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Tag: Amitabh Bachchan

  • Movies OK brings monsoon blockbuster festivals

    Movies OK brings monsoon blockbuster festivals

    MUMBAI : Monsoons are best spent with loved ones, a hot cup of coffee and your favorite movies on your home screen! This July, Movies OK is all set to make your monsoon a lot more exciting with two fantastic festivals, Kuch Kisse, Kuch Kahaniyan Aur Thodi Baarish and 8 Ka Thaat that promise to leave you enthralled and entertained.

    Kuch Kisse, Kuch Kahaniyan Aur Thodi Baarish, a festival perfect to watch with your loved ones, aims to make your monsoon afternoons magical. The festival will air movies including the superhit Aashiqui, Shah Rukh Khan, Preity Zinta and Saif Ali Khan starrer Kal Ho Na Ho, Shahid Kapoor’s debut film Ishq Vishk, the romantic drama Rehna Hai Tere Dil Mein, Mann, I Hate Love Storys, Dil, Dil Toh Baccha Hai Ji and Kahin Pyar Na Ho Jaye. This wonderful movie bonanza will culminate on 29th July with Alia Bhatt and Arjun Kapoor starrer romcom, 2 States.

    8 Ka Thaat, the prime time action festival, will feature Bollywood’s biggest action heroes that are bound to get your adrenaline racing. Kick starting with Ajay Devgn and Emraan Hashmi starrer Once Upon a Time in Mumbai, the festival will also feature Saif Ali Khan’s Bullet Raja and the dramatic tale of Amitabh Bachchan’s Agneepath amongst a host of others.

  • Big B to promote using city compost produced from municipal solid waste in new campaign

    Big B to promote using city compost produced from municipal solid waste in new campaign

    NEW DELHI: The Urban Development Ministry plans to promote the initiative of using City Compost produced from municipal solid waste.

    This will be done through a multi-platform communication campaign commencing soon featuring megastar Amitabh Bachchan.

    In this context, Urban Development Minister M Venkaiah Naidu who also holds the Information and Broadcasting portfolio spoke to Bachchan to convey his gratitude for agreeing to be the face of the Ministry’s new communication campaign.

    Bachchan is expected to appeal to all citizens, nursery owners and horticulture agencies to pledge to use only city compost in their gardens, farm houses and public gardens.

    Additionally, he will be making an appeal to bulk waste generators like educational institutions and hotels to set up decentralized composting equipment in their respective premises and encourage the citizens to segregate organic waste for further composting.

    India currently produces over 1.54 lakh Metric Tonne of solid waste per day, 50% of which comprises of organic waste that can be converted into compost & gas; 30% is inorganic waste, which can be converted into energy. India has the potential to produce 54 lakh Metric Tonne of compost per annum from waste. Compost, produced organically from waste, are free of harmful chemicals and serve to provide carbon and primary / secondary nutrients to soil and increases its water retention capacity. Composting imitates nature’s way of rebuilding soil by encouraging the decomposition of organic substances. Besides being the cheapest method of disposing organic wastes, composting is eco-friendly, since it prevents production of harmful greenhouse gases (especially methane) and toxic material that pollutes groundwater apart from polluting the environment.

  • Big B to promote using city compost produced from municipal solid waste in new campaign

    Big B to promote using city compost produced from municipal solid waste in new campaign

    NEW DELHI: The Urban Development Ministry plans to promote the initiative of using City Compost produced from municipal solid waste.

    This will be done through a multi-platform communication campaign commencing soon featuring megastar Amitabh Bachchan.

    In this context, Urban Development Minister M Venkaiah Naidu who also holds the Information and Broadcasting portfolio spoke to Bachchan to convey his gratitude for agreeing to be the face of the Ministry’s new communication campaign.

    Bachchan is expected to appeal to all citizens, nursery owners and horticulture agencies to pledge to use only city compost in their gardens, farm houses and public gardens.

    Additionally, he will be making an appeal to bulk waste generators like educational institutions and hotels to set up decentralized composting equipment in their respective premises and encourage the citizens to segregate organic waste for further composting.

    India currently produces over 1.54 lakh Metric Tonne of solid waste per day, 50% of which comprises of organic waste that can be converted into compost & gas; 30% is inorganic waste, which can be converted into energy. India has the potential to produce 54 lakh Metric Tonne of compost per annum from waste. Compost, produced organically from waste, are free of harmful chemicals and serve to provide carbon and primary / secondary nutrients to soil and increases its water retention capacity. Composting imitates nature’s way of rebuilding soil by encouraging the decomposition of organic substances. Besides being the cheapest method of disposing organic wastes, composting is eco-friendly, since it prevents production of harmful greenhouse gases (especially methane) and toxic material that pollutes groundwater apart from polluting the environment.

  • Graphic India ropes in Narendra Deshpande as senior VP of production & animation

    Graphic India ropes in Narendra Deshpande as senior VP of production & animation

    MUMBAI: Graphic India has announced the hire of veteran animation executive, Narendra Deshpande as senior vice president of production and animation. Deshpande will work closely with Graphic India’s Co-Founder and CEO, Sharad Devarajanand its EVP, Creative, Jeevan J. Kang, to scale up Graphic’s original animation production across television and digital platforms.

    “Narendra brings to Graphic India two decades of animation production experience and excellence and it’s our great honor to have him join us in our mission to create original Indian characters and stories that captivate the imaginations of audiences around the world,” said Devarajan. “With an ever increasing number of new animated shows in production and development, Narendra will oversee our production scale-up and build a world-class execution pipeline.”

    “After an enriching journey of 20 years in the animation industry, having learned a lot from each and every experience, I am now joining Graphic India with new hope and a new dream. With the intention to be more perfect, acquire more knowledge with open arms andaim to achieve great heights,” added Desphande. “With my dedication, devotion to my work and a bagful of new ideas, I had heard that if you ‘Choose a job you love, you will never have to work a day in your life’, and that’s exactly what I am going to do as pleasure in work gives perfection. I believe in hard work to get desired results. No gains without pains. Looking forward to a fantastic time at Graphic India.”

    Graphic India is a character entertainment company focused on creating leading characters, comics and stories through animation, comics and digital platforms. Graphic believes that India is home to some of the most creative talent in the world, with more than 500 million people under the age of 25 and more than 900 million mobile phone users in the country.

    The Company’s animated shows include, Chakra The Invincible, with superhero icon, Stan Lee and has appeared on Cartoon Network/Toonami as well as the Angry Birds ToonsTV platform.

    Phantom Films recently announced a partnership with Graphic for a live-action Bollywood film based on Chakra, to be directed by acclaimed filmmaker, Vikramaditya Motwane. They are also also working with acclaimed actor, Amitabh Bachchan on the launch of his first animated series, Astra Force, which will appear on Disney Channel later this year. It was also recently announced that Graphic India is working with filmmaker SS Rajamouli and Arka Media Works to create new content around the hit film,Baahubali.

    Graphic India is owned by U.S. comic book Company, Liquid Comics LLC, CA Media LP, the Asian investment arm of The Chernin Group, LLC (TCG) and NYC Media Group, Start Media.

  • Graphic India ropes in Narendra Deshpande as senior VP of production & animation

    Graphic India ropes in Narendra Deshpande as senior VP of production & animation

    MUMBAI: Graphic India has announced the hire of veteran animation executive, Narendra Deshpande as senior vice president of production and animation. Deshpande will work closely with Graphic India’s Co-Founder and CEO, Sharad Devarajanand its EVP, Creative, Jeevan J. Kang, to scale up Graphic’s original animation production across television and digital platforms.

    “Narendra brings to Graphic India two decades of animation production experience and excellence and it’s our great honor to have him join us in our mission to create original Indian characters and stories that captivate the imaginations of audiences around the world,” said Devarajan. “With an ever increasing number of new animated shows in production and development, Narendra will oversee our production scale-up and build a world-class execution pipeline.”

    “After an enriching journey of 20 years in the animation industry, having learned a lot from each and every experience, I am now joining Graphic India with new hope and a new dream. With the intention to be more perfect, acquire more knowledge with open arms andaim to achieve great heights,” added Desphande. “With my dedication, devotion to my work and a bagful of new ideas, I had heard that if you ‘Choose a job you love, you will never have to work a day in your life’, and that’s exactly what I am going to do as pleasure in work gives perfection. I believe in hard work to get desired results. No gains without pains. Looking forward to a fantastic time at Graphic India.”

    Graphic India is a character entertainment company focused on creating leading characters, comics and stories through animation, comics and digital platforms. Graphic believes that India is home to some of the most creative talent in the world, with more than 500 million people under the age of 25 and more than 900 million mobile phone users in the country.

    The Company’s animated shows include, Chakra The Invincible, with superhero icon, Stan Lee and has appeared on Cartoon Network/Toonami as well as the Angry Birds ToonsTV platform.

    Phantom Films recently announced a partnership with Graphic for a live-action Bollywood film based on Chakra, to be directed by acclaimed filmmaker, Vikramaditya Motwane. They are also also working with acclaimed actor, Amitabh Bachchan on the launch of his first animated series, Astra Force, which will appear on Disney Channel later this year. It was also recently announced that Graphic India is working with filmmaker SS Rajamouli and Arka Media Works to create new content around the hit film,Baahubali.

    Graphic India is owned by U.S. comic book Company, Liquid Comics LLC, CA Media LP, the Asian investment arm of The Chernin Group, LLC (TCG) and NYC Media Group, Start Media.

  • Dhanuka Agritech launches new TVC featuring Amitabh Bachchan

    Dhanuka Agritech launches new TVC featuring Amitabh Bachchan

    MUMBAI: With its promise of bringing world class agro-solutions to farmers across the Indian geography, Dhanuka Agritech Limited, one of India’s leading Agrochemical Formulation Company, has launched a series of television commercials featuring Bollywood Superstar Amitabh Bachchan. For years Dhanuka Agritech Limited (DAL) has been at the forefront of educating and spreading awareness about the right & judicious use of agro-chemicals.

    A series of 6 commercials, created by PUSH Integrated aptly depicts the farmer’s belief in astrologers and clairvoyants for predicting future cultivation and dependence on god for protecting their crops from destruction. The commercials portray Amitabh Bachchan as a rural man who guides the farmers to use the products including Dhanzyme Gold, MAX-SOY, Mortar, Sakura and Cover on various crops.

    Commenting on the new TVC, Mr. R.G.Agarwal, Group Chairman, Dhanuka Agritech Limited, said “Since decades, the vision of Dhanuka Agritech Limited has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities. This new campaign is a further step in educating the farmers on the importance of use of agro-chemicals for a profitable yield.

    He further added, “Today’s farmer immediately identifies with Amitabh Bachchan as a style icon. Mr. Bachchan is not only a versatile actor but also has a high degree of credibility and reliability. He was the perfect fit for Dhanuka and the messages the brand conveys.”

    Mr. V A Shrikumar, Founder and CMD, PUSH Integrated Communications Pvt. Ltd. said, “We wanted to create a campaign that directly connects with the Indian farmers. Since agriculture is the backbone of our economy and crop failures have always impacted the growth momentum. From our deeper understanding of the farmer behavior we found out most of the farmers in India still rely on superstitious and old school beliefs are applied to farming. Also from Dhanuka’s perspective, the brand relies on top scientific research round the clock and they come out with solutions that will help the farmer achieve a high yield. Educating and spreading awareness amongst the farmers through these TVCs was an apt campaign which we could think of doing with Mr. Amitabh Bachchan.”

    Dhanuka Agritech Limited plans to go national with the TVC’s being telecasted in all major national and regional channels, starting 20th June.

    Creative Credits:
    Client: Dhanuka Agritech Limited
    Creative Agency: PUSH Integrated Communications Pvt. Ltd., Bengaluru
    Production house: Earth And Air Films, Mumbai
    TVC Director: V Srikumar

  • Dhanuka Agritech launches new TVC featuring Amitabh Bachchan

    Dhanuka Agritech launches new TVC featuring Amitabh Bachchan

    MUMBAI: With its promise of bringing world class agro-solutions to farmers across the Indian geography, Dhanuka Agritech Limited, one of India’s leading Agrochemical Formulation Company, has launched a series of television commercials featuring Bollywood Superstar Amitabh Bachchan. For years Dhanuka Agritech Limited (DAL) has been at the forefront of educating and spreading awareness about the right & judicious use of agro-chemicals.

    A series of 6 commercials, created by PUSH Integrated aptly depicts the farmer’s belief in astrologers and clairvoyants for predicting future cultivation and dependence on god for protecting their crops from destruction. The commercials portray Amitabh Bachchan as a rural man who guides the farmers to use the products including Dhanzyme Gold, MAX-SOY, Mortar, Sakura and Cover on various crops.

    Commenting on the new TVC, Mr. R.G.Agarwal, Group Chairman, Dhanuka Agritech Limited, said “Since decades, the vision of Dhanuka Agritech Limited has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities. This new campaign is a further step in educating the farmers on the importance of use of agro-chemicals for a profitable yield.

    He further added, “Today’s farmer immediately identifies with Amitabh Bachchan as a style icon. Mr. Bachchan is not only a versatile actor but also has a high degree of credibility and reliability. He was the perfect fit for Dhanuka and the messages the brand conveys.”

    Mr. V A Shrikumar, Founder and CMD, PUSH Integrated Communications Pvt. Ltd. said, “We wanted to create a campaign that directly connects with the Indian farmers. Since agriculture is the backbone of our economy and crop failures have always impacted the growth momentum. From our deeper understanding of the farmer behavior we found out most of the farmers in India still rely on superstitious and old school beliefs are applied to farming. Also from Dhanuka’s perspective, the brand relies on top scientific research round the clock and they come out with solutions that will help the farmer achieve a high yield. Educating and spreading awareness amongst the farmers through these TVCs was an apt campaign which we could think of doing with Mr. Amitabh Bachchan.”

    Dhanuka Agritech Limited plans to go national with the TVC’s being telecasted in all major national and regional channels, starting 20th June.

    Creative Credits:
    Client: Dhanuka Agritech Limited
    Creative Agency: PUSH Integrated Communications Pvt. Ltd., Bengaluru
    Production house: Earth And Air Films, Mumbai
    TVC Director: V Srikumar

  • WWO executes a Digital campaign for a Bollywood movie

    WWO executes a Digital campaign for a Bollywood movie

    MUMBAI: In a first of its kind movie promotion in India, an exclusive digital campaign was conceptualized and designed by World Wide Open (WWO) for TE3N’ starring Amitabh Bachchan, Vidya Balan and Nawazuddin Siddiqui and directed by Ribhu Das Gupta. The movie marks World Wide Open’s foray into the world of movie promotion.

    To create buzz for this movie, an interactive digital campaign, ‘TE3NItAround’ was launched across digital platforms. A microsite was created for public at large to participate in the movie promotions through a number of activities. WWO also collaborated with Talent House and Reliance Gamesto promote the movie on Crowd-sourcing and Gaming platform respectively.

    The campaign commenced by asking individuals to create their own version of the movie poster from assets that were provided. This campaign garnered participation from more than 65 countries such as Egypt, Malaysia, Saudi Arabia, Algeria and others. Contest winners got the rare opportunity to meet Amitabh Bachchan at an event and received autographed and enlarged copies of the film’s poster that they had created. Winning posters were also recreated into hoardings and placed across India.

    The campaign also involved a public voting to select a game for the movie and posters created through UGC contest. The most voted ‘TE3N’ game was unveiled by Mr. Amit Khanduja, the CEO of Reliance Games at the mega event that happened in Mumbai.

    The overall campaign received tremendous response with over 864+ mn impressions and 50,000 participants worldwide.

    TE3N released on 10th June and so far has grossed over 12cr.

    On the successful execution of the TE3N it around campaign, the CEO of WWO, Mr. Arun Mehra said,” WWO announces its foray by setting up a new division for Movie Marketing which is headed by Saahil Krishnani with the TE3N it Around campaign. We have executed one of most innovative campaigns for the movie TE3N and the response we have received is amazing. It was one of a kind campaign executed for a movie by us and we are looking forward to many such interesting campaigns. “

  • WWO executes a Digital campaign for a Bollywood movie

    WWO executes a Digital campaign for a Bollywood movie

    MUMBAI: In a first of its kind movie promotion in India, an exclusive digital campaign was conceptualized and designed by World Wide Open (WWO) for TE3N’ starring Amitabh Bachchan, Vidya Balan and Nawazuddin Siddiqui and directed by Ribhu Das Gupta. The movie marks World Wide Open’s foray into the world of movie promotion.

    To create buzz for this movie, an interactive digital campaign, ‘TE3NItAround’ was launched across digital platforms. A microsite was created for public at large to participate in the movie promotions through a number of activities. WWO also collaborated with Talent House and Reliance Gamesto promote the movie on Crowd-sourcing and Gaming platform respectively.

    The campaign commenced by asking individuals to create their own version of the movie poster from assets that were provided. This campaign garnered participation from more than 65 countries such as Egypt, Malaysia, Saudi Arabia, Algeria and others. Contest winners got the rare opportunity to meet Amitabh Bachchan at an event and received autographed and enlarged copies of the film’s poster that they had created. Winning posters were also recreated into hoardings and placed across India.

    The campaign also involved a public voting to select a game for the movie and posters created through UGC contest. The most voted ‘TE3N’ game was unveiled by Mr. Amit Khanduja, the CEO of Reliance Games at the mega event that happened in Mumbai.

    The overall campaign received tremendous response with over 864+ mn impressions and 50,000 participants worldwide.

    TE3N released on 10th June and so far has grossed over 12cr.

    On the successful execution of the TE3N it around campaign, the CEO of WWO, Mr. Arun Mehra said,” WWO announces its foray by setting up a new division for Movie Marketing which is headed by Saahil Krishnani with the TE3N it Around campaign. We have executed one of most innovative campaigns for the movie TE3N and the response we have received is amazing. It was one of a kind campaign executed for a movie by us and we are looking forward to many such interesting campaigns. “

  • Producer, trade analyst and editor Vikas Mohan no more

    Producer, trade analyst and editor Vikas Mohan no more

    NEW DELHI: Renowned Bollywood analyst and film producer Vikas Mohan passed away today, aged 65. Mohan who was founder editor of the film trade paper ‘Super Cinema’ suffered a heart attack yesterday evening and was hospitalized. His end came early this morning.

    Mohan is survived by his wife and two sons who were presently working with him on his magazine. Mohan had undergone a by-pass surgery around two decades earlier.

    Vikas had produced the Gulzar-directed ‘Libaas’ in 1988 earlier which became a national award winner and later produced the film “Arzoo” in 1999 starring Akshay Kumar and Madhuri Dixit.

    The last rites were held this afternoon in the presence of a large number of Bollywood celebrities and media persons.

    Prior to launching ‘Super Cinema’, Mohan had been editor of ‘Complete Cinema’ which is now edited by his brother Kumar Mohan.

    Known to always help out filmmakers, at least nine other Bollywood films including ‘Shagird’, ‘No Problem’, ‘Action Replayy’, ‘Akrosh’, ‘Anjaane’ and ‘Page 3’ carried special or sincere thanks to him in the credits.

    Several Bollywood celebrities mourned the death of Mohan. They described him as a respected and wonderful human being.

    Megastar Amitabh Bachchan tweeted: “Vikas Mohan, senior journalist owner of Trade magazine, eminent member of film association passes away. Our prayers and condolences.”

    Filmmaker Karan Johar in a tweet called him a “a truly respected and loved member of our fraternity… Always helpful and supportive…thoughts and prayers to the family”.

    RIP Vikas Mohan…a truly respected and loved member of our fraternity…always helpful and supportive…thoughts and prayers to the family

    Filmmaker-actor Satish Kaushik paid condolences on the “demise of dear friend Vikas Mohan… May his soul rest in peace”. He tweeted: Sad to hear abt demise of dear friend # Vikas Mohan..my heartfelt condolences to @amul_mohan and mohan family..may his soul rest in peace..

    Veteran actor Anupam Kher said: “Deeply saddened to know about the demise of Vikas Mohan ji. Apart from a veteran film trade analyst, he was wonderful and helpful human being.”

    Filmmaker Hansal Mehta, saddened by the news of Mohan’s passing away, remembered him as an “always helpful and supportive” person.

    Actor Hrithik Roshan shared that Mohan was “one of the most dignified honest and respected journalist”, while actress Sophie Choudry said he was “always so full of life”.

    Bipasha Basu: You will be missed Vikas Mohanji. RIP Strength to Amul Mohan, Anshul and family.