to explain the science behind the cause of shingles and the link between chickenpox and shingles in a simple manner. Amitabh Bachchan has an unparalleled ability to connect with people across all demographics. We are confident that having him as the face of the campaign will help us reach and encourage more people, especially ageing adults, to talk to their doctor about shingles and its prevention.”

    TheSmallBigIdea Network’s Blitzkraig co-founder and CEO Harikrishnan Pillai said, “The campaign comprises of two campaign films. One film shows two ageing friends reminiscing about school days and establishes the link between chickenpox and shingles, while the other depicts a caring bond between two friends and focuses on increased vulnerability of people with diabetes to shingles. The ‘Yeh Science Hai’ campaign urges adults above the age of 50 to talk to their doctor about shingles and its prevention. The messages that come through are clear and memorable.”

    Director R. Balki commenting on the creative insight for the film said “Shingles is a disease that is misunderstood by many people. The challenge was to talk about the link between shingles and chickenpox in an easy-to-understand and engaging manner. I was instantly aligned with how TheSmallBigIdea crafted a simple and strong message. In this case, clarity, not creativity, was the need of the hour.”

    The campaign films will be released across multiple platforms, including YouTube (mobile and connected TV), Google Display, Meta, select OTT platforms, Paytm, Google Pay, and various TV channels spanning multiple genres such as general entertainment channels (GEC), movies, and news in both Hindi and regional languages. Additionally, a partnership has been established with the popular television quiz show Kaun Banega Crorepati (KBC) for this campaign.

  • Kaun Banega Crorepati Season 16 airing on Sony Entertainment Television

    Kaun Banega Crorepati Season 16 airing on Sony Entertainment Television

    Mumbai: Celebrating the strength and determination of the common man/woman, Kaun Banega Crorepati returns for its 16th season on Sony Entertainment Television. This season’s campaign, ‘Zindagi Hai. Har Modh Par Sawaal Puchegi. Jawab Toh Dena Hoga’, sparks introspection and reflects the belief that at pivotal moments, life presents us with challenges that test us, and our responses to these situations guide us to new paths. Premiering on 12th August, the beloved game show will air every Monday to Friday at 9 p.m., with the legendary Amitabh Bachchan continuing to inspire us as host. For 24 years, the show has been a beacon of hope and knowledge for millions of viewers and this season promises to be even more thrilling and engaging with exciting new elements.

    This year, the contestants will face a captivating new twist: the ‘Super Sawaal.’ The Super Sawaal is a bonus question between questions 5 and 6 which challenges players to answer without options or lifelines. A correct answer unlocks the ‘Dugnaastra,’ giving contestants the chance to press the buzzer and double their amount on any one question of their choice between questions 6 to 10. The fast-paced ‘Super Sandook’ remains in this season as well to add thrill to the game; the contestant, after successfully crossing INR 3,20,000 will be put to the test with a 10-question rapid-fire quiz which must be answered in 90 seconds.

    Roping in 22 brands, the 16th season of Kaun Banega Crorepati is Co-presented by Hyundai Motor India Limited and Aditya Birla Group. It is Co-powered by Mountain Dew PepsiCo India, Mondelez India, Ultratech Cement and Parag Milk Foods (Gowardhan Ghee). With Special Partner Patanjali Dantkanti, Lauritz Knudsen Electrical & Automation and Ceat, and Banking Partner State Bank of India, the show’s Associate Sponsors are Asian Paints, Kalyan Jewellers, Raymond, Life Insurance Corporation of India, Bikaji, Dorset, RC Plasto Tank and Pipes Pvt Ltd, Amazon.in and Aakash Educational Services Ltd. The reality quiz show also has large partnership deals with the Reserve Bank of India, GSK, and Dr. Morepen.

    Sony Entertainment Television, Sony SAB, Sony PAL, and Sony MAX Movie Cluster business head Neeraj Vyas said, “Over the years, Kaun Banega Crorepati has emerged as a cultural phenomenon that celebrates Indians who dare to dream big and have the courage to turn their dreams into reality. This season’s campaign pays homage to the indomitable spirit of these individuals who are ready to face life’s toughest questions with befitting answers. Year after year, we strive to add fresh and engaging elements to keep the audience captivated and the introduction of ‘Super Sawaal’ adds a new layer of excitement and strategy to the game. This knowledge-based reality quiz show possesses the ability to unite families and promotes wholesome viewing, truly setting it apart from other television shows.”

  • Star Sports unveils thrilling promo featuring Amitabh Bachchan for T20 World Cup 2024

    Star Sports unveils thrilling promo featuring Amitabh Bachchan for T20 World Cup 2024

    Mumbai: Get ready for the thrill of the ICC Men’s T20 World Cup 2024, just a month away! Star Sports, the official broadcaster of the biggest prize in T20 cricket, is fueling the excitement among fans as the tournament draws closer. In a captivating video shared on Star Sports’ social media platforms, the iconic ‘Shehanshah of Bollywood’ Amitabh Bachchan, featuring in the movie ‘Kalki 2898 AD’, stands tall to rally behind Team India as they embark on their journey to reclaim the title of T20 World Champions.

    The legendary Amitabh Bachchan, stepping into the formidable role of ‘Ashwatthama’ in his debut teaser from ‘Kalki 2898 AD’ promises an exhilarating moment for team India’s passionate fans as they unite to support the team’s quest to bring home the T20 World Cup, just like they did in 2007.

    Don’t miss out on the excitement! Watch the promo video for the ICC Men’s T20 World Cup 2024 below:

  • Amitabh Bachchan promotes The Muthoot Group’s Xandari Resorts & Spa in new campaign film

    Amitabh Bachchan promotes The Muthoot Group’s Xandari Resorts & Spa in new campaign film

    Mumbai: The Muthoot Group has launched its latest marketing campaign, featuring veteran actor Amitabh Bachchan, advocating for its leisure and hospitality properties, Xandari Resorts & Spa. Underlining The Muthoot Group’s commitment towards the three C’s – community, collaboration, and conservation, the film is anchored by Mr. Bachchan, who has been The Muthoot Group’s brand ambassador for the past six years.

    Recognizing the shift in consumer’s holiday experiences over the past few years, The Muthoot Group’s Xandari Resorts is a genuine reflection of going beyond the conventional and providing consumers with an experience of a lifetime. In the film, Mr Bachchan plays a wise family elder guiding his family to a perfect getaway with Xandari Resorts & Spa, ensuring every family member experiences a dream holiday of their choice.

    Part of The Muthoot Group’s 20 diversified business divisions, Xandari Resorts is the hospitality brand of Muthoot Leisure & Hospitality Services. Based on its belief that hospitality can not only improve quality of life but also be good for natural and cultural environments, The Muthoot Group acquired Xandari Resorts & Spa, one of Costa Rica’s most successful properties in 2013 to partner with local communities to conserve, protect and replenish the environment.

    The promotional film is a mix of cinematic storytelling highlighting the luxurious Xandari chain of boutique resorts including Xandari Pearl in Mararikulam that offers luxurious private pool villas and the best of white sand beaches, Xandari Riverscapes Houseboats in Alleppey to enjoy Kerala’s backwaters, Xandari Cardamom County adjoining the Periyar Tiger Reserve in Thekkady for a forest reserve experience, and the Xandari Costa Rica to experience rainforest, natural waterfalls, nature treks, orchards, as well as farms, all within the resort.

    Xandari Resorts & Spa MD George M George said, “We are excited to feature Mr. Amitabh Bachchan in The Muthoot Group’s new film because it brilliantly showcases our Xandari Resorts and captivates our audience with sustainable and luxury hospitality. Consumers today seek out holiday experiences that transcend the ordinary and we are dedicated to provide each of our guests with experiences and memories that last a lifetime. At Xandari, we also want to pioneer a sustainable chapter in tourism, by upholding our core principles – community, conservation and collaboration. The idea was to capture the essence of responsible tourism with Xandari’s unparalleled fusion of luxury and a unique farm-to-table experience. I also feel that Mr. Bachchan’s presence has elevated the Xandari brand to a whole new level and I am sure this content will get us tremendous interest worldover. At Xandari Resorts & Spa, we invite travelers to immerse themselves in the beauty of nature while indulging in world-class hospitality.”

    The Muthoot Group Sr general manager – marketing Abhinav Iyer said, “Mr Bachchan has been The Muthoot Group’s brand ambassador for many years now and with a legend like him, we have been keen to create tailor-made content for our leisure & hospitality division for quite some time now. Xandari Resorts is a jewel in the Group’s crown and hence with this film, we have attempted to create a strong desire for Xandari Resorts leveraging a cinematic approach. We plan to promote this film widely across digital and other mainstream mediums in addition to national & international events, exhibitions and travel & tourism meets.”