Tag: Amitabh Bachchan

  • Tata Sky’s campaign sends Big B & Nayanthara hunting for one rupee change

    MUMBAI: With the critical fourth phase of digitization underway, Tata Sky, a content distribution platform providing Pay TV and OTT services, has rolled out its latest ‘Dhamaka Rupee’ campaign. The campaign features Nayanthara for the southern markets and Amitabh Bachchan across other markets in India.

    The campaign aims to encourage consumers to make the right switch from analog cable to Tata Sky, with the Dhamaka Pack (for the rest of the country) and South Special Pack (for the five South states). These unique packs loaded with over 220 channels and services, includes the best of entertainment across genres.

    In way that is quintessentially Tata Sky, the campaign, directed by national award-winning director Shoojit Sircar, has legend Amitabh Bachchan portraying a grumpy yet loveable shop owner – ‘Uncleji’ whose life has turned upside down because of the success of the Dhamaka 199 pack. The pack, selling like hot cakes, forces him to keep stocking one rupee coins as change to give back to the customer.

    Meanwhile in a small village in southern India, the affable Meenakshi, essayed by superstar Nayanthara, is grumpy too as she looks for the elusive one rupee coin, thanks to the success of Tata Sky’s South Special Pack.

    TVC Links:

    Amitabh Bachchan
    1. https://youtu.be/on5kg-JXwu0

    2. https://youtu.be/B0O7_KX6Qbc

    3. https://youtu.be/EXWO_aRzIkw

    4. https://youtu.be/MOhkBLwHN5E

    Nayanthara
    1. Kannada – https://youtu.be/Qg7u6tGOp74

    2. Malayalam – https://youtu.be/i_D3VsFRP3Y

    3. Tamil – https://youtu.be/Sm4tCOavRGo

    4. Telugu – https://youtu.be/ztvEa1EV_SI

    Tata Sky’s chief communications officer Malay Dikshit said, “It’s second nature for us Indians to be exact about the value for what we buy. Through this campaign we are looking at targeting 70 mn cable TV households across the country.”

    Ogilvy and Mather‘s chief creative officer Sukesh Nayak, said, “We decided to play on the fun side of the struggle that a shopkeeper has to go through, when he has to return the change for such a popular pack.”

    Right from the ‘Phone Ghumao’ campaign in 2013 to the Missed Call campaign in 2015, Tata Sky has always looked to generate awareness about the merits of digitization in rural markets and on the simplicity to get a set-top box.

    The current integrated campaign comprises two lead films with three smaller duration films each that talk about how Tata Sky offers the best of entertainment at the best price possible as compared to conventional analog connections. The campaign will be rolled out in multiple languages that include Hindi, Marathi, Oriya, Bengali, Kannada, Telugu, Malayalam and Tamil.

  • Oscars vote: 20 Indians & NRIs including Big B invited

    Oscars vote: 20 Indians & NRIs including Big B invited

    NEW DELHI: Actor-producer Aamir Khan is the only producer of an Oscar nominee among around 20 Indians or people of Indian origin including megastar Amitabh Bachchan and Priyanka Chopra who have been invited to join the American Academy of Motion Picture Arts and Sciences (AMPAS) to vote for the Oscars.

    Interestingly, Amitabh Bachchan and Aishwarya Rai Bachchan are the only father and daughter-in-law in the list of 774 persons invited from 57 countries.

    The total includes some persons – like eminent directors Mrinal Sen and Goutam Ghose – who have figured in more than one category in the total, as director and writer. Priyanka Chopra, Irfan Khan and Deepika Padukone who have also featured in international cinema are also in the list, which includes actor Salman Khan.

    Designers include Arjun Bhasin who designed the costumes of  “Monsoon Wedding” (which was also nominated); the renowned Mrinal Sen; Indian origin designer Geeta Gandbhir whose films include “The Life and Time of Tim Hetherington” and “Music by Prudence”, and award-winning director Anand Patwardhan.

    The list includes visual effects and animation filmmaker Mohit Kallianpur –“Frozen,” “Tangled” and Indian origin filmmaker Mahesh Ramasubramanian – “Home,” “Madagascar 3: Europe’s Most Wanted” in the short feature category.

    The award-winning directors Buddhadeb Das Gupta and Sooni Taraporevala figure in the list of writers of films they directed.

    Others include executive Abhijay Prakash and film curator Rajendra Roy apart from Ujwal Narayan Nirgudkar.

    “We’re proud to invite our newest class to the Academy. The entire motion picture community is what we make of it,” Cheryl Boone Isaacs, Academy President, said in a statement.

    Some eminent international personalities include Fatih Akin, Kim-ki-Duk, Garth Davis, Lav Diaz, Tom Ford, Anna Hui, Takashi Miike, and Guy Ritchie among others.

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  • KBC’s new season crosses 19.8 mn registrations

    MUMBAI: The fervour and popularity of Kaun Banega Crorepati (KBC), hosted by the biggest superstar Amitabh Bachchan, can be seen from the number of entries received this year.

    The whole nation went into a frenzy from the moment the first announcement was made by Big B himself on micro blogging website. Within minutes of registration lines opening, fans of the show hauled to various platform in anticipation to get a chance to be on the hot seat.

    With entries crossing 19.8 million, this season broke records of previous ones making it a maximum number of registrations made in the history of Kaun Banega Crorepati. And that’s not all! Over 51 lakh entries were received on last day, making it highest single day registration.

    Talking on the development, Sony Entertainment Television EVP and business head Danish Khan said, “The record breaking registration numbers reinforces the immense popularity KBC enjoys in our country. Year after year, the show celebrates power of knowledge with the biggest superstar of India — Amitabh Bachchan. With these astounding numbers, we are extremely bullish for this season which will be a six week, Mon-Fri season.”

  • Mastiii proposes 30-45% hike in ad rates following better reach

    MUMBAI: Music and youth channel Mastiii claims to have retained its dominance in the music & youth arena for over two years. With a reported reach of 136 million and 30 GRP in the genre, Mastiii recently announced a 30 to 45 per cent hike in advertising rates.

    Mastiii claims to commands a market share of 18 per cent. Tapping into originality, the channel is at the forefront of innovation as it has introduced several ‘firsts’ to the audiences – like Mastiii Specials. The channel’s holistic and innovative approach to music, in addition to the consistent growth in ratings makes it the ideal platform for advertisers.

    In a move to capitalise on the channel’s growing popularity, attributed to leading shows like ‘Mastiii Doubles’ & ‘Love Aajkal’, the ad rate hike has been well accepted. Recent releases like See TaareMastiiiMein, a celebrity chat show that had fun-filled viewer engagements with the likes of Amitabh Bachchan, Shah Rukh Khan, Salman Khan and many more; as well as the weekend special Mastiii Movie review has guaranteed buzz among the existing audience.

    SABGROUP Group CEO Manav Dhanda said, “Mastiii stands out across almost all possible age-groups in HSM urban, with a dominance in NCCS AB. We are also the largest youth audience aggregator in the music & youth genre across age cuts like 15+ and 22+. We have received positive response from advertisers.”

  • Essel Group’s 90 years event simulcasts across all ZEE entertainment channels

    MUMBAI: Essel Group recently held its 90 years celebrations event in New Delhi amidst the presence of esteemed dignitaries, corporate honchos and Government authorities including the president Pranab Mukherjee and prime inister, Narendra Modi. The success of the event was the result of the entire Essel Group working together as one family.

    While the event witnessed a full house of over 3000+ guests comprising of top politicians, corporate honchos and the cream layer of the society, Essel Group has planned to take the event to the living rooms of its 1.2 Bn viewers across the world. The event will simulcast across all the ZEE Entertainment channels, through a roadblock, on 21May 2017 at 5 pm.

    The highlights of the event include president Pranab Mukherjee and PM Narendra Modi’s powerful speeches, awards, along with the keynote of ,Essel Group cahirman and Member of Parliament,Rajya Sabhah Subhash Chandra.

    The event also features a special poetry recited by Amitabh Bachchan, which beautifully captures the journey of Essel Group. Blended with powerful performances by the artists of ZEE Entertainment’s leading shows Saregamapa and Dance India Dance, this event promises an entertaining Sunday evening.

    Speaking about the simulcast, ZEE Entertainment Corporate Brand and Communications head Sunil Buch said, “Essel Group’s 90 Years Event was a grand success and we want every viewer of ZEE Entertainment to witness the glorious celebrations. After all its our viewers and customers who have brought the Group to its crest of success. We wish to celebrate this milestone with each one of them”.

  • Celebrities join OnePlus star Amitabh Bachchan

    MUMBAI: Building upon the ‘OnePlus Star’ community initiative, OnePlus, a global mobile technology start-up, welcomed a host of achievers into its fans in India. Joining Amitabh Bachchan (the firstever OnePlus Star) in the ‘OnePlus Star community’ were actor Sushant Singh Rajput, tennis ace Sania Mirza, Michelin star chef Vikas Khanna, fashion designer Sabyasachi Mukherjee, comedian and actor Vir Das, TV host & gadget guru Rajiv Makhni, squash player Dipika Pallikal Karthik and international cricketer Dinesh Karthik.

    Each of these personalities are ardent users of OnePlus and have achieved remarkable success by focusing on delivering excellence at every step of their careers and stay ahead of their contemporaries. They pushed the envelope to go one-step ahead in order to achieve success, and perfectly embody the mantra of ‘Never Settle’.

    Vikas Agarwal, General Manager, OnePlus India, said “Following the resounding response to OnePlus Star community initiative aims to celebrate and introduce individuals who refuse to compromise and perfectly embody the true spirit of Never Settle in everything they do.”

    To make is even more personalized, engaging and memorable, OnePlus has captured stories of their life which will be released through a series of short films on OnePlus Youtube channel, celebrating the remarkable achievements of these personalities and also sharing their unique experiences with the OnePlus smartphone. Starting 16 May, each OnePlus star will share their individual OnePlus video on social media and choose one participant to give away a OnePlus 3T smartphone with their autograph, based on the response of the participant.

  • Sarkar 3…Flogging a dead horse

    The trend of making sequels seems to be more pronounced of late owing to the bankruptcy of ideas and imagination. Sarkar 3 carries the taking-the-audience-for-granted culture to a ridiculous level. Sarkar, the first installation was sort of a cross between The Godfather and the life and persona of Shiv Sena supremo, Bal Thackerey.

    Sarkar released in 2005 and boasted of some known names in its cast like Katrina Kaif, Kay Kay Menon and Anupam Kher, along with Abhishek Bachchan and Amitabh Bachchan. Sarkar Raj, the sequel, followed in 2008, with Manoj Bajpayee and Jackie Shroff added to the cast along with Aishwarya Rai Bachchan but, while the first one promised some novelty and managed to pass muster, the sequel did not find favour with the audience.

    Well, if Sarkar Raj was rejected, why then make Sarkar 3, that too with a star cast that can hardly stand up to the protagonist, Sarkar — Amitabh Bachchan?  Amith Sadh is dropped into the proceedings at the onset as Bachchan’s grandson from his son, Abhishek Bachchan. Abhishek was killed in an earlier instalment and only his life-sized portrait adorns this film.

    The character of Amitabh Bachchan is still the Sarkar, the man with the remote control, who runs the local government while the CM and all others in office are his puppets. The CM, in this case, is also Bachchan’s spy and informant; he keeps Bachchan posted on the activities of his enemies. Bachchan also has two loyal men at his back and call, played by Ronit Roy, and another one who can’t speak. Bachchan is not a don, he is a messiah. Millions in the city of Mumbai love and respect him. But, Mumbai is a goldmine for realtors. As there is little left of this aspect to be exploited, the Dubai-based don, played by Jackie Shroff, eyes the biggest opportunity available, the acres of land over which Dharavi is spread.

    Jackie may operate from Dubai but he pulls strings of many of his puppets based in Mumbai. One of them is a big builder who is asked to meet Bachchan for his help to vacate the settlement with force without resettlement or compensation for the occupants. Jackie’s pawn, supposed to be a big-time builder, comes across as a pygmy in front of Bachchan and his two aides but when he approaches Bachchan with a line—‘we can do it without your help too as we have the system in our pocket’—You know this is a lost plot.

    The film is riddled with problems as it goes on introducing multiple side-tracks without relevance to the plot. Looks like the only way to making money and survive in Mumbai for the villains is to eliminate Bachchan!  Manoj Bajpayee’s character wants to be the next CM, but the character of Yami Gautam has a grouse against him too, and some Shetty guy as well as a nondescript small timer also plans to kill him.

    As the film comes to the end of its first half, you realise that nothing has happened yet. And, it has been about 75 minutes. In the second half, it goes haywire. Just about everybody is betraying the other. Everybody wants to be the Sarkar in place of Sarkar! There are shootouts, people killed, one is blamed but the other has done it but the viewer does not know that, only those involved do!

    The film ends like an old time murder thriller where the protagonist decides to explain the whole muddle you were subjected to for over two hours!

    Talking of a muddle, that is what the script is. It has no substance, a routine one-liner as a story which it expands at convenience by adding unnecessary characters and Jackie’s PJs with his girlfriend (surprisingly, for a big shot Don in Dubai, he has only one with DUH written all over her). As for direction, it is all about ‘technology’ Ram Gopal Varma style, to no avail. Thankfully, the film has no songs though the background score is out of sync and loud as if to distract you from the glitches on screen. Dialogue lacks punch. Editing is poor.

    As for performances, Amitabh Bachchan does his usual best this being the third instalment of playing Sarkar. Manoj Bajpayee is becoming a caricature of himself. Ronit Roy is impressive but you don’t want to see him shed tears! Amit Sadh is okay, trying to play the Bachchan of the Deewaar era. Yami Gautam has nothing to do in this film. Jackie Shroff seems to be on a holiday throughout.

    Producers: Rahul Mittra, Anand Pandit, Gopal Shivram Dalvi, Krishan Choudhary.

    Director: Ram Gopal Varma.

    Cast: Amitabh Bachchan, Jackie Shroff, Manoj Bajpayee, Yami Gautam, Amit Sadh, Ronit Roy, Rohini Hattangadi, Bharat Dabholkar.

    Meri Pyaari Bindu: An unromantic love tale

    There was a trend a few years ago to name films after a popular old hit number. Meri Pyari Bindu takes it from the hit song from Mahmood’s comedy film, Padosan. If that gives anybody an idea that this one is going to be another romantic comedy, nothing like that is going to happen.

    Meri Pyaari Bindu is a love story. The character of Ayushmann Khurana falls in love with his new neighbour, played by Parineeti Chopra (Bindu), as a child, in the city of Kolkata. They study together and complete their education sharing the same set of friends.

    Ayushmaan has now become a writer of cheap fiction thrillers. Staying away from Kolkata, Ayushmann has been called back home to Kolkata by his parents on a false pretext of their divorce. Initially, he is angry about this prank but coming back to his childhood home reminds him of Parineeti and his love for her. He has always been pining for her.

    The film then resorts to number of flashbacks going between Ayushmann’s past memories and present. This scenes spring up suddenly and you need to follow the timeline printed at the bottom. This makes for trying watch.

    Parineeti on the other hand is all about herself. She is never sure about herself. For her, Ayushmann is just a friend. And, what links them together is their interest in old songs. Parineeti’s ambition is to become a singer and cut her own album and Ayushmann helps her all the way.

    An attempt has been created to effect anxiety when Parineeti decides to migrate to Australia when her mother is killed in an accident due to her drunkard father’s rash driving. Eventually to return.

    The script creates confusion as it traverses back in time and present. Where it fails totally is that there is no romance since the love is one sided throughout the film so no scope to create a chemistry. Direction is average at the best. Editing is slack. Visually, too, there is not much to please the eyes. The medley of old songs provides some relief.

    Ayushmann does not quite make the romantic hero cut. Parineeti’s characterisation provides her no scope. In brief roles, Rajatava Dutta and Aparajita Adhya are good.

    Meri Pyaari Bindu has opened to poor response and shows little prospects of catching up.

    Producer: Adityya Chopra.
    Director: Akshay Roy.
    Cast: Ayushman Khurana, Parineeti Chopra, Rajatava Dutta, Aparajita Adhya.

  • Why Kross Pictures’ South Korea CEO Thomas Kim is happy with India

    MUMBAI: He is a South Korean who is plugging away with his ambition to leave his imprint on both, Bollywood and Indian television. And that’s one of the reasons why Kross Pictures CEO Thomas Kim set up an office in Mumbai in 2016, adding to his Los Angeles and Seoul outposts.

    From the company’s stable emerged the Amitabh Bachchan-Nawazuddin Siddique-starrer the critically acclaimed Te3n last year, which was adapted from the South Korean film Montage.

    Kim is excited about his next project for the Indian market: a web series for Amazon Prime called Suspect X, which is based on the Japanese author Keigo Higashino’s The Devotion of Suspect X. Kim acquired the film production rights from the author in 2011 and even signed a co-production agreement with Balaji Motion Pictures in 2013.

    However, that has been put on the backburner. “Earlier we thought to do this as a feature film but then this opportunity came so we are now actively developing the extended version of this script,” says Kim.

    Right now his goal is to get the third novel of the Detective Galieo series on the production floor. “We plan to start shooting Suspect X later this year. It is going to be shot like a long movie.”

    Why did he choose to go with an SVOD service like Amazon Prime and not a TV channel for Suspect X for his second Indian foray?

    Kim explains: “Indian channels are more conservative. They are less active in trying out different things and budgets are lower than we are used to at international levels. The kind of content we are bringing requires certain level of budgets. We were working with a big Hollywood production company and we were trying to create the Indian version of the show and we presented this idea to all the major GECs — Sony, Zee and Star. They all liked it but balked at writing the cheque that it required. On the television side, I think it will take a longer time, but on films and OTT side it’s possible.”

    However, that’s not all. Kim is in production pitches with both general entertainment channels and other OTT services such as Hotstar and ViuClip for other shows. Altogether, he has 15 projects lined up for the Indian market, a mix of TV shows for TV channels and OTT services and films for theatrical release.

    Says he: “We are planning to bring Korean stories so that these could be ‘Indianised’ by Indians for the Indian viewers. We will be teaming up with a number of talented people and companies. Directors such as Sujoy Ghosh, an actor like Amitabh Bachchan, companies like Phantom and Amazon to name a few.”

    Amongst the projects which he expects to announce soon figure two South Korean film adaptations for India with big stars — Miracle in Cell No 7 and Miss Granny. Additionally, he’s working on taking Indian content overseas as well. Recently, Kross Pictures flashed the top dollar and bought the rights to Queen and Kahani, and is planning to have them remade in Korea as well soon. And, he is also looking out for Indian TV shows that can travel.

    What is driving this South Korean to lay such a heavy emphasis on Korean and Indian content and work as a bridge between the two nations’ film and TV creative industries?

    “The Indian market is huge; it comprises half or our global portfolio, and hence it is a very important market for us. In the long term, I think it can be bigger than Korea,” he elaborates. “Both countries being Asian… can come up with stories that can resonate with viewers and film-goers. The reason Indian-South Korean exchange has not been too big is that so far the two countries haven’t been active in exchanging cultures. Starting now, I think it will grow in future and soon we will see more and more Korean films remade in Bollywood and vice versa.”

  • Wizcraft ties up with Tussauds S’pore for interactive IIFA

    MUMBAI: As the audience awaits for the upcoming IIFA Festival New York 2017 in New York City, IIFA exclusively partners with Madame Tussauds Singapore to Celebrate Bollywood with the world’s first permanent IIFA Awards Experience.

    The new interactive zone was officiated by Bollywood megastar and Friend of IIFA Anil Kapoor, a five-time IIFA Awards winner as he unveiling his wax figure from Slumdog Millionaire. This is the first time the figure will be shown to the public in a Madame Tussauds attraction. His figure will be in Singapore for a limited period only, before he will be featured in Madame Tussauds Delhi, due to open soon in 2017.

    Renowned actor Anil Kapoor said, “It is an incredible honor to unveil my wax figure from Slumdog Millionaire at the world’s first interactive IIFA Awards Experience in Singapore at the iconic Madame Tussauds.”

    The new interactive zone is designed and produced by Wizcraft International for fans of Bollywood who can now immerse themselves in the glitz and glamour surrounding the biggest celebration of India Cinema, the IIFA Awards Experience in Singapore at Madame Tussauds, the world’s most popular wax attraction.

    Wizcraft International director Andre Timmins said, “The international success of Bollywood has bolstered the popularity of the IIFA Awards around the world.”

    With the launch of the IIFA Awards Experience, fans can interact with Bollywood favourites Amitabh Bachchan, Shah Rukh Khan, Aishwarya Rai, Kareena Kapoor, Madhuri Dixit and Hrithik Roshan. Madame Tussauds will continue to grow the ultimate Bollywood experience by adding newcomers and old-time favourites to the collection in the near future.

  • Bachchan features in Star Plus’s anti-sexual assault campaign

    MUMBAI: India is finally waking up to the conversation on heinous crimes of sexual assault against women. 

    Amitabh Bachchan in Star Plus’s latest campaign on ‘Victim Shaming’ urges families, authority figures and citizens to reflect upon the need to break the tolerance towards how victims of sexual assault are treated. Society has failed these victims by stripping them off their dignity through incessant interrogation about the horrific incident by authority figures and merciless character assassinations shaming her instead of the perpetrators. In a Public Service Awareness Initiative by Star Plus, Amitabh Bachchan questions these culprits of the character assassination with one pertinent question “Who’s fault is it?”. The campaign advocates that society needs to place the guilt rightfully with the perpetrators by putting them on trial instead of shaming the victims.

    Bachchan says, “The idea that a woman loses her dignity if she is sexually assaulted is instilled strongly in our cultural mindset. The shame should be on the perpetrators instead of the victim. We need to foster a safe, secure and supportive environment where victims can seek refuge especially from those who they turn to for protection like Authority Figures, Family and Society.  There is a strong need to step forward and talk about this through stories which can trigger this change in mindset of the people. ‘Kya Qusoor Hai Amala Ka’ is an effort by Star Plus in the same direction.”

    https://www.facebook.com/Starplus/videos/10155341292002868/

    A lighthouse brand, Star Plus has always endeavored to tell stories which inspire change keeping the progress of the women at the heart of every initiative. Talking about this special initiative, Star Plus general manager Narayan Sundararaman says, “Kya Qusoor Hai Amala Ka is a story about the indomitable spirit, courage and unimaginable strength of one woman’s quest for justice against all odds. The story is not just about Amala but representative of every woman who lives in fear, measuring her every move to keep herself safe thereby giving power to the perpetrator to dictate her life on his terms. Amala’s uphill battle to conquer these demons of society and her refusal to back down in the face of all hurdles will make viewers pause, reflect and think “Kya Qusoor Hai Amala Ka?”

    Through this story on Star Plus Dopahar, our intent is to sensitize audiences and society at large, to the trauma of the victims of sexual assault. Television has the power to spark meaningful change and as a channel, we want Amala’s inspiring story to reach maximum people through our platform. We have tied up with an NGO – Jan Sahas Social Development Society- which is an organization providing support to survivors of sexual assault since 2000. 

    Victims can reach out for aid to them via a toll-free helpline which is 180030002852.

    A first on television, Star Plus is telecasting this brave story ‘Kya Qusoor Hai Amala Ka?’ as part of its afternoon programming lineup at 1230 pm.  The show is an official adaptation of the acclaimed international Turkish series called Fatmagul which has been remade with an Indian cultural backdrop. The show portrays Amala as a woman of substance and a survivor who has the conviction to fight for justice conquering the demons in people’s minds and reinforcing through her story that the shame should rightfully be placed with the perpetrator and not the victim of sexual assault.